Chapter 487: This... is monetization

"Your family Dongdong is really amazing, you deserve to be a big star, you can even buy such a hard-to-buy ticket." An aunt grinned openly, showing her jagged teeth.
Lin Dong thought it would be young people.
He thinks that only young people can join in this kind of fun. Aunts and grandpas may prefer the supermarket activities with 30 eggs for one dollar.
However, unexpectedly, most of the people who came with the bus were grandpa and aunt.
Perhaps, they feel that there are advantages that do not take the bastard.
Lin Dong's hometown is called Putun.
And the one hundred and tenth person who got the ticket from him put up a banner that said Putun Team.
This behavior perfectly concealed Lin Dong who was among them.
No one can think of a big star wearing a thunder hood hidden among a group of young people in a small town.
The opening was the Girls' Generation from Bang Bang, singing a song ".".
This is their album released in 14 years. At that time, there were nine people. Now there are only eight.
Things are impermanent, and no one knows what will happen tomorrow.
For example, this is probably the last time Lin Dong has watched these eight performers at the Meow Bang Music Festival.
Because by the end of the year, the artists from Bang Bang will not be able to make money here.
Of course, no one knows this yet.
Then the little fat man with glasses next to Lin Dong raised his head and closed his eyes, shouting loudly: "Blow up the stick, catch Girls' Generation alive!"
If I remember correctly, this should be the brother-in-law of the grandson of the neighbor's second uncle.
When this kid came, he looked like a shy fat man.
Now like a fighter.
To be sure, everything he said was sincere.
However, when Lin Dong was still estimating how much this kid likes Girls' Generation and how much he likes that Lin Yoona, he yelled again: "Blow the stick, catch Li Ji-eun alive."
Well, still a passionate species.
The concert is a place where people lose their minds.
Others are shouting, shouting, although sometimes you may not understand what they shout, but you will also envy the pleasure of shouting.
Lin Dong heard an aunt yelling from behind: "Lao Si Zhao, you are a bastard."
This aunt Lin Dong knows and lives downstairs in their old house. Zhao Laosi is her husband and has been away for many years.
Therefore, many people are not shouting for Lin Yoona, nor Li Zhien, nor mildew, they just shout for the sake of shouting, otherwise they are all 60 or 70-year-old old men, he knows whether it is mildew or Meimei.
The top three in "I'm going to make a record" are basically the pride of heaven.
However, no matter how unruly young people are on such occasions, they will be in awe.
They may develop better than the people who are on the stage in the future, but at least for now, these people are the existence they need to look up to.
The three young people already have their own fans.
But even if they have the advantage of local warfare, they can't match those big coffees.
When it was their turn to play, the atmosphere was quite deserted, and you said that they were not embarrassed. Fortunately, they both had two brushes, and they sang a song, which also won very good applause.
After this party, their three rookie Xinnen's worth soared.
This... is monetization.
"Do you understand, this is the realization?" Pei Qianlong was not under the stage of the concert. He and his cousin were sitting in a temporary office in the background, and the live broadcast was on the laptop.
"I understand." Pei Qinhu was as honest as a quail.
Obedient teaching is the only thing he can do.
Without this cousin, he might be an ordinary person, just like most ordinary people.
But he has such a wicked cousin.
Therefore, he became an idiot.
After all, whoever mentions him catching the tiger will talk about his evil cousin.
In contrast, he is not an idiot.
"No one will do things like transnational concerts, because there is no profit, not only there is no profit, but there is actually no practical significance to the improvement of the product, so even Penguins will not engage in it, so you think it is wrong to spend this money."
Pei Qianlong generally doesn't teach others how to do things.
If you are doing well, it has nothing to do with him.
Anyway, President Lin did not ask him to give any training to Kleist's senior management.
But the Tiger is his cousin.
He has been covering people since he was a child, so he has the responsibility to teach him.
"I understand that if we do this, the next season of "I'm going to make a record" will definitely be even hotter, but brother, the profits from the variety show are not counted on me. Others make hundreds of millions and hundreds of millions. My Miaoer Music is one of the earliest departments of the company, but now it has not only no profit, but also a loss of 35 million." Pei Qinhu feels distressed.
Meow music was not so good in the Kleist system, but it is even worse now.
