Chapter 1022: Accidental ambush

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"That's that, that's that." Curry nodded in agreement, "The regular season is the regular season, but the regular season is ultimately prepared for the playoffs, and the championship is the most important." Curry couldn't help but take a deep breath. For a moment, "You rugby is too perverted. The playoffs are a single-game elimination system. A little attention may lose the effort of the entire season, so you must concentrate."
"I have enough pressure now, are you sure you want to continue to put pressure on me?" Lu Ke complained with wide eyes.
Curry was stunned. "I'm sorry, I didn't mean it." But then I noticed the smile in Lu Ke's eyes, and this gradually reflected. He shook his head silently, and beat the shoulder of Jing Ke hard, "You It ’s metamorphosis, you know? You ’re metamorphosis! "
Lu Ke shrugged and accepted frankly, "How about, if I broke into the Super Bowl this year, do you have time to watch the game live?"
"Huh, we had a match the day before, but we can rest for two days afterwards. In theory, there is no problem." Curry had already confirmed the itinerary early--
This year's Super Bowl was held on February 3rd. The Golden State Warriors sat at home the day before to greet the Phoenix Suns. After a two-day rest, they went to Houston on the 5th to go away. From a theoretical perspective, this is entirely feasible.
"But ..." Curry began to look up and down at the landing, and said meaningfully, "Can you enter the Super Bowl? Otherwise, Ayesha and I booked tickets and hotels early, but you are the same as last year, When the time comes, will you reimburse me for the trip? "
"Okay, I'll reimburse you, and you'll take Ayesha and Riley together. If I didn't enter the Super Bowl, you will be treated as a past vacation. How?" Lu Ke agreed with a straight face.
Curry pursed his lips and grumbled, "Who is going to vacation in New Orleans in February? And I can't drink alcohol casually during the season, that is the most boring place." This year's Super Bowl will be in New Orleans The Mercedes-Benz Superdome, the home of the Saints, was held, "So, it's best that you still appear on the stage of the Super Bowl matchup. I have been looking forward to it for a long time."
"I'll try it." Lu Ke's understatement was really too bad, and Curry rolled his eyes, and then Lu Ke himself laughed, "Maybe, in May next year, I'll go to Oracle Stadium to watch your journey to the crown? We all need to work hard. "
Curry also laughed wantonly.
"Come here, let's pick our own championship boots now!" Curry opened his arms openly and placed his exclusive shoe design in front of Lu Ke, said with pride.
This is the design of Curry sneakers. Lu Ke looked through it carefully. He couldn't say one reason. This is not his specialty or strength. It can only be said from the perspective of a layman: good-looking, not good-looking, this is all. , But how to make it look good, he couldn't say why.
Sure enough, every other line is like a mountain.
"I personally prefer some simple designs. These shoes look too fancy, it seems to be overturning the paint tray. I think Adidas's simple style in the past two years is good; Nike's is relatively uninteresting. It seems that the classic models are ready to go all the way, but they are still good when they design the star series. "Lu Ke discussed one sentence after another, anyway, it was all meaningless and nutritious words of some laymen.
"If it were me, I would not choose Nike." Curry said without warning.
Lu Ke froze for a moment, thinking for a moment, "Oh, yes, you were a Nike player before you signed with Anderma, right?" Curry shrugged and agreed. "That happened after ... What happened? "
Needless to say, Nike and Adidas are the two major mountains in the entire sports field, and any player can join these two brands is a rare opportunity that he coveted.
According to relevant reports within the league, Nike signed 68% of the total number of NBA players. If the Jordan brand is also included, then this number is 74%; and according to the Forbes report, Nike just passed the 2012 basketball shoe market. The proportion reached 95.5%.
This is their absolute dominance.
"I have been at Nike for several years, and it started from college. It was a strange process, as if step by step was abandoned by the company." Curry is also a confused expression, they are not professionals. The brand's conception and philosophy can only understand some fur. "I have a habit of leaving the most special game shoes of my career, just like you and the other quarterback exchange helmets. Memorial way. Nike is currently in my shoe cabinet. "
"The offseason that year was supposed to be a matter of contract renewal, but the entire negotiation process was very unpleasant, their senior executives did not appear, and then I said the wrong name at the meeting-Steph- on, not Steph-en, my dad is very unhappy, such a low-level error should not appear; this is not the worst, and the name of Kevin-Durant appeared on the slide ... … "
Curry immediately saw Lu Ke's dumbfounded expression. Instead, he laughed. "Yes, it is so incredible. I can't believe my eyes."
