Chapter 683: Brand

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"Is everything still adapted? Andre's training plan, how effective is it?" As the footsteps approached, a burst of sweat-smelling sunlight flew into the face, as if the energy of the jump was clearly captured in the air. Energetic, for Lech, who has been sitting in the office for a long time, has an old bone. It may be difficult to exercise next time, but it is still refreshing to feel the breath.
Lu Ke nodded, "Working." This means that the cooperation between the two people is running in and adjusting, but the overall direction is still positive.
After half a day of high-intensity training, and continued for a month, so every day, now Lu Ke is too tired to talk, so the words become concise and clear. While sweating heavily, the whole person is as if it was taken out of the water; on the other hand, it is necessary to replenish the water and pour water into the stomach.
Lech closed his jaw gently, smiled, and said casually, "Bambi, you are a very conscious player, you don't need to urge or worry, for any agent, this They are all dream players. But I still need to give some advice, do n’t embarrass yourself. "
Lu Ke, who was wiping sweat, paused uncontrollably and cast his eyes in confusion.
Lech is still light and light, but his words reveal warm care, "You should know that excessive training is easy to cause sports injuries, not injuries, but wear and tear on the body, lurking down, accumulating Come down and cause irreparable harm. Ten years later, twenty years later, when you retire, I do n’t want Annie to push her wheelchair to welcome you home. "
Annie, this refers to Jiang Youning.
Jiang Youning mentioned it before. In every game, Leh is bound to keep in touch with Lu Zhengzheng and Jiang Youning, and keep the phone open at all times to ensure that they are informed of Lu Ke's situation at the first time; even when there is no game, Lei He will also actively inform Lu Ke of the current situation and training situation.
In case, just in case, Lu Ke has a situation.
Lech did not want his family to see the news from reporters and television. The news that has changed hands and spread is always alarmist, causing unnecessary harm to the players' families. This is what Lech has been trying to avoid.
As a human agent, Lech ’s way and means of handling things are truly different. "I need to be responsible for him." This is Lech's original statement to Jiang Youning. In real life, he does the same.
This year's professional bowl, Lech was watching together at the Lu family.
Lu Zhengze formally issued an invitation, hoping that Lech and his wife would come to the house for dinner. That night, Jiang Youning personally cooked the kitchen, found the Steinberg and his wife enthusiastically and generously, and watched the professional bowl together, and spent a wonderful night.
Faced with Lech's ridicule, Lu Ke laughed dumbly, "So I didn't practice it just now."
"I noticed." Lech chuckled. "But are you sure? I noticed that your training volume is more heavy than Logan and Marcus."
"Ha." Lu Ke laughed. "Relax, Andrea and I are running in. If there is a problem, I will bring it up. I won't joke about my career."
In fact, Lu Ke's training volume is indeed somewhat outrageous.
Not because of Andrea, nor because of the system.
Prior to the arrangement and adjustment of daily training tasks, Lu Ke has already figured out the rules of the system. It is always challenging the physical limit of landing Ke, but it will not really cause damage, but accumulate little by little to promote Break the bottleneck constraints, objectively speaking, the arrangement of the system is undoubtedly the most scientific and reasonable.
This time too.
According to Andre ’s arrangement, Lu Ke readjusted his training plan. On that day, the daily tasks of the system were refreshed, reducing the amount of part of the training and ensuring that Lu Ke would not cause unnecessary harm due to excessive training. .
Three days later, the daily training tasks of the system were upgraded and adjusted, including training items such as a trampoline. Apparently, Andre ’s training plan passed the test. The system absorbed the advantages, eliminated the disadvantages, and made new arrangements.
However, Lu Ke's training volume is still quite scary. The fundamental reason is the failure of the Federation finals. The penalty for failure is the burden that Lu Ke must bear.
"The off-season training effect decreased by 10%, and the difficulty of daily training tasks increased by +1."
These two punishments are vividly and concretely reflected in each day of training. Lu Ke really dances on the steel wire rope, trembling and constantly hitting his limit, although the training effect has dropped by 10%, But it can still be clearly felt that he seems to have touched the physical talent barrier, and only needs to put more effort to break through this layer of window paper.
Gradually, Lu Ke became accustomed to such training weights, as if a lead block was tied to his ankle. At first, he felt that it was difficult to move, but he gradually became accustomed to it over time, and finally did not feel their existence. Habit is a terrible thing, and human adaptability is also a terrible thing.
