Chapter 435: The turnaround of the publishing department

An Qian's Weibo followers are 29 million, a little less than Lin Dong.
Lin Dong didn't buy fans this time.
If these people in the top 20 are removed from the water, Lin Dong might be able to rank in the top ten.
Many fans bought it.
Lin Dong posted a Weibo post, reposting more than 100,000 comments, and some stars with more fans than him only reposted a few thousand comments.
Lin Dong's Weibo is either to post work-related things, such as movie promotion, screenings, etc., or to forward friends' movies and TV shows.
The rest are all food pictures.
There are fewer selfies.
Fans can only see what the idol looks like through the promotional photos of the TV series.
Only then did I know that idols did not get fat because of eating too much.
For example, Lin Dong posted a Weibo not long ago.
The picture is a big pig's trotter. I wonder why this trotter is so delicious.
170,000 reposts, 80,000 comments, and 150,000 likes.
Of course, too much comment forwarding does not mean that there is no water, hundreds of millions of forwarding volumes have come out.
The number of Weibo followers is just a reference data.
The comprehensive result of this reference data is the increase in the status of stars.
Lin Dong's worth has been improved, and many new advertising endorsements have been found.
There are a lot of good quality endorsements. Lin Dong plans to choose two endorsements with good reputation and save some money for Zhou Bo to make movies.
On July 10th, for Kleist, or for Kleist's distribution department, another big event happened, and that was the release of "Monkey Back".
For this work, the Distribution Department has given high hopes.
The last major release of the movie was "Special Wolf Warriors 1", and the popularity only started after the release, which made people in the circle question Crest's distribution ability.
The former boss of the publishing department lost his reputation with "Dare to Ask Where is the Way".
A little girl in her early twenties, taking on the heavy responsibility of a large company's distribution, is it too trivial.
Qin Beier secretly vowed to surprise everyone who looked down on her.
However, Kleist's distribution department did not conduct large-scale publicity before the release of "The Monkey Is Back."
He didn't even fight for the filming rate for "The Monkey Is Back".
Craster has released a lot of blockbuster movies in recent years, and the theaters have made a lot of money, thus establishing a good cooperative relationship. Even the most difficult Yida, because of Yida Prince and Lin Dong added friends to each other and became friends who gave each other face.
If Qin Beier wants to arrange the film rate, it is absolutely impossible to be less than 10%.
Although director Xiao Peng is very dissatisfied with this, but it is only a slight dissatisfaction.
After all, this animated film was invested by Kleist himself, and his own film was released by himself. It is impossible for him to cheat himself. He can only choose to trust Qin Beier.
Is the quality not good?
Colleagues concluded that Kleist himself was guilty.
I can't get it, and I dare not go for real shopping with the same period "Big Times 4" and "The Mast Flower".
The box office came out on the first day, only 17.8 million.
This data is a bit miserable. The average movie has this first day's box office, and the total box office may not exceed 100 million. If the word-of-mouth decline is too severe, the total box office of 50 million will be somewhat difficult.
There have even been movies that have a gross box office that is only twice the first day's box office.
In that case, Kleist would suffer a great loss.
The total cost of "The Monkey Is Back" is 130 million.
The second day of the show was Saturday, and the film arrangement rate still did not exceed 10%.
However, the attendance rate was very high, with a single-day box office exceeding 30 million, and the entire issuing team was relieved.
This has led to major theaters actively increasing the number of films for this movie by Kleist, the total filming rate accounted for 13%, and the market has returned very good results. On this day, the single-day box office exceeded 40 million. .
Although the total box office of the first three days did not reach 100 million, the difference is not much.
"It's OK!"
The little girl patted the desk with her tender paw, and the real announcement started from this moment.
Starting from the fourth day, many big V's comments on this movie appeared on Weibo.
It's like a ball that has been pressed under water. At this moment, it finally can't be suppressed, and it jumps out suddenly, and it's a big jump.
Some are requested by the issuing department, relying on favors and remuneration.
But as the number of posts increased, more of them were out of the control of the Crest Distribution Department. Even if the public relations were stopped, one could see posts about the film everywhere.
The silence in the early stage of this film has also become a reason for this excellent work to be exaggerated.
Many distribution companies like to exaggerate the cards in their hands, and can't wait to boast a flower.
But in fact the biggest card in their hand is only one pair of six.
Six six six can't make it up.
When you raise the audience's expectations too high, wait for your movie to be released, and the audience who enters the theater with this expectation will either be convinced by the quality of your movie and become your free navy.
Either it will produce fooled anger.
They walked out of the cinema and said to everyone around them, don't watch it, this movie is rubbish.
Do you think people believe in the propaganda or do they believe in their friends who have no interest in the film.
"The Monkey Is Back" went the other way, and was released in obscurity, earning the first batch of free navy. Those who brought more than 10 million box office did not report much expectations at the beginning. Just fans of animated movies.
Enter the cinema with a heart of tolerance.
As a result, they received a huge surprise.
This kind of surprise fills their hearts, so they must find a way to vent.
So I talked about this movie with my family, classmates, colleagues, friends, neighbors, and even strangers, and strongly recommended them to watch it.
This is tap water.
All Klester needs to do is fan the flames.
On the fourth day, the box office not only did not fall, but went up to the next level, directly breaking through the 60 million mark, becoming the number one box office that day, and overwhelming "Big Times 4" and "Gardenia" by an absolute advantage. .
Since then, word of mouth has continued to ferment at any time, and the box office has always maintained a strong momentum.
It turns out that Qin Beier won.
This little girl in her early twenties took a good move and made a strong counterattack for an animated film with excellent quality.
Whether it is because of the quality of the film, or because of the success of the marketing, or because of the efforts of the taps, the proud box office results will become the medal of the Crest Distribution Department.
However, Lin Dong was very curious about one thing.
Judging from the current momentum, it is obviously impossible for "The Monkey Is Back" to have a box office of only 880 million, and it is not impossible to reach a billion.
So, the gap between the 880 million yuan in settlement and the actual box office, how does the system use to close this account?
So he asked the system about the matter.
[There is a gap between the settlement box office and the actual box office~EbookFREE.me~ Will the settlement be re-settled]
【will not】
[The extra money should not be credited to my system account again, right]
[You want it]
【roll】
【Ha ha】
[I don’t recognize this account, I have already settled it anyway, and the robot can’t be unreasonable]
[Don't worry, this money will not be given to you]
[That's okay, you are the system, with great magical powers, just flatten this account, Ollie! 】
[Why should it be flattened? This is an issue incentive]
　　
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