Chapter 1227: Win-win

When I arrived at Taoyuan Building, Xia Ruofei took the special elevator from the underground parking lot and went to the top floor.
As soon as the elevator door opened, Qin Yanan, who was facing the elevator, looked up and immediately stood up. He said to Xia Ruofei, "The chairman is good!"
Xia Ruofei smiled and nodded to Qin Yanan.
Without waiting for Xia Ruofei to ask, Qin Yanan took the initiative to report: "Chairman, the senior director of Shonan Satellite TV arrived at Taoyuan Building almost ten minutes ago. This time should be visited in the e-commerce business department. Feng and Mr. Dong are accompanying."
Then Qin Yanan quickly looked at the watch and said: "You and his meeting are arranged in about twenty minutes, and the meeting room is ready!"
Xia Ruofei nodded and said: "Okay, hard work!"
After that, Xia Ruofei pushed the door open and went inside. Qin Yanan also quickly followed in, hand-footed Xia Ruofei soaked the tea, and then handed the documents submitted yesterday to the present to Xia Ruofei.
Xia Ruofei glanced at them. The documents were arranged according to time and urgency. He nodded and said, "Well, let's put it here first! I will watch it later. That... you remind me in advance when the high platform leader comes up."

"Okay!" Qin Yanan said, "Chairman, then I will go out first!"
Xia Ruofei smiled and nodded.
Looking at the back of Qin Yanan's departure, and looking at the hot cup and the well-organized desk in front of him, Xia Ruofei felt that there was a competent assistant, which was actually quite good.
When Xia Ruofei read the documents for a while, Qin Yanan knocked on the door and then stood at the door and said: "The chairman, the executive department said that the high-level director and his party are already waiting for the elevator and are ready to come."
"Good." Xia Ruofei said, then stood up.
He walked through the spacious office and went straight to the elevator. At this time, the elevator just went up to this floor.
A slamming sound, the elevator door opened.
Dong Hao, who was a professional attire, took the lead out of the elevator and reached out to stop the elevator door. Then, the deputy director of the Shonan Satellite TV, Gao Jun, who had had several faces with Xia Ruofei, came out.
Gao Jun saw Xia Ruofei standing in the elevator not far away, and quickly took a few steps, and his face hanged a very warm smile. He reached out his hands in a few steps, and said: "Summer! Hello! Hello!"
Xia Ruofei reached out and shook hands with Gao Jun, then smiled and said: "High platform, welcome!"
The two chilled a few words, Qin Yanan just right to lead a group of people to the side of the small meeting room, everyone is seated.
Xia Ruofei said with a smile: "The high-level director, recording a program, but not much, how do you still run a trip to Sanshan?"
Gao Jun said humbly: "Summer is our important guest. I am afraid that the following people will slow you down. Some things are better to come and talk to you personally."
Xia Ruofei laughed and said: "The high platform is polite! Everything is based on the arrangement of the program group. I will fully cooperate."
"Thank you! Thank you!" Gao Jun said quickly.
Even the son of the General Director of the General Administration of Hou, who was mixed with Xia Ruofei, Gao Jun did not dare to neglect him.
Gao Jun then asked: "Summer, do you have any understanding of our program?"
Xia Ruofei smiled and said: "I have really seen a few issues, so I still know the basic form of the program. Of course, the premise is that you have not changed much this season."
Gao Jun said: "That's good to say! The adjustments in the details are definitely there, but the overall shape does not change much. Xia Zong, then I will follow the process with you first?"
"Yes!" Xia Ruofei said refreshingly.
"First of all, our photographer is taking the whole process. I heard that you have a very good courtyard in Beijing, and it is very special." Gao Jun said, "If you don't mind, we hope to start shooting from the courtyard."

