Chapter 556: [Dances flurry? The car is almost broken before it is listed? (...
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Global Monopoly of Technology
- Zhaoling Siyu
- 3761 characters
- 2021-01-29 08:21:15
Before the launching of the Cote d’ Azur Electric Vehicles, many domestic electric vehicles, especially some well-known brands of high-end electric vehicles, appeared to be very well-known and powerful, in fact, like the rising traffic stars.
Starting in 2014, small fresh meat has been rampant in the entertainment market.
And in the field of domestic electric cars, in fact, the big guys also know that when a big guy will "shoot" the market to enter a truly powerful actor in the real sense.
This drama can no longer be performed according to the previous routine.
The reason is very simple. The powerful actor, azure pure electric smart car, doesn't want to accompany them as a traffic star, but has a bigger ideal.
The data on the day that the sales were over 10,000 was released, and many big new carmakers were also scared out of a cold sweat.
But anyone who has a slight grasp of this manufacturing industry knows what this means.
Obviously, other domestic brands are now ignorant of food and sleepless at night.
Online reservations are made for azure pure electric cars. Consumers are frantically placing orders. Looking at the few days left in October, the Shencheng Super Factory will fully mobilize production capacity and start full-scale production at a rate of 6,000 per week.
Judging from the current market demand, the production capacity of just one super factory is completely unable to meet the actual market demand. The annual output of Shencheng Super Factory is about 300,000 vehicles, which is far from supply. In terms of current demand, Opening ten new super factories of the same size may not be able to meet the market's supply requirements.
This hot sales situation is the same as that of the Azure mobile phone sales, and compared with other domestic electric car brands, the monthly sales are more than 1,000, and even some monthly sales are less than 1,000. , All of them were pressed to ravage.
This can no longer be described as a dark horse.
……
Science and Technology Complex Building.
At breakfast time, Luo Sheng came to the restaurant after a simple wash. An Qingxue was preparing a nutritious breakfast for him. A lady in a customized version was wearing a high-level taste. No one would think that she was becoming Luo Sheng ’s full-time assistant and Before the secretary, he was a domestic worker born with a bachelor degree.
Sometimes, it is not unreasonable to follow the right person to completely change the destiny and realize the class transition.
Luo Sheng glanced at the table with admiration and came to sit at the dining table, but Qingxuemei came over with breakfast for a while. Although she is now dominated by assistants, the traditional craftsmanship is still maintained until now. Secretary, right?
After An Qingxue sat down, he looked at Luo Sheng and said: "Roger, the sales of pure blue electric cars are hitting the whole industry. You are scolded again. Now the public opinion is saying that you do not give way to other domestic brands. Disrupting market order and monopolizing market competition has given you the title of an economic disruptor. "
The sales myth of the azure pure electric car, or pre-order, are all anxious.
Has no core technological competitiveness and can only rely on other fancy operations to cover up its own shortcomings, so it is intended to make a fuss in public opinion and constantly brush a sense of presence in other places to attract the attention of the market and consumers.
Luo Sheng, who was eating, could n’t help but smile, and looked down at Qingxuemei paper, glanced at the uniform she was wearing, and said,
I ’ve read an article on psychological analysis, saying that if one If a man likes to wear uniforms by himself, it means that he likes to use rules to restrain himself; and if he prefers women to wear uniforms, there is a desire to break the tradition in his heart, indicating that he likes to break the rules, which is two completely opposite directions. "
"That Luoge you are the latter." Qingxuemei smiled lightly and couldn't help glancing at his dress. Luo Sheng's dress was minimalist and casual at the moment, not just at home, even at This is almost always the case in public.
One person's malpractice is that even in formal public occasions, they can be dressed casually. Not only will they not be said, but personalities will be said.
This is true of many bigwigs, as well as the founders of Ali and Luo Sheng.
These gangsters all have one thing in common. They are indeed breaking traditions and rules.
Needless to say, Luo Sheng never went back on the road of subversive innovation, and the founders of Ali, too, broke the tradition and rules, and changed the way people shop and pay.
The big guys are breaking the rules, modifying the rules of the game, changing people's lifestyles, and changing the world.
"Then how should we deal with it?" An Qingxue said with his hand under his jaw, thoughtfully: "Anyway, it is somewhat reasonable for competitors to make such an opinion. The impact of cars on the inherent market is too great, breaking the balance, and even the traditional fuel vehicles are terrified. If the entire industry enters a situation of reshuffling, it will inevitably be unrest. The impact of bankruptcy and elimination on the economic environment cannot be ignored. "
The automobile industry is too strong for a country's economic pull, and it plays a decisive role in the real economy and manufacturing.
