Chapter 847: Top compensation

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"A Rolex, a story."
This is the official slogan of Rolex.
They have always been committed to making Rolex a part of life, and they will remain in memory for a long time. They will spend time and time, those who are noble, those luxury, those peaks, those glory and those moments. Above every story.
It is true that Rolex is willing to extend the olive branch, not to mention the four major sports leagues in North America. In the NFL alone, there are countless top superstars that can cooperate, and each superstar has its own story, but those stories are not Rolex. Until the emergence of Lu Ke.
Whether it is a unique starting Asian identity or a miracle-winning rookie identity, this is a miracle that is irreplaceable and unreproducible in the entire league. Challenge yourself and challenge the limits. On this rising road, Lu Ke Carrying the weight of the entire history and the entire sport is undoubtedly the best representative of the Rolex story.
The right time, the right place, the right person, and finally contributed to this cooperation.
However, it can be seen from Rolex's attitude that they still have reservations, and only cooperated with Lu Ke personally, but not with the alliance official. As for the starting point of Lu Ke, what kind of miracle story can evolve in the end, this is left to time to write.
"We admire your story, and look forward to the follow-up story." Wolfgang said simply but sincerely, "Imagine when you won the Super Bowl championship, when you took the stage, wearing a Rolex watch, record What a wonderful thing it will be in a classic moment. "
Lu Ke opened his mouth slightly, raised his chin gently, and showed an expression of surprise, "... Thank you."
After hesitating for a moment, instead of humbly expressing rejection, he frankly expressed acceptance. Such a gesture fell into Wolfgang ’s eyes, and the smile appeared again, "You know, you remind me of my youth. Roger Federer. "
Lu Ke wrinkled his facial features, shaking his head again and again, "I like Rafael Nadal even more."
Wolfgang ’s smile paused for a moment, and then both of them laughed happily, unconsciously:
Roger Federer is the spokesperson of Rolex, his watch can not wear the game, can only be worn after the game; and Rafael Nadal is Richard Mille (Richard Mille) high-end sports watch spokesperson , His watch can be worn and used in competitions, that is an invention that won a scientific and technological patent.
After converging with a smile, Wolfgang continued, "So, is there any problem?"
Lu Ke turned his head straight to look at Lech, and Lech took over smoothly, "We can sign the contract."
The process of signing a contract agreement is far simpler than expected, because the lawyers of both parties have already reviewed the specific terms of the contract, and today only need to complete the signature on a stack of thick contract agreements.
This is a 1.5 million annual contract signed for four years, worth a total of six million dollars!
At first glance, for those commercial endorsement contracts with tens of millions or even hundreds of millions of dollars, six million seems to be worthless, but this requires horizontal and vertical comparisons.
In 2006, Rolex officially signed with Roger Federer, the world ’s first tennis player and then six-time Grand Slam champion. It was a ten-year contract with a total price of 15 million US dollars. This is so far. The most superior and long-term watch endorsement contract in history-
Because as a spokesperson, Federer does not need to wear a watch all the time in the game, just need to wear a watch at the press conference and award ceremony after the game. The rate of return is amazing.
In 2007, Movado officially signed a contract with Tom Brady, who had completed the four-time three crown feat at the time. It was a ten-year contract with a total price of 10 million US dollars, which is also the most notable heavyweight of the NFL. One of the cooperation, because it is impossible for rugby players to wear watches during the game, this is the first official cooperation between the watch brand and rugby.
After horizontal comparison and vertical comparison, this contract of Rolex showed enough sincerity.
The first is the endorsement fee.
As time goes by, the current price level and endorsement costs are no longer comparable. The current one million cannot be compared with the one million five years ago.
But it must be noted that Lu Ke is now far inferior to Federer and Brady when signing the contract.
There is no Super Bowl ring, no regular season MVP, and even the sophomore season has not been played. It ’s unpleasant to say. There is nothing except the Rookie of the Year. Even this title is far from top .
Under this circumstance, Lu Ke got an endorsement fee of US $ 1.5 million per year, which was equal to Federer and exceeded Brady. This is really commendable.
