Chapter 1112: New business areas

Yang Peng sneered and apologized? This word had never appeared in his life. He glanced at the piece of paper, and his face changed after seeing a few keywords.
Immediately reached out and picked up the piece of paper and looked at it carefully.
"Fengxing, will it develop like this in the future?" For a long time, Yang Peng raised his head and looked at Gao Leng, with passion in his eyes.
"This direction is what you do best, isn't it?"
Yang Peng picked up the paper and looked at it again: "Will Star Fashion develop in the direction of a comprehensive magazine?"
Yang Peng did not say "Fengxing" but "Xingfengxing". This attitude showed the change in his heart. He was no longer aggressive and closed his fists, with a very embarrassing smile on his face.
"Hug... sorry... Mr. Gao, I was too..." It is not easy to make Yang Peng apologize, he hesitated.
"Small things." Gao Leng interrupted quickly.
It's not appropriate to slap the table. It's normal to be pressed by a high cold, but it can't be crushed, it's not necessary.
"First, in the future, when the group grows, there will definitely be many similar magazines of Xingsheng Magazine, but currently it does not need the same magazine business, so Fengxing cannot copy Xingsheng's approach; second, you are very capable, but You are not good at making overall plans. The business you are doing overseas is a fan economy, making a small profit, right?" Gao Leng said.
Yang Peng nodded. The company he opened overseas is a small fan business. It focuses on the industry chain of European stars and specializes in fan business. The company is not large, but the profits are considerable. This is a considerable investment. In terms of income, a very small investment can get a hundredfold return, which was an excellent exercise for Yang Peng who was still in graduate school at the time.
At this summit, Gao Leng saw his shining point: Yang Peng, who had been a fan economy before, was particularly good at linking celebrities with live broadcasts. He was skilled and experienced as a fan economy in Europe and the United States. He dealt with the backward domestic development. In the celebrity circle, he is at ease.
"In fact, Xingfengxing’s development path is broader than Xingsheng Magazine. Xingsheng Magazine is heading for the country’s first major print publication. In the future, it will develop several magazines, newspapers and other paper-based media; while Xingfengxing In addition to making entertainment reports, the focus is on expanding the business of the entertainment industry. This business includes the fan business that you have experience in the past, as well as investment in the film and television business. By the way, it is also possible to add an artist business. Now you are an artist Business is also very profitable."
From this point of view, Xingfengxing's expansion is indeed broader than Lao Yang's previous settings.
"Invest a hundred million, let me control it?" Yang Peng was a little surprised.
"Yes." Gao Leng nodded affirmatively: "I only make general judgments. You can do the specific details. I suggest setting up a fan economy business group. You have previous experience in this area. The Empire's fan economy has just In the beginning, compared with the scalpers on the market, a regular army like ours will definitely make a profit without losing money."
The fan economy is a very invisible item in the extended economy of the entertainment circle, but it is well known by fans.
When we see the media often appearing in airport pick-ups, all uniform clothing pick-ups are generally operated by a company specializing in fan economy; listen to the star’s concert live, uniform clothing, and uniform Most of the indicator lights and other collectibles purchased are the cooperation of specialized economic companies.
The economic company cooperates with the artist team, organizes admission, pick-up, and promotion of peripheral products, and then shares with the artist company.
This is one aspect.
On the other hand, it did not cooperate with the artist team, but developed some small products of the first-line stars on its own, such as the photo of the artist on the cup, ornaments, etc. The quality of the products made by the regular fan economy company is particularly good. It is also very high-end, and will attract a large number of fans to buy, and it will also attract group purchases from artist companies.
At the beginning, Yang Peng did the second type. After all, the first-line stars of European and American countries would not cooperate with him officially.
Yang Peng is already good at how to face fans to develop his business, and now only how to talk about cooperation with celebrities, and for this, now it is easy to negotiate cooperation with some celebrities with the back of Starlight Media.
"I think it will definitely do well to be a fan economy in China, and I am really good at it. When doing it in China, we can also directly cooperate with artist companies. After all, we have some resources for magazines." Yang Peng nodded affirmatively: "At that time, I I just wanted to do this when I returned home, but my dad felt that this kind of industry was not very popular..."
This kind of industry does not seem to be very popular to older people. It is like when paparazzi was just emerging, many people were disdain to do it. As a result, after several years of development, Zhuo Wei is now the number one paparazzi. Many companies specializing in celebrity lace have begun to be established.
The first one is often questioned.
"No, this is a competitive industry." Gao Leng obviously didn't think so. He stood up and smiled: "We are not just making money from fans. At present, there are no products or singing products specifically targeting artists in China. Companies that organize fan activities such as meetings, meet-and-greets, etc. Some artist companies do it themselves, but they can’t do it, so they are not standardized; some artists don’t do it, so there are chaotic scenes during fan pick-ups and concerts. , And the money is also made by the scalpers."
