Chapter 1088: Meng Chang's 3 non-stick principles
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Losing Money to Be a Tycoon
- Inebriation-seeking Blue Shirt
- 2166 characters
- 2021-01-30 12:01:39
June 3, Sunday.
Meng Chang leaned back slightly after operating on the laptop in his residence, carefully looked at the results of his more than one day's work, and then nodded in satisfaction.
Yes, it's perfect!
Of course, this so-called "perfection" is a conclusion that can be drawn from his perspective.
To celebrate, Meng Chang also specially opened a can of Fat House Happy Water to make himself a little happy.
Although the place where Meng Chang lives is not very good, this computer is an office computer provided by Tenda, and all the configurations are full. It is no problem to deal with this simple task.
This high-end laptop is equipped with a 2K high refresh rate screen with billions of colors and original color display. For professional film and television bosses, this screen is already very useful.
But at this time, only a simple PS program was opened on this computer. The picture inside was a solid color background, and the theme content was pieced together with many texts, which looked messy.
is filled with information similar to this: the highest ranking on the site is 24, the top five in the fantasy zone, and the total number of recommended votes is as high as 370,000...
Several other books in the inspiration class, as well as their achievements, are also listed.
There are seven books in total, and the achievements of these books.
These contents are laid out on the poster in a chaotic manner, like a mess, intertwined and complicated.
is not ugly, but it is not brilliant.
Of course, Meng Chang knows the layout of the poster very well.
Generally speaking, the number of characters in a poster is as small as possible, because large, simple patterns will be more conducive to creating a visual impact.
And the more words, it means that the words will be correspondingly smaller, the audience may seem to be struggling, or do not want to read these words at all, the publicity effect is naturally greatly reduced.
Of course, there are some unavoidable situations. For example, many museum posters often need to use a lot of text to introduce a certain exhibit. At this time, designers will deliberately make some adjustments when designing the posters, such as adjusting the words. The size, font matching, typesetting, etc. make the overall layout of the poster more comfortable.
Meng Chang understood this, but he didn't do it on purpose.
He just threw all of these content on the poster, and then made relatively simple adjustments.
Although most people can see the content of this poster clearly, the poster is definitely not aesthetic.
The reason is also very simple. Why are the posters so beautiful? Isn't that going against the goal of counterpropaganda?
Simply fix it to make the poster look decent.
The content of the poster was finally finalized after Meng Chang thought carefully and learned a lot of relevant knowledge.
The results of these works of the inspiration class are really not good.
The site ranks more than 20, the district ranks the top five, and the total recommended votes are only more than 300,000... Even in the Chinese website of the end, this is not good data, but it seems very shabby.
If you are a person who doesn’t read web articles, you may still think that this data is good, but as long as you have a little in-depth understanding of web articles, you will know that the data is quite poor.
So it played a role of overt and understatement.
The most important thing is that everyone feels that the person who made this publicity program "does not understand the web industry" and is a layman, and does not think that he deliberately messed up this publicity program.
In this way, Meng Chang's goal was achieved.
In order to prevent leaks, Meng Chang also took great pains. During the survey, he disguised himself and went in a low-key manner, without being seen by anyone; he made the plan secretly at home, and did not ask for internal data from the end Chinese website, but went to the end Chinese website app. Collected some data that everyone can see.
Even the promotional poster was personally P by Meng Chang.
Waiting for work on Monday, Meng Chang gave the poster directly to the people in the advertising and marketing department, and asked them to immediately put the poster intact on some cities' bus stops, subway stations, and websites.
try{mad1(\'gad2\');}catch(ex){} In this way, even if there is an eyeliner or a ghost in the advertising and marketing department, it is too late to change his propaganda plan, even Mr. Pei The difficulty of secretly scheming will also be greatly increased!
The more Meng Chang thought about it, the more he felt that his plan was perfect and seamless.
He saved the poster, drank another two sips of Fat House Happy Water, and then went downstairs to eat something.
People are in good spirits on happy occasions, Meng Chang decided to take two more steps and go to the nearby food court to have a barbecue buffet.
Although Tenda’s work meals are delicious, they are all delivered by fish and take out, but after all, eating is too healthy. Sometimes if you want to treat yourself, you still need to be a little bit sinful.
"The new interactive fitness experience, sir?"
Meng Chang was walking towards the food court while humming a small song. He suddenly heard a familiar sales pitch, and an extra hand and a flyer appeared in front of him.
He wanted to avoid subconsciously, but suddenly realized that the slogan of the gym today seems to be different from the past.
used to be: "Swimming and fitness?"
today has become: "Learn about the new interactive fitness experience?"
The difference seems to be huge!
Meng Chang reached out and took the flyer and found that the content of the flyer was different from that of a traditional gym.
The flyer is printed with many characters inside, posing handsome or charming poses, and also printed with a rendering of a smart fitness drying rack.
There are also a series of promotional texts below , mainly introducing smart fitness clothes racks and games.
On the back of the flyer is the name and logo of "Star Bird Fitness" and the specific location of the nearby store in the food court. It also stated that the current card can get a 15% discount, which is very favorable.
Meng Chang was stunned.
"What's the situation?"
"Isn't this smart fitness drying rack a product of Tenda?"
