Chapter 398: [No need for celebrity endorsements]

With the end of the press conference, several long queues lined up at several entrances in the lobby of the experience area. The company prepared tablet devices for the audience to participate in the press conference to provide a live experience.
People in line are industry insiders, media people and fan groups.
"More than 90% of the display screens, 啧啧 啧, such a perfect texture, impeccable industrial design ..." In the experience area, an industry practitioner held a tablet in his hand and praised it.
He now very much agrees with Luo Sheng's statement at the press conference: Apple created the tablet, and the French Riviera redefines the tablet.
Another electronics enthusiast said as he experienced: "I think the iPad that I started last year can be used off."
He feels exactly like Luo Sheng said at the press conference. After experiencing the iEP tablet in person, he will never want to use the original iPad again.
Even if it is not for learning, even if it is the same positioning as the iPad, as an entertainment-oriented mobile device, the iPad must be completely exploded, let alone the function of Little Blue Assistant is unparalleled.
Over time, after major media reporters and industry insiders experienced this product in person in the experience area, they left the azure coast headquarters and started writing articles.
In the afternoon of the same day, the new product launch conference of the Cote d'Azur Company became the hot news of the day. The front page of the technology section was related news. Tech bloggers and other self-media have also updated their dynamic participation in related topics. It was on the top of hot search.
产品 This product is hot on the Internet.
Accompanying it is the skyrocketing concept stocks of the French Riviera. The market will always respond in the fastest time, and those who were originally bad are now shutting their mouths.
Not only is the iEP tablet stunning the outside world in terms of technology and industrial design, people have never dreamed that Luo Sheng would actually bundle education with a hardware product to empower it and form a positive spiral effect of double spiral rise. .
Through the demonstration and experience in the experience area at the press conference, people found that the French Riviera perfectly combined both education and hardware products, and Luo Sheng said nothing at the press conference.
The result is not the same. On the second day of the coming day, the North American stock market opened. Apple's stock fell sharply. After the market closed, the market value closed at $ 39.6 billion, a drop of about 8%. Apple Corp. evaporated about $ 3.5 billion that day.
Apple has led an era, but under the successive blows of Luo Sheng, it has gradually reduced to a second-rate technology company. Joe's arrogant owner finally caused this company to begin to suffer a heavy blow in business. The board of directors attacked him. Questions are also growing.
Even Apple Corp. has fallen out of the top ten of global IT listed companies two years ago.
The market is so optimistic about the azure iP tablet for two main reasons. One is that the product itself is excellent enough, and the other is the combination with education and training, which is regarded as the finishing touch by industry elites.
Education is an industry that never talks about the setting sun, especially in the mainland. Parents really ca n’t educate for their children ’s education. The slogan
Every poor ca n’t be poor
has long been popular.
In terms of market feedback, the concept stocks of the Cote d'Azur have risen collectively, and Apple's stock has fallen sharply. In addition, listed companies such as Salary Oriental have also fallen sharply.
Luo Luosheng's "dimensional reduction blow" launched by the education and training industry caught the entire industry by surprise, even snoring directly, and did not know how to respond.
怎么 How to deal with this?
Same development technology for a big counterattack?
只有 The only technology that can defeat technology is better technology, but let those education and training companies develop high-tech technology, then it is better to declare bankruptcy and stop loss early.
Uh ...
The next day, the executive headquarters of the Cote d'Azur company.
"The feedback from the outside world is pretty good. From the perspective of the major information, the industry professionals in the education and training industry are shouting wolves." Yao Jianhong said with a smile, and senior executives such as Li Chunsheng attending the meeting also smiled easily.
Isn't it just that the wolf is here?
This is to reshape the rhythm of the entire industry, otherwise Luo Sheng smashed 100 billion to come in to recover the cost.
I may not be able to completely defeat the traditional model of education and training, but the impact it brings is certainly unprecedented. Education and training are still there, but they have changed a lot.
Traditional education and training companies have almost no fight, because the biggest impact of the iEP tablet on this industry is that parents can reduce their children's education costs.
I said that in elementary, junior and senior high schools, parents report extra-curricular English training classes to their children. There are definitely more than 3,000 yuan a year. Remote areas may be cheaper, but first-tier cities are definitely more expensive than this.
In turn, the competitiveness of the education and training business group of the Cote d'Azur companies has skyrocketed, while the competitiveness of traditional education and training companies has fallen sharply. Maybe they will not completely die out, but they will never become the mainstream voice in this industry. Already.