At present, although many celebrity fans in China are crazy, and there are also many companies that are making celebrity peripheral products, there is indeed no company that is particularly big and can include most celebrity peripheral products that has not yet appeared.
After all, the empire’s entertainment industry has only begun to develop rapidly in the past fifteen years, while the surrounding market for fans has only begun to experience an amazing blowout in the past five years.
"If there is a company that specializes in standardized promotion for fans, I think the artist company will be interested, but the premise is that this fan economy company must be professional." Yang Peng continued.
As expected, Yang Peng is very sensitive to fan economy, and Gao Leng nodded approvingly.
"As long as we do it well, this will be a huge amount of income. We will be the No. 1 fan economy company in the empire." Gao Leng stretched out his hand and patted Yang Peng on the shoulder: "The first customer we face Mainly celebrities, cooperating with celebrities, and then facing fans after cooperation, develop a series of peripherals under the authorization of the celebrity team, such as pillows, quilts, collection cards, etc., in any large-scale event of the co-stars, We come out to organize fans to attend the show. The key is to be big and take the lead in this market. Being a two-star is boring. To do it, we must include 50% of the empire’s second-tier stars."
Don’t underestimate the fan economy, as long as you are a well-known big head in China, then first- and second-tier celebrities will almost come to you for cooperation. After all, peripheral products are one of the most important things for celebrities to create value. Don't make money. If there is a company that has a very formal experience and specializes in operating the fan economy, you will also appear to be a big name in cooperation.
Just like some male stars who have left the Korean team today, they have exploded several airport pick-up photos. The fans are orderly, uniform, and hand in hand to clear the way for idols. No one is crowded and no one rushes to take pictures. Cause reputation in the industry.
After a certain actor's concert, every fan stool was placed well without any confetti. This has also become a headline for a while, making people feel that the actor's fans are particularly qualified.
Is it because the star's fan quality is so high?
not really.
The artist team who returned from the Korean team followed South Korea’s fan economic cooperation method. They cooperated with a domestic fan economy company that is currently quite professional. The fan economy company is responsible for sending uniform clothes to fans before and after the concert. Hats, brand lights. Don't underestimate these things. Although the hats on their heads have imitations on the roadside, every fan who enters the venue will buy genuine brand lights and hats, which are expensive.
The Fan Economic Company is professional enough, and it is better to guide fans to pick up the airport instead of rushing to pick up the airport.
The star team is very happy to cooperate with such a company, which saves trouble and saves face, and secondly has a share.
If it is said that becoming a fan economic management partner of a first-line star can make a net profit of 10 million yuan a year, then ten? How about a hundred? Extending to second-tier, third-tier, and fourth-tier stars?
This is a huge market, and this market is most suitable for Yang Peng who has experience overseas.
Knowing people can make good use.
Lao Yang knew that his son was suitable for this, but he didn't bother to let him do it. After all, domestic companies like this didn't seem to have a system yet. What Lao Yang wanted was to let Yang Peng take his place and turn Popular into a comprehensive magazine. Society, that represents social status.
Be a fan economy?
It's too poor in social status!
"Do you want to do it?" Gao Leng asked.
"Yeah." Yang Peng's eyes burst into light.
"This industry can be listed." Gao sneered: "The 100 million yuan in venture capital, you use all of it to invest in this. Call me when you need my assistance."
High cold, very optimistic about this sunrise industry, social status? When it gets bigger and becomes the number one leader, its social status comes.
"Well, I have to think about it. I have to go to South Korea and then to the United States. There are very mature fan business companies over there." Yang Peng looked fighting spirit, and he nodded towards Gao Leng, his face He showed a slightly embarrassed expression again: "What about it, Mr. Gao, then I'll go ahead."
It is quite natural for Yang Peng to call "General Gao". He has been working under Lao Yang. If something happens, he will find Lao Yang Baiping. He has long been accustomed to the environment where someone is in charge of the overall situation. It is easy for Yang Peng to adapt to the overall situation.
And allowing him to do what he wants to do, but also has experience to do, which makes Yang Peng, who is not suitable for being a helm but very capable, is very likely to grow into a very good executive officer.
"Go ahead, the first group executive meeting will be held in a while, go and rest." Gao Leng nodded.
The group has not yet been established. There will be many things to discuss in the early stage. This meeting is very important. Lu Yajun, Yang Peng, Jian Xiaodan, Lao Diao, Hua Ge, Jian Zong and Biao will also be there. After all, the land in Gouzi Village Some shares are occupied by high cold.
Fatty is also on the list of participants.
The fat man was agitated, and the old man who felt a lot of pressure seemed a little nervous. Lu Yajun was the most calm, while Hua Ge, who had been shut down by the Imperial Capital’s own clothing store, and Jian Zong, who used to be in the tea business, were a little excited. Gao's Agriculture got huge venture capital investment.
When I thought of the establishment of a group, these men who had been fighting together were naturally excited.