Chapter 298: ?Thank you for not killing

A conversation between the Pei brothers established the advertising frenzy in the second half of 2014.
Many propaganda methods that can be called advertising textbook level appear frequently.
Advertising campaigns are mainly concentrated in the four places of China, Bangzi Country, Neon and America.
Huaxia will not say anything.
If you don't invite people from your own family's activities, it's better not to do it.
And the United States, Bangzi, and Neon, these three places should be considered the most developed places for pop music.
At the same time as the advertising campaign, the list of invitations to voted programs appeared.
You want to see who comes on stage and choose yourself.
You choose, I will invite.
If you can't ask, we will postpone it.
Bangbang, Neon, and Europe and the United States have five places in each place. If they are combined, they will be counted as one place.
The budget is 100 million yuan for advertising. In fact, in order to achieve the desired effect, a huge amount of 180 million yuan was eventually spent in more than a week.
"Overspend? Then I will give you some more money!"
Ouch, whoever came up with the idea of ​​a little padded jacket.
This advertising fee is too expensive.
I never thought I could invest so much money in advertising.
"No!" Before Boss Lin was happy, Pei Qinhu proudly said: "I talked about the live broadcast agency rights of several foreign video websites and earned more than 30 million back."
"Haha." Lin Dong thought MMP, but fortunately, there was still 150 million in advertising expenditure.
"Mr. Lin, you are also very happy, right? You laughed, but don't rush to laugh first. For our music festival, I talked about 30 million in foreign countries. In China, I talked to Penguin video. Talked about 30 million, and..."
When talking about this, Pei Qinhu stopped.
Stand-up comedy is so boring, boss, I helped you make money, you can’t be too much to cooperate with me.
"Did your brother help you?" Lin Dong was heartbroken, and it was cold.
Pei Qianlong, you rebel!
Why are you so smart, can't you and your cousin neutralize?
One is too stupid, one is too smart.
I want to find a reliable person who can help me lose money. Why is it so difficult?
"Uh, my brother did help me a lot, but in fact it was me who took care of it." Pei Qinhu was surprised, and then admired Lin General's keen observation.
"And what, you just said it."
"Moreover, Zhijiang TV will rebroadcast our program. Although the rebroadcast fee is lower, only 5 million yuan, mainly because I don't want to share the advertising fee. Do you know how much advertising sponsorship is?"
This guy didn't even know that he was tempting wildly on the verge of death.
"How many?"
Lin Dong has only breath in, almost no breath out.
Originally, in the name of building popularity, the past two hundred million was allocated, but there was no profit at all.
It's okay now, 30 million foreign broadcast fees, 30 million for Penguin Video, and 5 million for Zhijiang TV, which is 65 million. Then you tell me there are advertising sponsorships.
"Exclusive naming exceeded 110 million, and special naming plus sold for 40 million!"
Compliment me, hurry up and compliment me!
Although my brother told me how to do it, it was me who did it.
To help your boss make more money, you don't know how hard I work.
I ran in person before and after, and my legs were thin.
"Well, are there any other benefits?"
"Tickets have all been sold. This item alone has sold for 65 million. In fact, it can be sold higher. Under our advertising campaign, not only the sponsors are very active, but the fans who want to see the concert are also very active. Enthusiasm is definitely hard to get a ticket, but I think that Mr. Lin, you have always advocated that you must never fish, not kill chickens, and have a strategic vision for long-term development. I stabilized the ticket price and followed the normal concert. Tickets are sold at the level."
Pei Qinhu glanced at Lin Dong's expression secretly.
With his IQ, it might be difficult to understand whether Lin Dong's expression is comforting, joyful, or... gnashing his teeth?
65 million broadcast fee.
150 million advertising sponsorship.
65 million in ticket revenue.
That adds up to exactly 280 million.
A budget of 200 million was given. If it were not for the overspending of advertising expenses, it is estimated that this concert would still earn 80 million.
Should I be grateful to you for not killing?
"Mr. Lin..." Pei Qinhu didn't dare to continue to be proud. He remembered what he had buried in his heart for a long time, and plucked up the courage to say it at this time.
"Actually, this matter is basically my brother’s idea. He is the real strategic genius. Without him, I don’t even know how to make it. Or you can let my brother take care of the music. Dream."
"No, no, you did a good job." Lin Dong quickly asked him to dispel this idea.
Although I didn't lose money, I didn't make any money either.
Fortunately, it was Pei Qinhu, an idiot. In case it was really replaced by Pei Qianlong, this might not have been explained.
"I still want to be an agent. I wanted to be an agent a long time ago. I never thought about managing a project." Pei Qinhu was a little frustrated.
He was shocked by the powerless feeling that he had worked very hard, but the things he had made were still messed up. Many problems that his brother could solve at his fingertips, he may not be able to solve it or not after a lot of effort.
Another gap is reflected in the way of thinking.
He thinks that money is best spent on the blade to ask stars to pay for the show.
But I didn't expect this kind of thinking to be so stupid, and the stars I talked about proved that his brother was really right.
When the Miaobang music festival, also known as "cat", and the combination of the note and the cat, covered the world, those invited rarely refused.
Moreover, the price required is not much higher than their appearance fees on other occasions.
In fact, some real big-name singers can't be invited casually. People may not have set foot on the land of China in their entire lives.
In addition, when the entire Miaobang music festival became well-known in the world, it was originally twisted to say that the price was inappropriate or that there was more cooperation with other platforms, and those domestic singers were not twitched.
on!
You have to be on this stage, even if you don’t pay.
But Pei Qinhu didn't lower the price in this respect~EbookFREE.me~ even if his brother didn't remind him, he would not.
Our Huaxia Company made the music festival by ourselves, which lowered the price of our own singers, and instead gave high prices to foreign singers.
Isn't this feasting on foreigners?
What is good about kneeling and licking?
The moon outside may not be round.
The amount of appearance fees that everyone usually pays is basically data available.
As much as you need.
If foreign singers mention 20% of their appearances, our domestic ones can't be worse than them. If you want it or not, it's a question of attitude and position.
Anyway, in addition to advertising costs, there is a budget of 100 million yuan.
　　
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