: Nine hundred and twenty. Price raiser Andema

The All-Star weekend is over, and some fans have put forward an opinion on the Internet.
People, always find a reason, so Sun Ce and Kobe, James, Randolph, Nash, Wade did not perform, which became the focus of netizens' "sadness".
Therefore, the performance of Sun Ce and others in the past two years has become a "tradition". Under the enthusiastic demands of fans, some media called on the league to keep all-star players to bring pre-match performances to fans. "Traditional"...
On the morning of February 28, when Sun Ce, who returned to Memphis, knew about this matter, he didn't know how to describe his mood.
Say touched... a little bit, and this has changed the NBA?
It's just that changing the angle is a bit tricky.
But Sun Ce felt that the reason why the All-Star Weekend did not feel that way was because everything was too compact. In the past, all teams on the All-Star Weekend were 8-9 days. This time it was compressed to 6-7 days, although it was only two Days, but it is very important for the All-Star weekend. Players can use these two days to complete their business activities and contribute to the fans from Friday to Sunday, but this time it does not work.
There is no way to shrink the season, it is good to have an All-Star weekend. When the labor agreement was reached, there were a lot of bosses who applied for the suspension of an All-Star as in 1999. The star stayed on the weekend.
On the first day of returning to Memphis, Sun Ce did not arrange training or work, and went home to go to sleep in the morning, then watched TV all afternoon and played games...
This is a bit of an all-star holiday on weekends, but it's just that day...
The next morning, Sun Ce originally wanted to sleep late, but Zu Ge was woken up at 7 o'clock. There was a team meeting and tactical training this morning. In the afternoon, he had to go to AJ to officially discuss the new contract.
It is difficult to get up from the bed, and it is rare to relax for a day, and then have to start busy again.
But life is like this. Sun Ce patted his face, got up and washed, after eating breakfast, Lily Collins was about to enter the group filming in another month, and now she was memorizing the lines, watching the script, and occasionally there was something to be changed. Call to discuss with the agent to find the screenwriter to change the script.
After eating breakfast, Sun Ce sent Zu Go to school and came to the team to participate in the tactical meeting.
This time the All-Star weekend passed, and Sun Ce felt like the season went straight, without much change.
But most of the teammates still took a good rest, Sun Ce obviously felt a lot of teammates glory.
This is a good thing.
Tomorrow will play the Mavericks, the first game after the All-Star weekend, the league arranged a highlight for Chinese fans.
The coaching staff also prepared for the next three regular season games with the Mavericks. Tomorrow's game is mainly to test the Mavericks' strength after half a season.
The next two fights in April are the pre-season strength contest.
The Grizzlies currently have 28 wins and 6 losses. They have just won a 7-game winning streak and are unwilling to give up. So tomorrow's game, in addition to testing the strength of the other party, it is also crucial to win the game. It must be in the second half of the season after the All-Star weekend. Cheng made a good start.
If you can win the Mavericks, the next game is to play the Raptors at home, and then the next four consecutive guests, the first three games are the Pistons, Warriors, Suns, Nuggets, both may get a wave of 12 consecutive victories !
Coach Hollins wants to play a strong team momentum after the All-Star weekend. If he can get at least 10 consecutive victories, he can definitely build great confidence. After all, no team has played 10 consecutive victories this season. The longest It was the Knicks' eight straight wins.
On the Mavericks side, Sun Ce saw the opponent's record was 19 wins and 15 losses, the seventh in the West, after the start of 5 wins and 8 losses, slowly, the Mavericks also returned from the countdown to the playoffs, before the All-Star weekend, 14 wins The record of 7 losses is excellent.
Moreover, this is a performance when Novitzki took a 7-round break and Yao Ming took a 12-round break.
Regarding the Mavericks' rotation break, Sun Ce feels that it is not easy for these opponents to understand what performance can be played by Nowitzki and Yao Ming, who are one year old this year, and how they cooperate.
After the tactical meeting in the morning and the tactical training for the Mavericks, Sun Ce returned home and joined Bill Duffy who came to Memphis to discuss the contract with AJ.
...
Compared with before, AJ feels that he has no fear of giving 20 million a year, and no other shoe brand can give a bigger contract.
But who knew there was an Andema who raised the price!
This makes AJ very passive. They don’t think there is a reason why other brands will give Sun Ce a larger offer, because Sun Ce has always endorsed the replica version of the shoes, and cannot accurately count how many shoes sold by Sun Ce. It will definitely make other brands wanting to give bigger contracts hesitate.
This is AJ's conspiracy to squeeze the market value of endorsement stars.
But the price increase of Andema, AJ could not calm down.
The addition of Sun Ce allowed AJ to sign Sun Ce in the first year of the 2009-10 season, and sales increased by 8% from the previous year, and most of the increased sales were those reproduced by Sun Ce. The increased sales of sneakers have also increased year by year in the next two years. In contrast, from July to December 2011, their sales have increased by 15% compared with July to December 2009.
