Chapter 348: [Latest negotiations with Qualcomm]

The NSA has no problem with this. If the North American Internet giants refuse to cooperate in secret, they will not be able to deploy in the future.
Obviously, even with such a big scandal, Laomei never thought about ending it?
Instead, start to summarize the lessons and find out the reasons, and then do more secrets next time.
This time, the NSA had to choose to compromise in the face of the joint threat of the Silicon Valley Internet giants. Although they were very dissatisfied with these giants, the next best thing was that Blue Star Technology and Luo Sheng were the real nails and the flesh.
In the following days, people eating melons all over the world saw a big dumpling.
Internet giants such as Yahoo and Google have held press conferences to indicate that the NSA has invaded their data centers and is not actively involved.
Well, to put it simply, we are victims.
The NSA also sullenly shut up and did not jump out to respond, which is tantamount to default.
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As time goes by, the platform of Bluestar Technology Group is still spreading the news of the monitoring scandal. NSA is okay, because whether it is secret trading, trading, threatening, intimidation, Bluestar Technology does not eat a whole set.
Without pinching any of the braids of Luo Sheng and Blue Star Technology, the rules of the game that you have set up to put you back, have never encountered such a rigid one before, except that the itchy tooth is really nothing.
Only then did I realize the horror of new Internet media platforms such as BlueSpace and MicroBlog. It is no exaggeration to say that this is equivalent to grasping the power of a large network of media outlets worldwide. Its influence may be greater than that of traditional media.
However, three days later, the major internet platforms of Bluestar Technology Group began to limit the spread and fermentation of the monitoring scandal. Although there were still many netizen users paying attention, the popularity had dropped significantly.
Because the old American communicated with my rabbit through foreign affairs, and paid a certain price, finally, the relevant department went to Luo Sheng to talk.
Luo Sheng, of course, borrowed a donkey from the slope, and the matter so calmed down.
However, it is very important that Luo Sheng did not acknowledge that the incident subsided at all because the relevant departments came to him to talk about the results. In short, what did you talk about between me Luo Sheng and Bluestar Technology? Those who do not know have not obtained any vested benefits from it.
This is very important, otherwise Laomei will use this as an excuse, and you will have no reason to speak.
In fact, Luo Sheng did not want to listen to events to continue to ferment, and has always occupied the current news hotspot.
Because the next September is the launch conference of the latest generation of mobile phone products of the azure coast, your breaking point has always occupied the front page headlines of the global news media, which will affect the enthusiasm of the new launch of Azure mobile phones on the azure coast. Eventually, Will affect sales.
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In September 2009, the scandal of the world-wide monitoring scandal has gradually decreased, at least the public has gradually reduced their attention to this matter, because there is no more explosive material out, the popularity in the public group The decline is very normal.
It's just that the surveillance scandal is still shaking in various countries, especially in the EU.
Luo Sheng has not paid attention to these matters. His focus in September has shifted to the launch conference of the Azure 3 third-generation smartphone Azure3. The conference is now under preparation and will be released on September 27 as scheduled.
In early September, Paul Jacob, the then head of Qualcomm, came to China in person and came to Sioux City to meet Luo Sheng.
The purpose is very simple. The cooperation agreement signed between the French Riviera and Qualcomm in 2004 has a term of 2009, and a new contract needs to be signed in 2010 next year.
Qualcomm not only learned the lessons of the previous contract blood, but also did not mention any business betting agreement. Not only that, this time it was Qualcomm CEO Paul Jacobs who came to the door to talk.
No way, the profits of the azure mobile phone are too attractive.
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"According to the necessary patent licenses for the 3G and 4G brand devices sold, Qualcomm will charge a 7% patent fee for multi-mode 3G / 4G devices, and for 4G that does not implement CDMA or WCDMA network protocols but includes 3-mode LTE-TDD. The equipment charges a 5% patent fee, and each fee is based on 65% of the net sales price of the equipment. "
At this moment, Luo Sheng and Qualcomm's head Jacob, sitting in a reception room, looked at each other.
