Chapter 1024: Counterattack advantage

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Kyrie Irving, the No. 1 pick in the 2011 Cleveland Cavaliers, performed well in his rookie season and was voted the best rookie of the season with a high vote. Owen, like Curry, is the point guard; and the height, weight, and size of the two are very close, and the images are relatively overlapping to some extent.
Nike chose Owen between Owen and Curry. This is an internal secret that Curry didn't know about.
"Why?" Lu Ke really began to wonder, not because he was Curry's friend, but objectively speaking, Owen and Curry have many similarities, but ... Why is Owen? Or, why can't it be Curry?
Lech shrugged. "Because Irving can sell sneakers."
"In an advertising short film for Coca-Cola, Irving makeup became an old man called" Uncle Drew "to play basketball on the street, and Drew is the nickname of Irving's father. The character, and the story of his mutual support and growth with his father, are all things that can bring the audience closer. "Lech said simply.
Lu Ke nodded suddenly, and then looked at Lehe meaningfully.
Lech nodded frankly and admitted, "Yes, yes, I hope Jack and Annie will be interviewed, and even tell the story between you, for this reason. You know, you came to San Francisco at the age of eight as a second generation immigrant , Began to work hard, with the support of parents, step by step to today, these stories are all things that can be converted into money. "
Lu Ke replied with a smile, "But for us, it is memory and life."
"I finally know now why you and Stephen can be friends." Lech laughed blankly, Curry was very protective of his private life, and there was very little news about his wife about children, almost never talking about it in the media. , And so is Watt, another friend of Lu Ke.
So, Lech returned to the topic, "Comparing Curry and Irving, Irving is the cool guy, and he knows how to entertain himself, Nike made their choice. Last year, Irving's shoes The total sales volume exceeded 20 million, Nike is very satisfied with such data. "
"But Irving, James and Bryant are not players of the same style." Lu Ke recalled Leh's words just now.
Lech nodded and affirmed, "Indeed, Nike is more inclined to muscular players. They like such a beast. Because this is a brand image and game style, for those young people on the street, they tend to like James, Bryant has a brand image that has been passed down through the same lines. "
"So, the images of Irving and Curry overlap, and they have to make a choice." Lech finally fell on the focus of his conversation. "Curry is closer to ordinary people. He also has a baby face. Very cute, this is not what Nike wants. "
"At the same time, Curry can't compare with Irving's selling point, Nike made a choice." Lu Ke said homeopathically, and now all the questions are suddenly clear.
Lech nodded and affirmed, "Actually Yao was the same."
"On the one hand, Yao is the center, and the center's contribution to the sneaker market is too little; on the other hand, when Yao entered the league, Asian players were still very, very rare, no one knew how he would perform, and no one Know how much he has driven the sneaker market. "
Subsequently, Lech raised a question again, "Do you know the difference between big brands and small brands?"
"Rich and no money?" Lu Ke said with a concluding voice.
"Haha, this is one of them." Lech laughed happily.
"Another thing is that big brands have achieved enough success. Through repeated failures and setbacks, they have accumulated enough experience, so they have their own style of work and phalanx; but small brands have just started, and the future is full. In countless possibilities, they must continue to try and challenge. Therefore, big brands are more inclined to be stable, while small brands are more adventurous. Of course, this is only relative, not absolute. "
Lech's explanation made Lu Ke pause a little, and said doubtfully, "So, why did Nike choose me? This is definitely an adventure."
"Indeed. In fact, Nike has always been in the layout without making any progress. The root cause is here." Since Lu Ke took the initiative, Lech talked about it.
"They are eager to open the door of rugby in the Asian market, which is bound to become another important step in their expansion, just like Yao at the time; but at the same time, they are also questioning your ability to sell shoes, just like Curry now. Again, in a sense, there are too many similarities between you and Curry. "
Curry and Lu Ke did have too many similar careers. He was abandoned by Duke University and went to Davidson College. He was always underestimated. He was too thin and too short to seem to bear the physical confrontation on the basketball court. He is not the kind of player that people have a fixed impression.
