Chapter 352: Album sales hunger marketing (first update)

The first album of "Stubborn" is 500,000 copies.
The number of half a million copies is already a lot in this declining album market. If all these half a million copies can be sold out, it basically declares that the album has been successful.
The first album of "Lonely Northern Hemisphere" is 300,000 copies.
The battle between "Lonely Northern Hemisphere" and "Stubborn" creates an atmosphere for everyone to fight for hegemony. If in general, "Lonely Northern Hemisphere" dares to fight against "Stubborn", how many "Stubborn" albums will be released? Zhang, this "Lonely Northern Hemisphere" will definitely follow how many copies, after all, the momentum on the Internet is so fierce, a group of people is full of vigor and gunpowder, and many hard conditions are not official.
But when the number of albums was revealed on the Internet, all netizens were a little bit dumbfounded.
Three hundred thousand compared to five hundred thousand.
Nima!
From the beginning of the momentum, he has already declared a failure, okay?
From the beginning, you put yourself in the position of a loser. How can you fight "Stubborn"?
"Lu Yuan is still the same Lu Yuan. The last time "Sailor" was so small, now this "Lonely Northern Hemisphere" is also so small, 300,000 copies, when our group of fans does not exist?"
"Yeah! What kind of hunger marketing routine do you want to play? No, if this "Sailor" is playing the hunger marketing routine, then there are at least fragmentary albums on the market now? You see it is out of print now..."
"Three hundred thousand... This is too stingy... Not enough to stuff your teeth... Do you have an attitude of fighting Zhou Tian Wang? You Wang Long is doing this, I can understand, after all, Wang Long is in the "Sailor" "I was not a famous singer before, but Shen Zhiwei has a certain appeal and popularity in Taidao itself!"
"Yeah! What is your marketing strategy? I don't even understand..."
"..."
The Internet is basically all kinds of discussions.
Even major media portals used Lu Yuan's album volume as an argument, and described Lu Yuan's behavior as a so-called "propaganda exaggeration, a drop in the middle, a typical anticlimax."
After Lu Yuan saw these comments and comments, he suddenly felt wronged.
why?
Are you talking about fighting with "Stubborn"?
He really hadn't thought about it this way, never even considered such a thing.
These are all accidents. It's all you netizens who are full and have nothing to do.
He really didn't mean that...
And Lu Yuan is a very vigilant person!
Doesn't he know what the album market looks like now? He is really too clear, especially after experiencing the Internet age, Lu Yuan is very aware of the terrible impact of the Internet age on physical albums. It is no exaggeration to say that Lu Yuan knows that albums will become more and more sluggish in the next few years, like those netizens. As we discussed, what is the so-called album revival?
What a joke!
In fact, Lu Yuan had to think about the 300,000 albums before deciding. Originally, Lu Yuan planned to print 250,000 copies first, but after seeing that 250,000 copies were too stingy, he added five more. Ten thousand!
Three hundred thousand sheets, this is not a small thing. Didn't you see that those first-tier stars only printed 300 thousand sheets?
It’s easy to start a business and it’s hard to keep your business!
Don't look at my big business now, but the more you stand on the heights, the more you have to be careful, and the album loneliness is the general trend, and Lu Yuan won't swell to be a fool!
You must be more cautious about everything related to money. If you are not careful, you will capsize the ship. Lu Yuan really doesn't want to do it!
Therefore, Lu Yuan, who was scolded for being so angry, didn't care at all.
Scold it, scold it!
Scold me, can I save a few dollars?
………………………………
Sichuan and Shu.
Lin Yu looked at these two albums, turned on the computer and listened in silence.
The two albums "Stubborn" and "Lonely Northern Hemisphere" are not easy to buy, and the major video stores are full of people. He is also very familiar with the owner of the video store and asked the owner to stay.
From the cover of the two albums, "Stubborn" is a little more refined, while "Lonely Northern Hemisphere" is relatively simple.
Can it be simple?
Lin Yu has never seen a globe directly used as a cover.
Yes, the globe, not even that kind of synthetic earth photo.
You say other things?
Others are the name of a lonely northern hemisphere, and then an artistic photo of Shen Zhiwei.
The others are really gone.
This ingenious cover makes Lin Yu find it indescribable, but he can't say LOW. After all, apart from the cover is too simple, other places are not bad, but there is a strange retro feeling.
Yes, retro feeling.
In contrast, "Stubborn" is different.
Zhou Tianwang has two brushes, many of which are very delicate, and they look modern and trendy.
Lin Yu silently opened the album box, and then listened to the songs in the album.
He first listened to the album "Stubborn".
He wrote a song for Zhou Tianwang called "Chao Hua".
He had to listen to what Zhou Tianwang had sang of his own song.
When the melody slowly rose and the voice of King Zhou gradually jumped up, Lin Yu closed his eyes.
very perfect!
Zhou Tianwang's singing completely reached the standard in his mind, and there were even some changes in the details. This change added countless charm to the whole song.
Then, he listened to each song one by one, and when he heard "Stubborn", he opened his eyes.
