Chapter 781: The inside story of the company's "overseas descent" (2)

The prevalence of imperial fake foreign brands is closely related to the characteristics of imperial people: foreign moons are relatively round. Of course, products in Europe and the United States are indeed superior to domestically produced products in many cases, which has also led to companies cheating to follow suit.
Fake foreign brands are generally divided into three types: the first is the most common and common, imitation name. For example, the old man is a big name, right? I have a French old man; HUGOBOSS is high-end, right? I have a German boss, and so on.
Domestic products took advantage of the trademark registration process, adding the name of the country in front of the big international brands, Emma, ​​immediately there is something on the tall?
Is it clear? Of course, those who buy luxury goods often can't make a mistake. After all, the price is there. Such fake foreign brands can't enter high-end shopping malls, but what about ordinary people? There are many people in small counties, especially people who have never bought an international brand. They don’t even know the difference between old people and French old people. It sounds like the old people in France are more high-end than old people...
There is a very simple example: Alligator brand.
Think about it, crocodile costumes? A brand too familiar! There are high-end shopping malls, general shopping malls, pedestrian streets, and the alleys next to the pedestrian streets: international big-name crocodile specials! The lady boss is running away, the boss has no intention of operating, the international big-name crocodile is only one step away from the property price, 399 two pieces...
There are 3 "crocodile" garments registered in the mainland of the empire. They are Lacoste crocodile brand clothing in France, with the crocodile mouth facing right on the trademark; CROCODlLE crocodile brand clothing in Singapore, with the crocodile mouth facing left on the trademark; produced by Hong Kong Li X Group In the crocodile brand clothing, the crocodile’s mouth on the trademark also faces to the left.
Take a look at the crocodile on this trademark, exactly the same crocodile model, only the direction of the mouth is different, right, left, and down. Can you tell the difference? You...
If you can’t tell the difference, the sales will go up. There are countless companies near famous brands, especially famous brands, and most of them sell well, but they are in the low-end market.
The second category has a bit of technical content: cooperation with foreign capital, or cooperation in technology, or just obtaining foreign investment. But there will be a unified slogan: imported with original packaging.
Whether it’s food, clothing, or electronic products, if you go to the mall and take a closer look, you will see similar slogans. The name or the Chinese name has overseas ancestry. This is generally a large company, and a large company is worth it. Trust, coupled with the original import, oh my god, that sales volume is a good one!
It’s just that they will be cleverly hidden, such as electronic razors. The four big characters imported with original packaging can be seen by the blind, and your 2.0 eyesight must be carefully searched to find a line of small characters: material...well, the material is imported... …
What is the core of an electronic product? It's technology...
For example, the pure overseas descent in the advertisement, you take a closer look: Cooperate with foreign capital to import technology... It is a pity that this technology import is not to make the most technologically needed electronic products, but jam... What is the most important thing about jam? It is not technical input, but real pollution-free fruit.
The frequency of this type of pure imports is so high that it is used by almost every large enterprise. After all, large enterprises have a wide variety of products. If a company does not have a product with "pure overseas blood", it would be too shameful. , If you don’t have it, you have to come out and raise the grade.
The third type of overseas ancestry companies with the highest gold content is the models of Keshi Furniture and Dekun Electric. Take the hottest Keshi furniture sold in the imperial capital as an example. First of all, Keshi furniture is not a household name in the empire, but it can rank top among the light luxury furniture.
What is the degree of light luxury? It takes about two million to buy a complete set of their furniture of pure Italian origin. For luxury furniture, it costs about four million to buy furniture for the living room. This light luxury is not something ordinary people can afford. Customers are mostly concentrated in wealthy families, but not at the top of society.
The quality of Keshi furniture has nothing to say. What is completely different from the previous fake foreign brands is that his products are excellent and the reputation is very good. The most important thing is that Keshi is indeed a registered trademark in Italy, and it is imported from Italy, so the advertisement is also used: real Italian descent, 100% imported from Italy, adhering to 200 years of pure hand-made Italian...
Few companies on the market that dare to advertise directly like this, they are not
imported
and then use small words to indicate that the original imported is only technology. This is a white and black word that says
100% Italy
. "Imported" and "Adhering to 200-year-old Italian handmade production", these two sentences have the most gold content, indicating that they are not fake foreign brands, but genuine overseas brands.
These two sentences can't be faked. After all, if this is a false advertisement, no company can bear it.
Wait, look carefully.
A trademark registered in Italy, there is something tricky here.
"Mr. Wu, you have developed so well in the past two years. I thought you couldn't do it when you just registered in Italy. I didn't expect it to be so big now." Su Su couldn't help but admire. It was sold out in the imperial capital in just four years.
It has been so popular in four years, and it is one of the successful cases in the business world.
"Have you caught up with the upsurge of overseas brands. At that time, when the Italian trademark was registered, it was still the line of the old Cui La. If I hadn’t gotten the registration of this handcraft shop in Italy, I would still dare not say that I am a two-century Italian Don’t you know that the current social elites love overseas craftsmanship, and each one is good at it. With the registration of this Italian handicraft workshop, I stand out.
Mr. Wu is obviously very proud, and he shook his head. of.
A company that has only been established for four years, once it is listed as "made in Italy for two hundred years", it feels completely different. In addition, it is indeed a registered trademark in Italy, which is a real foreign brand.
"Hey, the Italian handicraft workshop I made for you happened to be run by a neighbor of a friend of one of my classmates’ classmates. There were only three people in the handicraft workshop. The old Wu was done in one go, and it didn’t cost much. Where's the money." Cui Guoyue broke the secret.
Adhering to a 200-year-old Italian handmade workshop, there are actually only three people...
It is equivalent to a small private furniture-making workshop in Italy. It was bought by Wu with money and transformed into pure Italian handcraft. Can three people make more than one billion pieces of furniture a year? Of course not.
"A lot of people are following us now. My Dekun Electric is selling well now, but a Dekun Electric has been sold out. Like me, a small German factory that is going to close is listed. The electrical appliances are coming on fiercely, with the background of the second generation of officials, and all major TV stations are putting advertisements. If this continues, their business will be brightened by Dekun." Mr. Xu sighed deeply.
In the Empire, there are more and more domestically produced companies that seem to be genuine foreign brands like them, and there are actually more and more domestic production companies, and competition is increasingly fierce.
"Then you want to make an advertisement." Su Su quickly pointed at Gao Leng at hearing: "He is very good at planning. I will hand over the planning of the annual meeting of Huantai to Xingsheng Magazine, Gao Leng, so you Give Lao Xu a friend!"
Gao Leng was overjoyed when he heard that, yes, business is here.