Chapter 2109: The sorrow of the small club

"America indulge in life (
The third type of sponsors is for companies with brand globalization, such as Mile Group.
Brand globalization is defined as: through external sponsorship and publicity to expand the influence of one's own company in the world, while also increasing the company's market share and influence in the domestic market, Yingli Group is one of the representatives.
The 2010 World Cup in South Africa made the words "Z Country Miles" popular all over the world, so why did this photovoltaic company in the Central Plains choose to sponsor the World Cup?
At that time, there were a large number of photovoltaic companies in the country, and the industry was under huge competition pressure. At the same time, due to the stereotyped understanding of "MADEINCHINA" at home and abroad, even if domestic companies have good products, the prices are still lower than those of foreign products. It is urgent to enhance brand value.
At that time, the brand side looked for countless channels, just as the World Cup was about to arrive, they took aim at this world-class stage with a cruel heart.
As the world's most concerned sports event, the World Cup, if it can become a sponsor, will have an immeasurable increase in brand value and influence at home and abroad.
Yingli subsequently became the first country Z sponsor in the history of the World Cup.
The effect was immediate. During the World Cup alone, the company’s shares on the NYSE increased by about US$4, and the total market value increased by US$560 million. The sales volume that year also doubled from the previous year.
In 2014, the company once again sponsored the Brazil World Cup, further establishing its position as the industry leader, and its photovoltaic module shipments ranked first in the world.
The feature of this model is that by sponsoring high-level foreign competitions or teams, rapidly increasing international influence, and then reacting to the domestic market, simultaneously increasing sales in domestic and foreign markets. This model is very suitable for companies that intend to expand overseas. .
This time the Miles Group found Liverpool, and with the same mindset as Warwick, they are preparing to fight a tough battle in the UK.
One trick to eat fresh, the previous sponsorship was successful, and there is no reason to switch to the UK. Among many Premier League clubs, Liverpool’s Chinese boss is definitely their best choice, and Yang Orange still has feelings for his country’s compatriots. There are no too many obstacles on this.
Mainly because their sponsorship contracts are much smaller, after all, photovoltaic modules are not products that ordinary people can consume.
At 2 million pounds per year, this figure is very suitable. The contract is five years after signing. Yang Cheng had to give a thumbs up, and he was still a rich and powerful native of the motherland!
Sitting in the office all morning, the cheers outside the window were endless, and the office was even more enthusiastic. In just one morning, a sponsorship contract worth hundreds of millions of pounds was signed. Yang Cheng’s hands were numb. Nothing.
If you add a few hundred million more, it doesn't matter if you sign the fee. From this perspective, Yang Cheng is much better than those actors who don't want to bask in the sun with 80 million pieces.
wrong! It can't be compared like that! Not a person at all!
Liverpool earns a lot of money. Naturally, there is capital to provide players with better benefits, and more money to sign good players, so it makes sense for giants to be called giants. Such an operating model, It is beyond the reach of small and medium clubs.
In the five major leagues, not all clubs are like Real Madrid, Barcelona, ​​Manchester United, Liverpool and other giants, holding large amounts of money to recruit talents around the world at will. More small and medium-sized clubs still need to rely on their own youth training and some business. Means, or the buying and selling of players, to maintain the operation of the club.
Compared to leagues in other countries, the Premier League is definitely the hardest waist. With the end of the season, various data of the Premier League are also revealed. In the 2016-17 season, the total revenue of the Premier League exceeded 4.5 billion pounds, although it accounted for the bulk of this. , Mainly the "six-strong" teams Manchester City, Liverpool, Chelsea, Tottenham, Arsenal and Manchester United, but the strong teams eat meat, and the soup for small and medium teams is absolutely indispensable.
So as long as you can stay in the top league, it is very possible to not lose money or even make money.
Today, each Premier League team’s broadcast fees and bonuses from the league are approaching 100 million pounds. In two seasons, all members may earn more than 100 million pounds. This is not impossible, but a fact that will be realized soon. .
Among them, Liverpool with the highest income reached 152 million, and the lowest bottom team also had close to 80 million pounds.
Due to the extremely high value of the Premier League broadcast contract, a relatively even rule is adopted in the distribution of broadcast income, which ensures that weak teams can also earn a lot of money and achieve "everyone has money."
Of course, high income does not necessarily mean no loss. With the "high consumption" of the Premier League, it is not uncommon to lose money. However, in general, as long as they do not lose their Premier League seats, even the smallest clubs can live better.
This season, 7 of the 20 Premier League teams have reported negative earnings. However, in the previous season, at least half of these 7 teams were profitable. In other words, from a longer period of time. It can be seen that many small Premier League clubs have relatively balanced income and expenditure. If you can occasionally pick up a baby to become a star, you can make a lot of money.