So far, automobiles are still the most complex industrial products among mass-produced civilian products, with tens of thousands of parts. The design life is often more than ten years. During this period, they will experience wind, frost, rain and snow, summer heat and severe winter.
In terms of the number of parts and the difficulty of manufacturing, mobile phones are far inferior to automobiles in terms of the number of parts and manufacturing difficulty. As for aircraft, the complexity and production scale of ordinary single-engine piston small civilian aircraft are far inferior to automobiles, especially the scale Military aircraft that represent cutting-edge technology may be more complex than automobiles, but the scale limit is simply not comparable to the economic impact of civilian automobiles.
The automotive industry is a highly integrated industry that will bring almost the entire industrial chain. Its upstream industry includes almost all manufacturing sectors-metallurgy, electronics, chemical industry and so on.
On the whole, the automotive industry is a dual benchmark for a country's manufacturing software and hardware strength. From a national defense perspective, since World War I, the overall mode of warfare has still dominated the war. The industrial strength of a country, especially manufacturing The strength of the industry often determines the country ’s war potential, and the automotive industry itself precisely marks the strength of a country ’s manufacturing industry.
The impact of the rules broken by Luo Sheng this time is difficult to measure with specific quantitative indicators. It is no longer enough to break the traditional sales model. Choose a sales model like the direct sales store of Azure mobile phones. Countless people's jobs have been smashed.
Now one of the spearheads of public opinion attacks is Luo Sheng said at the press conference that "no middleman makes the difference". Of course, consumers have benefited, but the biggest beneficiary is the Côte d'Azur, because the benefits of the Côte d'Azur family eat it.
Everything is done, from another angle, it is not all-you-can-eat.
What made friends and businessmen even more angry is that Luo Sheng also said so great and awe-inspiring, and also won the support of countless consumers. In fact, they are also envious of jealousy. They also want to do this, but there is no strength, can't do it.
Competition is so cruel.
Of course, consumers also know that the Cote d’ Azur will be the biggest beneficiary, but it is indeed affordable and the fact that consumers are indisputable. As long as they can provide excellent products to the market and the prices are fair, consumers certainly vote with their feet.
Luo Sheng looked at the Qingxuemei paper full of humility and asked him: He must first have a basic understanding that the development of pure electric vehicles cannot exceed reality, and I have mastered advanced production materials. However, the productivity has not gone up or false. This is an objective fact. The national automobile production and sales scale is 20 million units. I now have a factory with two production lines and three shifts. The annual production capacity is only 300,000 units, even if I expand 20 more. The production line has an annual production capacity of only 3.4 million vehicles. "
An Qingxue nodded thoughtfully, saying: "The arguments of the competitors are somewhat reasonable, but they are overreacted."
Simply put, although the blue pure electric car can be mass-produced and can kill Tesla's production capacity, for the demand of the entire market, it is still a serious shortage of production capacity, everyone wants to buy it, but now the annual production capacity is 300,000 vehicles It is equivalent to millions of car owners grabbing 300,000 cars at the same time, and the absolute supply is in short supply.
The construction cost of the Shencheng plant is as high as 30 billion yuan. If you expand ten factories of the same size, you will have an additional budget of 300 billion yuan. This is not all.
Related packages?
The laying of charging piles and the construction of the supply chain, each of which is an astronomical budget of hundreds of billions, there are not a few direct-operated stores now. vent.
In addition, the state does not provide subsidies. All the money is paid by the Côte d’ Azur. In fact, Luo Sheng also knows that the country is also monetizing the Côte d’ Azur by doing this. It does not want to enlarge it to form an absolute reality. monopoly.
State means is at the national level. This is the most slippery way to play. A very simple one can control the overall situation quite well. It can allow local markets to adjust in turmoil, but the overall situation is always stable.
If you really expand your production capacity tenfold, your comprehensive budget will have to be expanded dozens of times. This is a bit scary.
The Cote d'Azur doesn't have so much money now, unless the money from the family fund is also put in, but Luo Sheng will definitely not do it. This money is used to prepare for a financial war with Lao Mei. It must be rescued to get it out.
Once the money is spent, and the levers go up, the risk factor directly bursts the rhythm of the watch. At that time, only a small detonator is needed. Once the thunder is burst, then this huge business technology empire built by ten years of hard work will burst collapse.
Therefore, Luo Sheng did not dare to take this risk, so the azure electric car must be separated and separated, and it must be listed on the big A financing to ease the pressure on funds.
