Chapter 1724: company culture

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Burgundy carpets, dark brown leather sofas, light brown wine cabinets and desks, sterling silver tableware, spacious passages and free space, soft blankets and soft and comfortable waist cushions, every detail Demonstrating the supreme luxury configuration, it completely presents the top enjoyment of private space, just like being in a small world dedicated to yourself, floating above the clouds, away from the disturbance of the world.
This is literally "independent space".
At present, there are only five people in the entire cabin, Lu Ke and Indra, assistants of Lech and Indra, and a professional flight attendant-even if you add two captains, it is only seven people. But they can enjoy the entire spacious space in the cabin.
Turning your head, you can see Seattle that is slowly getting smaller and farther through the window. The dotted Wanjia lights are like a flowing river, quiet and magnificent, there is an indescribable moving and romantic, and then The noise of the whole world disappeared without a trace.
Imagine that if you start to get tired of the crowd, eager to escape from the disturbances, have your own exclusive space, and precipitate your own mood, the poor may go to nature to camp on foot, and the rich may go to the ocean or go flying Unparalleled enjoyment, uncontrollably began to yearn.
"Are you excited?" Indra could interpret the caper and excitement from Lu Ke's expression-Lu Ke didn't hide it, and even showed it openly.
Such a performance can be interpreted as "the country's hicks who have never seen the world", but it can also be interpreted as "pure and sincere heart of the naked child", and Indra is more inclined to the latter.
"Hah." Lu Ke smiled directly, without embarrassment, but withdrew his eyes, and turned his head generously to look at Indra on the other side of the aisle. "Sorry, my behavior must have interfered. You, but I ca n’t control it. This is my first time in a private jet. I ’m inevitably excited.

Not waiting for Indra to answer, Lu Ke went on to say:
"Did you know? When I was six or seven years old, my father went to another city on a business trip, he had to take a plane, and then I was very, very envious, because it always felt incredible to fly in the air. Things, I think it seems that the legendary rich children can only do things, so I started to roll around at home and wanted to travel with my father. "
"Unfortunately, in the end, I still didn't succeed. My mother persuaded me at that time, there are still many opportunities when I grow up, I am still young, maybe in the future, I may start to feel because I fly too many times. Tired. But I refused to believe, and then ran outside in my rain boots to step on the puddle, hoping to express my strong dissatisfaction in this way-my mother did not stop me, the result is that when playing with water After the end, I completely forgot about the plane because I was too happy, haha. "
The light and lively words vividly described the childhood anecdotes, making Indra laugh happily, and even could not wait to join Lu Ke's discussion, "So now?"
"I found that my mother was right." Lu Ke admitted with open hands.
Indra couldn't help but gently hit his hands, expressing his joy, "But flying is still a magical thing?"
"Yes, humans always have illusions about flying, don't they? In fact, during the offseason, I always think about taking a flying driver's license, or learning skydiving, challenging some limits, that should be very Interesting; but I can only think about it. Lech should not agree. "Lu Ke quipped in a brisk tone.
The real reason is that Lu Ke has made his own choice. During training and vacation, Lu Ke always chooses the former, which has been the case for the past two seasons.
Lech didn't pierce Lu Ke, and he coaxed together, "When you achieve the Super Bowl three consecutive championships, you can learn skydiving-or get a flight license."
Lu Ke made a bitter gourd face at Indra.
Indra's smile couldn't stop at all. "If you want, you can buy a private jet of your own now. You already have that ability, don't you?"
Lu Ke waved his hand, "Of course, it is not a problem if you buy, but the maintenance and operation costs are not so simple. I think I should not have reached this level."
Yachts, planes, sailing boats, mansions, horses, sports cars, etc., these things that often appear in the list of rich people's lives, in fact, the price of the objects themselves has not reached an outrageous level. With Lu Ke's current family, it is not a problem at all. ; But after the purchase, the maintenance cost is very high, and the average annual cost is millions or even millions. It is definitely not so easy. For Lu Ke, who has been in the league for only three years, those items are still too extravagant.
