Chapter 162: Tyson Whiskey

Tyson found a 60-year-old master whiskey.
Not everyone can be called a master.
His name is Solomon Barker, and he has been engaged in bartending and blending for over 53 years.
His father was also a very famous whiskey master. Under the influence of his family, he was very impressed at an early age, and he had achieved some achievements in his youth. He won several big and small awards.
At the age of thirty-six, he joined several friends to open a whisky distillery.
But because of the misfortune, Solomon Barker was very miserable and almost filed for bankruptcy.
Until now he has been a bartender at a small whisky distillery.
However, due to the limitations of his job position and the taste of the whisky brand, he was not able to play his special skills.
After hearing his story, Tyson did not hesitate to dig him up at an annual salary of $200,000.
Tyson asked him: "I want to set up my own brand. I want to make the best whiskey in the world. What do I need to do?"
Solomon Barker is an expert in this area, and he tells Tyson what to do without concealment.
He is an experienced person who has accumulated a lot of experience.
Tyson's instinct tells himself that this is not a grandiose person.
"Buck, we need to find a winery, preferably one with a production line. Do you have any recommendations?"
Buck has been paying attention to this matter, he thought for a while and said: "You know, whiskey is hot, but not all whiskey factories can be profitable. There is a winery that is about to close down in Sacramento. It has existed for ten years, but due to its small size and poor management, it is on the verge of failure, and on the verge of survival, you may be interested in going there to see it."
Sacramento belongs to California.
...
Tyson was accompanied by Buck and others to the winery he said.
This winery is indeed on the verge of collapse.
A large number of wine barrels are stored in its warehouse. Each wine barrel is full, and the entire warehouse is filled.
In the finished product warehouse, there are boxes of whiskey piled up.
According to the person in charge of the winery, once they had a large distributor to order a large amount of whiskey, they dare to mass produce.
However, dealers were jailed for financial crimes. Although they received a deposit in vain, they entered a vicious circle because of the accumulation of products.
They have been looking for sales in the past year or two, but the results are not satisfactory.
Whisky market competition is too fierce!
Although their whisky is good, not all good things can survive.
The story of Pearl Dust is not uncommon.
The scale of the winery is large, but many places are not in use.
Their whiskey is very special, guaranteed for two years in oak barrels, is a more traditional brewing method, and absolutely does not add base wine (similar to blending).
It uses special maple charcoal to filter the liquor before bottling, which makes their whiskies have a smoother taste, and has a subtle smoky and sweet taste, while also retaining the weight and violentness of grain whiskey.
Tyson nodded after tasting. Although he didn't drink much, it didn't prevent him from being a wine tasting expert.
After consulting with Buck, Tyson decided to acquire the winery.
Tyson hired a professional team to evaluate this whisky distillery.
After evaluation, the price of this whisky distillery is about 69.7 million US dollars.
Nearly 70 million dollars.
This is a very pertinent price.
The current annual output of the winery is about one million bottles, and after checking the inventory, it can be about three million.
The cost price of each bottle is around fifteen dollars.
There are also equipment and factories.
The price of 70 million is fair.
Tyson asked the lawyer team to prepare a resale agreement and sign it directly.
The owner of the winery accepted the price with great pleasure.
Now the winery is in a loss every year, and his major shareholder is also Alexander.
It is really a good thing to be able to be acquired now.
Seventy million dollars is still under pressure for Tyson.
The energy drink is still in the research and development stage, the factory has not yet been found, and will not need a lot of money for the time being.
Moreover, there are ready-made whiskies in the winery, as long as the brand and bottle are changed, they can be directly sold after being tested by the relevant departments.
Although Buck has good technology and can manage the quality of whiskey, it is far from hungry.
He needs more management talent.
In order to attract talents, he asked Teddy to invest US$5 million in shares and delegated the task of finding talents to Teddy.
Teddy was very convinced by Tyson's ability for many years.
Moreover, as his assets grow, he also wants to do some investment.
Hearing Tyson want him to join the winery, Teddy agreed without hesitation.
Jimmy and Bill also wanted to invest, but Tyson refused.
He didn't want his winery to have too many people in his shadow.
After raising $70 million, Tyson sent the money to the owner of the winery, and the whisky distillery has become an industry under Tyson's name.
Tyson retains all its employees and expands its enrollment. He allows every part of the winery to have its own use.
The entire winery has also been expanded.
While busy with expansion, Tyson asked Teddy to deal with trademark registration.
"Tyson Whiskey, the trademark used this photo."
Tyson picked a photo of him punching.
After smearing the photo with a black pen, Tyson cut out his humanoid image,
A black humanoid picture of a heavy punch was placed in front of Teddy.