No matter how hard he tried, he couldn't get rid of the reputation of losing money.
He really worked very hard.
It is not impossible to make a profit.
Miaoer Music currently has three profit points. The most stable one is the annual membership fee.
The free rate of Miao'er Music is higher than that of other software, but there are also a small number of new songs and boutiques that need to be charged, unless you have a full membership and can listen to it for free.
And members can listen to music with lossless sound quality.
The second profit point is advertising.
Compared with other music software, the biggest feature of Miaoer Music is the community culture.
So hang some small advertisements in the community, it is easy to get good exposure.
The third is the copyright agency fee.
On the live broadcast of Miaoya, the anchor can only choose to sing in the music library. Kleist is very conscious of copyright.
Therefore, Miaoya Live will pay some copyright fees to Miaoer Music.
Now that the short video of Miaoyin comes out, copyright fees will also be paid.
"I want to release a record" also paid.
The money given by these friendly forces is not a small amount.
Those outside are not so conscious.
There is also a part of the claim for litigation, mainly because the trophies from the public relations department are distributed to Miaoer Music.
Pei Qianlong is in charge of public relations and legal affairs, and he also takes care of his cousin.
The combined profit of these three aspects is enough to make this music love butt, which has only input but no output, make a lot of money.
It's a pity that now they are all used to host the cat music festival.
Nothing is left, and a lot of money was posted.
Therefore, at the end of the year, Miaoer Music became a losing department.
Pei Qianlong persuaded his cousin to shoulder all this.
"Does Lin always blame you?" Pei Qianlong asked.
"No." Pei Qinhu shook his head.
"That's fine, and I didn't blame you. Just be your general manager with peace of mind. One day in the future, you will really split the component companies, and then you will be the proper president of Miaoer Music." Pei Qianlong said.
"But if I can make money..." Pei Qinhu was still struggling.
"Tiger, let me tell you this. If you have the ability, you still have the opportunity to go further, but if you want to make money in your heart, you may die in Meow Music all your life." Pei Qianlong is also too lazy. Pay attention to him.
Can't understand.
This product is an employee who insists that bosses like to make money.
This principle is not a problem, in fact it is true, and President Lin must be no exception.
But President Lin looked very long-term, what he wanted was not a moment and a half victory, what he wanted was the final result.
It's not that Miao'er Music successfully ranks among the top three.
But first!
Like Miaoya live broadcast.
What you need to beat is circle music, Wang Yiyun music, Kugou and so on.
Why?
Does it depend on your hard work, even if you become the general manager, you still get 10107?
Or you can save some points here and earn some points there.
impossible.
You can only find another way, you can only do what others want to do but cannot do, and you can only do what others don't want to do but is worth doing.
Of course, such a multinational concert loses money.
No matter how many viewers and fans come, and no matter how many peripherals are sold, the price will be driven high, and the same will be lost.
The ticket money may not be enough to hire a singer.
After all, you ran to tell Momo that we have a list in China, and you are on the list, or you can come and sing a song.
People will only politely let you go.
In the final analysis, it is money to clear the way.
In fact, you can invite anyone, but the money is enough.
"Brother..." The money-losing tiger really didn't want to lose money.
"I'm asking you, will I cheat you?" Pei Qianlong grabbed his cousin by the collar and asked with a grimace.
"Impossible." Pei Qinhu didn't know the answer subconsciously.
"Why do you want to bring one?" Pei Qianlong wanted to strangle him.
"Impossible!" Pei Qinhu quickly removed "Let's".
"So, what I tell you to do, you do it, your benefits will be indispensable in the future, remember, in 2016, your task is to burn money, if nothing happens, the next regular meeting, Lin President will definitely want to encourage Everyone burned money."
"Where is so much money to burn?" Pei Qinhu was at a loss.
"Game, the game is going to explode, no one can stop the group of people in the game department, Li Changwei, Li Changwei, and they say that they don't understand games." Pei Qianlong is also very emotional.
"If you make money, you don't necessarily have to burn it all, you see, President Lin is now buying a house and buying a car..." Pei Qinhu was still retorting.
"Mr. Lin is not a man of pleasure," Pei Qianlong said categorically: "His villa was developed by our own house. It is not worth any money. The car only cost three or four million. Some people are not as good as his. , Have started playing private jets and yachts."
