Chapter 1998: Su family heir (middle)

Along the way, Alpha was observing the people of Su's family. Almost all the young people followed Le Xiao, and those of Le Xiao's peers and a generation older than Le Xiao walked behind them casually. They could no longer control Su. The core of the home.
It can be seen how Su Li has managed the Su family over the years. After the Su family press conference in the morning, Alpha glanced at the list of the Su family.
The Su family's development to this day has a very big relationship with Su Li's abilities. In the past, when Alpha was still in power, she knew what Su Li was like, but today's Su Li really surprised Alpha.
When Su Li manages the Su family, she pays the most attention to the abilities of her members. She will regularly assess the abilities of the Su family in her company, and put the capable people in the right place, and what if the Su family is missing In terms of talents, Su Li will definitely start training from the younger generation.
The Su family has been the most stable among the eight major families for so many years. Whether it is talent reserves or commercial expansion, all of these brilliance are created by Su Li's forging, so the cohesion of the Su family lies in Su Li, and Now that Su Li has left, the Su family seems a little flustered.
The only good thing is that a genius like Le Xiao has given the Su family some hope.
Alpha knows very well that everything today is a huge challenge for Le Xiao. Alpha can only figure out the countermeasures in advance, and they will arrive at Su's house within half an hour at most. At this time, a middle-aged man with a bloated money leaned in, respectfully. Say hello to Alpha.
"Miss Alpha."
"Mr. Boris."
This sleek and sophisticated man is named Boris, a member of the Su family, but he has an important identity, the financial director of the Su family, and all the capital flows of the Su family will pass through Boris’s hands. He has served as the chief financial officer in the Su family for more than half a century. Alpha knew him very early, and he was five years younger than himself.
"Patriarch Le Xiao, do you want to listen to some of the current financial situation of the Su family."
Le Xiao hurriedly said awkwardly.
"Just call me Le Xiao."
Boris smiled gently and nodded, ran to the left side of Le Xiao, and started talking directly.
The main business of Sujia is currently well-known clothing accessories brands in ten cities. Each brand is aimed at a different group of people, from consumption to age, gender differences, etc., and the company is integrated from design to production and sales. The Su family has a total of 39 clothing and decoration factories in all sizes. At present, the Su family’s profit growth rate has been 31% for five consecutive years.
Listening to these things, Le Xiao felt a little at a loss. She could only go all the way and nod her head. From time to time, she looked at Alpha for help. Alpha listened carefully. She had already smelled some bad breath.
On the surface, this Boris was reporting the financial situation of the Su family to the new patriarch, but in fact he was just a to see what the new patriarch was like. Alpha gave Le Xiao a wink and motioned her not to speak. , Just listen.
"I think some clothes are too expensive."
The abrupt Le Xiao murmured, and Boris immediately laughed awkwardly, Alpha's expression was serious, her brows were slightly frowned, this girl didn't want anything at all, and didn't see Alpha's signal, so she came casually.
"Le Xiao, what brand of clothes is it?"
"Just like the brand ATL, a shirt costs 50 yuan, which is really too expensive. I used to save money to buy one, but the same shirt, the flower shirt is more than half cheaper. The price is more than ten dollars. I think the two styles are similar."
Boris sighed. The ATL brand is the Su family's brand for young women. It is the lowest profitable among the ten companies. The people in the company have made various adjustments, but the price still cannot come down. No one dares to try, once the price range is not well controlled, there will be very big risks.
No matter whether it is rising or falling, it will cause problems in the entire industry chain. The reputation of this brand is not bad, but its sales volume has not risen. It has been surpassed by the women's clothing brand of flowers mentioned by Le Xiao. This is only a medium-sized company. Basically firmly occupy the middle-level market.
"But Le Xiao, have you ever thought about quality?"
Le Xiao nodded.
"It is true that the quality of ATL is better than that of flowers, but I can buy three flowers for the same price."