As long as anyone who knows Tyson through the profile knows, it is him.
Teddy took pictures to get busy registering trademarks.
Tyson Whiskey Distillery is very lively, construction team, staff team, etc., thousands of people enter and leave the distillery every day.
Various talents have also been attracted with the construction of the winery.
The salary of Tyson Winery is one level higher than those of the surrounding wineries, and the management is stricter.
Half a month later, the registration of the bid has been settled, and then Tyson asked the government personnel to test the winery and whiskey.
After another five days, all procedures were passed.
Tyson began to make frequent appearances in public media.
He began to disclose some information, saying that he was preparing to create a whiskey belonging to Mike Tyson's separate brand.
Many people know that he is a boxing champion, undisputed boxing champion, but he is definitely not a businessman.
Those people may not say anything bad about Tyson, but they are all talking about it.
Tyson is consuming his money and fame!
He is purely throwing money to play!
Many people have such speculations.
They don't think Mike Tyson is a business person.
Shopping malls are like battlefields, and competition is fierce and fierce than boxing.
That was done with real gold and silver.
Tyson ignored them.
He began to shoot promotional videos and advertising sponsorship to promote whiskey.
He printed the Tyson Whiskey logo on all his playing fields.
Especially in Las Vegas, almost everyone who walks into the stadium can see the trademark of Tyson Whiskey.
Between each game, advertisements for glass bottles of Tyson Whiskey Classic will appear on the big screen.
Everyone in the boxing ring knows it.
Mike Tyson is about to launch his own whiskey brand!
This is a big deal.
This is something that Tyson has never seen before.
No matter how famous the champions are, they only endorse something, they don’t have the energy to produce something.
But Tyson set this precedent.
Although many people are not optimistic about him.
They think whiskey and boxing are two different things!
...
Tyson filmed a variety of commercials while shooting whiskey advertisements.
In the show, he told everyone no secret that his whiskey will be launched in the near future.
Finally, on November 26th, Tyson held a Tyson Whiskey conference.
Many stars who had a little friendship with Tyson participated in this conference.
Some invited media people and some boxing news reporters also appeared at the conference.
There were only a hundred people on the scene.
Everyone was seated, looking at Mike Tyson on the stage.
In front of him was a classic version of Tyson Whiskey.
"Welcome everyone to come, and thank everyone from all walks of life for your attention."
"Many people say, Mike, you should focus on boxing, you are a genius in boxing! You can reach a higher height."
"I want to say to these people: You know nothing about Mike Tyson."
"Mike Tyson is boxing, so he is a boxing champion. If Mike Tyson is going to be an actor, then he will become a top star like Stallone. If Mike Tyson is going to be a lawyer, then he will be a hot leader. You It should be understood that Mike Tyson can always do his best."
"Now Mike Tyson has launched his own whiskey, then it will become a milestone in whiskey, it will make everyone fall in love with Tyson whisky."
"Don't doubt Mike Tyson's ability, I can be the best person in the world!"
"Let's toast."
Tyson drank the whiskey in front of him.
The scene began to applaud...
...
Those on the TV station will not care if you are a top boxing star or not. If you want to sponsor your product, you have to put money in front of them.
Tyson is obviously not a very good person.
He failed to negotiate with the vampires on the radio.
So he turned to the chief executive of Charles, the chief executive of ESPN.
They have met many times, UU read www.uukanshu.com and are very familiar with it. When Tyson said that he came to him as an advertising sponsor, Charles still expressed a warm welcome.
"Charles, I need your sports channel to broadcast my Whiskey Promo. You can quote a price."
Charles said with a smile: "Mike, we are already old friends, and our live broadcast group has caught your light, and now it is well known to everyone. We are not people who play with injustice. If you want to promote your product, We only charge you two million dollars a year, how about it?"
This is a very low price.
ESPN involves a number of sports, and the annual number of PPV paying users reaches one million, and the number of viewings can even break through 100 million.
After the emergence of Tyson, their paying users grew rapidly, and the number of broadcasts has skyrocketed.
If you want to become an advertising sponsor for such a large-scale media, don’t think about it without spending millions of dollars every year.
This is a friendly price.
It is also an ESPN-friendly olive branch.
Tyson reached out...
The two parties negotiated this matter at a very fast speed and signed relevant agreements.
Charles is a very nice person, he left Tyson to have dinner.
"Mike, toast to our cooperation."
Charles carried Tyson Whiskey.
They drank the wine in their hands.
"Tyson Whisky tastes nothing to say, it must be a high-end product, Mike, how do you price?"
Tyson said: "Tyson Classic Whiskey is priced at forty-nine dollars."
This price belongs to the mid-range market.
This is a continuous consumer price that most people can afford.