Chapter 490: I have something wrong, let's go

why?
Why on earth?
Are these brands crazy?
He has obviously taken away the naming rights, why is there still a lot of money that should be made?
Do not!
It should be said that I made more.
According to the last contract signed with Shanghai TV, the advertising revenue is indeed similar.
Last time, I was able to get 10 million production costs per issue, and then 50% of the advertising costs, but this issue can get 80% of the production costs and 80% of the advertising revenue.
I'm so hard.
But I am a proud Auror, in front of so many people o(╥﹏╥)o not quite plausible.
"Brother, although you didn't succeed in bidding, you don't have to be so sad. Then there is "Ultimate Challenge". By the way, brother, what product is your family?" It was the professional elite sitting next to Lin Dong.
Looking at a big man with thick eyebrows and eyes, it was actually Ka Zilan's.
He used 280 million bids to get the first secondary advertising space.
Lin Dong was so sad that he lay down on the table and was regarded as excessively sad by the professional elite.
Yes, there is "Ultimate Challenge" too.
No wonder people say that this difficulty is not a big deal now, and there will be more difficulties in the future.
The ancients did not deceive me.
Next are the three ads of "Ultimate Challenge".
One naming right and two secondary advertisements are also the focus of everyone's pursuit today.
The ratings of "Ultimate Challenge" are even higher than those of "I'm going to release a record". It only invites the big names among the big names. The first few issues of the first season are a run-in between the six regular guests, but every subsequent issue The two most popular male and female stars have been fixed.
Otherwise, the budget of 300 million is really too much to spend.
As it is Kleist's variety show, Zhou Bo's appearance fee is not high.
Since Zhou Bo is not a high actor, it is naturally impossible for other people to make much money, at least not much more than Zhou Bo.
There is no doubt that Zhou Bo is the upper limit of "Ultimate Challenge".
Even Xu Lang and his daughter-in-law were on this show and they also complied with this limit.
The 300 million budget is not a small amount. Except for the guests, everything else is spent on program production.
In the 2015 variety show competition, which one is more popular, "Ultimate Challenge" or "Run", there are different opinions.
From the data point of view, it is the ratings, "Run Run" is even better.
But from the word of mouth, everyone gave "Run Run" a score of 7.5 on Bean Sprouts.com, which is already a rare high score in variety shows. "Happy Camp" only scored 7.3.
However, "Ultimate Challenge" is 9.2 points.
This gap...
By the way, "I'm going to release a record" is 8.3 points. This variety show has many classic scenes and many classic songs, but it is still not as good as "Ultimate Challenge".
9-point variety shows are rare, and most of them are knowledgeable.
"Ultimate Challenge" is a reality show.
Reality shows can achieve this level, absolutely phenomenal.
Only this kind of wide-ranging variety show can have a long-term influence, even if you look it up many years later, you can still find it very interesting.
Such variety shows have higher advertising value!
Therefore, the two sub-ads of "I'm going to release a record" are just appetizers, and the next thing is the highlight.
"Sorry, I have something to do, so let's go first." Lin Dong stood up and left the scene early.
He can't stand this kind of stimulation anymore.
In Shi Shanshan's eyes, she didn't think that Lin always couldn't stand it before leaving.
She thinks Mr. Lin will be very satisfied with her and this advertising bidding.
I thought she was just a junior college student before, so don't worry.
That's why I proposed to be there in person.
Now this is relieved!
No need to follow up.
Queen Shi smiled and looked at these people in the audience, as if watching a group of lambs to be slaughtered.
"Everyone, "Ultimate Challenge" has achieved great success. In order to make persistent efforts, our company has increased its investment. The new season of "Ultimate Challenge" has achieved a budget of 350 million!"
It's all three hundred million, but still to mention it?
Do you still want to make money?
Brand owners don’t know exactly how Kleist and Shanghai Satellite TV signed the contract, and their worries are not unreasonable.
Generally speaking, most variety shows have the highest cost at the beginning.
After all, to do word of mouth.
Only when the time span is relatively long will it appear when costs increase due to changes in the status of guests.
Now, the reputation of "Ultimate Challenge" has risen.
Shouldn’t it be harvested?
"In the second season of "Ultimate Challenge", we set our goal on a global scale. The ultimate challenge will become a program to be filmed abroad. We promise that at least three of the twelve programs in the next season will be released abroad. "
Shi Shanshan continued to add chips.
Why the advertisement of "I'm going to make a record" can sell more than 500 million, naturally because of the wealth of chips.
. . .
Lin Dong returned to the company and back to his office.
After a while.
But the one who should come or come back will not change because of his fleeing.
"Mr. Lin, the naming rights of "Ultimate Challenge" were sold for 550 million, two sub-advertising spots ~ EbookFREE.me~ one for 300 million and one for 310 million, a total of 1.16 billion , Plus the 580 million in "I want to make a record", this time our advertising bidding meeting, the total transaction volume reached 1.74 billion, Lin, I am fortunate enough!"
As soon as Shi Shanshan's side was over, Lin Dong immediately reported good news.
Fortunately?
Who gave you the order.
Lin Dong threw away the phone, feeling wronged and didn't want to talk.
Queen Shi, you are done. When my laboratory is completed, I will study depilatory decoction. Your brain gate will be back soon!
1.74 billion, if it is divided into 80%.
That's 1.392 billion. If you get it, there will be 1.3 billion.
Why didn't Guo Jia control it?
These companies have been thinking about advertising and marketing all day long, and hundreds of millions of billions of millions of advertisements have been smashed, and they have no thoughts to sink their hearts and lose quality.
Some brands specialize in contracting various advertising spaces and spend tens of billions of dollars a year.
Last year, in the 2015 advertising cost rankings, Shenqi Group ranked No. 9.727 billion yuan, and the company also topped the rankings with 10 billion yuan last year.
And a milk company ranked second with 7.276 billion yuan.
In terms of industries, among the top 30 advertising expenditures, pharmaceuticals, biotechnology and life sciences occupy 12 seats, food and beverages occupy 5 seats, real estate occupy 4 seats, and industries such as automobiles and capital goods have companies on the list.
Isn't it true that these advertising expenses fall from the sky in Chengdu?
Not all of them are exploited from consumers.
It's time to limit it.
If anyone knows that Boss Lin thinks this way, he will probably complain about him. If he is...and think...
It is a pity that advertising bidding is a normal business practice, and it is impossible for him to set a bid ceiling for brand owners, so he can only complain to Guan Erge.