Second is the number of years.
For four years, naturally, it cannot be compared with Federer and Brady ’s ten-year contract, but last year ’s sponsorship contract between Lu Ke and Anderma was two years. Everyone knows that young players still have too much uncertainty, and the risks are too high.
In other words, even if Lu Ke's third and fourth grades did not perform well, the sponsorship contract will continue to be effective; more negatively, even if Lu Ke's subsequent inability to play due to injury, Rolex can only eat the Huanglian dumb.
Needless to say, for Lu Ke now, this is a sky-high price contract. Rolex made a risky choice with four years and six million dollars. Even in other sports, this contract for watch cooperation is definitely top-notch, and it can even be said to be a thrilling gamble. No wonder even an old fox like Lech is a little excited.
Things are rare.
This sentence is established in any field, and the NFL is no exception.
The most direct and obvious reason for the difference in advertising contracts between the NBA and the NFL is the difference in numbers. Fifteen players share a cake and fifty-three players share the same cake. The difference in the distribution of benefits is clear; but if the NFL Is there a unique player? It's like single-player sports like tennis, racing and equestrian.
Not only the other fifty-two players on the team are unmatched, but also the only one in the entire league with no semicolon? At the same time, this player can also repeatedly create miracles, steadily occupy a place in the league with outstanding strength, and further become the best candidate for the first half of the season MVP?
Then, the particularity of this player is enough to become a popular bun for everyone, and the commercial value potential is incalculable.
This is Lu Ke!
From Rolex's point of view, they signed a player, it was a breakthrough, a period of future, and a possibility. They saw opportunities that other brands did not capture. For the NFL market, for the Asian market, for the future positioning, etc. With immeasurable potential and impact, this is enough.
After signing, everything was finally settled in black and white.
After Wolfgang stood up, he shook hands with Lu Ke again and expressed his best wishes. "Happy cooperation!" After the signing meeting came to a conclusion, Wolfgang's rigor and calmness also relaxed a little, and his tone Added some ease in the game, "The Monday night just ended, the performance is very exciting."
Coincidentally, the "Phoenix University Stadium Massacre" is setting off a discussion frenzy on social networks, which again indicates that Lu Ke has a strong market appeal, which is undoubtedly good news for Rolex. Too.
Of course, the decision-making process of Rolex has no direct relationship with the "Phoenix University Stadium Massacre". In the past few weeks, the company has repeatedly made choices through discussions, but Lu Ke's outstanding performance on the court, Undoubtedly, Rolex has added more confidence.
"Thank you. But then the pressure will be even greater." Lu Ke pointed to the contract just signed on the desk and said half-jokingly, "I don't want to mess up the first show."
"Huh, although we don't care, but ... who doesn't like victory?" Wolfgang responded with a smile. "Next, we will hold an official press conference to announce the history of Rolex and rugby. We are happy to see the first official cooperation of Victory. "
"However, before the press conference, there is one more thing we need to do: choose the most suitable watch for you." Wolfgang once again made an invitation gesture, "We have a very rich collection, You can choose according to your preferences, your style, your personality, or even tailor-made, so that this watch becomes your microcosm. "
After undergoing Andema ’s baptism, Lu Ke has gradually become familiar with the process, not too surprised, and said with a smile, "Then, every time you attend a press conference and every time you attend a party and award ceremony, you must wear Right?"
"Yes. We monitor regularly every week, so be sure to wear it." Wolfgang said in a relaxed tone. "If you are willing to wear it in private, it would be better. To match different clothes, We can provide different models of the same series at any time to provide you with one-to-one custom service. Of course, the most important thing is the Super Bowl. "
"Huh, then the first step is that I need to enter the Super Bowl and win it." Lu Ke raised his right hand and made a gesture of crossing his index finger and middle finger, indicating that he was praying silently.
Wolfgang tilted his head slightly, "Oh, I don't think you need to pray. I hope, you are the winner. For the 49 fans in San Francisco, and for me, we are all Think so. "
"It's a good talk." Lu Ke snapped his fingers together tacitly, and the atmosphere was full of music and warmth.