Chapter 650: Huge contracts came one after another

As soon as the news came out, the entire advertising endorsement circle was boiling, including all the people in the world who were eating melons.
Pepsi is not without generosity.
They have always been bigger than Coca-Cola.
For example, more than 20 years ago, in the 1990s, they signed the world's most popular king, Michael Jackson, at the then high price of 5 million US dollars a year.
15 years ago, in 2001, the contract of Britney Spears was also 8 million dollars a year.
It is now 2016, all kinds of prices are constantly rising, and the endorsement fees of celebrities are also constantly rising.
10 million, 30 million or even 50 million dollars a year for endorsement fees.
For example, in 2013, the one-year advertising endorsement signed by LeBron James's fans Beyonce and Pepsi was $ 50 million, setting an endorsement record in the beverage and food industry.
Look at it, so Shen Huan ’s endorsement of 80 million US dollars in 10 years is not even a shock.
Of course, Beyoncé is really desperate to get the $ 50 million.
She not only cooperated with Pepsi to produce several commercials, but also had to be bundled with Pepsi in all the trips this year, including world tour, Super Bowl midfield show, various platforms and so on.
Basically, besides eating and sleeping, she has to create heat for Pepsi anytime, anywhere.
Otherwise, do you think it would be so easy to get $ 50 million?
By comparison, Shen Huan ’s 10-year US $ 80 million global advertising endorsement seems to be much easier.
In addition to various image rights, two or three advertisements a year, and various events attended by Pepsi Cola no less than three times a year, Shen Huan was very relaxed in the rest of the time.
That is, if you drink a drink outside, you must put a bottle of Pepsi in a prominent position, and the rest will be casual.
It's right to say so, but considering the gap between Shen Huan and Beyonce, it is still enough to surprise everyone.
For now, Shen Huan is definitely more famous and more famous than Beyoncé.
But until next year, Beyonce will continue to study on his own music path, but Shen Huan will not play basketball anymore.
Even in mathematics, Shen Huan can no longer prove a world-class mathematical problem similar to Fermat's theorem, at least in a short time.
In the long run, Shen Huan's reputation will be much smaller than that of Beyonce.
Even so, Pepsi is willing to sign a contract with Shen Huan for ten years, and given sky-high endorsement fees, only two points can be explained.
The first is the time of the year, which is greatly beneficial to Pepsi, they can make a lot of money.
The second is that Pepsi does not allow Coca-Cola to dig corners, and can not allow itself to appear stained, so it has to retain Shen Huan in better conditions.
Yes.
And the announcement of the renewal of the contract leaked out almost at the same time, as well as Coca-Cola's news about Shen Huan.
Only then did everyone know why Pepsi and Shen Huan signed a contract less than a month, and they renewed the contract for another 9 years.
Even if it was counted as 80 million dollars a year to Shen Huan, Shen Huan was in vain for the remaining nine years, and Pepsi did not hesitate.
"56 million yuan per year, more than 4 million a month, more than 150,000 a day, this is no longer making money, it is grabbing money!"
"I'm really powerless to vomit. I have worked hard to make three or five thousand a month. There are people of all ages and children. I don't know what to do. As a result, Shen Huan took another 560 million yuan endorsement contract in one breath!
"Don't compare with Sister Xiaofeng, he has separated from our masses. He is not a person of the world at all, he has to compare, doesn't he make himself unhappy?"
"Yes! You envy Teacher Lu's success, why don't you think about Fermat's theorem? What is to lead the team to win the NBA championship alone?"
"So say, people can't be compared. As ordinary people, we only need to appreciate and worship geniuses like Teacher Lu!"
"My mother said, let me learn from classmate Shen Huan, but I can only secretly smile and cry! Can genius be learned by the average person? I can have 1% success of Shen Huan in this life, and I am absolutely satisfied!"
"I'll give you another knife, don't forget, Teacher Lu just soaked Xiao Tianhou Li Bi!"
"Lying trough! Do you want to worry so much?"
"......"
A group of people on the Internet are full of envy and jealousy, but there are very few who really draw villains and beat villains.
Again.
You are stronger than others, then others will definitely hate you.
But when you are a genius who can't catch up with others, then all they have is awe and worship.
Shen Huan is still very happy with such unexpected wealth.
Sure enough, there is competition to make progress.
Originally wanted to use only one year of Pepsi, but as soon as Coca-Cola came, they immediately gave a super-large contract.
Shen Huan knew that this was the big contract they gave out in tears.
But Pepsi can't do it.
Otherwise, not only Lizi but also face are lost.
Both are important to them.
As a result, Shen Huan was not happy yet, and another sale was found.
With Coca-Cola's spoilers, other companies saw hope.
China's fast food industry had never thought of going to compete with McDonald's.
Although they watched McDonald's business have been so hot recently, they have gone straight to a 30% growth rate.
But before Coca-Cola, they did not expect such a play that broke the contract and dig the corner.
Now that there are pioneers, they naturally wrestle their minds.
For example, Dirk, ranked third in China ~ EbookFREE.me ~, asked Cui Zhong to help spread the word and wanted to cooperate with Shen Huan according to the Coca-Cola model.
McDonald's endorsement price is not low, 5 million US dollars a year, higher than the original Pepsi.
But the endorsement price of Dixie to Shen Huan was higher, reaching 6 million US dollars a year, which was also a ten-year contract, and they helped to pay the penalty.
This reflects the sincerity of Dixie.
After all, McDonald's is a global endorsement advertisement, and Dixie only operates in China, and the number of stores is only one-third of McDonald's and KFC.
Or they have plans to march across Asia in the future, but at least they do n’t.
A country in China can give 6 million dollars a year and sign a contract for ten years. Their generosity surprised Shen Huan.
Shen Huan doubted that if Dixie gave himself such a high endorsement fee, could they earn back the cost?
But he hadn't waited for much thought, and the second corner-digger followed.
The world's No. 1 single-brand fast food chain giant, Sabie, also gave its own high endorsement fee.
Ten-year contract, 8 million USD annual endorsement fee! !
For his own expansion in China, and for himself to further improve his big game, Sabine is also a fight!
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