Indra was very, very surprised. She didn't even cover up her accident. "Wow, the mature calmness you showed is really different."
Just look at Aldong. The rookie contract is not over yet. The mansion and sports car have already been bought, and he is definitely not the only one in the professional league. On the contrary, Aldong ’s choice should be a common phenomenon. Everywhere is visible; Lu Ke is a rare minority.
"Maybe it's because I don't have capital?" Lu Ke replied punically.
Indra pursed her lips and gently jawed her head, "This is also a way of explanation, but, many Americans will not take this into account at all, and enjoy the moment, this is their life norm." Then, words Feng In one turn, Indra got to the point, "However, if you want, you can have this ability now."
Without expressing it, it is clearly hinting at Pepsi's cooperation.
But Indra did not simply talk about the contract amount directly, because she knew that both Lech and Lu Ke were obviously not able to be impressed by a series of numbers-maybe a billion-dollar lifetime contract like LeBron James, but The problem is that Pepsi can not open such a contract now, so sincerity and gesture have become the best bargaining chips for negotiation.
So, Indra's topic was pulled again.
"Do you know that we are working hard to change the entire corporate culture and brand image? Over the past decade, we have been making unremitting efforts. I am a vegetarian, and I also realize the importance of a healthy diet, especially for The importance of the American people. "Indra's meaningful words made Lu Ke chuckled—
The United States is the world's most serious obesity country, surpassing the United Kingdom, Germany and Australia and other countries and regions, which truly threatens the health of the people.
"So, since 2004, we have ended the cooperative business of KFC and Pizza Hut and acquired more juice beverages and health food assets, allowing the company to complete the transformation." Indra elaborated with the simplest sentence In view of the results of her work in the past ten years, the storm behind it is obviously not that simple.
Lu Ke raised his brow gently, not much to say, but there was a hint of play in his eyes.
Indra could not help laughing, "I know that we are always a carbonated beverage company, which is one of the biggest killers of obesity itself. But do you believe it? Now in the US market, all audiences believe that Pepsi is better than Coca-Cola's healthier company is not because of those Zero Cola and Diet Coke, but because of the corporate culture we advocate. "
"Healthy, young, energetic and reasonable."
Indra showed his strong self-confidence and charm. During his speech and deeds, he could clearly perceive that the light of his eyes was brightening up bit by bit. Front pocket protection is average.
"Reasonable?" Lu Ke immediately captured the key words of this discourse.
Indra's jaws agreed, "reasonable. What we are promoting is a healthy and reasonable lifestyle."
"Look, if we ask every ordinary citizen to be like a supermodel or a professional player, spend a lot of time immersed in the gym, and then eat salad, drink kale juice, four times three times a week Hours of exercise are obviously unrealistic. "
"Even models or professional players occasionally want to consume a lot of carbohydrates or starch, and occasionally want to indulge themselves. Is this a sin? Yes; but is it allowed? No doubt. Then The same is true of ordinary people. If they like Pepsi, they should enjoy a bottle of Pepsi, but only if they drink more healthy juice or healthy food in their daily lives. "
"This is a way of life. In order to ensure our health and at the same time to satisfy our occasional indulgence, the core of everything is proper, modest and reasonable. I will not ask the people to give up Pepsi completely, and then for health, Become a vegan like me; but I hope everyone can find a healthy lifestyle that suits them best. Pepsi is very happy to be a small part of it. "
Indra's eloquent words, Lu Ke was not fooled. He understood that this is actually the art of speaking, as if people firmly believed that "zero-degree Coke is equal to weight loss", even if science proves that there is no basis I also found a "white lie" that people are willing to believe. Now, I won the "white lie" that is telling Pepsi.
But Lu Ke still admires the entire positioning and conception of Indra. Compared with Coca-Cola, it is not necessarily smarter, but has its own characteristics. Lu Ke believes that countless people should be willing to buy it, and it is no wonder that Pepsi can gradually gain the upper hand in this head-on contest--
Healthy lifestyle is a concept that has only gradually emerged in recent years, but Indra began to take action as early as ten years ago. This is the most powerful part.