Chapter 1006: Large experience store

In the afternoon, Liang Qingfan came to President Pei's office and knocked gently on the door.
Recently, he has been busy designing the food market and supervising the construction on site.
The preliminary design work has been completed. According to Bao Xu’s suggestion, many game-like elements have been added. Therefore, Liang Qingfan’s work is basically over. As long as there is no problem with the on-site construction, he can perfectly reproduce himself. The design scheme is fine.
This time Liang Qingfan just listened to Mr. Pei saying that he was going to design a store, but Mr. Pei did not elaborate on the specific store.
Liang Qingfan thinks that this is mostly a relatively simple little job, the store is, at most, it is the level of fishing Internet cafes, just design it casually.
"President Pei." Liang Qingfan entered the office, just to see President Pei frowning and his expression solemn, looking at the computer screen, not knowing why he was worried.
Seeing Liang Qingfan coming, Pei Qian turned off the web page about "Mission and Choice" on the computer, and said, "Come on? Just sit down."
After the two briefly talked about the current situation of the sloth apartment, they quickly got into the topic.
Pei Qian pondered the wording a little, and then said: "I plan to open a Tenda store in Jingzhou, to show Tenda's products a bit, and also provide customers with a channel for sales communication."
Liang Qingfan nodded: "Understood, a shop similar to'Tengda Home', right."
"Then President Pei, what is the size of this store in your estimate? Where is it located?"
Pei Qian thought for a while: "A few thousand square meters, tens of thousands of square meters? Not too much, design bigger."
Liang Qingfan: "..."
He originally thought it would be a store like the Shenhua Group or Pineapple Mobile in a shopping mall, at most a few hundred square meters, but if like Mr. Pei said, thousands of square meters, tens of thousands of products, it would be similar to many home markets. Similarly, it is possible that several floors of an entire building are made of various products, and the scale is much larger.
Liang Qingfan thought for a while, and it seemed reasonable. After all, the stores opened by mobile phone manufacturers in the mall only need to display mobile phones and various smart products, and the store currently planned by Mr. Pei is obviously to display all the products of Tenda Group. .
There are not only digital products such as mobile phones, but may also include their own game trials, furniture in sloth apartments, fish takeaway meals, smart home products of Outu Technology, etc., which will take up a relatively large area.
Liang Qingfan said: "Then I understand. In short, it is an experience store similar to all products of the entire Tenda Group, right?"
"Mr. Pei, you just said that you want to provide customers with a channel to communicate with sales. You mean there will be sales in the store, right?"
Pei Qian nodded: "Yes, there will be a batch of sales. But they are different from sales in the traditional sense."
"The sales of other brands are standing in the store, always ready to introduce products to customers, but most of our sales here are spent in the store to enjoy and experience products, only when customers ask. Introduce to customers."
Liang Qingfan was stunned: "Huh? Is this sales?"
Pei Qian nodded: "Yes, this is Tenda's sales. Tenda sales will not use eloquence to win over customers, but use practical actions to let customers feel how fun and useful Tenda's products are!"
"Or you can think of them as...experiencers? They take customers to experience the product."
"So you treat this store as a'sales house' to ensure that sales people are comfortable in this store. Don't save all kinds of space. Give it as much as possible. It must be spacious, bright, high-end, atmosphere!"
Pei Qian's idea is very simple. It is to make this store a paradise for sales people, let them eat and dress well in it, eat, drink, play and enjoy every day, and then keep this store and spend money all the time.
After the store is opened, Pei Qian will observe for a while and make sure that the salesmen of the store have consumed their morale and can't afford sales at all, and will start to open more stores and burn money together.
As for what to do if customers visit stores and buy things, Pei Qian feels that this kind of thing should be unavoidable. As long as Tian Mo and his sales team can always keep in mind the content written on the small note, then these few things sold Nothing can make up for the huge daily expenses of the store.
Liang Qingfan nodded: "Okay President Pei, I understand."
"Then I will briefly plan the Tenda industry that needs to be arranged in this store."
"First of all, it must be Tenda's game and film department, including Tenda Games, Wangyang Games, and Feihuang Studio."
"You can use a dedicated game experience area in the store, and then a viewing area, you can experience Tenda's latest games at any time."
