Chapter 978: Marketing strategy

The pre-announcement of the Bombshell film speculation was only 50 million U.S. dollars in the advertising budget. Even with the packaging of the three films, the three film companies are still confident in the film-opening box office.
However, no one had thought that the first day of the box office of "Austin Powers 2" would be so unexpected.
On the first day, $15.37 million, the key to the single-day box office list without any suspense, and even broke the box office record of the Hollywood Easter schedule.
According to this standard, only three days in the first weekend, the box office of "Austin Powers 2" may reach about 45 million. As long as the box office curve is stable, the box office in the first week may even be close to 70 million US dollars.
The first week of $70 million, this is equivalent to the first week of the most popular summer file, a blockbuster film opened at the box office.
Prior to this, Fox's internal expectations for the first week of the "Austin Powers 2" box office was only about 30 million, according to the first week of the $30 million start, the film in the entire Easter period, there is hope to get 6000 About 10,000 box office, let Fox recover production costs.
Now it seems that to achieve the goal that Fox originally expected, it only takes two days on weekends, and even if the successor box office curve of "Austin Powers 2" is weak, but with this kind of opening, "Austin Powers 2 "Recovering the cost of production in the first week is almost a matter of course."
In comparison, Warner Bros.'s "City of Angels" had a daily box office of only $5.51 million on Friday, less than one-third of the "Austin Powers 2".
Although the difference between the two on the first day of the box office, but the first day of the "City of Angels" box office, compared to Warner's box office expectations, is not much lower. The first day was $5.51 million, which means that the "City of Angels" has a box office of about $15 million for the first three days of the weekend, and the box office in the first week may reach $25 million.
As a love piece of the literary art, there are two box office big coffees, Nicholas Cage and Meg Ryan. Warner was still very confident that "City of Angels" was able to go out in a single week. In the long line of twenty or thirty, in this case, "City of Angels" may get a box office of about 70 million US dollars in North America.
With the overseas box office appeal of Cage and Meg Ryan, the film is released overseas, and Warner Bros. can safely recover costs and achieve profitability.
This is actually the expectation of Warner Bros. for the City of Angels.
However, when the first day of the "Austin Powers 2" was released at the box office, Warner had no confidence in the original.
Obviously, just "Austin Powers 2" will be able to blast such an amazing first-day box office, then, next week, "Different" and "Wedding Singer" are both on the same stage, under strong pressure, "Angel The decline of the City is definitely not too good to look at.
At the same time, in sharp contrast with the first-day box office, it is that the "Austin Powers 2" is almost a poor reputation on the side of the media.
The singer-song of the media and film critics from the beginning was clouded over the top of the three companies’ Easter Film Packages.
Although it is a media group itself, the three also control two of the four major TV networks in North America, but another traditional channel for determining movie reputation, the newspaper, is difficult to control.
Because the paper media industry in North America is very developed, every city, from an international metropolis like New York, to a small town with only tens of thousands of people, has its own regional newspaper. Although News Corporation holds a number of influences. Very large paper media, but it is unlikely to affect thousands of newspapers in North America, each of which will have an impact on the residents in the coverage.
"Ace of Great Spy 2" is a spoof movie that is so ridiculous that it is impossible to be recognized by traditional paper critics. Word of mouth is naturally imaginable.
However, the opening day won a $15.37 million first-day box office. No matter whether it is a Fox or a firefly, it is impossible to let the traditional media's bad bombing affect the follow-up box office curve of the film.
Due to the break in the family, Elizabeth, who has gradually taken over all the film business of the 20th Century Fox Group, flew back to New York. Group president Joe Ross is also unambiguous. On Saturday morning, I saw "Austin Powers." 2" on the first day of the box office, immediately convened the executives of the Fox distribution department to discuss the follow-up marketing strategy of "Austin Powers 2", and Joe Rose will naturally not forget to send an invitation to Eric, just though On the weekend, Eric still has too much work to do, and she can't find time to attend such meetings.
If it weren't for the 'Easter Movie Packages' program that fireflies brought with their hair, the box office of "Ace of Heroes 2" would not be so good, which is almost everyone's consensus.
Whether it is Eric's status in Hollywood or his personal relationship with Elizabeth, it is impossible for Joe Rose to pay attention to it. Eric can't participate in the marketing conference of "Austin Powers 2", and Joe Rose deliberately from Century City. Fox headquarters rushed to Firefly Studios and Eric to conduct a meal, and the two again considered the next plan in detail.
As a result, from Saturday afternoon, the media controlled by the three companies began to counter the media bad reviews suffered by Ace.
Of course, neither Fox nor Firefly have attempted to refute the bad reviews of the "Austin Powers 2" in the traditional media, but to find another way to make the "Ace of the Great Spy 2" popular with the audience but subject to the media's rigorous Contrast as an entry point, mercilessly attacking the harsh, old-fashioned and lack of entertainment spirit of traditional film critics.
"The movie is a kind of mass entertainment after all, not a small number of film critics. If it is just to cater to the critics' preferences, Hollywood will never be as strong as it is today, but it will become smaller and smaller like European movies. Public."
"On the first day of the "Ace of Espionage 2", I got a box office of $15.37 million, which is enough to prove its popularity in the audience. Most people walk into the cinema after a busy week, not to feel preaching, but also Not for the sake of learning philosophy, what they need is just a smile in the process of watching movies."
The firefly system was the defense of the "Austin Powers 2", which naturally caused a rebound in traditional media and film critics.
