Chapter 527: [The company's profit is a problem! 】

Quietly in the conference room, Luo Sheng flicked the financial report on the table and looked away from everyone. He said: "Every executive above the director level who is responsible for investment and operation management must reflect on it. Everyone writes a review, including you! "
Write a review?
Everyone at the meeting had a stunned face, only to see that the president of the financial audit department took the report carefully and then passed it on to others.
The time has passed by one minute and one second. Everyone will see what is wrong with the report and what happens if you make a fake account.
While sitting in the chief position, Luo Sheng silently looked at them and whispered. After reading each other for a long time, they didn't find any problem with the annual report!
As for fraud, it is indispensable.
A large multinational enterprise group on the Cote d’ Azur has an astronomical amount of annual revenue of 100 billion US dollars. The audit department dared to make fake accounts. When it came out, it had to go in for a collective meal. No way.
At the end, everyone saw that Luo Sheng meant to speak, and they all surprisingly quieted down.
"Did you really not find where the problem is?"
Everyone looked at each other, but still didn't say a word. After a while, the president of the financial audit department at the meeting said weakly: "Mr. Luo, should there be no problem? There are no audit disclosures!"
"Yeah, there really isn't."
The other executives who attended the meeting echoed one after another. They did not see any problems with this annual report, and they were absolutely sure.
On the contrary, the 2013 annual report is exceptionally dazzling.
Luo Sheng took a deep breath and said succinctly: "The problem is not the audit itself, but the profit is too high."
What?
Everyone is stunned again, the problem is that the profit is too high? What kind of problem is this?
Luo Sheng looked around the meeting and a number of executives emphasized again: "This year's net profit margin is as high as 25%, which is 12 points higher than last year. What is the problem?"
At this moment, even everyone including Yao Jianhong didn't understand what Luo Sheng meant, and even felt unbelievable.
Shouldn't this be happy?
Crimson Coast's 2013 annual report total global sales reached 221.8 billion US dollars, net profit of 55.45 billion US dollars, net profit margin reached 25%.
This is the second company created by Luo Sheng, whose annual revenue breaks the 200 billion US dollar mark. Previously, it was the Blue Star Technology Group, which had hit 203.0 billion US dollars.
Now Bluestar Technology's revenue is almost cut, and the profit margin has also been greatly adjusted independently.
Blue Star Technology fell, but the Cote d'Azur company took off at this time, and the net profit of 55.45 billion US dollars became the most profitable company among the world's top 500 companies.
Seeing that everyone is unclear, Luo Sheng explained: "If we invest more and more in strategy today, it means that we will face fewer dangers and difficulties tomorrow, and less profit. Too high means to a large extent that our investment in research and development is still not enough. Too little investment in research and development means that our ability to resist risks is still not high enough. This is the problem. "
At this moment in the conference room, except for Luo Sheng's tepid rebuke, all the executives present honestly did not say anything.
But hearing this, everyone's heart is full of squint.
Big BOSS Is this because the company does not invest enough in R & D? You should know that the Côte d'Azur has now invested more than US $ 40 billion in research and development every year.
No company in the world even has a history of this kind of research and development investment. If you add more, it will exceed the single developed country. You must know that the current research and development investment on the Cote d’ Azur has already hung Yindu. As a big country, Indu last year had a total scientific research funding of more than 30 billion US dollars ...
Everyone really can't understand, is it necessary to throw such crazy money?
But only Luo Sheng knows clearly that the Côte d'Azur must be crazy about climbing technology. How can the investment be comparable to a country? It ’s just that I have n’t dreamed of hanging it out, let alone the future of the world ’s hegemony from the United States.
At this time, Luo Sheng once again said: "What else does such a high profit mean? It means that we have sold too many things, but have our products made progress to match it? Are there any preparations after five or eight years? What? I did n’t see it in this annual report. "
Speaking of which, Luo Sheng pointed to the annual report document lying on the conference table: "I said last month's press conference that any so-called genuine Azure mobile phone film on the market is fake and there is no authorization from the Côte d'Azur. Well, the genuine original products are out, who gives the right? A mobile phone film is sold for seventy or eighty dollars when it gets the company's brand authorization? Forty or fifty dollars are paid for the licensing fee, and the company's profits are so raised. Come up. "
Everyone in the meeting shut up and seemed to realize why Big Boss was so annoyed, let alone say, this mobile phone film just hit BOSS directly.
Nima really made money and hit the muzzle.
"Mr. Luo ..." After a moment of silence, Yao Jianhong spoke. He is the executive vice president and executive director of the Cote d'Azur, and Luo Sheng basically does not care about the company's daily operations. Problem, it is impossible to be silent.
But when he spoke, Luo Sheng raised his hand to stop him, and then said: "This is not your problem. I am the CEO. I have my problem in this position. This kind of authorization problem. Middle managers have this right in order to Theoretically, there is nothing wrong with performance or bonus allotment, but it is wrong, but the mistake is not to give others a way to live. If you do not give others a way to live, you do not give yourself a way to live.
Luo Sheng looked at everyone with solemn eyes: "Sometimes, I know that some money can be earned, but I must give up the money and not earn it, and leave it to others to earn. So many peers hate us, of course they have problems, but we Isn't there any problem? I think it's still a little bit. At least we have a problem with making friends. We gather together and we gather together. "
"Then if one day in the future, Laomei will give the Azur Coast a triple-axe like Bluestar Technology, our products have already achieved 55% of the domestic supply chain support, and some of the core technologies are in our hands, but still 45% need foreign supply chain support, and 33% of them are in North America. In case they cut off your supply chain, who will help you at this time? Are you alone and uncomfortable? "
"So, we can make some money easily, but for the sake of the overall situation and the long-term future, we must give up the money without earning it, leave it to others to earn, and let others get up quickly; then we invest more in research and development, and then more. "Luo Sheng knocked on the desktop bitterly and said that everyone is honest. From the outside, these people are all well-known in the industry, but at this moment they are honestly trained.