Boris snorted and wiped his sweat with a handkerchief. This brand is currently in Su’s family. The person in charge of this company is his nephew Su Cheng behind him. ATL suffered a serious loss in the first two years. The sales of the clothes designed and sold are too low, and the cost has not been recovered, let alone the hot sale.
It is the loss of the ATL brand that has caused some problems in the Su family as a whole. In the past two years, the brand can only seek cross-border cooperation for this brand.
Le Xiao indeed pointed out the problem of this brand sharply. Now ATL is very embarrassing. It is not high or low. In terms of design, it is not much better than other companies of the same type. If the price is lowered, the resources invested are There will be problems with the volume, because the profit is simply not enough to support the volume invested in the beginning.
ATL has 103 stores and only 6 stores in the lower city. Most of them are concentrated in the middle level and only 3 in the upper level. In the past when the Su family was most brilliant, it occupied more than 90% of the total market share. However, because of the problems of AIT for years, The Su family has been dragged into the mud puddle.
Fortunately, ATL has begun to speed up the design speed. If a style is not good, it will be off the shelves in at most one month, and the best-selling styles will be sold.
"Then Le Xiao, what do you think should be done."
Boris asked, Alpha stared at Le Xiao and motioned to her not to say anything. After all, this was not something she could solve.
"Just rent it out."
As soon as Le Xiao's voice fell, Boris's face suddenly changed, and Su Cheng and Su Ying behind them both showed embarrassment.
The lease model is not that no company has done it before. This is a very embarrassing business model. If the price of the lease is too high, it is better to buy it. If it is too low, the cost of light, shadow and material will not be enough, and at the same time, it will lose the market. Competitiveness.
After all, in such a materialistic era, if a brand really relies on lease, everyone knows that it is impossible to go out wearing rented clothes.
High-end luxury brands can take this route, but this is a poor brand. Taking such a route is simply a death. Boris does not know why Le Xiao said such words.
Alpha thought of this question in an instant, she coughed, reminded La Lexiao, and Boris asked again.
"If you rent it, it will kill the brand, Le Xiao, after all, it's commercial..."
"Mr. Boris, it's not all rented. When I was a kid, my favorite thing was to rent toys in a toy store, but then I got rich and I went to the toy store to buy new toys."
As soon as Le Xiao's voice fell, Boris and Alpha were a little surprised, and Su Cheng behind him looked at Le Xiao in amazement.
"It seems feasible."
Su Ying nodded happily.
"Instead of spending the money on advertising endorsements and channel promoters, it is better to rent clothes at a low price, so that a large number of people wear ATL clothes, and wait for ATL clothes to open up some markets, and then get some new ones. Clothes, when new clothes are sold, you can start renting them again."
Le Xiao blinked and listened to the discussion between the two behind her. She was a little surprised. If she thinks about it carefully, she used to be trapped by the owner of the toy store when she was a child. She rented it and bought it, and finally saved it. The pocket money was gone in an instant.
Boris suddenly looked at Le Xiao. It is true that such an approach can solve ATL's dilemma. First, use cheap and cheap to quickly occupy the market, and then wash it according to the guest's lease, collect the data and produce the follow-up new style that meets the guest's aesthetics. , At this time there is no need to worry about not being sold.
Although Boris has worked as a financial director for many years, he will also discuss with family members in family company meetings. This is the case in the clothing industry now. After designing and producing some clothes, he will advertise and find some models to match and try on. Then promote it through all aspects of sales.
However, there is only one criterion for customers to buy things. They like them and others' eyes. Such an experimental sales method is worth trying. The plan proposed by Le Xiao made the Su family agitated.
Alpha showed a relaxed smile, looking at Le Xiao's stunned expression, the Su family began to discuss, and at this time they had already set foot on the first avenue.
Alpha found that many of Le Xiao's cognitions originated from his childhood cognition, because what he saw in his childhood was beautiful, and the beautiful things often have correctness.