However, compared with the initial one-sided bad review, the three companies quickly took back the initiative with the cooperation of paper media, television and portals.
For a time, 'movie is just a kind of mass entertainment, the audience should not be influenced by the film critics'. This kind of provocative critics and ordinary audiences, under the control of the powerful media channels of the three companies, quickly spread, emerging Internet media In the process, the platform has received a lot of attention again.
Anyone has a blind obedience, not to mention, this kind of argument that is almost a challenge to the traditional concept. Under the guidance of these loyalty, many people just want to join in the fun, holding a kind of mentality that looks like a big hit, deliberately Going to the Internet movie platform and scoring "Austin Powers 2".
Of course, the negative effects are not without. Some well-known traditional film critics who have already entered movie websites such as Yahoo movies and IMDB have announced their withdrawal from the Internet movie platform in order to protest against the marketing strategies of the three companies.
However, for the overall situation, these people's actions have not caused much substantive impact.
Subsequently, driven by this marketing trend, the box office curve of "Austin Powers 2" was not affected by the one-sided media bad review, and even these comments played some counter-effects.
After Friday's $15.37 million first-day box office, "Austin Powers 2" won $17.65 million and $13.97 million in single-day box office on Saturday and Sunday, respectively.
In the end, the first three days of the "Austin Powers 2" box office reached $46.99 million.
Compared with the momentum of "Austin Powers 2", "City of Angels" is gradually in a state of almost forgotten. The final box office of the film is only 15.16 million US dollars, which is not as good as "Austin Powers." One third of 2".
Although Natasha Hunsditch, who has finished filming "Iron Man", accompanied this weekend, Eric is still busy with his feet.
On Saturday, he watched the recent "Iron Man" shooting material with Joss Weeden, and also participated in the designation of the follow-up propaganda strategy of "Austin Powers 2".
On Saturday night, Eric also attended the Coppola party as scheduled, during which he watched some directors of Sophia Coppola's "Death of Death".
Nature is still busy on Sunday.
The first thing that Eric needs to face is the Fireflyer II MP3 player released by Firefly Electronics and Nokia and Nokia's first music phone M-100.
The release of the two products in San Francisco was held at two o'clock in the afternoon. The filming of "Iron Man" would not stop working. Eric rushed to San Francisco to attend the conference after the morning filming.
After another round of capacity expansion for half a year, the Fireflyer series of music player production capacity of Firefly Electronics has reached 2 million units per month. This conference is actually a global conference of Fireflyer2 and Nokia M-100 music phones.
On the following Easter weekend, Fireflyer2 will be available in both North America and major European markets. The Yahoo Music Store will also be open in several major European countries. However, the Nokia M-100 music phone will first test the water in North America. Get through the connection with the Yahoo Music Store in North America.
The venue for the two product launches was still selected at the Marriott Hotel in San Francisco.
Eric took off from Los Angeles at 12 o'clock in the afternoon, about a half or so, and arrived at the Marriott Hotel half an hour after the launch.
This time, Eric is not planning to go on stage again. It is just a purely coming as an audience to help the new product conference. Under the careful preparation of the firefly electronics executives, this time obviously it will not happen that the singer can not attend. Unexpected.
The press conference is about to begin. The Grand Ballroom is packed with guests and media people from all walks of life. The news conference of Firefly Electronics is much louder than the first Fireflyer.
In addition to the invited media, many unsolicited journalists, waiting for the news outside the Marriott Hotel, were unable to obtain permission to enter the hotel. This was not the case when the first generation of Fireflyer was released.
In the Marriott Hotel, the hotel is specially designed for the organizers to vacate a large conference room, Eric is very relaxed at this time, he has maintained a number of high-level contacts with Firefly Electronics during this time, naturally for them The progress of the preparations for the conference is well known, and naturally there will be no fear of any unexpected situation.
At the conference table, Eric chatted with a few executives and asked Cristina Aguilera, who was the guest performer at the conference, to come over to her side: "So, you will release your own at the end of the year. The first album?"
Christina is still the petite little look, sitting down beside Eric, and said: "Yeah, two consecutive water singles have been released, the effect is good, so the company has started Give me a song."
After that, the girl looked like a kitten who asked the owner for food, and her big eyes looked at Eric.
Due to Eric's preference for Christina, the Firefly record is also more inclined to Christina. Although Christina's singing is very powerful, but this time, Firefly Records does not intend to let Christina take this route, but the standard youth popular style.
The original Christina, the beginning of the career is also a popular route for teenagers. Her best-selling record is also the popular pop-up album featuring "The Bottle in the Elves".
However, this market has already been picked up by Britney Spears. As the sweetness gets hotter and hotter, the popularity of Christina, which is regarded as a 'follow-up' by a large number of fans, is naturally dwarfed, and it is only necessary to start the path of explosive singing. Although Christina later won a series of Grammy and other music awards for her outstanding singing, she was far from being able to compare with Britney in her career.
Thinking of this, Eric didn't have the first time to meet the needs of the kittens around him, just asked: "Right, what is Britney doing recently?"
"She also started to prepare her own singles," Christina felt a little vigilant about Eric’s sudden mention of Britney, but it was still very clever and did not hide. "The company has given us a route or you said it." It."
"I, what have I said?"
Eric thought about it, but he couldn't think of it for a while. What he said was really too much.
Looking at Eric’s confused expression, Christina smiled and reminded:
That is, my image is slightly rebellious. Britney walks the prostitute route of the girl next door.