Vol 2 Chapter 497: Prepare for Series B financing


"Ok?"
"The company is short of money."
He spoke frankly about the company’s predicament at the moment, holding the steering wheel with both hands, looking straight ahead, waiting for the next change in the red light, and then slammed on the accelerator. The car was like an arrow from the string, roaring out of the old man. Far, he seems to want to experience the happiness it can bring to drivers before losing his car.
"You gambled again?"
"Do you think I am the kind of person who gambles with company funds?"
Mickey gave Lu Ze a white look and threw a piece of chewing gum in his mouth. Although he is addicted to gambling, he likes to go to the gambling city to play two with some free money. But unlike those dementias who lose money and lose their brains, he keeps holding them. With the idea that he would lose all when he enters the casino, he never seeks to win back, even if he is really good at playing cards.
In contrast, he is more like indulging in the pleasure of throwing money, rather than greedy for poker games, he will play when he makes money, he is almost lost, he will leave his food and leave, he has never thought of relying on playing cards. In return, he will not use the company's funds to squander, because he knows this is the capital he can continue to squander.
This is the difference between Mickey and ordinary people. If you say that there is self-control, then people with real self-control will not go to the gambling table, but you can say that he has no self-control ability, but he can hold himself firmly at the gambling table for a long time. The consumption mentality of China does not give up its life, and on some levels it is terrible to have strong self-control.
Perhaps because he felt that he had said something stupid, Lu Ze did not continue the topic for the first time, but carefully thought about the company's expenditure during this period.
Starting from the founding of a brokerage company, the apparent expenses such as leasing office space and decoration did not actually account for the bulk of the company’s total expenses. So at the beginning Lu Ze didn’t feel that the expenses were high, but the problem was that the invisible expenses were a little bit. Huge, this account was calculated and began to see sweat on Lu Ze's forehead.
Counting from the beginning of the establishment of the brokerage company, the biggest expense is not the labor cost, but the cost of cooperating with other economic companies. To put it bluntly, the amount of money used to pave the way is a bit too large.
The new actors recruited by regular economic companies need to exchange resources with other companies or directly connect downstream industries, that is, the crew to help their actors quickly enter the market. The problem is that Mickey has some advantages in the European market. Are there so many friends? Or does he have friends?
No, even if it is a shareholder and brother company of Gambiano Pictures, except for the president of Fatini, who has a better relationship with Mickey and Lu Ze in private, he still maintains an attitude of business affairs in cooperation, and he will receive you as much. A little bonus, that’s not bad. If you want people to help you out, it’s purely a dream. After all, people invest in your Universal Brothers Pictures, not Universal Bros’ agency. Your own cultivating of actors has nothing to do with them. .
In such a European market that recognizes money but does not recognize people, if you want to quickly launch your own artists, the only way is to open the way for money, to establish friendly cooperation with other economic companies, to establish a network of contacts, and to exchange resources. The white point is the role of fleeing each other.
This is not a compensation price offered by a character after it has been negotiated. It is just a price for bridging with other economic companies. In the future, if you want the character, you still need to give the other party a certain amount of financial compensation, so that the other party will take your actor and push it. To the downstream crew.
This is the up-front price that a small company needs to pay if it wants to get a share of this oligarch’s already formed market. This expenditure alone has consumed nearly 30 million euros of startup capital of the company in just six months. This year, I was ready to open a brokerage company. Mickey decided to pay no dividends for the film industry. It is estimated that Laoder will be empty.
Don’t think this amount is too exaggerated. If the global economic downturn after 2020 has not caused the entertainment industry to shrink, the money spent will be even more exaggerated. After all, there is a bubble, one price at a time, as an upstream industry, film and television drama production The root of this, if you don't have a family background, you can't play this at all.
Calculating the company’s existing funds and planning to plan for the production costs of Mickey’s next movie, Lu Ze almost understood the company’s situation, no wonder Mickey wanted to sell a car, even if this car was sold at most one hundred and five One hundred thousand euros is a drop in the money for the capital needed by the company. If it is dead, it will cost a medium scene shot, but... it can be a little bit more.
