Chapter 135: Boy, go inside!

(Khan, I’m really tired of the code words in the Internet cafe. After the 8,000 characters, the fisherman feels that the whole person has fallen apart. Although it is a long time late, it is finally completed. Although it is already early in the morning, many books waiting for fishermen to update Friends have been waiting for a long time, and the fisherman is sorry again!)
Now how much is Lin Han's sneaker storm under the direct and indirect boost of so many people in the United States? It's very hot, it's incredible.
Just when Jordan’s agent Falke asserted that Lin Han’s sneaker sales were less than 50 million US dollars, soon, it was announced in the official Adidas advertisement that it could be pre-ordered, just 24 hours, when Lin Han’s Miracle Generation shoes were pre-ordered. When the figures were released by Adidas's American president with extreme excitement and joy, he was really scared and stupefied by a group of people who looked at Lin Hanhan's sneakers.
Because only in Utah, this place, the number of Linhan Miracle Generation’s sneaker sales pre-ordered reached 50,000 pairs, which is 50,000 pairs, and it is just pre-ordered. The population of this place in Utah, even if it is Jordan’s The sales of sneakers here are less than 50,000 a year, let alone pre-orders.
According to Adidas' speculation, eventually Linhan’s sneaker sales in Utah can reach more than 150,000 pairs. This is still a conservative estimate. If Linhan has really completely conquered here, although Utah and Salt Lake City are more than Illinois and Chicago. It is extremely small, but small places have the benefits of small places, and the loyalty of the fans is extremely high. As long as Lin Han can conquer them, these guys will never be reluctant to pay.
Judging from the current 30-game winning streak of Lin Han and his 33-game winning streak, Utah and Salt Lake City will definitely take the craziest action to support Lin Han, so Adidas is not easy to predict What is the ultimate influence of Lin Han in this place.
In addition to the pre-order sales in a place in Utah in 24 hours reached a horrible 50,000 pairs, like Los Angeles. In one of the cities with the most Chinese in the United States, after 24 hours, more than 40,000 people also pre-ordered Lin Han's sneakers. Even New York City, where Lin Han was deadly enemies, urged the fans to boycott Lin Han's new sneakers in the New York team. What makes these New York players and the New York media so disgraceful is that just in the city of New York, the number of Linhan sneaker sales pre-orders reached an astonishing 55,000, and it is also the city with the largest number of pre-orders in all cities in the United States!
A city that was called for a full boycott of Lin Han eventually became the city with the largest number of Lin Han shoes pre-ordered, which makes people feel extremely absurd and ridiculous.
So when Linhan's Miracle Generation reached 250,000 pairs in 24 hours in the United States, almost everyone in the United States was crazy, you know. This is only a day. Although the day of pre-ordering and the day of normal sales are incomparable, even after Jordan announced his retirement, the eighth generation of Jordan was robbed by Jordan because of his retirement. At that time, Jordan’s shoe sales were all Isn't it crazy?
Therefore, when the number of Adidas was released, Jordan’s agent, the sales of shoes that had been clamored by Lin Han in the media before, could not reach 50 million Falke. At this time, there was a direct silence, because there was no way to be silent. . In just one day, Lin Han's sneaker sales reached nearly 30 million sales, which is only the United States. You know, Adidas' main battlefield is in Europe.
Although the influence of nba in Europe is pitiful, many European stars selected by nba do not want to come to nba. The influence of nba in Europe is not too high, and it is very small compared to football, but it is not that Europe has no Basketball fans, since there are basketball fans in Europe, there is no shortage of sales of basketball shoes, buy Jordan is to buy. Isn’t it right to buy Lin Han? With the influence of Adidas, as long as they blow in Europe. According to Lin Han's current sales of the shoes in the United States, sold to tens of thousands of pairs in Europe. Even more than a hundred thousand pairs are possible.
So, after Falke discovered this, he completely found himself lifting a stone and hitting him on the foot, and it was also his voluntary, not only did Lin Han advertise but also underestimated Lin Han and Lin Han. The influence of double sneakers.
Therefore, when the news of Adidas was announced, even recently, Nike, which has become extremely noble and has a high eye because of annual sales of 4 billion U.S. dollars, could not sit still. You must know that in the current NBA, a player’s sales of more than 200,000 shoes a year is already against the sky, and the entire league can reach more than 300,000 pairs of Jordan. No one except Jordan can do this.