At the dinner table, Luo Sheng wiped a corner of his mouth with a tissue and said calmly: "It's overreacted, but it's true. This is a clear trend, but you can't underestimate competitors. It ’s the essence of human beings. Over-reaction in turn is the result of long-term thinking. "
Speaking of which, Luo Sheng smiled at Qingxuemei paper and added: "I can make azure pure electric cars more expensive. Why did I quote a price of 290,000 at the press conference? Just to tell the market and competitors mine How hard the fist is, and how much damage is the most out of it. Sometimes you do n’t know what you are doing without showing your muscles with a heavy punch. "
An Qingxue smiled and said: "So, Luo Ge, you want the competition to clearly see their own weight and our energy ... This trick is really clever, it means that the competitors have given up their bargaining power. Can we firmly grasp the pricing power, then there must be a back-end? "
Luo Sheng laughed: "Of course, the good show is just beginning. And it is absolutely unreasonable to sell 290,000 pure blue electric cars. Even if I want to sell 290,000, the market will not agree, this is not based on personal will. If I were to face the market, there would be no place to die. Since the current price is unreasonable, then the market only needs a period of self-regulation to make it at a reasonable price. "
An Qingxue thought quietly, but for a moment she immediately said: "Huang Niu Party?"
Luo Sheng: "It's smart, it's really transparent at one point. Yes, no matter how I expand the production capacity, it is impossible to meet the demand of the entire market in the next five to ten years. I have to globalize. The market itself will promote azure pure The rising price of electric cars will cause a large number of ox parties to hoard high prices to make profit spreads. If there is such a large market demand, some people will be willing to pay a high price to buy. This is the law of the market. "
Luo Sheng smiled: "Be awesome to the market, as time goes by all kinds of games will make you dazzled. Even if someone uses this as a futures contract to fry me, I will not be surprised. I am very upset and can't bear it. .. A good industrial assembly line product has been played by these people as a financial derivative. I am crazy about them. If you do n’t care, they will be damaged by them sooner or later. I wo n’t get any penny benefits. Mao Yangjiu. "
Wine was originally produced for drinking, but now a group of people are playing this brand wine into hard currency, and even playing with futures to maintain value and become a financial product.
This actually harmed the interests of Maoyang Company. The wine was shipped from the factory, but instead of being consumed by the market, it was hoarded on a large scale. Once the future thundered due to a certain factor, the price plummeted, and everyone madly sold their goods. Suddenly there was a lot of goods in the market, so the company did not want to sell as much.
Even if there is no thunderstorm, Mao Mao didn't get much benefit, but he took the potential risks. The benefits were all made by those speculators.
Luo Sheng must consider whether his car will be fired into financial derivatives by that group of people. Although it sounds incredible as an industrial assembly line product, the world is so magical that it can be played as long as the capital is profitable. Come out of flowers.
An Qingxue couldn't help but ask: "Brother, what should we do?"
Luo Sheng looked at her suddenly with a mysterious smile, and said: "Set up a bureau to see their own creation."
What this said was not to say why, Qingqing An apparently didn't want to let herself know too much, but did not ask too much, but seeing Luo Sheng's intriguing smile, Qingxue Meizhi knew that someone must be suffering, Said: "I think they will definitely jump in, because greed is human nature!"
Luo Sheng was unsure.
Actually, Luo Sheng intended that they would not come to provoke themselves and take up their greed, so that the set-up would not hurt them.
But he also knows that this kind of thinking is just wishful thinking. Human greed is destined to jump in.
Want to look at Brother Wool's wool?
How many deaths come, just now lack of money to spend, since someone came to give money, there is no meaning not to laugh.
……
Shencheng.
In the office of a business office building, two men were talking across from the office at the moment. One of the men in a suit and leather jacket said excitedly:
"Mr. Jin, did you see it? On the tenth day of the pre-sale of azure electric vehicles, the number of pre-sales has exceeded 120,000. The market is so crazy, and following this trend, the annual production capacity of the azure coast will be Furiously sold out. "
The middle-aged man who speaks is Wang Xin. He established a private equity fund to help investors create rich returns. The average return on investment in the past five years has reached 22%. This is a very good performance. The key is stability!
The man who is sitting in front of him and called him Mr. Jin is called Jin Penghai. He is a rich man and a big client of Wang Xin's fund.
Jin Penghai has hundreds of millions of funds handed over to Wang Xin ’s private equity fund.
"There is no shortage of money on the French Riviera, and the second, third, and fourth super factories will soon be opened to expand production capacity."
