Chapter 423: [The ark is about to set sail, wait for death if you don't board it]

If before that, first-party treatments such as Sony PS and Microsoft Xbox are an old-fashioned, high-profile overlooking attitude, then at this moment, after seeing the god-like picture quality display under 4K rendering technology, they have begun to panic. .
Realizing that Luo Sheng is indeed an opponent who must not be underestimated, even if he is entering a strange field for the first time. ::
It's so horrible to release the first big move. God knows what will be maddening operations in the future?
Just look at the expressions of those players who came to the conference site, and you can see the whole world. You can't wait to throw the wallet in your pocket to Luo Sheng's face, and then take the host home. Not angry.
At this moment, Sony is so angry that he wants to die.
Well, five or six years ago, Sony lost all face in the industry because of the Cell chip, and this time Luo Sheng's operation undoubtedly pulled Sony's neck over again.
As long as it is more successful, it means that Sony was really blind at first, and it is a miracle not to be mad at autism.
In fact, at this moment Sony is called a distressed, Cell chip business sold to Luo Shengjian Jian Zizi are regrettable.
At the moment, the client does not know the rhythm of an international friend who has been suffocated into his lungs. Instead, he continues to smoothly advance the conference.
"We firmly believe that the diversification of the gaming experience is the key to the charm of the game. As a result, we maintain the integrity of the programming system so that small manufacturers can also release high-resolution games on it. High dynamics or HDR is undoubtedly the most exciting new TV technology. Exciting technological progress. "
"In the real world we live in, the dynamics of light is huge. From night to clear sky, human visual evolution can perceive most of them and can distinguish a wide range of colors, but unfortunately, most people today use Display technology and traditional TVs have failed to express dynamic lighting, but it doesn't matter. The HDR display technology we pioneered will be open to all manufacturers worldwide. "
The insiders suddenly realized that it is no wonder that the Samsung Group and the French Riviera are so close to each other as partners, and Samsung has become more and more inseparable from the French Riviera. The French Riviera also requires Samsung's screen, and some key core technologies Samsung also need.
Luo Sheng introduced methodically: "4K TVs perform much better. What is more exciting for me is that although games require different rendering algorithms to use HDR displays, supporting HDR does not require as many computing resources as 4K, only Just connect the HDR display to an HDR-capable device such as a host. "
Having said that, Luo Sheng pressed the small remote control in his hand and glanced at the huge screen behind him, adding: "To allow you to experience the changes brought by HDR, here is a sunset photo of Cologne city. , Here is an HDRtv, when we limit the quality of reality to the level of ordinary TV, it is beautiful, isn't it? "
"But this is because of the full effect of HDR firepower. The difference is also obvious. HDR is a very new technology, the technical standards are still changing, and game developers are also thinking about how to maximize their advantages."
Luo Sheng turned back to the audience: "We can't ask all developers around the world to support HDR on the platform from the beginning. We believe that the potential of HDR is endless, but as a player you don't have to own an HDR TV or 4K TV to experience the benefits of gaming, because we have realized that the game itself "knows" which type of TV is connected to the console, so developers can tailor the best experience for different TVs. "
Players are happy to hear these words. 4K TVs are not currently affordable by anyone. The price of thousands of dollars is definitely a luxury item. The price has not yet come down, and it is not the mainstream product now.
However, some high-definition TV manufacturers are now very excited, but look forward to great success.
The reason is simple. To succeed, players will have a reason to replace their home TV with a 4K TV.
Luo Sheng continues to announce new content: "At the same time, we are working hard to ensure that the platform maintains a united community. Just like the games you see today, we can enable developers to push the game to a new level of realism, while ensuring performance. For those who watch TV and movies, we have the best 4K streaming in the world so far. We have reached a cooperation with Flix. I am very happy to announce that there will be new applications for Flix. "
Wow
All the audiences, whether live or watching the live broadcast, are all in sight.
Luo Sheng continued: "By the end of the year, there will be at least 1,000 hours of film content, including several new dramas. At the same time, BV Video Network, currently one of the world's largest 4K content sources, will also develop a support for 4K We believe that the potential of HDR is unlimited, and its significance is just like the transition from standard definition video to high definition video, which will inevitably change the future of gaming and entertainment. "
After a pause, Luo Sheng spoke again: "Here we introduce another super heavy content, content related to the Cell chip, a super powerful tool Ark compiler."
