Chapter 1083: Countermeasures of traditional express companies

Losing to become the richest man from the beginning of the game Chapter 1083 The countermeasures of traditional courier companies
May 31st, Thursday.
Magic City, the headquarters of Shengyun Express Group.
Shengyun Express Group is currently the leading domestic express delivery industry, occupying half of the express delivery business.
It basically covers all prefecture-level cities across the country and county-level cities in developed regions, especially in the surrounding areas of Magic Capital. It has basically achieved the goal of delivery without blind spots, and has even started the internal testing of overseas shopping transshipment business.
However, the reputation of Shengyun Express is not very good.
This company has a history of nearly 20 years since its establishment. Its rapid development and growth is mainly due to the franchise strategy. When the growth rate of the entire express delivery industry remains at a high level, this is greatly beneficial to quickly gaining market share. The advantages.
However, with the slowdown of industry growth and the advancement of the company's development stage, after the end of the extensive growth era and the arrival of the era of refined management, the drawbacks of this franchise system have gradually become prominent.
On the one hand, there are many network levels and difficult management. Many franchisees have strong influence. Headquarters instructions are difficult to implement effectively, and uneven services may affect terminal service evaluation;
On the other hand, the low level of self-employment of transshipment centers will also reduce efficiency to a certain extent and extend the time for express delivery.
Shengyun Express Group is a giant, even within the company, it is divided into three or four different express business brands, and there is a certain degree of competition between each other.
How to solve these problems is the most troublesome thing for Shengyun Express in recent years.
At this time, several senior executives of Shengyun Express are in a meeting to discuss some issues of Shengyun Express in the development plan.
The chairman of Shengyun Express is Nie Yunsheng, but he cannot fully control the entire group. Although several major shareholders and senior executives of several companies who are fellows and friends with him will support him in most cases, But many times there will be some different opinions.
Therefore, if you want the entire group company to develop in the direction you expected, a large number of meetings are needed to unify internal thinking.
At this point, the meeting has entered the final stage, and the big bills have basically been discussed.
A company vice president said: "Mr. Nie, everyone, regarding Tenda's Upwind Logistics is preparing to build an air transport route, I have compiled a copy of the materials and distributed it to everyone."
"President Nie, how should we deal with this matter?"
Although the formal preparation of the air freight route by Upwind Logistics is two months later, Lu Mingliang is already making some simple preparations and publicity.
For example, sending out a few flyers when delivering express delivery, and arranging some exhibition boards at the Upwind Station for publicity.
Because the express business is not like other businesses, time waits for no one. If you wait for the air transportation business to be completed before publicizing and guiding customers to use it, it will be too late. The first few flights will definitely not be able to pull much cargo.
It must be promoted in advance in the area covered by the Fengfeng Station, and a large number of orders can be received when the cross-city express service starts.
Therefore, the news naturally reached Shengyun Express.
The vice president has summarized all relevant situations into a report.
Upwind Logistics currently takes the "last mile" express delivery business as its main goal, and Shengyun Express has always maintained a close cooperative relationship with it.
At present, the "Faifeng Station" in the four cities of Jingzhou, Imperial Capital, Magic Capital, and Yangcheng and the surrounding areas are rapidly expanding. The number of stores is growing rapidly.
Although on the overall scale, it is still unable to compete with the industry leader such as Shengyun Express? But after the cross-city express business of Upwind Logistics is opened, it will inevitably pose a certain threat to Shengyun Express.
Therefore, Shengyun Express must respond as soon as possible and consider countermeasures.
Nie Yunsheng has already read the report? He looked a little solemn: "This is completely within our expectations. Upwind Logistics has been making huge losses and helping us with the dirty work? It is impossible to say nothing else. "
"Now they do cross-city logistics? It is also a logical thing."
"Backed by the Tenda Group, their goal is definitely to focus on these four cities. Through the advantages of the Upwind Station, first open the market with high-quality services from the high-end crowds in the big cities? Form a dislocation competition with us."
"I have to say? This business model still poses a certain threat to us."
"Moreover, we don't have many methods. The density of the upwind stations in these cities is already very high, and the delivery experience is completely better than ours. This is made with real money. We are unlikely to adopt a similar model."
"What do you think?"
A vice president said: "Do you want to unite with other courier companies? Block it? Just like Chilu Express."
Obviously, this is the simplest and rude? It is also the most effective method.
Shengyun Express did this kind of thing long ago and it succeeded.
A year ago? A courier company called "Chilu Express" developed rapidly and aimed at the sinking market in the western region? Relying on the good relationship with the e-commerce platform and each order of Shengyun Express is cheaper by 1~1.5 The price of yuan? Become a spoiler backed by a tree.
Chilu Express attaches great importance to the sinking market? The earthy slogan similar to "How far is the mountain and the road, Chilu Express is not perfunctory" has been printed on the walls of thousands of towns and townships, and it has been making losses for two consecutive years. The preparations are menacing.
As a result, Shengyun Express issued the "Notice on the Total Prohibition of the Acting of Chilu Business" and the "Punishment Notice on the Acting of Chilu Business", requiring group companies not to act as agents of Chilu Express for any reason or in any form at both ends of the contract. , Fined the branch agency that violated the regulations.