This kind of sales plan may not be suitable for traditional fiber-made clothing, but the clothing made of light and shadow materials is changed every day, so it is very reasonable to rent. However, because of the embarrassment of renting, it is not suitable for many people. After seeing it, they will basically veto it.
And the things that Le Xiao put forward made many people in the Su family feel fresh. The sales of clothing need market inspection, and as long as the customer likes it, after market verification, it can be processed in accordance with the law, rather than spending more effort. It is much better to do promotion, and the promotion fee saved is enough to support such a fresh sales model.
"Experience? It really should involve ordinary people, instead of letting ordinary people follow the trend and watch the models and stars wear and match. After all, everyone has their own aesthetic standards."
Boris looked at Le Xiao with emotion, holding her hand and constantly saying thank you. Le Xiao was completely taken aback. She didn't know what she had done and why the Su family were so excited.
Alpha relaxed. At first she was very worried. After all, Le Xiao sometimes speaks surprisingly. She blurts out what she doesn't think about. This may cause some trouble, but now it seems that everything about her From her childhood.
The people of the Su family are discussing happily. Boris is already talking about this with Su Cheng. Today, he will go back to the company for a meeting, and then start construction. At the same time, Su Ying must squeeze the manpower out of it. Be sure to let this happen within three days. A new sales model was launched.
It was officially launched on the market three days later. Time is money. It is a famous saying for these business people. Le Xiao seemed a little embarrassed, but she was still happy.
"Did I do something bad, Sister Alpha, this......"
"It is a foregone conclusion that you will become the patriarch of the Su family, so it is your responsibility to take the Su family to the future."
Alpha from far away caught a glimpse of a large mansion on the left, where the Hillman family used to be, and the Su family could already be seen on the right.
Alpha didn't look away this time. The Hillman family had been split and sold to merchants in the city and other families, and everything no longer existed.
Many people from the older generation of the Su family noticed Alpha's expression, and Boris walked to Alpha's side.
"Miss Alpha, most of the places over there are now bought by Zou Yun."
Alpha grumbled, and Boris made a request. A group of people walked to the right and entered the Su family. The Su family’s servants had already prepared everything. They had already placed everything on the spacious lawn. The chefs were processing the ingredients for the banquet. Le Xiao glanced at it and couldn't help swallowing.
Alpha smiled and looked at Le Xiao.
"Didn't you just eat for a while."
Le Xiao smiled awkwardly. Under Boris's guidance, Le Xiao came to a table and sat down, while the Su family all sat in front of Le Xiao and surrounded him.
"Today is regarded as the official meeting of our Su family. I hope everyone in the Su family will listen carefully. This is very important."
Boris said that he stood beside Le Xiao, called up a piece of light and shadow screen, and then began to explain in detail, Le Xiao felt a pair of eyes staring at him, sitting like pins and needles, and Alpha on the side pressed her. Shoulders.
"Listen carefully, even if you can't remember them all, but at least you have to understand something."
Le Xiao gave a hum, turned her head and looked. The light and shadow screen showed the Su family's industrial structure that Boris had already prepared early in the morning. At this time, Le Xiao looked at a light and shadow screen. It was a liquid food of the Su family. The manufacturing plant is located in the remote north of the city close to the mining area.
"Why don't we make more liquid food quickly."
As soon as Le Xiao finished speaking, Boris stopped, nodded slightly and moved the light and shadow screen of the liquid food factory information.
"This is indeed the top priority. Su Li has mentioned it many times in the past. Once the agricultural base in the barrier area is established in the future, liquid food will be the next direction of our Su family, and some clothing illustrations will be made on the liquid food jars. It is a very good means of publicity."
Many people in the Su family nodded, and a lot of doubts about the new patriarch were eliminated. After all, she pointed out the core problems of the Su family and provided solutions as soon as she came. She was indeed a genius.