Wang Xin smiled and shook his head again and again: "Mr. Jin, you are right, but you are not right, you can buy a car comparable to a supercar for 290,000, which is crazy for consumption. Fundamentally, even if the Côte d’ Azur expands its capacity by ten times, the market is still in short supply. Moreover, it is impossible to expand the capacity ten times in a short period of time. It cannot be done within at least five years. The Côte d’ Azur is rich and not fake, but there is also an upper limit on the scale of assets. Even if all their cash reserves are used up, it is impossible to smash out 10 or 20 new production lines, so prices will inevitably rise. This is the law of the market. "
Speaking of which, Wang Xin paused for a moment and then added: "Mr. Jin, you may not know that someone in the market is already trading the futures contract of azure pure electric vehicles. The futures contract in 2015 has been snatched up, which has already It is the information from three days ago. I think the 2016 futures contract has started for some time. The futures contract revenue in 2015 is at least 150% annualized, and 2016 is at least 130%. The entire market is rushing. "
Jin Penghai said in surprise: "What? Futures are available? My God ... Where did the goods come from? How are they delivered when they expire? Don't tell me that those speculators can pick up the goods directly from the Cote d'Azur."
Wang Xin said with a smile: "Of course it is impossible to pick up the goods directly from the Cote d'Azur coast. To put it bluntly, it is a business of buying and selling. Some people are buying at a premium in the market. Now everyone believes that the 700,000 pure electric cars are not worried about selling. The panic buying is also vigorously acquiring high-priced predetermined contracts from some consumers, and a net profit of 20% can be made by hand-over. More and more people are participating. "
Jin Penghai said stunnedly: "The product will be broken soon before it is launched. Do you want to be angry with Luo Sheng? He will not see it? In case he announces that the price increase will all be dead, as soon as the delivery date arrives It's rotten, Lao Wang, we can all see it. Do you think Luo Sheng and the Azure Coast management will not see it? Don't lie to yourself. "
Wang Xin spread his hands and said: "In a sense, he is lying to himself, and everyone is pretending to sleep. Of course I don't doubt that the Cote d'Azur can't see it. In fact, Luo Sheng dares to sell 290,000 people, and they have lofty ideals to change the world. To reshape the electrification of the whole industry, the pattern and mindset are not what the poor people like me can match. "
Jin Penghai shook his head with a smile: "Compared with Luo Sheng, we are indeed poor, haha."
Wang Xin smiled and said, "We just want to get in touch with General Luo in the process, and run for a while. Now it's so crazy, who doesn't know who, but they all think they can run fast."
Jin Penghai looked straight at him and said with emotion, "It's really a group of demons and dances, IMHO, old friends, why do you think you run faster than others?"
Wang Xin: "No, I will not only say that I run faster than others, on the contrary, I run very slowly."
Jin Penghai: "Oh? How do you say that?"
Wang Xin: "However, there is a good saying, the stupid bird flies first. Mr. Jin, it is true that the fund company has now received a total of 20 futures contracts in February, March, May and July 2015. UU Reading www.ww .Uukanshu.com has a total of 1890 vehicles with an average nominal value of more than 1.2 billion yuan. No surprises. According to the scale of your investment in our fund, you can make a net profit of 150 million yuan.
"Now I have a channel to have a large September futures order with a total of 1,639 vehicles. The nominal value can reach 1 billion, but it only needs 580 million to buy. The seller only gives me a week. This is still my and his. The relationship was won, this is already a big face, I once pulled him to pay for it, otherwise he would n’t squeeze his hand, and he would make a 72.4% net gain in 10 months, but My fund account is still missing ... "
Jin Penghai immediately rushed and said: "Once you are the old king, I understand what you mean. I am now worried about how to deal with the 80 million idle funds here. There are still 35 million in three days, all of which are handed over to your fund. I ’ve taken care of it, but I have Allin all my worth. Haha, a stupid bird will fly first. "
72.4% of the income, Jin Peng calculated this account, and invested 115 million yuan by himself. After 10 months, he can earn 83.26 million yuan. With the previous 150 million yuan, the value directly doubles. This rate of return is no longer possible. It can be described with just one blood earn.
It is not surprising that the market is suddenly so crazy. .
……
(The two chapters are merged, I'm holding back that I'm short, and thank you for your praise. Everyone says I am water, I know everyone is complimenting me, because water is saying I am doing better? (?? ?? ω ????) ?, this is a testimonial, right, what about the other ticket? Bai Yan is too much ~~)