If Adidas can have such a player, this is a huge threat, so when Adidas released this data, Nike executives directly held a high-level meeting.
Even at the meeting, when this group of Nike executives saw the cooperation plan of Lin Han and Adidas and the design of the Miracle generation of shoes, the Nike senior executives who did not look at Lin Han at that time were speechless.
Too light the enemy, it is too light the enemy. At this time, after these guys saw the model shoes in Lin Han's sneaker advertisement, only such an idea remained!
"The design and technological content of this pair of shoes is very high. I can only say that it is difficult for the eighth generation of Jordan or the next nine generations of Jordan to surpass it. It can be seen that Adidas has all its technical reserves, and this The design of the sneakers is definitely not casual. Compared with Lin Han’s incredible popularity, I think that the design concept of Jordan sneakers needs to be more advanced, and it cannot be done step by step."
What is step by step? Just like some athletes, such as pole vault athletes, it is clear that this player can directly jump six meters to break the world record, or even a world record that can't be surpassed, but this guy only jumps five and five meters and five and five meters every time. Obviously, with the result of five meters six, in the opinion of this athlete, a one-time jump of six meters is a world record, and a one-time jump of five meters five is also a world record. Why go to the top in one go? What if I do so?
Therefore, this is also true for many companies with high technology content. You cannot take out your best things at once, otherwise your own products that are not the best but still can lead the times will be completely useless soon. ?
So, since Nike followed Jordan's rise. With their monopolistic player resources in the United States, Nike's sneaker design has never been the top design, or they never took out the top design. Because there is not enough competitors in their opinion, in this case. There is no need to come up with the best things, and slowly making money is king.
And now, the fact that the competitors are inadequate because of Lin Han's appearance does not exist directly. Lin Han's miracle generation only sold 250,000 a day just by pre-sale. What would be the number if the whole year was sold? Five hundred thousand or one million? No one can be sure. The only thing that can be determined is that Adidas is desperate. Even his best things were brought out, and the influence of Lin Han was enough to threaten Nike.
When I thought of this, everyone in the Nike high-level meeting room felt chills in my heart. Now that I’m used to the days when the eyes are above the top and the fish are big, they don’t have any interest to go back to the kind they have been to before. Hahaha days.
Therefore, at this time, I thought that they could obviously win Lin Han at a higher price. Finally, I didn’t know which idiot made a five-year 2.5 million such quotation to Lin Han, so Lin Han directly broke with them. The connection between them finally gave Adidas an opportunity.
If in the end Nike did not lose Lin Han. Lin Han became their player just like Jordan. So is there a place for the entire United States and Adidas to survive? of course not. Nike will equip this piece of basketball without any opponent!
However, as soon as they fell for centuries, they eventually lost Lin Han because of their arrogance, and just now, they began to regret it.
Especially when Jordan agent Falk, the pig teammate, helped Lin Han and the Miracle Generation, these guys looked extremely ugly.
Lin Han's shoes can embarrass all Nike senior officials. This is of course not only because of Lin Han's popularity, but Lin Han's shoes are really good, if only Lin Han's diehard fans. One day it is impossible to pre-sell 250,000 pairs, which is at most a hundred thousand pairs. Can't hold on to 200,000.
But in the end, have such results. It still has a lot to do with the quality of the Miracle Generation. Even a lot of neutral fans in New York and even Knicks fans have bought these shoes, so Los Angeles and New York can only reach this point with the number of sales in one city. Even if there are many Chinese in these two cities, Lin Han has a lot of diehards, but even this is impossible to achieve such a result.
Why does Adidas officially announce the 24-hour pre-sale results of Linhan shoes? Isn't it because the results exceed their imagination? In Adidas' view, the Miracle Generation can have 150,000 pairs of pre-sales, and the total sales of one year can reach 50 million, even if it is satisfactory, and now, this number is far higher than their imagination.
Therefore, at this time, for the matter of signing Lin Han and cooperating with Lin Han, Adidas felt that he did not seem to lose money. At the very least, they finally found a character in the United States in the NBA. Lin Han’s popularity is far from It is not as good as Jordan, but there are indeed many diehard fans of Lin Han. Lin Han’s current fan composition is very strange. In general shoes, the ratio of diehard fans among fans and fans will not be very high. Jordan is no exception, but Lin Han, Because he was almost a public enemy of the media when he entered the league, fans who liked him were either diehard or did not like him directly, plus his Chinese identity had a group of regular supporters, even in the history of nba. Appeared.
