Vol 2 Chapter 45: hot spot

In just three days, the "Gump of Forrest Gump" screened in the home theater took over tens of thousands of box offices in North America, and it was easy to squeeze the "Time to Live" that occupied the list previously. But it can be said to be unprecedented, compared to the original version in memory.
Adrian felt that this was normal. From the beginning, he did not spend less time on publicity. Posters in various popular locations and advertisements on various media have used all the available methods, not to mention that he still has A TV station, if the box office is still not the original version, then he can wash his hands.
However, it is a pity that although the current Internet has basically taken shape, it is still very young. Although Adrian also made the official website of the movie "Gump of Forrest Gump" and advertised on Yahoo! , But the response is not much more than traditional media. If it is a few years later, even if it is two years later, such a promotion on the Internet will definitely increase the weekly box office by about 10,000.
Viral marketing is not a profound theory. Before the advent of the Internet, there were similar methods, but the spread of the Internet was several times faster than that of ordinary newspapers and TV stations. Therefore, it has such a name. For people, it's just another name, only ordinary people will think it sounds great.
In any case, the movie theaters at the end of '94 are all in the "Gump of Forrest Gump". It would definitely be the choice for a family to watch a movie after Christmas. Cinemas all over the United States often appear to book tickets several days in advance. Depending on the situation, such a grand occasion can only be compared with the prequel of the big ship and space opera a few years later.
Not to mention the one-sided critics, this is already a movie whose main theme can no longer be the main theme. Even if the provocation is only based on the shooting skills or the performance of the actors, there are few attacks on the theme of the film, regardless of the mainstream media The newspapers are still the same-although the newspapers are unscrupulous, they also have to divide the situation. In the current environment, if 1uan speaks, they will definitely besiege the siege. In that case, they will not only catch the eye, but they will become street mice.
As for Grum Winston, who was critically criticized before it was released, it also became dumb at this time. Although the old man was stubborn and dying, he was not a fool, so he went to the cinema the night of the film Forrest Gump I have read it, but I haven't written any text for xìng. As a result, the next day was full of good articles. Few people accused the plot of being inconsistent with the original work. Depressed Winston was even less likely to write it, not to mention that because the movie was warmly welcomed, the sales of the original book also increased a lot. Therefore, when a newspaper reporter came to the door to ask him to write some harshly criticized articles, the old man was helplessly and resolutely rejected.
"The theme movie is always popular in the mainstream society, especially the theme movie that is made very well and knows how to market it." After getting the data, Adrian said with a sigh, he remembered a previous episode of " A rather stern commentary on Forrest Gump, which means: Follow Zheng Zheng, and there will be good results.
Think about it, but it should be followed with the mainstream values, such as attending anti-war rallies or reporting Watergate incidents. The production and promotion are different. If you think about some Chinese movies in memory, there are many other factors, but the precision of the production and the publicity methods are really shameful.
Well, not to mention this, although "Forrest Gump" was released relatively late in the entire Christmas season, but its popularity is unmatched by other movies, especially for those who grew up in the 1960s and 1970s. Marrying and having children is a broken area of ​​life, and I especially like this movie.
"It reminds me of a lot of crazy experiences in those young years, and major historical events, which are very exciting," said a couple after taking a child to watch a movie in an interview on the street.
They are not as interested in the meaning behind the movie as the film critics. What touched them was what A-Gump participated in and influenced those things that they knew and experienced, and of course, the good qualities embodied in A-Gump.
Therefore, just a little more than two weeks, the film passed the $ 100 million box office mark in North America, and has always occupied the North American box office charts. In the face of such a grand occasion, it is natural that some people are happy and sad, especially for several large companies, this is quite bad news.
As we all know, every time at the end of this year, major companies must not only fight for the box office, but also rack their brains for the honor of Oscar. Countless awards and honorary films have been chosen to be released at the end of the year, in order to leave a deep impression on the judges of the film school. After all, not all films will be watched by the judges during the selection, so the comments of some well-known film critics will also affect their judgments. The more hype this time, the more impressive the judges will be, and the more they will be left deep. The more favorable your impression is for your competition.
Therefore, many films have to be screened on mainstream theaters for 7 days to win Oscar nomination tickets even if they are too late to be released. This is the case of "Women" produced by Bosworth Films.