"But the problem is here. The shortcomings Nike thinks are the advantages I think." Lech said immediately, "Curry and you are like this."
"Why? Imagine those children who can never be like LeBron James or Cam Newton, 6.5 feet (2 meters), 250 pounds (114 kilograms), and then bounce 40 inches (1 meter) It seems that without such a talent, it is impossible to enter the professional arena. "
"Then, you and Curry appeared, and you looked like the big boy next door everywhere in your daily life, but you created your own miracle and completed an incredible feat on the field, so, since You can do it, and those children can do it naturally. "
"Remember the rookie season last year? Everyone is marveling at all the miracles you have created. Yes, you are not Payton Manning or Tom Brady, and you are not Cam Newton or Robert Griffin. III, but you are you, even more amazing boy than Kurt Warner and Joe Montana. "
"Times have changed now. After the rise of social networks, we need grassroots civilian idols, as if" American Idols "can play for so many years; not those unreachable gods and heroes, even among superheroes, Spider-Man and Batman are also always the most popular, the former because he is a high school student, and the latter because he is not super capable. "
"You and Curry, you are Batman and Spiderman."
Just now, he said things in a serious way, and immediately after the conversation turned, Lech started to joke.
Lu Ke couldn't help but smile and shook his head, but still seriously emphasized his choice, "Well, now Stephen is Peter Parker, I am Bruce Wayne."
Vincent in the driver's seat blew a whistle, "So, am I Robin?"
"No, you are just a driver." Lech dispelled Vincent's illusions, and then said again, "I will mainly emphasize this thing in the next negotiation and negotiation process. Now the times are different. The idea of ​​selling sneakers also needs to be changed. "
"But what is certain is that rugby players are already very difficult to sell shoes, Nike or Adidas, they must be prepared. Today ’s idea is a way; I do n’t know if other brands have other ideas. If you just stay in the field of rugby shoes, this endorsement seems not very cost-effective, and the amount will certainly not be too high. "
Lu Ke gently expressed his understanding with his jaw, but did not continue to say more.
Lech waited for a moment, and then openly asked Lu Ke's opinion, "So, what is your opinion? If you don't like Nike, we can stay at Andema or choose Adidas."
"I don't know." Lu Ke honestly said, "You know, I don't have any special requirements for sponsors. I don't think Nike and Anderma may have earth-shaking changes. Maybe Nike's shoe design Better look? "Such an honest word made Vincent laugh, and even Lech couldn't help smiling.
"But in the end, I don't have any special ideas." Lu Ke continued, "However, I must admit that Nike seems to be able to give more, and they need to consider more naturally, and hope to ask for more in the future. Many. For now, the cooperation of Andema is very pleasant. I can feel their sincerity after several conversations and negotiations. That is all. "
There is another thing that Lu Ke did not emphasize, but Lech will not forget: Nike used Lu Zhengzheng and Jiang Youning to approach Lu Ke. This step really cannot be regarded as clever; fortunately, the later repairs are still timely. In place, otherwise, just because of the relationship between parents, Nike may completely miss Lu Ke.
As a broker, Lech must insist on Lu Ke ’s preferences and understand everything. This is the key to long-term cooperation.
As for now, Lech already has enough understanding of Lu Ke's attitude and opinions. Regardless of which brand is ultimately selected, Lech will certainly mediate between several brands for a period of time, stimulating each other to stimulate benign competition, and ultimately they will choose the best partner.
It is true that top brands have the initiative to choose and are rich in money; but if the player's strength reaches a sufficient height, they can also have a part of the right to speak. Lu Ke is now like this, not to mention, he is still unique in the league.
The matter is temporarily over, Lech immediately said, "Oh, yes, Anderma will update your exclusive sneaker series before the weekend at the latest, you can adapt to the training first, if there is no problem , The playoffs can be put on the field, and then they will arrange for a related press conference to be officially announced; if the feet feel uncomfortable, even if there are any small problems, then postpone it later, it does not matter. "
"Okay, no problem!" Lu Ke nodded simply.
Lu Ke is responsible for training and competition, and Lech is responsible for business and negotiation. Their division of labor and cooperation is still going well.