Chapter 447: Closed store sale!

I entered January, basically it was the lunar month.
The habit of the Chinese people is that when they enter the lunar month, it seems as if they have no spirit to do things and wait for the New Year with all their heart.
Then after the Spring Festival, after the fifteenth day of the first month, the New Year is not over.
During this period of time, everyone's mind is generally around what to do in the New Year.
What is the thing to do in the New Year?
An important point is to prepare the New Year's goods.
Many factories and companies related to New Year's goods, just one month before the Spring Festival, sales can reach one-third or more of the year.
销售 The same is true of sales companies, especially supermarkets.
Even if it ’s a supermarket that you do n’t do well on weekdays, when the winter is cold, you will be filled with people all day and night.
If at this time, there is another supermarket that will close and close the store for sale?
That's even more amazing!
It will be crowded directly! !!
The fact is the same.
After Yongxing Supermarket's 32 supermarkets in Zhejiang and Vietnam except for 5 stores in Lin'an, jointly announced the decision to close the store and close the big promotion, every day from the morning market at 7 o'clock in the morning, the Yongxing Supermarket is full. People.
List is a 7 o'clock morning market, a group of staff members can get more than a dozen times.
Of course, they sell very cheaply.
I like apples sold at the door. The market price is 5 yuan per catty. They directly sell for 4 yuan per catty and 7 yuan for 2 catties.
The Gannan navel orange next to the apple, 6 yuan a pound outside, here is 5 yuan a pound, a bag of 5 pounds is 20 yuan.
Both of them have signed large-volume contracts with wholesalers in the production area or the province. Even if they are sold at such prices, they can have a gross profit rate of about 15%.
The prerequisite is that you must consume at least tens of millions of pounds.
As a result, there is a long line at the entrance of each supermarket. Everyone who does n’t go shopping will buy a bunch of apples and navel oranges to eat.
In terms of vegetables, in the winter, 2 yuan a catty of Chinese cabbage, celery, lotus root, pumpkin, etc. are common, and it is cheap enough to make people willing to buy dozens of catties home.
The pork and the whole chicken, duck, and goose are also fresh and cheap, about 20% cheaper than the outside market price, and the scales are very good.
These uncles and aunts, the morning market usually drags their own small shopping carts and returns with a full load.
Then when the supermarket officially opened at 9 o'clock, they rushed to grab various discounted clearance products.
常用 Chai rice oil and salt commonly used at home, a bunch of buy one get one roll of paper towels, candy melon seeds snacks ... Look at all of them are 50% off, 50% off, 30% off labels, and then put them in the shopping mall.
Even if they knew they couldn't wear T-shirts, vests, shorts, autumn coats, thin sweaters, etc., they were in "10 yuan a piece", "99 buy a double-sided jacket", "pure sweater 199" and so on. Under the temptation of x, he failed to control himself.
In short, everyone lost their minds in a lot of "loss-loss discounts", "clearance treatment", "sold-out" banners and lively music, and desperately moved the supermarket's stuff to their homes.
It is middle-aged and elderly in the daytime, and young people who come at night buy more various things.
For example, beer, jerky, nuts, etc., you buy two or three hundred yuan without knowing it.
Looking at the special "12 dollars and 12 bottles" of local brand beer, they can't help it!
下来 On the first day, the turnover of the entire 32 supermarkets reached more than 37 million!
It almost didn't scare Zhang Duocai to death.
I have done Yongxing Supermarket for so many years. The best year for business, the turnover of a supermarket is only 170 million, which has to be in Lin'an.
1.2120 million in the field can be considered very good.
Last year last year, the best business was only 80 million, and there was a minimum of 40 million in the field. On average, it was less than 150,000 a day, so it was really unbearable.
The result is good now.
According to Shen Huan's strategy, Yongxing Supermarket made a big purchase plan in advance, using the largest quantity to drive down prices, and carried out crazy dumping.
In this way, the daily sales reached more than 37 million, the average store is 1.16 million, according to this sales, it is more than 400 million a year! !!
How crazy is this?
Compared to the combined sales of each single store of Wal-Mart and Carrefour, it is even higher!
Of course, the profit is very low.
With a turnover of more than 37 million, the overall gross profit margin is 12%, but it is only 4.5 million in gross profit.
Except for taxes and other expenditures, it may only be 3 million in the end.
But 3 million is also terrible. Wouldn't it make a net profit of 90 million in such a month! ?
Although 90 million is nothing compared to Zhangjia ’s 30 billion property, but this is the last big sale period!
If you usually come to operate, you will lose hundreds of millions of dollars in rent and labor.
Then there is a loss of various goods and discounts, and so on, at least hundreds of millions.
Not only is there no loss, but he has made a lot, which is already a great improvement.
I just have another reason.
That's the crazy purchase now, it was built during the special period of the Spring Festival, when everyone has a strong desire to consume.
If you change a period of time, the hot sale is very popular, but it is definitely not so popular.
The estimated profit of RMB 90 million is, to Zhang Duocai, a firm belief in trusting Shen Huan, which is much greater than the amount of these money.
At this time, the five Yongxing supermarkets in Lin'an did not follow the promotion of 32 branches ~ EbookFREE.me ~ but started from the end of December and went into the renovation phase.
All the original structures were broken and replaced with the new supermarket model designed by Shen Huan.
The Zhangjia operation team is also actively starting to contact various suppliers, and the other is familiar with the new model.
Including how to train salespersons, delivery staff and so on.
Their task is very tight. February 8 is the Spring Festival, and the first day of the New Year must be opened.
It took about 45 days from the time the shop was closed to reopened.
In the case of hardware renovation, the problem is not big. The most important thing is the change of the kernel and the change of business thinking.
In this regard, Zhang Duocai, who has seen the most and asked Shen Huan for the most detailed information, has become the main lecturer.
He displayed exquisite pictures, dynamic computer graphics, and so on that cost a lot of money, all of which were displayed in front of the employees and taught them in the simulation room.
This is still a test for Zhang Da, the boss who has not been in the front line for many years.
But Zhang Duocai was rather energetic and felt a long-lost entrepreneurial enthusiasm.
Facing the first entrepreneurship in his life, Mr. Zhang is full of motivation!
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