Chapter 587: The birth of the Coca-Cola Empire

ps: Thank you book friend Fengzi Shu, book friend 550556, book friend 23093226 for the monthly ticket reward! Thanks, old Yang! Five Thousand Words Big Giving is here!
Xiao Peng explained to Yang Meng:
Rebs, who is well versed in Nazi brainwashing strategies, began to promote the localization of Coca-Cola’s image through all communication channels, and strengthen the close connection between the Coca-Cola brand and the Nazis as much as possible. If the cover of a magazine is Hitler, then the back cover must be Coca-Cola. If the top half of a newspaper is a Nazi poster, then the bottom half must be Coca-Cola. In addition to overwhelming advertisements, Coca-Cola is also heavily involved in various Nazi party activities, such as Escorting trucks for the Hitler Youth League rally, or sponsoring various exhibitions organized by the Nazis, and even the most famous slogan of Nazi Germany "One nation, one empire, one head of state" was changed to "One nation, one empire, a glass of Coke" by Coca-Cola 'In short, it is all kinds of kneeling and licking, wishing to set up a tweeter at the Brandenburg Gate, praising his father Hitler every day as the great savior of the German people. When the Hitler Youth League was sitting in a truck with the words'Coca-Cola' and drinking When the refreshing free Coca-Cola participated in the Anti-Stars and Stripes National Conference, who would believe that the big eyebrows and big-eyed bottles were actually counter-revolutionary imported from the Stars and Stripes? In this way, Coca-Cola became Germany's largest drink. At that time In Germany, you can say that you are not patriotic if you don't drink Coca-Cola! A large amount of currency is continuously flowing into Coca-Cola’s pockets. Coca-Cola is the home where it was made."
Yang Meng was dumbfounded, and he stunned for a while before expressing his own opinions: "Fuck, don't these crooked nuts don't be dignified and shameless? You can even abandon your'patriotism' for making money? Isn't this betraying the motherland? "
"You are right. For foreign businessmen, if they want to succeed, the first thing is shame." Xiao Peng said. "In addition, in business, this is not called shame, but a marketing method. Rebs used his great marketing method to successfully fool the Germans and convince the German public that Coca-Cola is a national product worthy of their pride. Berlin in 1936 When the Olympics were held, Coca-Cola was one of the three main sponsors, and Hitler was the proudest host in front of all countries in the world. Now all major business schools in Stars and Stripes are teaching Rebs’ marketing methods as classic cases."
"But what does this have to do with Fanta?" Yes, after talking about Coca-Cola for a long time, it has no relationship with Fanta: "Besides, at that time, no one doubted Coca-Cola's German identity?"
"Please, there was no Du Niang and Wikipedia in that era. It is difficult to figure out the ins and outs of a new thing from the mouths of others! If a salesman pops out on the way to ask you to taste a bottle of bubbling weird soda, especially The trademark on the large poster behind him is lying comfortably next to the swastika. Would you think it was a national product of Stars and Stripes at that time?" Xiao Peng said with a disdainful expression: "Furthermore, even today's Internet society What about being so developed? There are still fewer brands like our country?"
"Are you talking about the copycats on the'Pinduo' app?" Yang Meng asked.
"No, what I'm talking about is that many people think it is a foreign brand, but in fact it has nothing to do with foreign brands but domestic brands." Xiao Peng said.
Yang Meng asked curiously: "Is there still something like this? Now that the Internet society is so developed, is there still something that can fool you?"
"Do you think?" Xiao Peng shook his fingers: "'Jordan sneakers','JEEP clothing','PLAYBOY clothing','CAMEL camel','Metersbonwe','Me&City','Mark Huafei' , "Jack Jones" and so on, etc. I can give you a few and a half hours! Think that those are foreign products? They are all domestically produced products, that is, learning Rebs marketing methods! Learning Rebs in our country is more Simple, some people think that it is a foreign name after a foreign name..."
Yang Meng frowned upon hearing this: "Then why is this?"
Xiao Peng simply lit a cigarette and spoke to Yang Meng in detail: "Do you think this is difficult to do? Just talk about the'Fight Much' app you just mentioned. It took Alibaba for ten years before it became a star. It took only three years for Tiaoguo to go public, because they found the right market. Do you think our country is all highly educated people? Man, wake up, our country is too big, too big You think there are 985 and 211 everywhere. In fact, our undergraduates in China account for only 4% of the country’s population! So big that you think the entry-level hair dryer will start at 200 yuan, and the delicate lady will spend 2,000 yuan. Mori! But in fact, more people are still using the brand-name hair dryer for 20 yuan, and it takes 20 years to use it!'Fighting more' is the market here, as are the domestic brands that counterfeit foreign brands. Let's This is the case for China, not to mention Germany more than half a century ago! At that time, the level of education was not as good as today, so it is not surprising that this happened."
Yang Meng said with a shocked expression: "Then this Rebs just flickered past?"