Suddenly, Lu Ze envied Fatini's financial conditions. He never experienced any shortage of funds when he made a movie, and even continued to invest in additional investment. The scene was not big enough, the money was too expensive, the props were too cheap, and the money was spent. , It's like holding a money printing machine in your pocket, and money spit out.
Let’s take a look at the prawns, soldiers, and crabs of the Universal Brothers. They just had a little money before they warmed up, and they returned to the days when they had to plug in two straws to drink a cup of milk tea. Lu Ze leaned against the glass and sighed in melancholy. , Announced the only solution to the company’s current shortage of funds in a tired tone.
"Then only financing."
"Well, I've let my tongue out. It's estimated that someone will come to the door soon."
Personal capital injection is not compliant with an established company. After all, the "Global Brothers" now has three shareholders. The individual capital injection of any party has an impact on the fluctuation of shares. You cannot invest money in vain, and then shares No change at all, right? But how many changes should be divided?
Even if there is a valuation measurement, for the "Global Brothers" whose valuation is still rising and the total price is not stable, everyone wants to hold the shares in their hands, and everyone will not easily let go, Lu Zehe Mickey's relationship is okay, but once the shares are changed, Gambiano is still profitable, and the two don't want Gambiano Pictures to take advantage of it in vain.
So Lu Ze never thought about using his personal assets of more than 10 million euros, unless the three parties jointly injected capital, but the question is, can Mickey still produce the same amount of cash flow? It's very blue.
Now there is only the last way to go, and that is to raise funds and enlarge the crocodile to enter the market, but there is a problem that is that less than two years have passed since the "Global Brothers" Series A financing.
For a company in the high-tech industry or in the IT industry, the financing speed is very fast. After all, they need a lot of cash flow into the market for marketing. It is said that the promotion cost of most apps now is about 200 per person. In the US and European markets, more is needed, so it is imperative for high-tech companies to dilute their equity quickly.
But the entertainment industry is slightly different. Although you can think of a movie as an app product of an online company, the profits and traffic that a movie can create are relatively limited, so the value-added of entertainment companies can only rely on a large number of works stacking Measured by the value of public figures, the risk of investing in the entertainment industry is extremely high, and it will naturally not be particularly favored by investment banks. This is also the root cause of the slow rise in the value of entertainment companies.
This is the disadvantage of "Universal Brothers Pictures". First of all, the company currently has very few works. Although its reputation is excellent, its profitability is not as good as that of commercial films, so the profit is not considerable. If there is a big IP, the situation is completely different, but unfortunately The thing is that "Universal Brothers Pictures" has been making original script movies for a long time, and its own subject matter is difficult to form an IP, so... in the eyes of most investment banks, their small temple is really worthless.
Lu Ze believes that there will definitely be investment banks interested in his own company. After all, mosquito meat is also meat. For capitalists, earning an extra piece is something to be happy about, but he also needs to admit that the shares of "Universal Brothers Pictures" are really real. Is not worth much.
Spending money always brings unpleasant emotions to people. When those beautiful items that can make people omnipotent are slowly peeled off from their bodies, they will definitely cause pain from the heart. Therefore, both of them are not very interested in this way. , Because it is a very dangerous thing to let in capital. At the very least, you need to give up certain aspects of freedom.
Both of them have certain speculations about the future situation, but they are not too daunting. Their most important question now is how to get more chips and exchange for more before the B round of financing. White floral silver.
"We should now launch some more awesome movies and some more well-known actors. Among them, "Nothing to Listen" is the key, but it's not enough, too little. I think...we should make some IP."
When we arrived in the city, a large number of homeless people wandered here. The old people in shabby clothes sprayed some foamy water on the car glass, and quickly cleaned the car windows before the green light. Then they stood in the door of the driver's seat, crouching and looking. There was a slight flicker, and he dared not make a sound.