"You don't care about my past, you see my wings, you said that only after being burned by fire can a phoenix appear..."
The lyrics are not trivial but simple.
However, there is a cry hidden in the simplicity, as if to vent all the stubborn taste in my heart.
Only through hardships can we truly grow.
Although the current difficulties and current difficulties are desperate, it is because of this despair that you truly change.
Lin Yu heard this kind of taste, and when this kind of taste was matched with the voice of King Zhou, the whole song was filled with a nice qualitative change.
This is a rare inspirational song!
After Lin Yu listened it again, he heard it a second time, every time he could hear the youthfulness and the touch of touch.
He resonated somewhat.
Later, Lin Yu opened Shen Zhiwei's album again and listened to Shen Zhiwei's album.
The other songs in Shen Zhiwei’s album are very skilled and obviously took a lot of effort, and the taste in them is also good...
However, it always gives Lin Yu a feeling of lack of mastery.
The main theme of this song is the song of youth, which has the feeling that youth was popular a few years ago.
However, although youth is good, it will always describe youth blindly, and it will always feel a little hollow.
If they were all these songs, the sales would not be too small, but they really couldn't compare with Zhou Tianwang.
Of course, Lin Yu was taken aback when he heard "Lonely Northern Hemisphere".
He closed his eyes and enjoyed the song.
The problem he was worried about was completely solved by "Lonely Northern Hemisphere". This song was like the finishing touch, connecting the albums. It was originally the main melody of youth, but it slowly sublimated youth. With a faint voice, the emotion of longing gives youth a perfect end.
After a song is over, Lin Yu's eyes are a bit complicated.
He realized that in the Chinese music scene, this Lu Yuan is definitely a rival!
"Stubborn" and "Lonely Northern Hemisphere" are the two title songs from Lin Yu's eyes, and the popularity of these two songs is definitely not low!
Not only is it not low, it can even reach a terrifying point.
"The wave behind the Yangtze River pushes the wave forward... Could it be that a new era will be born?"
In the room, Lin Yu looked at the sunlight outside the window and suddenly felt an inexplicable sense of vicissitudes.
He seemed to see a young man with a silly smile in front of him, slowly unrolling a net, like a wild beast, arrogantly rampant in the music scene.
After a long silence, Lin Yu shook his head and suddenly laughed.
"We are not old!"
"An era does not end so easily, and a new era does not begin so early."
June is just a prologue.
July...
Ha ha.
This is the real battle for hegemony!
……………………………………
The online reviews of "Stubborn" and "Lonely Northern Hemisphere" are not low.
On the contrary, it is very high.
The new song charts above the major music charts have completely divided these two songs into the first and second places. At the same time, the following evaluations are all praise.
Of course, there are some bad reviews, but they are basically the kind of bad reviews that can't buy the album or the album was robbed. In addition to these, there are still a lot of people on the Internet who scold Lu Yuan.
why?
The two albums were out of stock less than half a day after they were on the shelves. "Stubborn" is still available in a few video stores, but "Lonely Northern Hemisphere" is completely tragic.
No more!
Yes!
Completely out of stock!
No matter which video store you go to, the response from the owner of the video store is the same.
The video store owner is helpless.
They can't help it!
Who doesn't want to make money?
But the money-making stuff is gone!
The factory is out of stock. Whether or not to print it depends on the response from Remote Entertainment.
Nima!
What hunger marketing routines are you playing?
You are doing woolen yarn!
In response to the dissatisfaction and demands of netizens, "Long-distance" Entertainment and "Jiasheng" both promised to print...
However, netizens and fans are even more dissatisfied with Lu Yuan.
The preparations for the "Stubborn" album are to print another 300,000 copies, and 800,000 copies of the album will be printed tomorrow, full of sincerity.
What about "Lonely Northern Hemisphere"?
It’s just increased from 300,000 to 400,000...
400,000 sheets...
Yarn? Are children playing in the mud or saving us money?
Are we short of dozens of dollars for your album?
…………………………
in the afternoon.
"Mr. Lu, in fact, the factory's intention is that we can have the same quantity as Zhou Tianwang, and the market can bear it."
"Just four hundred thousand."
"Mr. Lu, I think hunger marketing is good, but you can't be too hungry... Too hungry will cause dissatisfaction among a large number of fans, and it will also affect your image..."
"It's okay, if tomorrow's sales are also in this quantity, we will add some more, no problem!"
"Oh, all right, then let me tell the factory?"
"Ok."
Lu Yuan silently watched the online comments after Wu Tingting left.
Although the comments on the Internet were hungry, Lu Yuan felt that he had to stay calm!
In any case, there should be no inventory backlog.
The most tragic thing about doing business is that inventory is backlogged and cannot be sold.
Although the market is still good, who can guarantee such good sales in the next few days?
Be steady, no problem!
Anyway, let Zhou Tianwang charge into battle and try the water.
Just as Lu Yuan continued to work on the finishing touches of the script of "Journey to the West", there was a knock on the door.
"Brother Lu..."
"what happened?"
"My dad is coming, you have to help me!"
Hunshi Demon Wang Hao walked in, his face was so bitter...