"Tengda's own gym is called managed fitness, not Starbird Fitness?"
"Could it be...business cooperation?"
Although this matter has nothing to do with Meng Chang, he still went to the ground floor of the food court by accident and found the location of the Star Bird Fitness.
is like a city!
Before, Meng Chang was not too impressed with this Starbird Fitness, but he was very sure that this gym was definitely not so popular before.
But now from a distance from the door, you will find that there are a lot of smart fitness drying racks in the main part of the hall. Many members are experiencing it, and there are even many people watching.
Several account managers even shuttled back and forth, introducing this brand new device and its gameplay to new customers attracted by the flyers, and took the opportunity to promote membership cards.
Meng Chang couldn't help but sigh with emotion: Mr. Pei is really good at making money!
The publicity plan of the smart fitness drying rack was made by him, so he naturally knows this product very well.
But Meng Chang always thinks that the smart fitness clothes rack is a home fitness equipment.
Unexpectedly, Mr. Pei would have successfully sold this equipment to other gyms, expanding from home to commercial use!
Once this market opens, it will be a very substantial income.
You have to buy more than a dozen for this gym. There are so many gyms in the country. How big is the market?
I can only say that Mr. Pei's vision is too broad!
Meng Chang has always claimed to be a business wizard, but compared with Mr. Pei, he is still far behind.
Although I do not want to admit it, this is an indisputable fact.
At this moment, Meng Chang suddenly saw a familiar figure.
"Mr. Li?!"
Meng Chang hurried to the side to prevent being discovered by Li Shi.
Fortunately, Li Shizheng chatted with Che Rong, the boss of Starbird Fitness. There were a lot of people in the gym, so I didn't see Meng Chang.
Judging from the situation of the two smiling faces, it is obvious that they are very satisfied with the status quo of Starbird Fitness.
try{mad1(\'gad2\');}catch(ex){} "Sure enough, there is President Li behind this!"
Meng Chang couldn't help but feel "it really is so", and realized that his previous plan to make a smart fitness drying rack failed. It was definitely not accidental, but inevitable!
The project that has something to do with Mr. Li is definitely a key project that Mr. Pei looks at, and the chance of success is extremely high!
If I knew that Mr. Li was also involved in the smart fitness clothes rack project, Meng Chang would definitely not make this publicity plan.
I can only say that Mr. Li hides so well.
If Meng Chang hadn't come to this food court to eat on a whim, he would never run into the boss of Li and Starbird Fitness, and would not know the relationship between Li and the smart fitness clothes rack.
"It seems that I have to determine a principle in the future: three non-sticks!"
"Any Tenda project that President Li participates in must not be touched."
"Any Tenda project that has a high degree of relevance to the game must not be touched."
"Any marketing project that Tenda burns money to give benefits, absolutely must not touch it."
"As long as you keep in mind these three non-stick principles, you can avoid most projects with high success rates!"
"In this way... the failure of the promotion of the smart fitness clothes rack should not be accidental, but inevitable."
"In the future, as long as you strictly follow the three non-stick principles to screen, the probability of screening the correct answer will definitely be greatly improved."
"The plan for this inspiration class should be okay and it won't be affected."
Meng Chang was full of joy thinking that he was one step closer to completely uncovering the mystery of Tengda and President Pei, and one step closer to getting the commission safely, so he happily went to eat the self-service barbecue.
In Star Bird Fitness, Li Shi and Che Rong are chatting.
The day before yesterday, smart fitness clothes drying racks have already arrived one after another. After yesterday’s placement and promotion, today’s passenger flow has increased significantly!
This makes Li Shi and Che Rong both smile, because it means that they are in the right direction. The new model adopted by Starbird Fitness is indeed promising!
Li Shi said: "I will discuss with a few other investors ~ EbookFREE.me~ to invest a sum of money for Starbird Fitness to open more stores. This trend must be firmly grasped, with Beijing Other gyms in the state make brand distinctions."
Cha Rong hurriedly nodded: "Thank you, Mr. Li! But... Isn't Mr. Pei really angry when he opens a branch like this?
Li Shi smiled: "Don't worry, Mr. Pei can't take care of this little thing at all, as long as the person in charge of Outu Technology, Changyou, nodded."
"Chang You is very supportive of our plan. I have already negotiated with him to give priority to the supply. The success of the Starbird Fitness model means that he can sell smart fitness drying racks to more gyms. He will definitely be very happy. of."
"If you are really worried..."
"Well, let me talk to Changyou or the person in charge of Yuanmeng Venture Capital, and give out some of the shares of Starbird Fitness and hand it over to Tenda. Isn't it the end?"
Che Rong was very happy: "Of course it's good! I can feel more at ease in my heart."
Li Shi said: "It seems that our previous plan is still too conservative. A dozen smart fitness drying racks are not enough, and many people do not use it."
"When we opened a new store, we simply abandoned all the equipment that was not used by anyone. 70% of the entire gym area was equipped with smart fitness clothes racks. We ordered 30 or 40 units at a time! Then we issued a special membership card. , You can only use smart fitness drying racks and treadmills. Give a discount and give a few of the props..."
Li Shi and Che Rong walked into the gym while chatting, pointing out that a magnificent blueprint seemed to be slowly unfolding in the country.