Chapter 1545: Go all out

After watching the video released by Xia Ruofei's trumpet, the editor-in-chief of the "Marca Newspaper" had almost no hesitation, and immediately clapped the board: "Write a manuscript immediately! Attach this video and push it to the first page of the website. ! Simultaneously sync to pp, sticky top! "
Although "Marca" is a traditional media in the true sense, mainly operating in the vertical field of football, after so many years of development, especially after the rise of the Internet, they have also withdrawn from their websites following the trend, and have launched again in these years. With his own pp, at the same time began to involve other sports.
Websites and pps have an unparalleled timeliness advantage over traditional newspapers.
Newspapers are limited by the time of distribution. Even daily newspapers only issue one issue every day. Many news that happened on that day, if you miss the newspaper's final edition time, you can only put it in the next issue, which will completely lose the news. Timeliness.
The website and pp are different, and can be updated in real time.
Therefore, although the Marca newspaper still has many loyal subscribers, more young fans are still accustomed to getting news through the Internet. A large part of their current user composition comes from the Internet, many of which are Get the latest information via mobile phone pp.
Such explosive news is naturally published on the website and pp as soon as possible.
Fernandez said quickly: "Understand! I'll do it!"
As an on-duty editor, when he encounters such unexpected news materials, he naturally needs to go to the battlefield to write articles. And those who can serve as editors on duty are generally senior writers. Fernandez often went out to run the news in the early years. The two industries of reporters and editors were often separated. Today's news releases, for him, It's not that difficult.
The editor asked: "Give you half an hour, can it be done?"
Fernandez hesitated and said, "No problem! Guaranteed to complete on time!"
The editor-in-chief said: "This person who broke the news is definitely not just sent to our media, so we must hurry up in time! So as not to be preempted by our peers. I believe that our old rival" Aspen "must have also received the news. So ... the first press release doesn't have to be too comprehensive. Simply state what happened and then hang up the video. That's the key! "
"Understand!" Fernandez said.
"After the first manuscript was issued, you immediately wrote the second comprehensive manuscript, and first collected the screenshots, videos and other materials about this time. I am worried that Pablo will immediately delete it if he notices it. The editor ’s Facebook post, so move fast!
The editor-in-chief is very experienced, he commanded,
The comprehensive draft must connect the ins and outs of the whole thing and string it together in a timeline. All the evidence such as videos and screenshots must be attached. Including the video of Spanish coach Ruby at the press conference, let the audience easily see everyone's performance in this event! "
"Okay!" Fernandez hurriedly recorded on the small notepad he had with him.
"Hurry up and do it!" Said the editor, "I will always be in the office, and you will send it directly to my mailbox after you have written it!"
"Okay, editor-in-chief!" Fernandez quickly trot back to the station, holding his laptop.
He directly created a new wrd document and started writing manuscripts.
As far as the "Water Jet" incident was concerned, Fernandez basically mastered it. The editor requested that the first manuscript be as concise as possible, so he did not need to query the information, and wrote it quickly according to the routine of the press release.
In about fifteen minutes or so, Fernandez had finished writing a simple news manuscript. He quickly checked the typo, modified several inaccurate words at the same time, and then saved the manuscript and sent it to his internal mailbox. Editor in chief.
Fernandez spent twenty minutes to complete the task assigned by the editor. Without leaving the station, he directly reported to the editor by phone and told the editor that the manuscript had been sent. Then he immediately began to prepare the material for the second manuscript as instructed by the editor.
The second is a comprehensive draft. It is necessary to clarify the timeline of the entire incident and the remarks made by both parties in the past few days. The focus is naturally on Pablo's Facebook posts, videos, and the Daily Sports Waiting for the reprint by several pro-Barça media.
Of course, the spontaneous group event of the Chinese netizens on Facebook was naturally indispensable.
Fernandez kept taking screenshots and saving videos, nervously collecting all the materials related to the "water jet" incident.
Before the work was finished, the editor-in-chief called the phone, he has revised the manuscript a little bit, re-sent it back to Fernandez's mailbox, and ordered him to post it as soon as possible.
Fernandez quickly stopped his work, opened the mailbox to download the revised news manuscript, then opened the backstage of his website, and quickly pasted the edited manuscript by the editor.
Fernandez skillfully adjusted the format, and then pasted the most important videos into the manuscript editor of the website backstage.
