Chapter 813: WeChat (2/4) in line with micro-cast

Going to California again, unlike the hasty trip that was going to meet the old man’s family last time, this time Yang’s trip was much looser. They flew in two days in advance. Yang Lan arranged to go to Berkeley first. The rice country branch of Houlang Technology Co., Ltd. is here. As a big boss, he came to the country. How can he come over and inspect it? Of course, he must also see him sent to the country and entrusted with heavy responsibility. Mao Peifu.
Mao Peifu has grown very fast in recent years. She has demonstrated her ability to be independent in China. After selling the domestic version of Facebook last year, she was sent by Yang Lan to the country to establish the company's rice branch and operate. Foreign version of Facebook (mentioned in the previous)!
This is a very difficult task, everything must start from scratch!
However, Mao Peifu did a good job and was responsible for personnel work in China. This gave her rich experience in personnel. The country branch was quickly established. The members were recruited locally in California. Not only did they have a large number of Chinese computer geniuses. There are also young college students of different skin colors. They are full of vigor and have a deep understanding of different ethnic groups and know how to cater to their needs.
In the operation of Facebook, she has taken a multi-pronged approach, widely publicizing and conducting social interactions among many college students and young intellectuals and white-collar workers. She even used the similar "ice bucket challenge" that Yang Lan taught her. The propaganda strategy, in just a few months, this social network has already spread all over the country.
This is also why many people have reprinted and commented on their Facebook before the video of Yang Lan became popular! Also, in the previous "Sneak Tracking" program, there are hunters who use Facebook to track down the social networks of those people. Of course, Jerman also sends photos through Facebook to counter hunters!
Yang Lan naturally gave a very generous award to Mao Peifu's achievements. Not only was the promised equity award, but the equity of the Miguo branch, Yang Lan was given a lot to Mao Peifu.
Of course, this time, Yang Lan saw Mao Peifu. In addition to inspecting the rice country branch, there is another task to arrange for her.
"Now is the era of mobile Internet. Smartphones have almost replaced the market share of feature phones. We need to seize the instant messaging port of people's smart terminals before this market is fully formed." Yang Lan said with Mao Peifu, " I am referring to the mobile version of sns."
"Are we finally going to fight with sns?" Mao Peifu asked without hesitation. Ns is the buckle of this world, it has dominated the domestic instant messaging software market for many years! In the domestic Internet industry, it is also the existence of the crocodile level.
After less than three years of establishment, Houlang Technology Co., Ltd. is still a very weak sheep in front of it, and even if the Sahara online mall is compared with sns, the price of the Sahara online mall that has not been listed is also difficult to be compared with the already listed sns. Compared!
You know, sns spent eight billion last year to buy a domestic version of Facebook, so that it is linked to sns, but in the end it was robbed of the limelight by this year's big micro-small, sns is equivalent to eight billion, a splash, But for them, it doesn't hurt.
Some time ago, sns was ambitious and wanted to annex the whole wave, but Yang Lan was not impressed by the price they opened.
"Yes, we have to fight with sns, but I just said that the mobile version of sns, I do not mean to copy the sns mode to do mobile software, we must have their own innovation and focus." Yang Lan said.
"Copying sns, it will be highly plagiarized." Mao Peifu smiled. "I understand, then what do we do?"
Yang Wei and Mao Peifu said: "Our software, the initial focus is on voice chat, similar to text chat, people can send text messages to convey the information they want to express, of course, you want to Sending text is also possible..."
Yang Lan doesn't remember how the software was designed in the early days. He just told the software features in his memory, including those vivid expression packs and expression malls, all of them to Mao Peifu, and even painted the interface by drawing. Out, it is convenient for Mao Peifu to arrange people to design.
"Your software is the main exchange of private circles. Compared with micro-casting and sns, does it pay more attention to personal privacy?" Mao Peifu listened to Yang Hao and said that some functions and limitations of the circle of friends suddenly realized that It's not the same place.

Yes, it’s more about the exchange of personal friends, so it needs a mobile phone number to register.
Yang Lan said,
In addition, I hope this software can be launched as soon as possible, and, in order to cater to the upcoming New Year next year, we are There will also be a red envelope function..."
Yang Lan has already thought about various aspects of propaganda, not only the red envelope attack of the Sahara Double Eleven Shopping Festival at the end of the year, the new red envelope concept of the Spring Festival, the advertisement of the Spring Festival Evening, but also plans to let the people of Zhongxing make the second season. Add a lot of advertising for this software to the extreme challenge!
Mao Peifu made a serious record, and she asked in confusion: "You have a whole idea of ​​this software. Why do you want to make it in the rice branch? Domestic people also have this technology!"
"We have to circumvent the eyes and ears of sns..." Yang said.
Now, although the post-wave technology company can not match the sns, but sns also dare not have a micro-casting post-wave technology company, after the merger failed, the sns monitoring of the post-wave is increasing, Yang Lan does not know if there are people inside the company Was bought by sns.
However, the classic tricks of commercial espionage must exist. Maybe, their R&D department has accidentally recruited technicians who are deliberately sent by sns.
Yang Lan wants to fight with sns. This plan must be carried out in secret. If sns gets the wind, they will arrange mobile instant messaging software early, prepare for the attack in advance, and compare the strength of the company and the experience in the instant messaging industry. It is difficult to seize too much market share under their watch.
So this project has to be arranged to be executed abroad!
"I understand!" Mao Peifu nodded.
"This project is made, you are going back to China to take charge of all its work!" Yang Lan also entrusted Mao Peifu with a heavy responsibility. "This is what you expect, and the positive confrontation with sns."
Mao Peifu ignited the fighting spirit, she looked excitedly at Yang Lan: "Boss, what is the name of our project? Micro-language?" Mao Peifu just guessed according to the micro-casting naming model, Yang Hao did not expect She can say it right when she says it.
"It's called WeChat! It's the same as micro-casting." Yang Xiao smiled. "The English name is ehat, don't forget, our foreign market will also take up."