Xia Ruofei thought about it and said, "No problem, but try not to involve too much privacy."
"Of course! Of course!" Gao Jun said quickly. "After the final program is edited, we will let you review it first. If you feel that something is not suitable, we can delete it at any time. This is fine."
"That's ok." Xia Ruofei said with a smile.
Gao Jun said: "Summer, that way, according to the usual practice, our guests will call the order before going to the shooting scene. We will finish this order in the courtyard!"
"Yes!" said Xia Ruofei.
"Then the next step is to go to the mushroom house in Taoyuan." Gao Jun said, "From the courtyard, we arranged the car provided by the sponsor. There will be a photographer with the car, and shoot a little bit of appropriate..."
Gao Jun then explained the general process of the whole shooting with Xia Ruofei. In fact, this season's program is similar to the framework of the previous two seasons. There are four resident guests, and then each stage has a flight guest to visit, the previous issue. Before the guests ended the journey, the latter guests had arrived, so it seems that each issue is seamless.
The theme of the show is naturally a leisurely slow life in the countryside.
Gao Jun introduced that the resident guest lineup of this season is basically unchanged, or the two old ones are two new ones. The "two olds" are the head of Xiangnan Satellite TV and the famous actor Huang Lei; the "two new" is the comparison in the past two years. Red Xiaosheng Peng Chang and Zhang Xing.
This lineup, compared with the previous season, the only difference is that the young Chinese music teenager Liu Xianhua could not participate in the recording due to the schedule, but changed to Zhang Xing.
This kind of slow-paced variety of the main leisurely, the whole recording process is not very compact, is to experience the leisurely rural life with the guests, for the effect of the program, will arrange a certain amount of work, and also cook food, drink tea together Gossip and so on.
I arrived at the mushroom house on the first morning, stayed there for one night, and left after lunch the next day. The task of the first guest was completed.
On the morning of the next day, the second guest will arrive and the show will continue to be recorded.
In view of the importance attached to him, Shonan Satellite TV considers that Xia Ruofei is different from the average star. In the first episode, he is the only guest of the flight. In the usual days, there are often several guests in each period.
Xia Ruofei did not have the stinking problems of some big stars. After Gao Jun introduced the program flow in detail, he also asked Xia Ruofei what requirements, or what are the taboos in life and diet. Xia Ruofei smiled and waved his hand and said: Gao Taichang, I don't pay much attention to it! I came from a poor life, and when I was a soldier, what did I have to eat? You told the program group, what should I do? I don't need to do anything special for me!

Gao Jun heard the words very happy and said: "Thank you! Thank you! Xia Zong, I am so thankful!"
The reason why Gao Jun ran for himself was to worry that Xia Ruofei would not be in contact, and he worried that the program group would carelessly slow down others. In his view, such a young and wealthy man like Xia Ruofei, and there are so many strong contacts in the capital, certainly not very good contact, the character is arrogant and some are normal.
In fact, at the groundbreaking ceremony of the Jingyuan Taoyuan Club, Gao Jun felt that Xia Ruofei was a little inhuman by the short contact with Xia Ruofei.
At that time, Gao Jun offered to use the venue of the Taoyuan Club to co-produce the third season of "Aspire to Life". This was a very good propaganda for Taoyuan, but Xia Ruofei refused at the time and his attitude was very firm.
If it wasn't for Zhao Yongjun and others to support it, there would be no drama in this matter.
Gao Jun did not expect that this time, Xia Ruofei was completely different from his imagination. There was no shelf at all, and his attitude was very easy-going. It was just too good to talk.
Gao Jun went on to say: "Summer, there are still some things, we hope to get the full support of your company..."
Xia Ruofei smiled and said: "The high platform is very polite! What can we help? You can just say it."