Mickey put the car window down, lowered his sunglasses slightly, chewing gum in his mouth, and stared at the old man for five or six seconds. This is not a 100% successful business, so the old man is not sure what it looks like. Will the bad guys give him some money, but in the end, he did succeed.
After digging in his pocket for a long time, and fetching a few coins, about one hundred and fifty pence, Mickey beckoned to the old man. The old man was a little excited. He stretched out his muddy palms in his nails and took a look at the money. Disappointed.
"Sir, this may be...too little, it's not even enough to buy a bottle of beer, your car is so good..."
"Your skill in cleaning the glass is not good, you see, there are stains on it. Your work for ten seconds is only worth so much money. Come on, I'm going to be a laborer."
"Then, sir..."
Mickey's attitude is tough, and he is not forgiving. Out of awe of external value, he dare not refute, and can only look at the co-pilot Lu Ze with a pitiful look.
"What does it have to do with him? Did you work for him? Are you a car cleaner or a beggar? You also want dignity, right? Leave, right away, I'm leaving...Damn, economy."
The green light came. Before starting, he flicked the soot out of the window, occasionally glanced at the rearview mirror, and looked at the dejected old man who was still standing in the middle of the road. Finally, a little angrily patted the steering wheel and spit out a mouthful of frustration. With the suffocation in the chest, the British people who are not going well every day will curse like him. If the economic situation is better, maybe... the problem at hand will no longer be a problem.
Lu Ze didn’t want to discuss the severe economic cold with him. After all, this is a global problem. In China, we can indeed feel the gradual increase in employment pressure, but it’s not like that in Western countries, people go bankrupt and liquidate every day and live on the streets. Especially in the UK, where the economic situation has been weak after Brexit, the V-shaped economic trend that was originally expected has not been up until now, so after the episode, the discourse returned to the subject, which led to the matter of Mickey who just said to build IP. Come on.
"IP...what do you want to do?"
"I haven't figured it out yet. The script of "Nothing to Listen" keeps me busy, so I have no clue, but anyway, it will definitely not be a superhero movie. We can't compete with Marvel, and the investment is too big. It’s not something we can afford to play. The most important problem is that neither Zhuang Yu nor I have the ability to create such IP series movies."
Mickey has always been honest about his abilities. If he can't get it, he can't get it. Otherwise, he won't get Zhuang Yu from China to help him create a character. Lu Ze is not surprised.
"Where are the new screenwriters?"
"It’s the same thing. They don’t know how to get a big IP with a small cost. It’s too difficult. We can only do it slowly. We can’t rush. Now we can only increase the company’s film heritage. In October, I started to collect films."
Collecting films, as the name suggests, is to look for some personally invested films in the market, cooperate in the form of buyout or share, and distribute them to the video tape market and even theaters.
Generally speaking, most of the films invested by individuals are shot by amateur directors or newcomers. Due to the relatively immature techniques, most actors have no performance experience and low production costs. Both the picture effects and the auditory effects are very rough, so Fans who are accustomed to watching big productions have no way to accept it. For example, "Siping Youth".
But this does not mean that there are no movies with high gold content. For example, Mickey and Lu Ze’s first film "Effect" is a typical example of great success in the DVD market. It is only compared to the mass of bad movies. In other words, the probability of UU reading www.uukanshu.com to find a good movie is very slim.
But in any case, when the "Global Brothers" have insufficient background and no extra funds for filming, there is only one way they can go.
"Have you found a good film?"
"Where is it so easy? Most people came to the door and said that they were in a mess, but in fact they were all rotten and could not be rotten anymore. I have basically dispelled this idea now. The only expectation I can report now is to deliver it next weekend I have a hunch that if I get lucky enough to encounter a good-quality film, it will probably be it."
"what type is it?"
"Horror film, I received part of the script, it looks good, it is quite innovative, the director is still a college graduate, has professional skills, the title is...what is it called..."
""What is the spirit...Ghost Record"."
"..."
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