Lin Han’s shoe storm is intensifying now, especially after the sales pre-order data is released, and this time, Lin Han and Adidas are undoubtedly the biggest winners, but Lin Han and Adidas are now better, but another person in the league Not good now.
The president of the league, David Stern, is very bad now. This guy is now really annoyed by Lin Han's affairs. When the Jordan generation was sold, Jordan was also very willful and let everyone else in the league resist his. Sneakers that do not match the color of the bull, although Lin Han does not appear to be in this situation now, but Lin Han’s shoe brand is almost speechless. Isn’t this a deliberate choice?
David Stern even thought maliciously that Adidas was definitely intentional, but even if he knew that Adidas was intentional, he couldn't help it. I was able to indulge Jordan, was it impossible to block Lin Han this time? You know, these two are the most important executors of his future NBA plan. If one of them is blocked, then play a fart.
And see the sales results of Linhan's Miracle Generation. In fact, he is also very happy. Isn't this a firmer idea in his heart? Can't Lin Han's commercial value be confirmed? It's just that if Lin Han doesn't make such a trademark, he may be even more happy.
However, since Lin Han has all made it out now, there is no way, it is impossible to block and impose no penalty, otherwise the Knicks' face will not be able to pass, and if Lin Han and Adidas are not punished. Others will find his eating with Lin Han and Adidas too ugly, which is also very bad.
So, in the end, not long after Adidas’ pre-sale results came out, the league issued a ticket to Lin Han. If Lin Han wears miracle sharp shoes in every game, he will be fined five thousand dollars, as for other players. If you wear this series of shoes, the league did not say. But everyone knows that the first evil will be eliminated, and the rest will not kill. But it's also a show. Others want to wear it, there is no need to worry about anything.
Therefore, when this seemingly heavy ticket came out, the Knicks really stopped, especially after seeing the sales of the Miracle Generation so hot, your sister has a hair in a game of five thousand dollars. Yes, Lin Han’s career will not be fined more than 5 million, and the sales of these sneakers in one day are almost 30 million. At the cost of more than 20 dollars for basketball shoes, a sales of 30 million yuan can at least make these shoes 15 million yuan. After removing R&D expenses, this is a fart of five million dollars.
It's just that they don't do it. But this matter is also settled, and in the end, after they continue to make troubles, they may add more sales to Lin Han’s shoes, then this is even more tragic. In this case, New York The Knicks can only bite their teeth to accept the arbitration result of the league.
It's just that although they have accepted such a result that makes them very uncomfortable, for a player like Lin Han, the Knicks really hate their teeth, but this season, the regular season games of these two teams have ended. Well, if you want to meet again, you can only wait for the finals, but the Knicks are confident that their team can reach the finals. At present, they are the strongest in the East and have the best results, but for the Jazz, they naturally don’t want Jazz and Lin Han to The western breakout, so now the Knicks are extremely entangled.
Now the Knicks are really very very tangled, and Lin Han is really full of spring breeze, especially after the sales data of Adidas has ventilated him in advance, the jazz's No. 8 now feels flirty because the whole Quite simply, the more these shoes are sold, the more Lin Han’s achievements are. Ten million Lin Han can get three million, and thirty million is nine million. If this pair of shoes can really sell more than one hundred million , Lin Han can take 30 million. It can be said that after Adidas gritted his teeth to accept Lin Han’s sales share, he almost ceded more benefits to Lin Han. In terms of pure profit, these shoes went out to announce the cost and research. Cost and production cost, if the sales volume is 100 million US dollars, the profit is between 50 million and 60 million. Lin Han can say that half of the profit is taken, and the remaining half is Adidas.
For capitalists, this is difficult to accept. The reason why they are willing to accept it now is because Adidas has higher hidden benefits. When Jordan is crazy in NBA, after the rise of Jordan shoes, when more and more NBA wear Jordan shoes Adidas was really scared when wearing Nike shoes. Similarly, when more and more young people follow Jordan as an example and have a pair of Jordan shoes as their goal, they are also scary enough for ten or twenty years. After that, people even dare not imagine that in this case, they now have no time to consume Nike and Lin Han, and they need to seize these hidden resources immediately.