Most of the time at this time is to use various means to build momentum for their own films, and those works that are most likely to get the best movies as soon as they are released are very rare, such as last year's "Schindler's List" or ... this year The Forrest Gump
This is a headache for Hollywood film companies. Adrian's "Forrest Gump" is so in line with mainstream social values. From any angle, it is the most powerful contender for the best film in Oscar. xìng probably won't be below, so what motivation do they still have?
"Last year was" Schindler's List "and this year it was" Gump of Forrest Gump. "How could he do this?" The senior management of various film companies and the producers couldn't help sighing and complaining.
But compared to them, they are pretty good, and Disney is facing a worse situation.
"I want to know why there is no wind at all." In the large, minimalist conference room, Michael Eisner, sitting there, looked at his subordinates with a cold face.
"Their methods are too covert, and it is difficult for us to notice," a manager replied heartily. "If it was not for their initiative to announce, I am afraid it will take a long time before we can make it."
"This is not the reason. If you are careful, this situation will not happen at all." Although Eisner's tone was cold, everyone could hear the anger in it.
"They have the advantage, otherwise they would not choose to announce the acquisition publicly at this time, and our energy is focused on the negotiation, and we don't realize that these actions are normal." Terry Egg, who was second on his left, was sitting there. At this time, the siege said that he was Eisner's close friend, and at this time came to calm down the anger of the other party.
"So, now I need a countermeasure. What's your good opinion?" Eisner asked, holding his own temper and sweeping the conference room.
In January of 1995, the most eye-catching thing in the movie circle was "The Legend of Forrest Gump", a work that meets the mainstream social value and has been made quite outstanding. In the business world, the most eye-catching thing is that the news of the public announcement of the hope to acquire not only caught Disney by surprise, but also surprised many people.
It is only about four years since the establishment of the media, but there are many companies that have only been in operation for one or two decades. The successful acquisition of TBs has been amazing, but now I want to acquire it, and I still Denis is fighting, really don't know where to say they are sure? Or was he dazzled by his previous victories because of his youthful vigor?
"I don't know who is so tall." Eisner snorted scornfully when he returned to the office.
The meeting did not discuss any results, or did not surprise him. It's not easy to get food from Disney. The media is still too young, and the foundation is not so stable, and the TBs are acquired, and you want to get your fingers dirty, and you are not afraid of internal problems-that's why Eisner is like this. Disdain.
However, this does not mean that Eisner despise each other. On the contrary, he attaches great importance to the media, because their owner Disney has an incomparable advantage. That is, the achievements achieved since the media's entry into TBs are obvious. A "Millionaire "The variety show immediately increased the ratings of TBs, and almost reached the top three of the cable TV station. The TV dramas produced are also very popular-The" Friends "which is currently on the air is also owned by the media. The film production, not to mention there is also a net news network, these are extremely confusing.
Although Disney also has its own achievements, Eisner has successfully transformed Disney to the scale it is today. There are differences between cable television networks and wireless television networks, but some places are consistent, such as the pursuit of ratings. So in this respect, Disney cannot be compared with bsp; however, Disney also has advantages that the media does not have, and these decades of qualifications are enough to consider carefully if they are willing to sell. The capital contained in it is not something that a young company like the media can own, not to mention that Eisner's operating performance is also there, and Disney's capital is stronger than the other party. If they thought they could make a grade on the TV network, they would be eligible to bsp; the sudden knock on the door interrupted Eisner's contemplation, and he looked up: "Come in."
"Hey, Mike." It was the current Disney Michael Owitz, who was also a friend.
But after the other person sat down, Eisner frowned slightly.
"Is there anything wrong?" He controlled his emotions and asked in a calm tone.
"How do you think about my proposal?" Owitz asked openly.
"Proposal? Which proposal?" Eisner was a little confused.
"About the proposal to invest 100 million to buy Yahoo shares." Owitz immediately showed some dissatisfaction.
With Eisner's insignificant style of work, if you don't intentionally embarrass people, then you must forget it. And Owitz was dug from Caa, so it will only be the latter case, Owitz's dissatisfaction is also natural.
"It was the one," Eisner shook his head, suddenly shaking his head, "I vetoed it."
"Rejected? Why? This is a once-in-a-lifetime opportunity." Owitz's dissatisfaction grew even more, and a question was unknowingly in his tone.
