Chapter 198: Rich, willful, continue to engage in activities

On the side of Chen Yun, when An Wen said this, she was helpless.
But what can she do? It's awkward. She doesn't even have any shares in the company.
Of course, even if she had a stake, she would not question An Wen's decision.
Don't look at her as a strong woman, but the environment in which she lived since she was a child is already doomed to her.
It is true that she has a strong personality, but she knows what to do under what circumstances.
She can make comments, but she will never contradict him after the decision is made, and refutes it fiercely.
That would only stiffen things and affect the relationship between the two.
And with An Wen's family, she can afford to lose even if she makes a wrong decision, not to mention the way she thought of hurting others by herself, as long as you have money, you will not lose.
"Well, let me talk about the plan. Daily necessities are different from cosmetics. Their customer habits are more important than the quality of the goods.
Simply put, it means that the brand has stronger influence and higher customer loyalty. Under normal circumstances, customers will basically not change different types of daily necessities.
But there is a situation, that is, promotional discounts, at this time, customers will selectively buy some other brands of daily necessities. "
After listening, An Wen said immediately: "Then discount sales, we can afford it."
Chen Yan rubbed his forehead and quickly said, "No, I mean, when brand loyalty is facing low-priced products, customers will choose low-priced products.
But we can't reduce the price, because that will produce a kind of in the minds of our customers. Our products are the concept of defective products and bargains, which have a great impact on our brand value. "
"Uh ... what then?" An Wen asked.
"It's very simple. That's the Dongfeng that picks you up. You spent 8.3 billion out of the two activities in the morning and successfully caused a national upsurge.
And our company's daily necessities were originally going to follow this boom, but now if we want to drive Unilever out, we can only carry out another wave of activities. "
"what activity?"
"lottery."
Next, Chen Yan and Anwen explained in detail how to operate.
Simply put, it is through this opportunity to let people across the country know that their daily necessities companies are rich, not bad, and willful.
A company with money and a company without money are completely different in the minds of ordinary people.
Rich companies will definitely not use low-quality raw materials for a small benefit.
Rich companies must have very good production lines and good product workmanship.
If rich companies invest in scientific research, their products should be good.
But this is a concept. In fact, regardless of whether the company has money or not, it is all about making money.
All marketing is packaging.
This is the same as the people in the entertainment industry.
Now, from the perspective of people outside the daily necessities company, what are the human settings?
Rich, willful, and background.
In this case, if the commodity of the new commodity company has a lottery QR code inside, the maximum bonus is 5 million, believe it or not.
Before, I was pitted so many times, many people certainly did not believe it.
But after a wave of more than 8 billion cash draws from Anwen, and it was still the same day, everyone would believe it.
Anyway, every household needs to use it, and the price is about the same. Now, if you buy the daily necessities introduced by the company, you can still draw a lottery, who won't buy it.
What if you win?
As long as such an activity is carried out for one month, after experiencing the effects of the company's daily necessities, 80% of customers will choose to use the company's daily necessities in the future.
After all, daily necessities are not the same as cosmetics.
Cosmetics are immediate, and you can see the effect as long as you are not blind.
The daily necessities are different.
But you can't see the bacteria, you can't let the bacteria run out to prove it to you.
But as long as good things are used, after a period of time, the effect can still be distinguished.
This is also Chen Yan's strategy, otherwise she would not use such a simple and crude approach.
This is the same as Internet companies, first spend money to cultivate the market, burn money crazy, and then wait for you to get used to it, and start cutting leeks.
"Only 1 billion? It's too small, at least 5 billion. I want Unilever to collapse completely before Christmas." An Wen said immediately after listening to the plan.
"Okay, you are the big boss, you have to count." Chen Yan said indifferently.
After making a decision, Chen Wei left to contact Weibo platform.
Soon, a new announcement appeared on the Weibo event page.
"In order to give back to our customers, our company has set up a random QR code in the daily necessities newly added three days later.
After you buy daily necessities, please keep the QR code and wait for the lucky draw after five days.
The total bonus of this event is 5 billion yuan, the lowest prize is 5 yuan, followed by 50 yuan, 500 yuan, 5,000 yuan ... until the top of the 5 million prize.
The event lasted for ten days and two unified draws were conducted, and 100 grand prize winners will be generated. "
As soon as the news came out, everyone who had drawn the prize today began to look forward to it.
Some even ran to the store that night and asked if they were available.
Unfortunately, it is out of stock all over the country.
The products are there. After hundreds of different kinds of daily necessities manufacturers were acquired, they started to produce products madly, and the goods were definitely enough.
But the problem is the packaging, the packaging with the QR code is not.
Therefore, various production plants began to urgently adjust the production line, add QR code printing, and then repack.
Although they were ordered to work overtime urgently, no one complained.
After all, the money is in place, not to mention working overtime, even if you live in the factory.
After this news was sent out, the most nervous thing was not Unilever, but P & G.
To be honest, An Wen didn't want to crack P & G.
Unfortunately, who makes it a daily necessities, so was affected by the wave of AOE from Anwen.
In fact, even if An Wen knew, he didn't care.
Anyway, in our country, there are no superb daily necessities companies.
Several old-fashioned enterprises that had originally been in Modu have also been acquired abroad, so this time he cracked down on the daily necessities industry, it will not have a great impact on our domestic companies.
Although the impact is still there, it is not a problem. The acquisition is not a big deal and it will not burden the government.
When he went to sleep at night, An Wen.
Several of the world's top daily necessities companies have held emergency meetings to discuss this issue.
As the world's largest consumer goods market, no company is willing to give up.
Daily necessities are not luxury goods. They rely on sales to win.
In a country with many people and purchasing power, our country is the only country in the world.
So when this news came out, several of the top daily necessities companies couldn't sit still.
Promotion?
Discount?
Discount?
These measures are useful under normal circumstances, but in the face of the current situation, they are completely useless.
What if I miss a 5 million prize in order to save one or two yuan?
Let them do the lottery too?
I ca n’t do it, let ’s not talk about playing or playing, and there is no such competition.
They are responsible to shareholders and shareholders, but not like An Wen, who patted their heads at 5 billion and threw them out. No one dares to manage them.
While the executives of these companies discussed how to deal with this vicious business competition, the big guys behind them ~ EbookFREE.me ~ were discussing Anwen.
For Anwen, they didn't pay much attention at first.
But over time, An Wen brought more and more things, even some things they looked at.
In this case, they are not without their brains.
Unfortunately, as a salty fish, Anwen hid in an underground base comparable to a nuclear fortification every day. They didn't have any chance to do something small.
But this time, they really couldn't sit still.
If An Wen is allowed to continue like this, everyone will stop playing.
In the end, the big men went to a place together, that is, 1600 Pennsylvania Avenue.
The next day, An smelled, and just finished washing.
Before he waited for breakfast, Director Shen's phone came.