Of course, what made Lin Han a little bit not so good was January 7th. At the pre-match press conference on the day of the game with the Bucks, he was surrounded by the Jazz coach Jerry Sloan. Lin Han pinched a sweat.
Not to mention that, at this time, Jerry Sloan was squeezing a sweat for Lin Han. Even Lin Han himself felt a little guilty after feeling the fanaticism in the eyes of this group of reporters. There was no way. Recently, his The presence of those sneakers is too high.
"You. Can you tell me where the creativity of the Miracle Generation comes from?"
"Lin, why do you make money for yourself by humiliating the Knicks?!"
"Lin. Don't you know that this will hurt the entire Knicks' emotions?"
"Do you know what Mr. Falke, Jordan's agent, bet against you not long ago? What do you think of this?"
"Lin. The founder of Nike, Mr. Fair Nike said that they had asked you to speak for you, but your asking price was too high. Are you really a greedy person?"
"You, can you disclose your endorsement contract with Adidas? Is it a sky-high price?"
...
...
Crazy, really crazy, in this Jazz away game against the Bucks. These reporters from all over the United States are already crazy, and even ignore the etiquette on the spot, and even some reporters from New York directly rushed to the media seat, almost to fight with Lin Han, these guys simply let Lin John didn't know what to say.
But fortunately, although the Bucks are not a big team, Milwaukee is not a big team, but here is after all nba, the press officers are actually quite dedicated. Although this kind of thing doesn't happen much in NBA, these news officers seem to have no trouble in handling it, so. After this situation quickly subsided, Lin Han felt a little relieved.
"I don’t have much to say about the silhouette of these sneakers, because it’s not designed by me or given by me. In fact, I didn’t even get the name Miracle Brand, if you want To explore all this, you can go to Adidas headquarters or Miracle headquarters"
After this group of reporters finally calmed down. In the face of the group of New York journalists who wanted to kill Lin Han, Lin Han threw all the burdens to Adidas without much discipline. Moreover, Adidas had nothing to do with him. Adidas is so cool now, playing so hardly, Lin Han can't be blamed.
It's just that Lin Han's answer will not be satisfactory, especially to the satisfaction of reporters in New York. What does this brand mean to you? This is your brand! If it really has nothing to do with you, can Adidas play casually? How to see Lin Han's rhythm and Adidas' rhythm together, in the eyes of New York reporters, Adidas is still more credible. After all, they have been cooperating with Ewing, and the previous cooperation between the two parties was also very pleasant.
However, at this time, even if these New York reporters were not very satisfied with this answer, Lin Han had no way, and this was originally the fact. Ai Xin believes, and if he does not believe, he will fall down. Lin Han does not think he has any obligation to consider the position of the New York media. .
"You are not afraid of what Oakley said before and will see me once and beat me once? Seriously, I think everyone can listen to this threat from the Knicks players. If Mr. Starks can go first I licked Oakley's ass, maybe I really believe that Mr. Oakley has the courage to stand in front of me and challenge me"
However, in the end, he threatened Lin Han with the words of Oakley in the face of this group of New York fans. Lin Han even ignored it. By the way, he also reminded this group of New York media that their team’s Starks still owe him a nausea. In fact, although Lin Han was tuned [teached] by Alice before to become a metamorphosis, even if he was under the eye of the beautiful girl, Lin Han was already so thick that he didn’t care, but Starks was not a beautiful girl. Lin Han didn't show his addiction in front of men, so after Starks and Lin Han lost the bet, Lin Han did not dare to leave the account. Lin Han's direct answer was, demo, don't play boo, there is a book Lick your teammates.
It was just that Starks did not complete such a great cause in the end, so that the player who made Jordan alive last year has now become the laughing stock of all American media and fans, so facing the threat of New York media, Lin Han directly mentioned After Starks, all the reporters in the audience laughed, and at this time, even if it was the New York media, it is now blushing. The things that Starks broke the promise are really shameful. In the United States, this kind of thing does not matter whether friends or The enemy, as long as it does not respect the spirit of the contract, is a mistake, so even when the New York media were ridiculed by Starks in the United States, they did not dare to support it.
Now, naturally, Lin Han laughed again. Perhaps it can be said that the gangs of the New York Knicks are still majestic in front of other people in the United States, but in front of Lin Han, these guys may not be really hard. It can be said that Lin Han even did what Jordan did not, so after the miracle generation of Lin Han came out, Lin Han immediately surpassed Jordan and became the first favorite player of the New York Knicks.