For a company of this level in Nike, such low-level mistakes are absolutely not allowed, which is fatal to any player.
"I do n’t know what happened, but after that, my dad lost confidence in Nike. Later, through teammates, I realized Chris Stone, and I learned about Anderma for the first time. At that time, Anderma still A name that no one knows. Their main field is in the rugby market, but even in the face of rookie players, they are willing to go all out. Obviously, Chris has followed me since I entered the league in 2009. "
"Later, I met Anderma, and I asked them what they could do for me. You know, I was just a small player who couldn't play the main role at the time, but Chris said they were willing to give me a special Series of shoes. "
As he talked, Curry saw Lu Keren ’s expression. He shrugged his shoulders easily and raised his eyebrows.
Yeah, I know, the series of shoes seems to be the standard configuration of superstars. When every brand wants to sign a player, the killer is this. It ’s like today ’s special event! "
Now Curry has been relieved, so he can make jokes without any burden, but in the moment when things happen, his mood can only be said to be terrible. Lu Ke couldn't help but think of the time when they just met, from the first Adma's commercial shooting, until the offseason's injuries, that period of time was so long and dark for Curry.
After a little joke, Curry went on to say, "At that time, I didn't immediately agree, and I still thought about it for a long time, some of which are not clear, three months? Four months? But they I have always maintained patience. I did not urgently need me to make a decision, but persuaded me with enough sincerity. Then, this happened. "
Although Curry ’s description is light and airy, and he does not know much about Nike ’s internal decisions, the truth of the matter seems to be unable to piece together a complete picture, but it is still possible to spy on an outline.
Even without Curry ’s reminder, Lu Ke clearly knew that the resources of each brand are relatively limited. Top brands such as Nike and Adidas have more resources, and the superstars they need to allocate resources are more numerous. Need to re-allocate the combination-top players, first-line players, second-line players, the level is crucial.
This is a very simple truth, just like the Raiders of Pepsi and Coca-Cola. In the final analysis, some people still have to stand in the middle and some at the end.
However, in the past, I only looked at flowers in the fog. As a bystander, I talked and said; now, through Curry and Lu Ke myself, things become clearer bit by bit, and I feel them personally. The complexity and warmth.
Especially in competitive sports, sponsorship endorsement is extremely cruel. It is not easy to win the big contract between Nike and Adidas. Countless top NBA superstars, they are only holding small brand shoes contracts.
After the story was finished, the atmosphere paused for a moment, and then saw Curry showing a big smile, spreading his hands like a TV shopping station host, "How about, is my explanation hard enough? Is it more of a brand spokesperson? "
It's rare to see Curry play tricks once, and Lu Ke also laughed, "Honestly, did An Dema write you a check?"
Originally, Lu Ke was just a joke, but Curry nodded, "Yes, and the amount of the check is not small. They want me to keep you. I have tried my best, I called, I tried my best, as a Spokesperson, it really is not so easy. "
Lu Ke carefully looked at Curry's eyes, and then realized that this was a joke. Naturally, Andema would not open the skylight so plainly and bluntly, but their actions suggest that it is really obvious. Curry has already seen the intention of this meeting today.
Lu Ke didn't say much, but snapped her fingers, "Then let's enjoy our rights. Since it belongs to our sneaker series, we should plan well. I decided to choose a pair of cool ones. Sneakers. Anyone who wears them will illuminate the audience and directly blind others. "
"Come on, say what you think."
"I'm thinking, how about diamonds? How about putting the entire sneaker full of diamonds, and then every time you take a step, you drop a diamond, and the whole block is crazy."
"I'm pretty sure that if you can't walk out of the main street, you will probably be robbed. Otherwise, how about gold building? I think it seems more reliable."
"Do you think you are building weight training shoes? Then take off the shoes on the field and immediately become as light as a bird, right?"