Upon hearing this sentence, a lot of high-level Sony who paid attention to the live broadcast subconsciously raised their ears and stared at the live broadcast.
Other industry insiders and developers are particularly concerned when they hear about the Cell chip. Now everyone knows the unbearable black history of the Cell chip. Numerous people are also very curious whether the Cell chip can achieve an upturn in the hands of Luo Sheng. .
"Here, I don't want to describe too much of the past and present of the Cell chip, even though it gave Sony a big head start."
Sony: NMMP ...
"But our development team has ushered in a new life of the Phoenix Nirvana. We have restructured more than 90% of the Cell architecture, but we think that developers will still resist the Cell architecture. It doesn't matter, we pass development. ' The Ark compiler 'provides a perfect bridge for developers and perfectly resolves the biggest conflicts. "
...
"This is impossible!"
In a conference room at Sony's headquarters, Howard whispered subconsciously as he saw the press conference here.
What are the well-known flaws in the Cell chip architecture? Sony believes that it has thoroughly explored, otherwise it will not have to let the development of PS4 to Intel x86 architecture after encountering Waterloo.
At a time when Sony's high-ranking leaders thought this was impossible, the next screen screening shocked them and defeated the last stubbornness in their hearts.
Everyone heard Luo Sheng's voice and asked the "Assassin's Creed: Brotherhood" development director of Ubisoft, which "sells bugs," to stage the game operation demonstration for the audience.
All the fans of the "Assassin's Creed" series yelled excitedly when they saw the game logo icon on the big screen. What made them even more excited was that they actually played "Assassin's Creed: Brothers" for the first time at the press conference. The full CG animation of "Hui" takes 2 minutes and 41 seconds.
The reason why players are excited is that at this year's E3 game show, Ubisoft did not announce the full CG animation, but just put a preview.
Unexpectedly, the full CG animation will be announced at the launch conference of the azure coast console, which is almost a brand name. Ubisoft's games will definitely land on the console platform, and this masterpiece of the "Assassin's Creed" series can basically be hammered.
In fact, there is a deeper reason here that ordinary people who eat melon don't understand, that is, the infamous Vivendi Group in the game industry has targeted Ubisoft and is ready to start, and wants to eat Ubisoft.
People in the industry know that it is definitely a nightmare to stand on the "dad" like Vivendi, and Blizzard has the most say.
And just at this time point, Ubisoft urgently hopes that Luo Sheng will be able to rescue Ubisoft in the deep waters.
What I have to say is that Luo Sheng's several shots in the game industry in the past few years have been widely praised, and many people in the industry call it a true "angel investor", whether it is TakeTwo, V agency, Polish stupid donkey, or Blizzard, including fist games bought last year, Mojang AB game company that develops "Minecraft" and so on.
Without exception, Luo Sheng did not interfere in its daily operation and management, and even did not send directors to come, only sent some audit staff and consolidated financial statements with the parent company.
That's it, no more.
Luo Sheng, a "dad" who likes to engage in stocking mode, asks who doesn't like it?
This time Ubisoft was able to get rid of Vivendi's claws. It was indeed that Luo Sheng generously took the "potato company", and spent $ 1.8 billion to invest in Ubisoft. Only with this money did he make it Protected against the fate of a malicious acquisition by Vivendi Group.
At this host conference, Ubisoft directly announced that this year's blockbuster "Assassin's Creed: Brotherhood" full CG animation is not a surprise.
Next, as the development director of "Assassin's Creed: Brotherhood" gave a game demonstration, both the developer who came to the conference site and the third-party developer watching the live broadcast were shocked ~ EbookFREE.me ~ The end of the first half At the E3 game show, "Assassin's Creed: Brotherhood" also had live demonstration operations on other game consoles, but compared to now, the overall performance of the picture quality and fluency on the console has been improved by at least 20%. Ascension is intuitive to the naked eye.
"How is it possible? How powerful is this so-called 'Ark Compiler'?" An engineer at Sony mumbled to himself.
Sony is now extremely distressed and extremely remorseful.
At this moment, the third-party game developers who came to the conference site are not calm. Whether it is the top game developers such as Colombi, Capcom, or Square Enix who have not yet "embarked", they are aware that The powerful performance of the console improves the game content.
This new next-generation console will have a dramatic impact on the entire industry.
Noah's Ark is about to set sail. If you don't board it, you will die.
...
(For tickets ~)