"Watch your attitude, Mike," said Eisner, who was accustomed to power monopoly, and he was unhappy. "The company's energy is now focused on acquisitions, not on those websites."
"It may be a website now, but it will be difficult to say a few years later. This is our entry into the IT industry ..." Owitz said distinguishedly, but was interrupted by the other party before he said: "Well, Mike, I said If you don't think about it, you can focus on what you should put. You just said nothing at the meeting just now. "
That's all, what can Owitz say? He raised his hands helplessly, then stood up: "Well, I know, frankly, I really don't think g, if we try our best."
With that said, Owitz had gone out, looking at the closed door, and Eisner snorted heavily. Before working together, he admired Owitz, but after digging in, he found that the other party was not as good as he thought. Last month alone, the cost of traveling, eating and drinking cost nearly one million, and immediately after taking office, he spent almost ten thousand. To decorate the office
Although Eisner didn't say anything on his mouth, he was quite dissatisfied. Sometimes this is the case. When you do n’t have a lot of contact with a person and have a good impression of meeting other people, you think that person is very good, but once you work together, it will be full of shortcomings. What's more, with Eisner's arbitrariness and the need for a talent who does not have his own ideas-this is why he dug his friends to Disney-if he violates this, he will be very unhappy .
However, what Owitz has done has not touched Eisner's bottom line, so even if he is a little dissatisfied, he quickly leaves behind his mind and then puts his thoughts on the previous things.
The media's Eisner has seen several times at different receptions. The only son of the old Ron Rees is indeed a very capable young man. It is no wonder that he can show this new company to this scale in a short time. Enris certainly helped a lot in the back, but it would not be possible without excellent personal ability.
Of course, there is his dead party, also the chairman of the media, and Hollywood miracle director Adrian Cowell. If it hadn't been for this person who invited him to start a business, Claude would probably have worked in the old Ron Reese's company.
After careful consideration, Eisner then put Adrian aside, and frankly, this young man is indeed quite talented. Look at the achievements he has made in the past five years. It is not too much to describe genius. It is said that TBs' hit variety show "Millionaire" and "Buffy the Vampire Hunter", which is popular among young people, and the most famous TV series "Friends" are all related to him.
What's more, judging from the situation this year, he has a great chance to win the Academy Award for Best Director. How many young people can do this? Even if it is rumored that he and the girl star have maintained an ambiguous relationship, what is the problem? As long as the director and producer in Hollywood are not xìng cold and in love with xìng, which one does not have a leg with the female star. Eisner sometimes regrets that if he had brought Adrian into Disney, he would definitely have a bigger leap in his own hands.
However, being talented in art does not mean that he has the same talents in business, otherwise Adrian would not take care of the media for Claude. It is reported that it is almost impossible for him to appear at the head office once. Most of the time he stays in his movies. Whenever I think of such news, Eisner would shake his head involuntarily. If he changed it, he would not do such a stupid thing. Decentralization is easy but it is easy to keep himself away from the center of power. It doesn't matter if you use it, it's hard to find your own position.
But then again, Adrian, after all, was the godson of Old Ron Rees, and played with Crowder from big to small-these are no secrets-plus he is more devoted to filmmaking and is not outstanding in business. Performance is understandable.
Therefore, Eisner's key point to note is only Claude and the old Ron Rees standing behind him. And even the old Ron Rees can only help his son indirectly. Isn't Eisner even a young man?
"I asked you to take Miramax ~ EbookFREE.me ~ because I didn't need it very much, but if you just thought I was vulnerable, you would know the meaning of regret." Eisner from the box He took out a cigar, cut the front end, put it in his mouth, and lit it. "It's mine, so don't try to take it out of your hands."
Owitz's words are correct. If they try their best at the beginning, the media will not lose even if they resist. Some methods are simple but useful. The chairman of Disney's "fighter" thought confidently.
However, sometimes people are neglected because of certain things, and if you ca n’t turn away the mist to see the essence, it will pay a considerable price.
While Disney was trying to deal with the media that announced that they would join the acquisition, the media was also discussing how to take the next step, but they did not call all the leaders together to hold a meeting like Disney. The discussion took place in the office, and only two people discussed it: Adrian and Claude.
This has always been Adrian's request, and he will discuss it privately before Claude can bring it to the meeting to speak, and he will be a accompany guest at that time. Although Claude expressed opposition, he failed to persuade Adrian because ...