Xiao Peng nodded: "Rebs's monkey-playing strategy is not good enough, and the most important thing is that he won Hitler's support. Although Hitler tried his best to fool the Germans hating the Stars and Stripes in every way, Hitler himself was a star. Advocates of mass consumption in a single country, and actively introduced the efficient production methods of the Stars and Stripes to Germany. Coca-Cola needs the German market, and Hitler also needs a product to promote the unparalleled production efficiency of Nazi Germany, so the two hit it off. Coca-Cola Since the Nazis came to power, they learned to combine their interests with the interests of the German rulers almost immediately, and even completed an impossible task: as a Star-Spangled State company, it was completely preserved in Germany until the end of the war."
Yang Meng sighed: "Then this Rebs can be called a business genius, and Coca-Cola is under his leadership to promote it?"
Xiao Peng shook his head, "Have you ever watched a commercial war drama? The most standard and bloodiest male second in a commercial war drama exits. What is the plot of the male first debut?"
Yang Meng thought about it, and said suspiciously, "Car accident?"
"Bingo!" Xiao Peng snapped his fingers: "In 1938, Rebs died before his ambition, and died in a car accident. His assistant, the German small-backed Max-Kate, took his place. Under the leadership of Coca-Cola, Coca-Cola has not only inherited the excellent quality of "loyalty to the party and patriotism" of the Rebs era, but also the operation of the entire company has become more nazified: in order to promote the glorious image of Nazis, this "new international patriotism model" even A privilege that many German brands don’t have."
"What's going on with Fanta?" Yang Meng asked.
Xiao Peng explained:
Don’t forget that World War II broke out in 1939. Just like Marx’s famous German fellow, Marx said, capital dared to do whatever it takes to chase profits in the star-stripe country on the other side of the ocean. The Coca-Cola Company gave Coca-Cola a patriotic image and called on everyone to use Coke as a weapon to fight against the enemies of freedom and democracy. In Germany, Coca-Cola is the head of state and a firm supporter of the Third Reich. Every bottle of Coca-Cola is filled The liquid grenade full of Nazi innocence does not stop blowing up all the gringos who hinder the development of the German nation. So in Germany, people waved Coke bottles and loved their heads of state, while on the other side of the ocean, the people of Stars and Stripes waved. The Coke bottle loves their freedom! Coca-Cola just ate from the East to the West. The two sides are mixed."
"Then since the war is on, the Germans shouldn't be able to drink Coca-Cola, right? Doesn't it mean that Coca-Cola's syrup is top-secret? It should have been shipped from the Stars and Stripes." Yang Meng asked.
"Of course!" Xiao Peng said: "But in the eyes of businessmen, the slogan of freedom and democracy obviously has no real foreign exchange. Although the Coca-Cola head office knows what the German side is doing, it still has it for better product sales. A steady stream of Coke puree was transported to support the Nazi cause. This flexible corporate strategy formed a spectacle in the world in the early days of World War II, that is, Coca-Cola existed as a local patriotic brand in both Nazi Germany and the Democratic Stars and Stripes at the same time. But in the latter part of World War II. , The Star-Spangled Nations and Germany cut off all exchanges, the most important raw material for making Coca-Cola: Coke syrup naturally could not be shipped to Germany, without the support of the base camp, Marx's company management immediately fell into trouble. He must invent a New beverages continued to support the Führer’s empire plan, so a new type of Coke Fanta named after the German word "fantasy" was born."
Yang Meng suddenly realized: "It turns out that Fanta comes from this way, but the taste of Fanta is so different from Coca-Cola, can the Germans accept it?"
"In order to be accepted by the Germans, the earliest Fanta and Coca-Cola were the same color to ease the soldiers’ homesickness. Like all the weird Nazi plans seen in movies, the development of Fanta cannot be separated from the Nazi mad scientists. To participate, Marx and his crazy chemists used the leftover products of other food industries, such as the by-product whey from cheese production, and the remaining apple fiber from cider production, to invent Fanta. Therefore, the original Fanta only has an apple flavor." Xiao Peng answered Yang Meng's question.
"At that time, Germans didn’t drink Fanta and it’s not okay. After all, this is the only thing. Then a strange scene happened: wherever Germany hits, it means that the supply of Coke puree will be interrupted, so Marx’s men are always happy. Followed behind the SS ass, and received Coke factories everywhere to change the production of Fanta. At that time, if a European resident wakes up and finds that the original street stall selling Coca-Cola has changed to Fanta, I’m sorry, expensive The country has fallen. It's best to stand at attention and give a Nazi salute, lest the Gestapo who is secretly observing throws you into the poisonous gas..."
"In order to support the Nazi war, Coca-Cola Germany also did its best. In 1943, the total output of Fanta reached a record 3 million boxes! In order to consider better cost savings to support the Nazi war, Marx began to emulate Kodak's production. Like the slave film, the use of Jewish slave laborers in the occupied area to carry out the filling work of Fanta saved many Jews’ lives: producing a few more boxes of Fanta means playing for a few days and being sent to the concentration camp, maybe Can escape the destiny of being made into soap, so whether it is out of intention or not, Marx played the role of savior more or less in that period. It can be seen that the free Coca-Cola spirit can also bloom in the darkest corners of human society. bright......"
