Chapter 248: , Give up the hype!

There will be a debate on all things, not to mention the entertainment circle that relies on online media. No matter who expresses their opinions, there are a lot of people who support it and a lot of people who oppose it.
This Weibo post by Gan Xiaofeng at this time was no exception. Some people agreed with his opinion, while some were directly cursing in the comment area.
Last year's National Day file, Yi Yang's "Heroes" defeated Gan Xiaofeng's "Xian Luo Ji".
Now that Gan Xiaofeng said so, everyone naturally understands what is going on.
"The box office of the movie can't be compared to other people who have been sad here. I really don't know why you have such a playful skill in Gan Xiaofeng."
"Last year's movie box office lost so badly, it's normal to say a few words, but if you say that the box office can't represent everything, I will look down on you. If you don't make a movie for the box office, what is the purpose of Director Gan Da?"
"The angry director is dying and struggling. Everyone is already starting a new movie and you are still on Weibo."
"You are good at historical war dramas, you have to do a costume fantasy drama, you can blame someone at the box office, but now you are not going to shoot war dramas, you are not Yi Yang's opponent."
In the comments below on Gan Xiaofeng's new Weibo news, most netizens sprayed him. It was okay in the past few years. In recent years, there has been a lot of controversy about him. His directorial career seems to be going downhill.
Every director will make bad films, which is inevitable. After the final rating of "Xian Luo Ji" 6.2 points, it can be regarded as the lowest in Gan Xiaofeng's director's career.
Not only did he lose money, but he was also pushed down by the netizens in the ranks of bad movies, which can also be said to be his shame.
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In the studio outside Changning City, today Yiyang welcomed three guests from Gusu City, Jiangnan.
An SUV was parked outside the studio, and two men and one woman came to work. They are the project leaders of the Gu Su Run Baijin Film and Television Investment Promotion Department. This time I came here to discuss with Yi Yang. "The propaganda project of this movie.
Yi Yang greeted them at the entrance of the studio.
The headed woman looks at the scene. This shooting scene can be said to be a mess. With some fortifications and firearms props, it is really similar to the real battlefield.
"Easy guide, you guys are really looking for a place to find the scenery. This place is beautiful and lukewarm. The crew does not have to suffer from the weather, it is a little hard to find." The woman said to Yi Yang with a smile: "Hello Yi Dao, I am Wan Ting, Director of Publicity for Runbaijin Film & TV Investment."
Yi Yang shook her gently: "Hello."
Yi Yang brought three people to the director's shed: "I'm really sorry. I'm busy shooting now. I can't do without the crew, so I can only arrange three people here."
"It's okay, it's all for work. Where is it not to talk, it's easy to guide, we won't go around the corner." Wan Ting took out a stack of copywriting from his bag, which was about promoting "May 37.9" Plan.
This is the same as bidding for a project. You have to hold a plan, and others will only decide if you won the bid if you are optimistic about your plan.
Run Baijin is also a leader in the industry, and of course it is doing very well in this regard.
Yi Yang took it over and looked at the content above very carefully.
The case above details the means and channels that Run Baijin will use to promote the film. There are many hype projects, including hype programs for actors.
This made Yi Yang very disgusted, but he couldn't express it on his face, but just looked at it and said, "Director Wan, I'm asking you a question."
"Of course, please say it!"
"Have your company not seen the script of our movie?"
Wan Ting nodded: "Of course not. The script is a trade secret. You can't give it to us easily, right?"
Yi Yang put the book down and continued: "I haven't read the script, so I made such a publicity plan. To be honest, it's really not good?"
"Oh?" This was unexpectedly expected by Wan Ting: "Easy Guide, of course we also know that this plan will definitely be improper, and its main purpose is just to let Yidao know about our company's promotional channels and Means only."
Hype is a common method used by the entertainment industry to promote movies and TV series.
From this point of view, there is nothing wrong with what is written above, but other films can be hyped, even if they are like "Tiger", but "May 3, 7:9" is not.
This movie is a true reflection of the heroic deeds of the ancestors who fought on the Korean Peninsula back then. It would be too chilling to speculate and make money in their name.
At the beginning of preparation, Yi Yang had thought of using conventional means to publicize before the release.
"Director Wan, I just saw that your company's quotation is only 5 million. This cost can be used to promote a movie. I'm afraid it can't do anything. If you look at the market, 5 million you are properly at a loss. ,why?"
This question, Wan Ting had to organize the language well. It could not be said directly that it was arranged by the company boss. Anyone with a discerning eye could see that there was a problem with this cheap publicity price.
She thought for almost half a minute before saying: "This is a behavior habit of our company~EbookFREE.me~ For new cooperation customers, we will cooperate at the lowest price, if the first cooperation is good, Then naturally there is a second and third chance to make money."
Yi Yang nodded, and this explanation made sense.
"Okay, but according to the set written in the plan, we really can't cooperate, nothing else, because of the theme of the film and the historical background reflected, I will not use the name of the heroes to hype Profit-making, I'm sorry, if you insist, I'm afraid that you will have to go for a long journey."
Wan Ting was stunned. She didn't expect that there would be someone who refused the cooperation opportunity of 5 million to use all the resources of Runbaijin.
"Easy to guide, let's think about this problem from another aspect. You make a movie, nothing more than to make money. We use our normal means to let more people walk into the cinema to enjoy this movie. I don't think this What's wrong with the plan."
Yi Yang still insisted: "We can also cooperate, but we can only give up the hype about the script and the actors through normal publicity channels."
Wanting to think, Wan Ting took out her phone and said sorry to Yi Yang. She wanted to make a phone call.
What she wants to contact now is Jin Yonghua, the boss of Run Baijin.
She walked out of the director's booth to the outside and connected the phone: "Brother Jin and Yi Yang agreed to cooperate, but they did not agree that we used hype to promote his film."
After being silent for half a minute on the phone, Jin Yonghua's voice came: "Well, it's okay, just follow what he said, and give this list to succeed."
"But Brother Jin, don't you mean to use all the resources of our company?"
"The use of resources also has to come according to the needs of customers, just follow Yi Yang's words!"
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