Chapter 67: Super Bowl Trailer

After the concealed refusal of the day, Julia seems to have put aside the feelings of Eric, and began to devote herself to the shooting. Julia's name for Eric became "Williams Director", both in front and in private.
Of course, Eric did not have time to feel lost for the girl's alienation. As the accumulation of shots increased, the film's post-editing work began simultaneously. Eric is busy with the editors until late at night, and sometimes, because it is too late to finish the work, Eric sleeps directly in the office to save time.
Jeffrey also had concerns about Erik's working style. Most of the films were only edited after the film was finished. Eric's last "Little Ghosts", although the production cycle is very short, is also this Standard procedure. Now, Eric has completely disrupted this order.
However, after seeing the clips edited by Eric, Jeffrey completely let go of his heart, just licking Eric's attention to the body, not too tired.
Jeffrey didn't ask Eric why he had to work so hard. With his current achievements, the movie "The Devil's Home" is enough for him to live safely for ten years.
Eric just smiled and did not explain, still burying his head and continuing to work. How can Jeffrey, the ambition in his heart, know? The first time he walked into Fox's audition room, the sprouting sprout was now ingrained in his heart, and the subsequent success of the buds allowed the bud to thrive.
Eric just wants to see what step he can do.
After three days of running-in, the filming of "Fengyue Beauty" was abruptly faster. At the same time, he officially entered the Beverly Hills Wilshire Hotel and started some of the most important scenes.
"Cut," Eric poked his head out from behind the monitor. This was the night after the spring, and the next morning, Vivienne and Edward had breakfast.
"Who... change the color of Julia's lip gloss a little, don't be too light."
Just a small change, Julia did not need to avoid the sight of everyone, the makeup artist came forward to pick up the lip color for Julia.
After a while, the makeup artist turned back and asked Eric: "Director, is this OK?"
Eric glanced at Julia and shook his head: "It's light, and it's a little thicker."
The makeup artist played with it for a while, and Eric nodded with satisfaction. At the same time, to the assistant Alan Fisman, "Alan, this is written down and reminded me later," Eric thought. Dao: "Julia's lip color gradually changed from brilliant red to pink, pink to reddish as the plot time went by. After being violently violently by Philippe Stuckey, Julia did not Apply lip gloss and keep the original color."
Although Alan Fisman had doubts, he quickly wrote down Eric’s words in the memo.
Eric did not explain anything to everyone, this is his personally inconspicuous detail change to the film. He just wanted to use this method to slowly suggest the transformation of the heroine Vivian. And Vivienne's friend Kate Luca, from the beginning to the end, the lip color is the kind of glamorous red.
At noon, Jeffrey rushed to the crew.
"Eric, I talked to Calta Hunter for a morning, and Fox still didn't agree with your plan to put a trailer on the Super Bowl live."
Eric put down his lunch and wiped his hand with a paper towel and asked, "What do they say?"
"The 60-second trailer on the Super Bowl costs about $1.2 million. Fox thinks this is a waste. They think that two weeks of publicity before the release is enough for your movie." Free replied: "In the end, they still don't have enough confidence in your new film. The reason for signing three movie distribution contracts with you is well known, just for the second part of "The Little Ghosts."
Eric kneaded the napkin in his hand and thought for a while, saying: "Continue to talk to Fox. It is a little bit to let them out. It is important to take 60 seconds of advertising space from NBC first, if the last Fox I really don't want to pay, this money is paid by me personally."
"Eric, our movie budget is only 7 million. If you must put a trailer in the Super Bowl, I think 30 seconds is enough."
Eric patiently explained: "Jeffrey, if it is a special effect system like "Star Wars", 30 seconds is enough, just cut a few powerful shots. But "Wind Beauty" is a Drama, I also intend to add our company's title LOGO, in that case, 30 seconds can not express anything."
"Well, if you insist." Jeffrey didn't say too much. It looked like Eric decided that he hadn't been able to persuade him to change. However, many times, it is proved that Eric is right. This time he still can only choose to believe in Eric.
In this era, the marketing of Hollywood movies is still relatively conservative. It is more than a decade after the large-scale release of the movie trailer to the Super Bowl, and only the six giants can afford it.
The Super Bowl is known as the Spring Festival Evening in the United States. It has been the number one event in North America since its birth. The number of viewers is generally more than 100 million. The Super Bowl was broadcast live by several major US television stations, and this year it was just NBC.
Eric also saw the Super Bowl preview on NBC when he watched the Aniston TV series a few days ago. At the same time, the idea of ​​playing the trailer of "Feng Yue Qiao Jia Ren" on the Super Bowl was born.
In the years before the rebirth, the concept of the Super Bowl Trailer has been deeply rooted in the hearts of the people. Almost every year, the six major Hollywood film companies will send their own trailers to the Super Bowl live broadcast.
But in this age, Eric’s idea is a bit avant-garde. Under normal circumstances, the current Hollywood production of movies will only be broadcast a trailer on TV about a month or so.
Although the month after the Super Bowl is also a good Easter schedule, the big production movies of this era obviously will not choose this schedule, but will be squeezed in the summer or Christmas. So no movie company will play ads on the Super Bowl.
The advertising fee for the Super Bowl is still quite expensive. Eric consulted before, this year's Super Bowl advertising fee has reached a high price of 30,000 US dollars of 30,000 US dollars, 670,000 US dollars does not seem to be much, but can play half a month of advertising in the prime time of NBC mainstream TV stations And on the Super Bowl, you can only buy a flash of 30 seconds.
Even so, Eric quickly decided to put a 60-second trailer on the Super Bowl in the Super Bowl. This is his second film, and the box office results are crucial for him.
Although Eric has always been confident that "Fengyue Beauty" can achieve good box office results, but deep down, the concern about the butterfly effect is still there.
Therefore, he will not let go of this excellent publicity opportunity. According to his information, if things go well, "Wind Beauty" will be the first movie trailer to be on the Super Bowl.
More than 100 million viewers, plus the first Super Bowl Trailer, can bring great topicality to Feng Yue Qiao Jia Ren. In comparison, the price of $1.2 million is completely acceptable.
Moreover, Eric believes that after the media hype, it will be more than enough for the film to be released after 20 days.
Deciding on this, Eric remembered another thing: "Jeffrey, how is our company's title LOGO doing?"
After the establishment of the Firefly Film Company, after discussing with Jeffrey, Eric took out several creative ideas for the title and finally chose a 3D version of the idea.
After the filming of "The Beauty of the Wind" began, Eric handed over the matter to Jeffrey.
"I have urged Pixar several times. The other party said that this week will definitely be made. I will definitely not delay the trailer. You can rest assured."
Eric just got to the head and suddenly opened his mouth: "You mean... Pixar?"
Jeffrey didn't understand why Eric suddenly became so surprised: "Yeah, is there any problem?"
"Is that Pixar of Steve Jobs?"
Jeffrey nodded. "Yes, it's Jobs's Pixar," Jeffrey said, his mouth showing a smile of gloating.
"Speaking of it, Jobs was really unlucky in the past few years. It was first kicked out by Apple. The ambitious purchase of Pixar was originally intended to be a graphic design computer. Unfortunately, after the launch of this product, the market is generally sold. I can only pick up some animated ads to keep the company running. But Pixar's animation technology is really good. I watched the short film of their "small table lamp" before deciding to hand over the LOGO to them."