Thank you!
Gao Jun said.
Xia Zong, this is the case. When we were planning the program, we designed a vegetable plot. The quality of your company’s vegetables is well-known. So... we have a ruthless request, can your company Provide some quality vegetables to help us transplant to the vegetable plot next to the mushroom house?"
"Aspire to Life" is a variety show. Naturally, it is impossible to grow from a small vegetable seedling like a real rural vegetable garden. After all, the recording period of the program is so long. If you start planting from scratch, I am afraid that the menu is not mature.
In fact, in the first season of the program, the vegetable fields were directly mature corn, and the guests picked corn for the ingredients, and even became a major selling point of the show.
Xia Ruofei heard the words sink into the sinking.
When Gao Jun saw it, he quickly said: "Summer, if it is because of confidentiality needs or other reasons, you don't have to be embarrassed..."
Xia Ruofei smiled a little and said: "The high-level long-term misunderstanding, the small things in the district are not difficult, I am trying to provide which vegetables are more suitable, after all, the north and the south are different; and now the weather in the north is still very cold, whether the vegetables can survive after transplanting, Need to be considered."
Gao Jun said quickly: "Summer, we have built a vegetable greenhouse in advance, and it is certainly no problem to plant normally!"
Xia Ruofei heard a smile and nodded and said: "That's good! I promised this thing! Feng, you say hello to Cao Chang, the specific thing that makes him responsible for coordination, must cooperate fully, pick the best vegetables, In addition, considering the problem of survival rate, it is necessary to prepare more in quantity."
Feng Wei also accompanied the reception in the reception room, and immediately said: "Okay, the chairman!"
Gao Jun said with great joy: "Thank you Xia Zong! You can help me a lot! With this batch of vegetables, the whole program will be on a grade! Your company only needs to provide mature vegetables, other things, including transportation links, we will Do it yourself!"
"Well, this should be done sooner or later. Today, you will send people to the farm to communicate with Cao Chang, specifically!" Xia Ruofei smiled.
The program will start recording more than a week. This garden must be prepared in advance.
"Right right!" Gao Jun said, and then he turned to his subordinates and said, "Xiao Liu, you must follow up on this matter, make sure to build the garden before shooting!"
"Yes, Director!" Xiao Liu quickly got up and replied.
Then Gao Jun put forward some specific needs, including the use of Taoyuan Dahongpao in the program, as well as the use of jade muscle cream in the bathroom to provide guests, in addition to preparing a small amount of Taoyuan brand Tiepi Fengdou, Cordyceps sinensis.
These needs are not so much a request for Taoyuan company support, but rather an advertisement for Taoyuan.
When the program is broadcast, the Taoyuan brand products that are everywhere can appear in the lens from time to time, and the host will randomly insert advertisements. For example, when making tea with the guests, it is necessary to spoof it. This is Taoyuan Red. In the morning, when the guests wash, the guests will inevitably use a net red cosmetic jade muscle cream. After all, the stars are very concerned about maintenance.
In addition, there are vegetable greenhouses named after Taoyuan Company. When the guests planted and picked them in the greenhouse, they would also like to thank Taoyuan Company for their kind sponsorship, and Taoyuan vegetables are now burning all over the country. Now, by the HD camera of the program group, it is natural to make those vegetables beautiful.
This is an excellent publicity.
In fact, this treatment is second only to the title quotient in the program. The main sponsor of the title not only has various fixed advertisements, but also has a large number of embedded advertisements.
In addition, it is estimated that Taoyuan's products have the highest exposure.
The key is that it's all free.
Feng Wei listened at the side, could not help but some of the tides, almost cheered out.
Regardless of the reputation of Shonan Satellite TV, the influence of people in the entertainment industry is unquestionable, and the program of "Aspire to Life" has withstood the test of the market. There are a large number of fixed audiences, and the advertising effect is not doubtful.
What's more, Xia Ruofei also personally participated in the first period of recording, and suddenly there will be a hot topic, as long as the program itself is not dead, this third season is definitely the rhythm of the fire.
For these "help" of Shonan Satellite TV, Xia Ruofei naturally did not hesitate to agree, and on the spot, instructed Feng Wei, according to the needs of Shonan Satellite TV, to provide the required products in sufficient quantity.
Of course, for Shonan Satellite TV, it is not a reward.
The topicality brought by Xia Ruofei is enough to make the program's popularity increase a lot. Although it sacrifices a lot of placement of advertisements, the hard advertising revenue of the program broadcast time can increase a lot.
And aside from the benefits, it can expand the influence of TV stations in the entertainment industry, and more importantly, it can harvest the friendship of Xia Ruofei, which is a good value return for Shonan Satellite TV and Gao Jun himself.
Therefore, this is definitely a win-win cooperation.