"Secondly, Moyu takeaway. We can set up a dining area like Yijia Mall, so that customers can go to the dining area to experience Moyu takeaway and the ‘food and harmony’ diet."
"Then there is the home living area. Here you can also refer to the design of Yijia Mall to show our decoration style in the sloth apartment, arrange a variety of cooperative furniture, and add some smart homes developed by Outu Technology in the future. "
"As for other physical stores, such as Moyu Internet cafes, hosting gyms, etc., since there are already physical stores, there is no need to put them in the store, it's a bit redundant."
Pei Qian immediately shook his head: "That won't work! How could it be unnecessary?"
"You have to think about this situation. What if a customer has never been to Moyu Internet Cafe or hosting a gym? The first time they come to our store?"
"Didn't it lose the opportunity to introduce our physical industry to him?"
"Plus, you must add them all! There is also a special area for fish fishing internet cafes and hosting gyms, and even for upwind logistics."
"Of course, there is no need to make it a kind of business, it should be based on experience."
"In this way, even customers who have not experienced our physical store at all can see how good our physical industry is when they come to this experience store for the first time!"
Pei Qian didn't plan to set up another doll in this store, or set up a branch of fish-finding Internet cafes, because that would be very likely to make money.
Just taking advantage of the opportunity of opening a store to set up a fish-catching Internet cafe, but without charging, won't this burn more money?
Liang Qingfan couldn't help being in awe.
Sure enough, Pei always thinks that the angle of the problem is always so different.
But the problem is, in Jingzhou, are there any customers who have never been to Moyu Internet cafes and Moyu takeaways?
Hmm...There should still be some, so what Mr. Pei said makes sense.
He thought about it quickly, and then concluded: "I see, the store you are going to open now, Mr. Pei, is closer to the experience store in nature. It is not only a place for placing and selling goods, but also The window for all customers to show our products."
"In this case, this experience store can roughly have such several partitions:"
"The first is the game experience area, including Moyu Internet Cafe, ROF installation and all games, which can be placed in this area."
"The second is the viewing area, where you can play some of Feihuang Studio's film and television works, including movies, documentaries, etc."
"Then the home living area, which can be decorated in the style of a sloth apartment. Whether it is a sofa or a cabinet, all are arranged in a minimalist style. A full set of smart homes can also be arranged."
"Then there is the digital area. The difference here from the home living area is that the home living area can only display our latest smart home products, including TVs, stereos, etc., and only a limited number of items can be placed. The digital area It will display all of our mobile phones, computers, and other digital products on sale, just like many mobile phone manufacturers’ stores."
"Then there is the peripheral product area. Some Tenda-related peripheral products, such as game-related figures, pillows, and various gadgets sold at the Shocking Hostel, can all be sold here."
"Finally is the dining area, where you can arrange take-out meals for fishing. Customers can eat here when they are tired. Including the food in the future food market, some of them can also be arranged here."
"There are six sub-regions in total. These six sub-regions must be made very spacious, occupy a relatively large area, and be rich in life."
"Moreover, the layout of these six districts should be well planned, so that customers will not get lost easily after shopping, and at the same time they can quickly find the district they want to go to."
"Mr. Pei, does that mean?"
Pei Qian nodded: "Well, it's very close."
"But let me add one more thing. When you design, don't think of it as an experience store, but as a normal habitable space. Without any customers coming to your door, the salesmen will also Can have fun in it, understand?"
Liang Qingfan nodded immediately: "Understood, UU reading www.uukanshu.com means to stay as close as possible to the breath of daily life, and not to create a feeling of alienation for customers, especially not to let them feel the'buyer show' The gap with the "seller show"."
"Strictly speaking, our sales are not ‘sales’ but ‘shows’. We must naturally show the best side of our products to players, rather than cheating players with clever words."
Pei Qian: "...Almost."
Although Pei Qian's original meaning had a clear deviation, Pei Qian didn't bother to correct it.
Liang Qingfan silently wrote down all the requirements, and then said: "Okay, then I will choose the site first. The entire design may indeed cover an area of ​​several thousand square meters. It's relatively small, no effect."
"When I find a suitable place, I will seize the time to come up with a specific design plan, and I will report to you as soon as the plan comes out!"
Pei Qian nodded: "Well, go!"
"When choosing a site, try to choose as big as possible, and don't think about funding!"