Chapter 448: It's OK to do mobile games

It is not that there are no single-player games in China, nor is it that there are no large-scale single-player games.
There are many reasons.
There may be a technological gap, but this gap is actually getting shorter.
There are also market reasons. Back then, Xianjiansan sold 300,000 copies and pirated plates sold for 3 million. That's the reality.
There are also policy reasons.
I won't talk about this.
In fact, the most important thing is that no company is willing to do it.
Game companies are more willing to make money-making games, rather than relying on feelings to pay attention to the China game industry.
In the eyes of many parents and even those in power, games are cancerous and nothing to develop.
After getting off the bus, they were presented with a lush business park. The greenery subverted their perception of mainland enterprises.
The place in Wanwan is actually broken and poor, but it is undeniable that the environment is really good.
There are a lot of people in the park-the total number of Crest employees, excluding the Meow Food Fund and Meow Tail Cinema, there are also one or two thousand people, so it is no longer the kind of silence at the beginning and no people can be seen in the office area. The sight.
Everyone is very curious about these newcomers.
The well-informed ones have already gone up to sign. After all, they are the creators of childhood memories. Some people even keep those games.
There are more than three hundred meow game stations planned, occupying almost half a floor.
With the completion of the dormitory community, it will be put into use soon. Another building that was originally in the business park will also be used as an office building. Planning and renovation has begun.
At present, Meowmeow is the 42 people of Heluo Studio.
In addition to general manager Li Changwei, deputy general manager Yang Baofu, and concurrently leader Pei Qianlong, a total of 45 people.
There is no need to worry about what to do next.
On the one hand, to strengthen the team of Heluo Studio, from the number of people, technology, hardware, etc., to attract Chinese developers from the global game industry.
On the other hand, choose a game from the market to acquire it for practice and realization.
Li Changwei is very clear about one thing. If the Miaomiao game wants to be bigger and stronger, it is impossible to rely on the company to nurture it. It must have its own monetization channel.
The more money you make, the more likely it is to make a boutique game.
Team building is not as difficult as imagined.
Originally, whether it was Li Changwei or Yang Baofu, they were very unfamiliar with game development, but the newcomers to Heluo Studio are no strangers.
Someone asked Li Changwei if he knew the popular dark fairy tale action adventure game "Alice: Madness Returns".
Li Changwei certainly didn't know, but Yang Baofu certainly played it.
In 2011, "Alice: Madness Returns", which was released on PC, Xbox360 and PS3, was well received and achieved excellent sales. Only the Steam version sold 440,000 copies.
The development of this game is Mala Mix Studio.
This studio has "China's European and American Development Studio", which represents the backbone of Chinese in European and American game development.
At present, this studio is facing closure, and its R&D staff are looking for another way out.
Heluo Studio can choose from among the best to strengthen itself.
In fact, in the game industry, the only constant is change.
Game type, business model, platform, etc.
When your team starts the development of a project, it is difficult to say whether the game is out of date when it is completed.
Moreover, the gaming industry is also one of the areas with the worst job stability. Whether it is voluntary resignation or passive layoffs, the industry appears to be so varied.
Take this year as an example. In the first four months of the year, at least 18 game studios around the world laid off a total of more than 2,000 people.
The background studio was closed, Zynga closed Baltimore and Neon Studios, Atari closed EdenGames, Disney closed, LucasArts and TimeGate chose to close by themselves...
After laying off 10% of its employees in 2013, EA, the world’s second largest publisher, laid off another 8% of its employees this year, and approximately 1,200 people were affected.
THQ, one of the company's competitors, went bankrupt under pressure from creditors, investment companies and former competitors.
The provincial layoffs.
I returned home from the office, without income, medical insurance, and I don’t know where the game will go in the future.
If someone who is knowledgeable can help, recruiting people on the game industry chain is really too simple.
By August, the number of people in the new Heluo Studio had reached 87, more than they were at their peak.
And many of them are the core staff of top foreign game studios.
Xu Changlong continues to be the boss of Heluo Studio and is responsible for new project development.
He is a person with both ability and sentiment. Let him continue to be the boss, which is meant to appease the old staff of Heluo Studio, but the three senior managers of Miaomiao Games actually still hope that he can really make a good product.
You have the technology, and I have strengthened it for you.
There are visual effects companies, and the level of meow eye visual effects is in line with global visual effects manufacturers.
Not to mention the funds, several hundred million R&D funds can be made into World of Warcraft.
There is no problem with full decentralization. Whether it is Chang Wei, Laifu, or Pei Qianlong, they don't understand game development, and of course it is impossible to point fingers.
In addition, Miaomiao Games has established a marketing department.
There are currently eight people in the marketing department. Two of them are from the original Heluo studio. They have unique insights in the game market, so they were transferred from the Heluo studio and joined the marketing department.
Four of the other six are leaders in the domestic game industry, and two of them have returned from abroad and are familiar with the global game market.
The first task of these eight people is to study the market and provide Heluo Studio with market analysis reports, so that Heluo Studio can catch drugs and make games that meet market needs.
In addition, they also have to find a suitable game on the market for the company to buy and use experience to make money.
At the end of August, the marketing department finally narrowed the scope to MOBA (multiplayer online competitive) games.
In the mobile game industry in the first half of 2015, no one was optimistic about MOBA games on the mobile terminal. At that time, mobile games as a whole focused on cards. The game industry was still exploring whether mobile phones could reproduce all kinds of popular games on PC. .
Everyone is still trying to put all kinds of successful end-game products up.
In the process of exploration by game makers, several mobile MOBA games have ended in failure~EbookFREE.me~ Instead, some turn-based heavy social games quickly won the market.
The mobile game "Fantasy Westward Journey" is one of the representatives.
During the day, I took the time to open the mobile game at the company, do two daily tasks for the "Fantasy Westward Journey" mobile game, chat with the girls in the gang during lunch break, go home at night, turn on the computer and play two LOL games with colleagues, and lie on the bed before going to bed Take out your phone and see what the gang is talking about.
This is the daily life of an office gamer.
The MOBA that is truly thriving is still the LOL and Dota2 on the computer side, not the MOBA game on the mobile side.
However, there are also non-believers.
Take Penguin Games, for example, it took them three months to develop two mobile MOBA games.
They are "Super God of the People" and "Heroic Battle."
　　
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