Chapter 1084: The unspoken rules of new film promotion

"Huh?!" The back molar of the personal assistant felt astonished and jumped out. She approached Uzhi and looked very nervous: "I heard that right? Set?"
"Yeah." Yuzhi picked up the lipstick, traced and squeezed on her lips. What suddenly came to mind, she urged: "I want to buy the biggest one."
The personal assistant is almost petrified. This assistant has been with Yu Zhiman for many years. What is her job? It's easy to say, responsible for the purchase of some of Yuzhi's things, helping with bags, packing luggage, umbrellas for the crew, and the crew placing her recliner.
Although she didn't know some of the core privacy, she always helped Yuzhi to buy some private things before, but she can cover...
"You think too much." Uzhi smiled faintly in the mirror and looked at his just painted lip color, frowned, waved to the makeup artist, and the makeup artist hurried over to help her make up.
"During the promotion period, this is just a promotion point. An interview will be coming soon. Go ahead." Yu Zhi explained. The personal assistant suddenly got up and prepared to go out. Yu Zhi held her and blinked: "Two boxes Right."
"The effect of this promotion should be good." The makeup artist who has been applying makeup to Uzhi is obviously seen a lot, and he understands it.
"Well, these two interviews will explode this propaganda point, so make me a mature woman, like that... um..." Uzhi tilted his head and thought: "It's a little tempting but very dignified. , Make a little hickey here."
Uzhi pointed to the back of his neck.
"No hickeys usually appear in this place." The makeup artist pointed to the front of her neck: "The chances of appearing here are a bit higher. Do you want to change the front?"
"No, no, no." Yu Zhi shook his head decisively: "The agent's announcement to them said'suspected hickey', but in the end I still want my fans to think that this is not a hickey, but just a reporter's nonsense. , Otherwise it will affect my image, just turn the back of the neck, the looming look of the clothes, be realistic."
The publicity of new films is tricky, and the people now know that new films have a publicity period. As long as someone’s movie is about to be released, it will start to hype. The speculation of scandals is used, although it is used, it is especially useful, especially for the small fans of the celebrities, as soon as they hear their idols and who are in love with the drama Extraordinarily excited, the scolding battle between fans on both sides began, and as long as there is a scolding battle, it can attract people's attention.
The celebrity’s propaganda was signed when the movie was filmed. There should be no less than 30 scandals between a certain actress and a certain actor, and no less than 20 stories about a certain actress’ self-deception.
Some common stars will have common hype: a certain entertainment host has a constant pregnancy stem for thousands of years, a certain Xiaohua has a gangster physique, and has been hacked by the media all the year round, and then Xiaohua comes out to mock the media or publish an interview to express that she is not afraid of the dark; There are also people who hype up their body, such as being thin.
For example, Coulee XX is taking the path of self-defeating. Suddenly, many media began to black her out, and then she counterattacked lightly on Weibo, with countless fans. However, compared to Coulee XX, Yang X's foot odor is considered the most successful since the black manuscript.
In fact, the media, especially mainstream media, including dozens of well-run entertainment media, whether it is paper or online media, are really not so leisurely to deliberately hack a certain celebrity, and they even take up some space to hack you. Unless you really have a particularly big news, who will go black? To put it bluntly, the reporters on the entertainment page are very good at writing. Compared with the interview reporters, the reporters on the entertainment page just eat the announcement material. Can they write such a long article to blackmail you?
The announcement is in jargon. The announcement means that the other party has already written the manuscript. You only need to write your reporter's name and publish it. This jargon is often used for entertainment journalists.
It can be said that if a certain celebrity is hacked on a large scale by the media or Weibo's big V suddenly, it is almost impossible to give money. Either you gave it yourself or your competitors gave it.
But 80% of them gave money by themselves. After all, this is a lot of money, and competitors have this skill, it is better to spend this money on yourself.
Self-hype by celebrities has nothing to do with right or wrong, because if you want to become famous, you must hype. This is a way to go. Otherwise, celebrities also eat whole grains. Where do so many topics make headlines? If you don’t have a topic, you have to create topics. These days, the competitiveness is so great, and the new dramas are fully promoted when they enter the promotion period. You must know that the new drama is like a blowout, and those who promote it well will have much higher ratings.
As a domestic first-line actress, Yuzhi naturally needs to be hyped.
Gossip? She Yuzhi doesn't like to be with people to make scandals. It is very likely that the other actor will pull this kind of thing to consume her from time to time in a few years; she also doesn't like self-crime, she is in her generation, and self-crime is quite priceless. of.
The golden rule of hype is still scandal.
How can there be no actor in this scandal?
Stir-frying is a great trick.
Yuzhi became famous early, because her family background is very hard, so there are no small publications to report on her scandals, and she herself never binds to other people to hype scandals, so in the eyes of the audience, Yuzhi's private life is low-key and has no boyfriend.
It is foreseeable that tomorrow's report headline will be: Red dots appear on Yu Zhi's neck! Suspected hickey!
They were all "suspicious", so they laid the groundwork for future clarifications. Several media reported this news at the same time, some smaller media that could not interview Yuzhi would follow up, and after other media followed up, some self-operated accounts would also follow up for the click-through rate.
Fans will come out to help idols dispel rumors. After all, this "hickey" is suspected, and at the back of the neck, some truth emperors and analysis emperors will start to analyze. Of course, many truth emperors are also hired for money.
This kind of news can be scrambled for two days. These two days are the days of the publicity period. Yuzhi will begin to participate in the press conference of the new play. As long as Yuzhi appears at the press conference, a group of reporters will ask: Do you have a boyfriend? I heard that you have a hickey on your neck, do you not respond?
Naturally, there is no response, and the situation has not fermented enough.
So the official response will be: Sorry, please pay attention to the drama, there is no good response to this kind of chasing.
This came to an end. At four or five press conferences, this material was smashed and it was not attractive enough. At this time, at least five revelations were about to appear: a condom was found in the bag of Yuzhi!
I rub!
First there was a hickey, now there is a condom!
This is ironclad proof, and the situation will further ferment. At this time, the second wave of new drama conferences began again. There were several city development conferences intensively in a row. The reporters were more crowded than before: Teacher Yuzhi! Please respond, I heard that you have condoms in your bag...