Yang Meng thought about it for a while after hearing this: "This Marx is indeed a business wizard. By doing so, he has established himself in an invincible position. After the war, regardless of whether Germany succeeds or fails, he has left himself the capital of survival. Germany If I win, he will say that I did everything for Germany, and Germany lost, and he would say that I did this to save the Nazis."
Xiao Peng nodded and said: "You are right. Coca-Cola is absolutely interesting to Germany, and Germany has not deprived Coca-Cola's allegiance. Coca-Cola has been able to obtain excess sugar from the wartime ration system from beginning to end. Tat has even become a seasoning for the German people's cooking, thus further opening up the market."
"Is this the way the coke chicken wings come from?" Yang Meng interrupted and asked.
"It's almost the same." Xiao Peng said, "Anyway, Coca-Cola was making a fortune. Even in the most difficult period, Coca-Cola did not forget to make a fortune. In 1944, Marx and his company still produced 200. Ten thousand bottles of Fanta. The Coca-Cola Company has been a representative of the country's hard fortune until it was returned to Germany by the Soviet tanks "Ping A" that used vodka as energy."
"Then Germany failed. Coca-Cola Germany should have a hard time?" Yang Meng asked.
"Fart!" Xiao Peng took a sip of beer and moistened his throat: "When the Allied forces arrived, Marx made another amazing display of company loyalty! When he was looking forward to the joy of Master Wang for ten years, he was urgent When expressing his willingness to hand over all the assets of Coca-Cola Germany, including plant and profit, as well as Fanta’s formula, to the Star-Stripe Country Headquarters, it seems to have proven his consistent loyalty to Coca-Cola."
"Since the Coca-Cola factory in Germany was actually bombed to ruins by the Allies, the German currency, the Reich Mark, is worthless, so we have reason to believe that Marx’s
loyalty
rather than these theoretical assets moved the general manager. Company------If Marx is not forgiven, Coca-Cola’s reputation will not be stinking? In addition, Marx did save many Jews, so Fanta avoided being completely wiped out as a legacy of the Nazis and was absorbed as Coca-Cola’s fruit-flavored beverage brand has been sold to this day. If, I mean, if the Germans during World War II hadn’t been the stupid fat man Herman Goering dragging its feet in Gokerk, dragging its legs in the English Channel, dragging its legs in Stalingrad, maybe Hitler can really fulfill his dream of building the German Third Reich, and Fanta will become a big brother in the world's beverage industry as it should be."
Yang Meng listened to Xiao Peng's words, and thought for a while: "If according to your statement, the Coca-Cola Company that made the most profit in World War II?"
Xiao Peng smiled and said: "What do you think? The Stars and Stripes brought Coca-Cola to all the places where they participated in the war, and Germany brought Fanta to all the territories they had invaded. After the war, it turned out that Coca-Cola and Fanta were one family. Yes! Since then, Coca-Cola has become the world’s largest beverage company in one fell swoop, and has occupied the largest turnover in the world’s beverage market so far. Why is Coca-Cola so successful? To put it bluntly, three words: shameless. For businessmen , Can the morals be exchanged for money? Can the face be exchanged for money? Why can't I exchange money for that thing?"
"I'm speechless for what you said." Yang Meng was dumbfounded by Xiao Peng's statement.
Xiao Peng continued: "Now Apu's approach is just a joke for others to see. Almost every move he takes will make people laugh at it for a long time, but the result? Everything is profitable to the country, which is why every time he The policies of Arp are ridiculed, but they can be issued in the end, because those politicians are not fools, knowing that these final results of Apu are more pros than harm. Anyway, it is Apu who is laughed at. They only need to pass a resolution, and finally look at the resolution. That’s the change."
"Not as exaggerated as you said?" Xiao Peng puzzled.
"What's an exaggeration, in fact, to put it bluntly, Apu’s policy is also the consistent leadership of the Stars and Stripes: a new president must first overturn all the policies of the previous president when he comes to power. Then he desperately looks for trouble overseas, creates chaos, and then Taking the opportunity to sell weapons to chaotic areas to increase GDP income, the rest of his policies are simply one sentence: how to save money and how to make money. After all, it will be because Apu is a businessman and a successful businessman. He doesn't care about criticism at all, only the result, and in his eyes, there is only one result. As long as the economic development of the Star-Spangled Nation grows after he takes office, then he will have the goal. And for this result, it's a shit. The face is a fart!" Xiao Peng made a conclusion of this chat.
Yang Meng summed up Xiao Peng's central thought: "Then what you mean is: successful businessmen are shameless. Right?"
Xiao Peng nodded and snapped his fingers: "You are right!"
"What about you? Are you also a businessman now?" Yang Meng hit the nail on the head.
Xiao Peng complacently answered Yang Meng: "What kind of businessman am I? Sister Ye manages the hotel. The fishery company is managed by Wenjie and Feng Jianting. I am only responsible for playing and fishing, so I am at best a fisherman. ."
Yang Meng listened to Xiao Peng’s answer and stared at Xiao Peng dumbfounded. After a while, Yang Meng gave a thumbs up:
Well, you’re right, a successful businessman is shameless! At least on you. , I really can't find where the face is!"