"Have I heard of Mr. Falke's remarks? Of course. Many people have told me, and I know exactly what Mr. Falke means. If I can really do something for the poor families in the United States I am very willing to support things, so I took this game and if the sales of the Miracle Generation reached less than 50 million, I would send 100,000 pairs of sneakers to poor children or families around the world."
Of course, at this time, the New York media suffocated in front of Lin Han, and really suffocated. This kid is a villain who doesn't let go of the handle. If Starks did not fulfill their promises, I am afraid they would not be able to raise their heads in front of Lin Han all their lives, unless Starks got out of the Knicks, but how can this be done now.
However, the media in New York is counseling now, but there are others, especially regarding the recent hotly speculated Jordan agent vs. Lin Han, which is the focus. After Lin Han’s answer, this group of reporters Even more crazy.
Lin Han's hand is quite beautiful. Anyone with a discerning eye knows that Falke and Lin Han have basically bet on losing, and they have sold 30 million pre-order sales in 24 hours. Even if the total sales volume is doubled, it will reach 60 million. Moreover, this situation cannot be doubled, so after Lin Han directly raised his bet and failed, he could not even regret it if he tried to regret it.
Lin Han's hand can be said to be very insidious, as the algorithm Erkeming understands that Bai knows that Lin Han does not want to let him go, he is also right, this guy who just mocked Lin Han's IQ problem, was immediately Lin Lin's IQ After the suppression, I have to say that this is a retribution or a cycle.
Although answering these provocative questions. Lin Han experienced too much because he trained too much. Basically very experienced, like Falke or someone else wants to play with him. Lin Han was confident that he could play this group of guys, but when these reporters asked about Nike President Phil Nike, Lin Han's face was not so good.
Lin Han is very greedy. Of course, Lin Han does not think that he is a person who casually sends benefits to others. Nike can exploit Jordan, is it not greedy? Is Lin Han being noble to be exploited by Nike?
There are some things that everyone knows well, and it is actually very tasteless to say. Lin Han does not know whether this Nike president has been stimulated. He said this kind of thing for a while. In fact, The Nike founder was really stimulated by the sales of Lin Han and Miracle Generation.
Otherwise, it will not be said in anger that Lin Han asks for too high and too greedy things. In fact, after this, the Nike president regrets it, because regardless of whether Lin Hancheng admits that he is greedy, he will be laughed at by other business people. This legendary figure in the American business community, I am afraid that Lin Han did not do so well in recent days.
"I don’t know what Mr. Nike means exactly. In fact, if we only consider business interests, I think that win-win is the ultimate goal. If there is no win-win situation, then there is only one possibility, that is, one party is really greedy, of course. Mr. Nike can say that I broke this win-win rule, but I think that the cooperation between me and Adidas is good, and you have also seen the effect. As for my contract, I am sorry, this is a trade secret."
Although Lin Han is very upset with this old man, Nike, after all, this guy is not too young, almost sixty years old, Lin Han does not need to be more authentic with him, but ironically it is still necessary, does this guy say that I am greedy? Why can I work with Adidas, but not with Nike? Adidas and I can make money together, why not with Nike? Who is more greedy is not clear at a glance?
When a capitalist doubts that a person is more greedy, no matter how many reasons this capitalist has, UU reads www.uukanshu. comm are losers!
The pre-match press conference was originally a press conference about the jazz and bucks game, but in the end, it was turned into a sneaker conference by Lin Han, which made Jerry Sloan on the side really speechless. The whole conference was Throughout the journey, he could only sit on one side.
At this time, he really understands how horrible his disciple’s popularity in the United States is. He also understands the embarrassment of Bulls coach Phil Jackson. With such a player, other people are really likely to be Ignore it, just like Jerry Sloan now.
This Jazz coach knows that he is a little unhappy now, but Jerry Sloan is unhappy. Are the consequences serious? It seems a little serious.
Because in the arrangement before the next jazz game, Jerry Sloan said to Lin Han directly: Shen, you go to play power forward in this game!
Although Lin Han has known for a while, such a day is likely to come, but when this day really came, Lin Han was still ignorant.
Playing inside? Are you tm playing with me? Old man, don’t you know how cruel the nba inside is now? ! (To be continued) ()