Luo Sheng paused for a moment, glanced at the annual report on the table and immediately picked it up and waved it down, adding with the tone of the statement: "Reasonably cut my 25% net profit to 8% before the end of this year. Send the solution to my office. "
Yao Jianhong responded: "Understood Mr. Luo, I don't have to deal with this problem within one month at the end of the year, and I can't take full responsibility for it."
This is the smell of a military order, and this is definitely not an easy task. Many people think that it is the hardest for companies to earn money. In fact, it is the hardest to spend money. Spending money is not a mess, but a reasonable spend. It is difficult to spend the money to see the expected return.
Luo Sheng heard Lao Yao personally promise that he said nothing, and nodded, throwing his annual report on the conference table and got up.
"Let's break up."
Left such a sentence and left the meeting room. Before he left, everyone else sat down honestly in their respective positions.
Although everyone in this room is much older than Luo Sheng, he was very pressured even when his reprimands were tepid, especially the president of the financial audit department. I was really scared before. Fortunately, The annual report audit is fine.
After all, no matter how gentle Luo Sheng's tone is, his position is there, and the nature of the matter is there.
Lead the first leader, and now the second leader's complexion immediately turned green.
Everyone is more afraid of Yao Jianhong, because he is the person in charge, Luo Sheng does not necessarily come to the company for a week, and the company's daily operation and management are actually taken care of by Yao Jianhong.
"Ten minutes later, convene a meeting of the management level above the company director!"
Like this sentence, second-hand old Yao also got up and left the meeting room.
Everyone at the meeting looked at each other and knew that after today's executive board meeting ended, the company's internal management was afraid to carry out a "big optimization" action.
Although Luo Sheng did not blame Yao Jianhong, everyone knows that the oldest face is Lao Yao.
I like to be the first in the shopkeeper and the second in fact doing the first thing now, everyone is finally a lot easier, and they are also communicating while packing up their files.
"We can make some money, but don't make it, and leave it to others to earn ... You have never heard any entrepreneur dare to speak like that. Except President Luo, who dares to say so?"
"Apart from the work, as far as sentimentality was concerned, I wanted to shout out the word" niu pen ", but I still held back."
"Haha ~"
"But there is indeed a saying, you can't do it if you don't accept it. Perhaps this is the pattern and mind. This kind of realm looks at the leaders of all major businessmen in the business community at home and abroad. I think that in addition to President Luo, I am probably an old man. Okay, I ca n’t find a third person who can reach this position except for the two. I am ashamed, and I am ashamed.

"You don't need to be ashamed anymore. You have another meeting in seven or eight minutes. Hurry up and clean up."
"Yeah, President Luo demanded that the company's net profit be compressed to 8%, and the pressure was given to Lao Yao. Lao Yao compressed for another month, and we can't run any of them."
"Horrible ... The Guan Da level crushed people."
"Let's wait for Lao Yao to roar at the meeting later."
"Don't think about it, the authorization problem of the mobile phone membrane mentioned by Mr. Luo is in the subordinate department under my supervision. Lao Yao can't run me by spraying the spitting stars. Seeing me turn back, I scolded the subordinates for relief 'S scolding, should stir up speculation, try to make trouble for labor and capital. "
"Let's go! Let's go! After the meeting, I have to write a review of Lao Shizi, which is really annoying."
As expected, in a few minutes later, at the company's interim meeting, Yao Jianhong opened his mouth and spit the fragrance directly to all the participants.
Compared with Luo Sheng who rarely angers his subordinates, he is gentle and easy-going but not angry. The difference is that once Yao launched a fire in an internal meeting, he was called a tyrant level, and when he spoke, he started with "labor and capital". It means that the dog is bloodied.
This point, Zhang Bowen next door is now also a meeting tyrant, the two are almost exactly the same, and the people below UU reading www.uukanshu.com are exactly the same and do n’t want to meet with them, but they ca n’t refuse it.
In fact, in the early stages of the development of the two companies, Luo Sheng had n’t been a good manager, whether it was Yao Jianhong or Zhang Bowen, he did n’t lose his temper, even if he disclosed it at work. Come up and spit fragrant.
But now, as long as there is a problem at work, it must be a spit.
This change is actually not accidental. If Luo Sheng is now in their position, it will certainly evolve into a tyrant.
Because the scale of the two companies is really too large, unlike before, it is very tiring to manage such a huge super-large multinational group, especially mentally, most of the time they have to focus or even tighten their nerves at work. Take charge of all aspects of business operations.
If the company has a big problem, it will not growl, but if there is a small problem, it will spit out the fragrance.
In their world view, there are some small flaws that can't be tolerated. They were scolded at the beginning, but if there are really big problems, they will definitely not go viral. At this time, as long as the brain is clear, knowing that solving problems is the top priority.
In fact, this is not a rarity. There is a film tyrant like Cameron in the movie industry, and the late Joe Gang in Silicon Valley is also a tyrant in the workplace.
They all have the same point, they are all people who directly manage things. .
When Yao Jianhong began to "optimize" the personnel structure inside the Côte d'Azur, the North American side had begun to target the two companies of Luo Sheng's Côte d'Azur and Blue Star Technology to formulate a new round of strikes, and efforts It is more serious than last year's crackdown on Bluestar Technology.
……