The website background of "Marca Newspaper" has just been upgraded this year. It has relatively complete functions and is easy to operate. For example, Xia Ruofei ’s video is posted on Facebook. When the website forwards this video, it does not need to be downloaded and then transmitted to the website server. It is just troublesome. Just click on the manuscript editor to insert the video, and then upload the original video. The network address is pasted, and a video box will be automatically generated after publishing, directly calling the video of the Facebook address.
This is the most time-saving operation, otherwise downloading videos, uploading servers, and transcoding will take a lot of time. When you need to grab time with your peers, Fernandez is naturally the most convenient way to choose.
Of course, there is also a disadvantage to doing this. Once Xia Ruofei deletes this video on Facebook, the video box on the Marca newspaper website will not load the video because it is essentially embedded in the content page. Set up a video window, and this video window is from Facebook.
Fernandez chose the most convenient method. At the same time, he has downloaded this video from Xia Ruofei's Facebook trumpet. When he is free, he can upload it to the website server for transcoding. Replace the video frame with the inline link, and it's foolproof.
Fernandez quickly checked it last, and after confirming that there were no problems, he immediately released the press release.
Then, he pushed the manuscript to the first page in the main news section of the website on the background of the website. This was the most prominent position besides the headline of the website. At the same time, the manuscript was also synchronized to pp.
The website and pp use the same background. Fernandez opens the background menu of pp and sets the manuscript that has just been synchronized to top.
He completed all the operations in two minutes and took a long sigh of relief.
Then, he immediately refreshed his website and saw that the news had appeared in the first article in the news area. He clicked in and took a look. The text was fine and the video could be played normally.
Then Fernandez opened the pp of the "Marca" on his mobile phone and found that the manuscript had been displayed on the top, and everything was normal after clicking it.
Fernandez was relieved. He picked up the phone on his desk and dialed the internal number of the editor's office.
"Editor, it's published!" Fernandez said respectfully.
"I've seen it! Good job!" Said the editor. "Fernandez, don't be too busy preparing a second manuscript, now push this news to our official Facebook page and Twitter account!"
In the mobile Internet era, some powerful social media communications are amazing, such as Facebook and Twitter, so many traditional media have opened official accounts on these platforms.
With their professionalism and authority in content, these traditional media are more likely to attract audience attention than pure self-media.
This is the case of the official Facebook page and official Twitter of the Marca newspaper. The influence of these two accounts even exceeds the official website and PP. After all, fewer and fewer people use the web to browse news, and they download it exclusively. A pp, and often open it, also needs to pay behavior costs, Facebook and Twitter are different, most people use it every day, as long as you pay attention to the "Marca" account, they are using the process In China, you can naturally receive new pushes, and this communication effect is actually stronger than the official website and official PP.
Therefore, the editor will not miss the social media platform, and Fernandes was ordered to follow up immediately.
"Understand!" Fernandez said.
As an on-duty editor, the first thing to take over is to log in to all of his back-offices, public mailboxes, and social accounts, so Fernandez can directly operate on the computer.
The content is ready-made, and it won't take long for ww to publish it. Two minutes later, the official accounts of the Marca newspapers of the two social media platforms have already pushed the news.
Fernandez then went on to write a second, more comprehensive synthesis.
Because there were more materials to prepare, it took him about forty minutes to sort out the context, and then he spent another half an hour writing the manuscript.
After all was done, he sent the manuscript to the editor's mailbox, then stood up and moved his sore neck, and then went to the editor's office.
Fernandez knocked on the door and walked into the office, saying, "Editor-in-chief, the comprehensive draft has been sent to your mailbox!"
The editor nodded and said, "Okay, let me see! You just wait here!"
"understand!"
The editor-in-chief downloaded the manuscript in his mailbox, and said while watching: "Yes, the layout of the newspaper will also need to be adjusted. This comprehensive manuscript will need to be on the front page tomorrow! Based on the length of the manuscript, consider which manuscript to remove from the front page. How to adjust the layout. "
Fernandez could not help crying secretly, but he also knew that such explosive news must be on the front page of the newspaper, and he had the mental preparation, who made him catch up tonight on duty! And he can fight against his old opponent, the Daily Sports News. Even tonight's hard work, he is very happy.
So, Fernandez responded immediately: "Okay! I will make adjustments as soon as I finish this manuscript!"
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