"Since the positioning is focused on education, the marketing strategy must also be based on the word" education ". How is marketing prepared?" Luo Sheng, who chaired the meeting, immediately looked at the head of the marketing department.
"General Luo, for product marketing, our internal planning draft is advertising bombing." The person in charge of the marketing department said: "It's like 'gift to send melatonin', 'step by step, read where you can't click where' similar" These advertising slogans are now deeply rooted in people ’s hearts, relying on advertising bombing, and we have decided to invest heavily in advertising budgets, including but not limited to advertising during prime time at various David stations. "
I just kept bombing.
Luo Sheng nodded slowly, and he also approved this marketing plan. This product is targeted at the student group, but it is actually the parents who pay, so let the parents know that the parents of the post-80s generation are still in the minority, and The previous generation has rarely had access to the Internet, so TV advertising is the main position for publicity.
A moment later, Luo Sheng stopped thinking and immediately asked, "What is our advertising slogan?"
The head of the marketing department immediately answered: "ieP, your exclusive tutor."
Luo Luosheng nodded again and said, "Okay, that's it."
就 Approve it on the spot. This advertising slogan is actually very simple, but this is not the point. The point is the bombing of the advertisement. When a person turns on the television every day and hears such a sentence, the subconsciousness over time will be completely accepted.
Alas, it's a bit expensive.
However, Luo Sheng's company does not lack money. The advertising budget was directly apprehended with 2.2 billion yuan.
"Mr. Luo, do you want to ask a celebrity endorsement? Or a child star?"
When I heard this sentence, Luo Sheng shook his head without hesitation and said, "No, no, please don't invite any real star."
Li Chunsheng heard what seemed to come to his mind and immediately said, "Is it a virtual idol?"
Luo Luosheng smiled and nodded and said, "It's good, but it's a brand new virtual idol, a new IP, and I have made the concept map finalized by the artist. The name is ... Luo Tianyi."
After saying that, Luo Sheng operated on his work laptop for a moment, and then signaled everyone to look at the large screen of the conference room.
Li Chunsheng and Yao Jianhong, who were present at the meeting, looked at each other.
Luo Luo Tianyi's avatar and Hatsune Miku are two styles. She is characterized by gray hair, green pupil, jade with hair accessories, and a Chinese knot on the waist.
Luo Sheng said with a smile: "Huafeng Xiayun, Luoshui Tianyi. Luo, Luoshui Yang, Luoshui goddess called Luoshen, Luo character contains one of the deepest Chinese characters of Chinese culture; God, this is the belief of Chinese culture A core of the system, in a broad sense, the heaven, the Tao of the Tao, the universe of nature, the unity of heaven and man; Yi, taken from the "Yi Biping Lin, Ji Wei Wei" from the Book of Songs, Xiaoya, and Che. "
"Luo Tianyi, came from Luoshui, came from the flood, and carried the interpretation of the word" wonderful "for more than 2,000 years, and came to us with the blessing of the world, and she little by little Collecting our hopes, growing step by step, and constantly bringing us the word "beautiful", this is the connotation of Luo Tianyi. "
It turned out so.
Everyone heard the brief overview of BOSS and suddenly realized that the original name implies such a profound meaning, and it is also a good fit with the endorsement product, with the students growing step by step ~ EbookFREE.me ~ No doubt, Luo Tianyi is technically It will follow the technology that Hatsune Miku reserves, and Luo Sheng will not be able to redevelop the sound production software, while Luo Tianyi and Hatsune Miku ’s agents have inherited Xiaona.
All technology orientations can be traced back to one source.
Please ask what celebrity endorsement, the second 沅 culture is quietly rising, and by the way cultivate a virtual idol that grows up with the current young generation, and it is a classic IP.
If Hatsune Miku is an IP that accompanies the post-90s growth, then Luo Tianyi is an IP that accompanies the post-00s growth.
In order to always be able to find resonance and topical points with young people, Luo Luosheng broke the heart rhythm.
But only by firmly grasping the young generation, whether it is the azure coast or blue star technology, there is a bright future. The young generation represents the future.
The new product is still some time away from the official release date, and this period is just when it can open its popularity, and it is also the time point when the investment cost of advertising bombing is the biggest.
Next, the marketing planning team began to produce advertising videos and other materials, including the exquisite model production of the avatar spokesman Luo Tianyi. After completion, they will start advertising on various David stations.
Luo Luo Tianyi's image is more acceptable to children, whether it is elementary school students, junior high school students or high school students, and even anime lovers of college students.
Good things are always the most easily accepted.
Uh ...