Under this pressure, Chilu Express quickly fell into disrepair due to its low profit margins and chaotic internal management, lost the trust of investors, and quickly left the market, and is currently half-dead.
Therefore, in the face of the threat of headwind logistics, the first response of the senior executive of Shengyun Express was also to block.
But the other vice president immediately objected.
"This is not so good. There are still some differences between the nature of Upwind Logistics and Chilu Express."
"Chilu Express is a complete competitor relationship with us, and Fengfeng Logistics has maintained close cooperation with us before that. Even in the four areas of Jingzhou, Imperial Capital, Magic Capital, and Yangcheng, Fengfeng Station has actually become our distribution The last link."
"Although we will share some profits with each express delivery, we no longer need to deliver the express to the door, we save a lot of labor costs, and the delivery efficiency and revenue are significantly increased."
"If we completely ban Upwind Logistics, then Upwind Logistics will inevitably block our shipments. Once the two sides tear their faces, it will be a huge loss to our daily business."
"What's more, the cross-city express business of Upwind Logistics has not yet been fully developed. Even if it is carried out, it is mainly based on the high-end market of cross-city air transportation, which is somewhat misaligned with our business."
"Now it's directly blocked, it's a bit overreaction, I don't think it's appropriate."
Another senior also agreed: "I think so too."
"Another point is also very important. That is, Headwind Logistics is different from Chilu Express. Their actual risk tolerance is completely different."
"The rise of Chilu Express was favored by some big capitals, but after we blocked them, their express delivery business stagnated. These big capitals lost confidence in Chilu Express, so Chilu Express quickly declined."
"However, Upwind Logistics is entirely dependent on Tenda. It has lost more than a year since its establishment, but the stores are still open continuously. This shows that Tenda Group's senior management attaches great importance to the business of Upwind Station."
"It was originally a loss, but being blocked is just continuing to lose. With the support of Tengda's senior management, it is impossible for Upwind Logistics to hurt your muscles."
"On the contrary, it will let them put all their energy into their express delivery business, relying on the advantages of a large number of stores to die with us, it is really not worth the gain."
"In layman's terms, people who are barefoot are not afraid to wear shoes."
"It is not a wise move to adopt a ban."
Everyone was chattering, and their opinions could not be unified.
Because after such a long period of development, Headwind Logistics is not actually an absolute competitive relationship with these traditional express companies, but a dual relationship between cooperation and competition.
In many areas, the couriers of Shengyun Express have become accustomed to throwing parcels to the Upwind Station. The delivery efficiency has increased many times. Many people have been adjusted and abolished in order to save costs. Some unneeded couriers.
If headwind logistics is hurriedly blocked, these express items will either be delivered directly to the door or find a large number of new collection points.
The former is obviously unrealistic with insufficient staff, and the latter cannot be completed in a short period of time.
Seeing that everyone was almost discussing, Nie Yunsheng knocked on the table lightly.
"Well, let me say a few words."
"Adversity Logistics started to do its own express delivery business. This is nothing to make a fuss about as we expected."
"Of course, as a potential competitor, headwind logistics is a new model that must be prevented."
"But if we want to block it immediately, it's obviously overreaction. Even if we want to block it, we have to find an alternative to the Upwind Station before we can tear our faces."
"It seems that we have been planning to solve the'last mile' plan before, and we must hurry up and implement it."
"Especially in the areas covered by the Deadwind Station, we must get rid of the dependence on the Deadwind Station as soon as possible!"
As the leader of the express delivery industry, Shengyun Express has obviously thought about how to solve the last mile problem.
Regardless of how you think about it, the final more economical solution is nothing more than two: Either a courier cabinet or a store-style station. UU reading www.uukanshu. cm
But they can't do express delivery like Fengfeng Station, because the labor cost is too high.
It is not that the cost cannot be paid, but the profit must be guaranteed.
This kind of unprofitable and even loss-making thing, not to mention that the senior management of Shengyun Express disagrees, and those big franchisees will definitely try to oppose it instead and will not cooperate fully.
In the end, most of the schemes of forcibly learning the Upwind Station cannot be implemented.
As for express counters and non-delivery stations, these two solutions are definitely not as good as the upwind station, but Shengyun Express also has its own advantages: the express fee is cheap and the station covers more cities.
The cheap courier fee means that many e-commerce merchants will send Shengyun Express by default in order to reduce costs, and many customers who are more price sensitive will sacrifice some experience to choose Shengyun Express.
Moreover, the courier cabinet solution is profitable, and the progress will be very fast if a large sum of money is dropped.
After these two programs are implemented, Shengyun Express can gradually get rid of the dependence of certain cities on the Upwind Station. Then, depending on the situation and taking measures, the confidence will be more sufficient.
Most of the high-level people present basically agreed with this view.
Nie Yunsheng finally made a decision: "Okay, then do it like that. Don't be alarmed by Upwind Logistics and start business cooperation normally."
"At the same time, we will also invest a large number of express cabinets throughout the country, especially in areas with high coverage of the upwind station, and gradually establish our own'last mile' solution."
"Of course, in the early stage, we can set up some pilots first, observe and observe where there are upwind stations and where there are no upwind stations, to see how customers actually react."
"We must attach great importance to this matter!"
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