"Mr. Lin is so rich, and he still fights like this." Pei Qinhu couldn't understand.
"You didn't get to his position, you can't understand his vision and ambition at all. Do your thing with peace of mind. This time the concert was done pretty well, you see, how lively it is." Pei Qianlong didn't want to discuss his vision with this idiot. The problem.
"It took a lot of money." Pei Qinhu's mouth twitched.
The painful ones are almost crying.
This year's Miaobang Music Festival is indeed very successful.
Just look at the hot searches these days.
Such as "Meow Bang", "Meow Music Festival", "Concert site", "When is the ticket scalper closed", "Girls' Generation Chinese is very fluent", "Mysterious disguise to visit the Forbidden City", "Bieber Huaxia Fan Meeting", "AKB48 Show up at the hot pot restaurant"...
It is not an exaggeration to say that it is domineering.
During this period, Wang Shan's daughter-in-law gave birth to a child, and he posted photos of the happy family of three, but unfortunately he still failed to make headlines.
Taking advantage of this enthusiasm, Shi Shanshan, the CEO of Crest, held a new season of advertising bidding.
Brand owners and advertising agencies flocked.
Don't say anything, isn't it just asking for money?
hurry up!
But what should be said is still to be said, Shi Shanshan is not dumb.
"Thank you for your great love to Kleist in the past year, but what did the brand owners who have worked with us get? Today we invited..."
The brand owner who was invited to speak out gave a wry smile.
What kind of thing is this Nima?
They are buyers, and they are actually responsible for helping sellers advertise and raise prices.
The brain circuit of this President Shi is really very strange.
They want to tell everyone--
Stop bidding, Kleist's ads are useless at all. Everyone will go to each house to wash and sleep.
Then they continued to renew the contract ad.
Renew the contract at the original price.
Unfortunately, there is no way to deceive data. What is the effect? ​​In fact, many people have already done their homework in advance.
Otherwise, so many people will not come.
And everyone is not stupid.
The more you say it badly, the less people believe it, and the more you want to make money.
The named brand owners can only talk about their situation fairly and with emotion.
Kleist is a well-reputed company.
This is the key point and should be circled.
In fact, for things like advertising, exposure is very important, but exposure also has a bottleneck. Not infinite exposure necessarily has infinite effects.
When the exposure reaches a certain bottleneck, the test is the product itself.
In fact, all the brands that came to the scene today have been screened by Crest, and brands with quality problems and even serious after-sales problems have been excluded.
This means that even if you have money, we will not do your business.
When everyone sees the advertisement made by Kleist, they subconsciously think it is reliable.
Moreover, Kleist's own good image also makes their advertisements more convincing.
"Thank you for the support and presentation of several partners~EbookFREE.me~ Then, we must tell you the unfortunate news that the naming rights of "I want to release a record" are gone." Shi Shanshan smiled. Standing on the presiding stage, the demeanor and temperament are definitely women's benchmark level.
Unfortunately, no one was fascinated by her intellectual side.
"What the hell, are you kidding Mr. Shi?"
"Nothing? Why not? President Shi, did you invite us to start a shave?"
"Klester was too much. The last time Miaoya broadcasted it personally, it gave us a chance to play fairly. This time it will be gone. If you say it is gone, it will be gone. Why?"
"Who the is, I still refuse to accept it today."
"Do you want to cooperate in the future!"
"Everyone, don't make a noise, let Mr. Shi give us an explanation."
The people who were invited were basically foreign brands from major brands. They were all human beings, and the city government had no lack of means. The reason for being so angry is actually a kind of pressure.
Of course, there are indeed some brands that are rushing for the naming rights of "I Want to Make a Record" today.
Last time, everyone felt that the naming rights of "I'm going to release a record" were not as good as that of "Ultimate Challenge", even Shi Shanshan thought so, so I made a filming of "Ultimate Challenge" first and then "I'm going to release a record" means.
This time it's different.
From "I'm going to make a record" itself, to the top ten tour concerts, and now the hottest music festival.
This has actually formed a chain.
From beginning to end, you can see the shadow and influence of "I'm going to make a record".
Everyone estimates how much money will be needed to get the naming rights of "I'm going to make a record", but here they tell them not to think about it. This thing has a place.
Who is not angry.