Facing Lu Ke's cheerfulness, Lech nodded and agreed. He did not continue to discuss in depth on this topic, but asked politely, "How long is the rest time? Have time to slow down and talk?"
"Thirty minutes." Although he didn't say much, Lu Ke still caught the solemnity in Lech's words. What's more, Lech was not a type of wandering around. Since he came to visit the training ground specifically, it meant that he had something to discuss.
Afterwards, Lu Ke and Leihe walked along the edge of the training ground and started walking around the ground. In the middle of the venue, the other friends are still concentrating and conscientiously training. From time to time slogans and beats are heard, and the conversation between the two people is more comfortable.
"After the end of the regular season, in fact, there were sponsors coming one after another, hoping to hire you as a spokesperson." Without a circle, Lech cut straight into the theme and came straight to the point. "The reason why I have not told you is because You are preparing for the playoffs, and I do n’t want you to be distracted; on the other hand, it ’s because I rejected them all. "
As the only Chinese quarterback in the league, Lu Ke has created countless miracles; even aside from the label of "Chinese", as a rookie quarterback, Lu Ke also wrote countless history.
What's more, after the game that beat the Arizona Cardinals away, Roger Goodell's attitude undoubtedly represents the official position of the league, which further paved the way for Lu Ke's rise.
In addition, in the playoffs, in the four-minute countdown matchup, the New Orleans Saints were toughly defeated; Marvel Marie tied the score and lost the New York Giants in overtime. These two games are for fans of Lu Ke. countless.
It is no exaggeration to say that Lu Ke is now a sweet steamed bun. In him, he has maintained too many interests, everyone is trying to take a slice of the soup, and even the NFL League official is no exception. Goodell has now started planning related promotional activities for the new season, Lu Ke no doubt Is one of the core characters.
But Lech never told Lu Ke that this was obviously abnormal.
"If it is other players, I have never heard of the sponsorship endorsement, and I have been eager to ask. I wish I could become a billionaire and squander as soon as possible; but you have n’t made any movement, and I did n’t rush to speak. Lech shook his head gently, showing a helpless smile.
Lu Ke spread his hands, "Because I have the best agent, then choose to believe him, this is the best choice."
Lech ’s eyes fell on Lu Ke, a smile appeared, and suddenly a sentence came out, "I think that in the future you are very suitable for the talk show."
This remark was so sudden that Lu Ke couldn't help but froze.
But Lech did not stop, and then said, "For rugby players, they tend to pay more attention to short-term commercial value, and the advertising endorsement they get, no matter what brand, will be said next."
"On the one hand, there are too many players in the entire league, and only a very small number of players can get endorsements, and as long as there is a chance, they will seize; on the other hand, the career of rugby players is often not long, running back In fact, there are too many players who leave the field in one to three years. And quarterbacks, if they cannot occupy the main position, will disappear in countless years.
When Lech talked, he glanced at Lu Ke, but noticed that Lu Ke was unmoved at all, so he took back his eyes and went on.
"So, you can't blame them for choosing short-term benefits." Lech remained objective, "but I hope you are not a passing meteor, but can become a banner in the alliance. Your commercial value is far more than Payton Manning and Tom Brady. "
Otherwise, Lech would not have directly negotiated with Goodell because this was a huge plan, and the alliance was also part of it.
Lu Ke lowered his head slightly, "Now I finally understand that when you chose to sign a contract with me, what those words meant."
Such self-ridiculousness made Lech laugh slightly, but did not deny it.
"Everyone knows that the four big ads that professional players dream of are cars, sports equipment, clothing and beverages, but including these four brands, the advertising endorsements of rugby players can be simply divided into two types."
"One is FMCG, which is closely related to the career of athletes. For example, pizza, soft drinks, and sports equipment. Only when they perform well on the court can they continue the contract. Once they are injured or even retired, these ads may be All are gone. "
"The other is luxury products that focus on brand image, such as cars, watches, and fashion. What they value is the performance of the stadium, but more of the player's personal image and off-court influence. The performance of the stadium is the foundation. But if you can successfully build a brand image, you can sell it for a long time. "
Lu Ke pursed her lips gently, "Like David Beckham?"
Lech paused, then laughed happily, "Yes, just like David Beckham!"
"Wait, are you going to build me into Beckham?" Lu Ke's eyes widened and an incredible expression appeared.