However, due to fierce competition and high "consumption level", there is still a possibility that the Premier League's small and medium will suddenly collapse and fall into the quagmire of losses. After all, they not only have to continue to spend money on signings to strengthen themselves, but the wage burden is also quite heavy. You must know the Premier League. The total salary has accounted for 59% of the entire league's revenue;
On the other hand, leagues below the Premier League are completely impossible to bring high income to the team. Once downgraded, the consequences will be very serious. In the new season, the Premier League has implemented a new broadcast contract with a higher value. But even so, the basic share of each team It's only about 3 million.
Although the Premier League also has a "parachute" clause, which will provide the Premier League relegation team with a large amount of financial subsidies that are declining year by year for a period of three years, but that is not a rescue.
In order to save expenses and reduce losses, the first action taken by a relegated team is usually to clean up the high-paid big names, and then find a group of players worthy of the British crown. If handled properly, it is not impossible to turn over with the old foundation and the bailout. Just like Norwich, their boss is not financially strong, but the team often becomes the promotion of the Premier League.
Of course, there are a lot of negative teaching materials. Between 2015 and 2016, the Sunderland Club has introduced a lot of third- and fourth-tier stars with great fanfare, thinking that they can use this to hit a better ranking, and by the way, it can be divided into tickets and ratings. Become a dark horse, but ended up in a miasma, and finally relegated from the Premier League this year.
Judging by their financial resources, next season will inevitably have to sell their main players to avoid bankruptcy of the team. In this way, do they still have the strength to mix in the British Championship?
Maybe you can't stop the car for a while, and it's not impossible to go to League One again.
As for the smaller clubs in the lower leagues, their income and expenditure levels are very low, and there is no chance of large losses. If they dare to spend a lot of money, they will probably meet rich bosses or speculators.
All of the above is the situation in the Premier League, a local league. What about other leagues?
An old saying goes well: small money depends on saving, big money depends on life, this sentence can reflect the economic situation of the Spanish football circle.
Spanish professional football is an important part of the entire country’s economy, and its image value is even more immeasurable. Therefore, although there is no explicit stipulation, La Liga generally opposes investors to mess up and mess up. The exception is Valencia, which is also the clubs of La Liga. The only loss-making club on the books, there is no way. Who makes their boss be the Singaporean boss who engages in venture capital? Don't believe in evil.
When it comes to making money, the Orientals are more savvy. This is true. The Spaniards relied on the navy to ramp up the world in the age of the Great Geographic Discovery, but they are known as the big fool in the business field. In fact, until 2013, most of the 42 clubs in La Liga and La Liga were running financial deficits and owed their employees' salaries. However, in the past few years, Western Soccer has embarked on a benign operation track. It is no wonder that West League President Tevas Bullish, don't put the Football Association in his eyes.
Although it is not all his credit, it is indeed inseparable from his work.
The more important thing is that the general environment has changed. The ten-year economic crisis has passed, UU Reading www.uukanshu.com business is recovering, and the football mall has slowly eased up.
The second is the passage of the "Royal Decree". Under the new broadcast sharing system, clubs have doubled their television copyright revenue.
Finally, thanks to Platini and Tevas, the strict implementation of the Financial Fairness Act has made it difficult for some traditional strong teams, such as Deportivo and Zaragoza, that are accustomed to excessive consumption and excessive bad debts to survive, but also Let some small that are accustomed to small business operations will gain room for development, such as Leganes and Evar.
Leganes is the club with the highest profit rate in La Liga in the past two seasons, with an average profit of more than 10 million euros in a single season. For a small club with a season budget of only 45 million, it can be said to be a big deal.
After Ebar’s
administrative relegation
in those years, he also took advantage of the spring breeze of reform to grow steadily, earning nearly 10 million in annual profits. Of course, 90% of his total income of 22.5 million comes from broadcast shares. After all, he is used to being poor. Investing a few million has set a new historical record. Maybe it is the kind of people who have never come before. It is like a person who suddenly earns a monthly salary of 10,000 from zero. Isn't that a qualitative leap?
So, for the small club, what are these surpluses and profits used for? Of course it is not to distribute dividends to shareholders.
On the contrary, every time the capital is expanded, the stocks in the hands of shareholders are depreciating. Year after year, it means that fans will be able to see a freshly painted stadium next season, sit on more comfortable seats, and players can enjoy the hot spring facilities in the locker room. Make a salary increase request more calmly.
From time to time, we can also raise some charity activities, subsidize poor households in the local community to go to school, play football, and create a wave of loyal fans. This is the routine of small and medium-sized clubs. Anyway, the interests of shareholders do not need to be considered, the support of fans is the support. the most important!