Of course, these sales increases are not only brought by Sun Ce alone, but also Tyrannosaurus Griffin, Anthony playing in big cities, Wade who has increased exposure after forming the Big Three, and later playing in Big Apple City Paul, who went to Los Angeles again... But that was all after 2010. The sales in 2009-10 season increased by 8% compared to the 08-09 season, which is really real.
They can't afford the sales plunge that Sun Ce might lose, not to mention the 8% plunge, even if it falls by 5%, AJ's market value will also fall.
In the afternoon, Sun Ce listened to the intense discussion between Bill Duffy and his team with negotiators from AJ.
In the end, there was no accident. With the support of the price-raising expert Andema, Sun Ce and AJ reached an eight-year renewal contract of 320 million US dollars.
If it is a 20 million one-year contract, AJ wants to sign 10 years, but 38.5 million a year, they are only willing to sign Sun Ce 30 years old, to avoid Sun Ce 30 collapse, but correspondingly, Bill Duffy won The endorsement fee of $1.5 million is higher than Andema every year.
Sun Ce did not participate in the negotiations, he would not negotiate at all, just listen to the results.
Seeing that the contract was shortened to 30 years old, Sun Ce didn't have any opinions. When his son's status in the league was higher, his name appeared in the historical rankings, and the price will increase!
It has risen by 1.5 million dollars a year, which is a surprise.
As for the composition of 40 million a year, or the bottom of 20 million US dollars, selected for the All-Star, at least 65 games in the normal season, selected for the best lineup or the playoffs, these three are the incentive clauses in the contract, these three Each item is worth $6 million.
This is not a request from AJ, but an offer from Andema, and there is no major problem for Sun Ce.
The remaining 2 million is a subsidy for publicity activities. Andema gave 500,000. AJ was talked about 2 million by Bill Duffy here.
In terms of autographed shoes, AJ is much slower than Anderma. Anderma has a signature shoe every year. Sun Ce can also request to design by himself. AJ is to give Sun Ce shoes in even-numbered years. Will refer to Sun Ce's opinion, but odd Sun Ce had to endorse Jordan's replica shoes.
After all, more than 80% of AJ's sales are from Jordan's shoes, and others account for only a dozen or so.
Sun Ce heard Bill Duffy talk about AJ sales, and feels that AJ has nothing wrong with the arrangement of signature shoes. The sales strategy of others is that. As long as he can get the money he needs, the signature shoes will be two pairs for two years. He is a good spokesperson for the Year One Pair.
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After the agreement was reached, Sun Ce officially renewed the contract with AJ until June 30, 2020.
After signing the contract, AJ went back on fire and wanted to publicize Sun Ce’s renewal. He couldn’t give An Dema anymore, and An Dema issued a quotation contract, which might cost thousands of dollars. The sword seeks the water army to preach a wave, maybe 10,000 US dollars is not used, it is boring for several days, after the end of the All-Star weekend, the media are hot speculation about Sun Ce to sign Andema.
Under Armour had no reputation in basketball shoes. With this wave of operations, it began to show its head...
Indeed, the price given by AJ, compared to Anderma, is simply Grand Terrace. This has a great impact on AJ. Now it is given 1.5 million more per year. AJ needs to be well publicized.
On Sun Ce's side, AJ can't get back the limelight. He can't control it. Anyway, he admires Anderma. After two years, Durant's contract expires and AJ's parent company has to be touched by Anderma.
Sun Ce was very grateful to Andema. Without Andema, even if he finally signed the 3rd century with AJ, he would have to get 20 million less every year.
After the big head of commercial endorsement is done, the rest of the scattered endorsements do not need Sun Ce to work. Just like more than two years ago, when 21 million and AJ signed a contract, Sun Ce did not manage too much. The right price is just right. This time it is mainly because the price is too high. He must be involved, and he wants to know clearly.
After getting it done~EbookFREE.me~ Sun Ce no longer takes care of endorsements. Commercial activities, signature shoes, etc. are all discussed by AJ and Bill Duffy. He is responsible for publicity, and he doesn’t need to worry about it.
He only needs to play well, and the endorsement fee skyrocketed. It was not because he cared and participated that he could rise, but it was brought by the game. Andema wants to rub the heat. Sun Ce estimates that he is currently fighting Lin Lin crazy recently Relevantly, it was too much coincidence to get 40 million one-year endorsement fees early in his career. The unexpected slaughter of the Thunder team by 45 points gave him the possibility to start a frantic battle with Lin for the spotlight. It is very important.
In other words, the game itself is more important. Now, Sun Ce's goals are all placed on the Mavericks who have come to Memphis yesterday.
The Mavericks maintained most of the lineup last season. Although the regular season record so far is so good, they are not comparable to their Grizzlies 28 wins and 6 losses, but no one dares to underestimate the Mavericks. In the eyes, they are regarded as one of the strongest teams in the playoffs. Anyone who encounters them has a headache.
Thinking that the Mavericks may enter the playoffs in the fifth in the West Sun Ce scalp numbness, the picture of last year's playoffs, vivid, Nowitzki is invincible.
However, this is also an opportunity to revenge the Mavericks in the playoffs!