In the face of this condition proposed by Qualcomm, Luo Sheng refused without thinking: "Mr. Paul, these conditions only made me feel deeply malicious. You want to take the latest business gambling money from the latest six years ago. Back up the contract? NO, I don't accept the agreement. "
Luo Sheng is of course unacceptable. This cannot be described by the Lion ’s opening. Take an Azure mobile phone sold to the European market as an example. The most expensive tax is 700 euros. At the current exchange rate of about 6,853 yuan, the net sales The price is 65%, which means that this phone has to pay 6853 × 65% × 7% = 311.8 yuan for Qualcomm.
If sales were 50 million units, then Qualcomm would make $ 2.28 billion while lying down here.
Paul Jacob shrugged and said calmly: "On the wireless communication baseband field, only Qualcomm can provide solutions for mobile phone terminal equipment vendors."
The meaning of this statement almost confessed that he had to back the blood that had been lost before Qualcomm.
Frankly, Luo Sheng was unhappy.
"The question is, Mr. Paul, can your company's 4G network protocol standard pass the International Telecommunication Union standard in the next October or two, and how many years will it become popular in the end? There is no guarantee for anything, and you want me How many more years to pay the patent fee? "Luo Sheng said indifferently." If your company insists on buying and selling, there is no need to continue talking. "
Luo Sheng knows that it is no accident that 4G technology should start to be fully popular around 2012, which is three years later, which is equivalent to giving Qualcomm more than $ 10 billion in profits.
There are no doors.
Moreover, Luo Sheng did not want Qualcomm's 4G solution at all. He thought that the communication baseband was being secretly killed. It can be said that it was dead at all costs. The research and development of 3G technology was completely used for technology precipitation and would not be sold Yes, to avoid Qualcomm nervousness.
The beginning of the turnaround in baseband is pinned on 4G, which will completely end the dark Qualcomm era in the communications field.
But in the 3G standard, Qualcomm's patent barriers are really not bypassed.
"OK, Mr. Luo, what is your company's demand?" Paul Jacob asked, in fact, the conditions he had just offered were just sky-high prices. The 4G standard is still competing with the International Telecommunication Union. Of course, Qualcomm is confident. However, it will take several years from the establishment of the standard to the final popularization. This is an indisputable fact.
Luo Sheng said succinctly: "I only need a 3G network protocol and talk about 4G later. As for 3G equipment, I can only accept 3.3%."
Jacob shook his head upon hearing: "As long as 3G equipment is OK, Qualcomm will charge a 5% patent license fee."
Obviously, Qualcomm has full confidence in its technology in the field of wireless communications. 3G has patent barriers. If you want to make a mobile phone, you have to pay Qualcomm a patent fee.
In fact, since the definition of smart phones was redefined on the French Riviera in 2006, three years have passed, and traditional mobile phone manufacturers that are unresponsive will be really anxious.
But the times are so cruel, and you will be abandoned by the times when you are not a bird. Motorola, Nokia, and other major international mobile phone manufacturers have already begun to show signs of decline.
In the eyes of Qualcomm, the azure coast is actually the first major customer.
Next, both parties revolved around patent fees. Luo Sheng took a step back to increase the ratio to ~ EbookFREE.me ~, but Qualcomm still did not agree.
The first negotiation was collapsed, but Paul Jacob did not leave Sioux City.
Did not talk, rest after a while to continue talking.
Negotiation, to put it bluntly, is the art of compromise. When compromise is reached and it is acceptable, it is negotiated. Otherwise, the talk collapses.
By the time of the third negotiation, a consensus had finally been reached, and Qualcomm had also retreated. The final ratio was set at a base of 3.95%.
That is to say, from 2010, the smartphones owned by the Cote d'Azur company, such as a mobile phone with a retail price of 6,853 yuan, are calculated based on the base × 65% × 3.95%, and Qualcomm will take away 176 yuan If 50 million units were sold, Qualcomm would make 8.8 billion yuan while lying down.
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