Chapter 1119: The cultural connotation of the snack market!


After the greeting, Rui Yuchen introduced: "This is Zhang Yahui, the person in charge of the snack market. Next, let him take you around and introduce the situation of the snack market."
   He lowered his voice slightly: "Also, he was originally a stall owner selling cold noodles, this point can also be dig deeper!"
   Rui Yuchen obviously didn't intend to grab the limelight, and left all this kind of show-off to Zhang Yahui.
   And after Zhang Lixian heard Rui Yuchen's introduction, her eyes were clearly shining.
   was originally a food stall owner?
   Then there are too many things to dig behind!
   How does an ordinary food stall owner become the person in charge of the snack market?
   Seeing that Zhang Yahui is so young, it is certainly not possible to fight for himself. So, is there still a story about "Zong Pei knows people with his eyes" to tell?
   At the thought of so much wonderful content to dig out, as a news person, she felt her blood boiled over.
   "Then let's hurry and start!"
   Zhang Yahui didn't expect a reporter from the TV station to come over for an interview. He was not too prepared.
   But at a critical moment, how can you drop the chain?
   After all, what he now represents is not himself, but the image of Tenda Group.
  I can't stand up at this time, what qualifications do you have to take on the three words "person in charge", and how can you be worthy of Mr. Pei's trust in yourself?
   What's more, he is very familiar with the whole snack market. As for his own experience, he doesn't need to think about it. He just opens his mouth.
   Thinking of this, Zhang Yahui nodded: "No problem, let's go shopping and chat."
   Zhang Yahui led Zhang Lixian and brother cameraman to tour along the best route.
   Zhang Lixian is a professional reporter after all. Although she has never been to a snack market before, she asked a few very critical questions when she spoke.
   Because she noticed as soon as she came in that this snack market is completely different from other snack streets!
   As a provincial capital, Jingzhou also has a snack street.
   But the snack street in Jingzhou is not much different from the snack street in other cities, and there is no obvious advantage.
   Zhang Lixian has also reported on the content of the local snack street in Jingzhou many times, but every time I feel a headache because there is no special tipping point in the content.
   But after coming to the snack market, she noticed that the decoration style, overall atmosphere, snack prices, tour route planning, interactive games and other aspects are all significantly different from the traditional snack street!
   Therefore, she used these aspects as the starting point, while introducing and tasting in front of the booth, while asking Zhang Yahui questions.
   And Zhang Yahui answered her questions one by one.
   "The decoration style of the snack market is cyberpunk style. The direct source of this style is a movie that was once hit by Feihuang Studio, "Better Tomorrow"."
"When designing, we mainly considered two points: The first is to be linked with the movie, so that everyone can taste the food while feeling the immersive movie scene; the second is to make a difference in style, and at the same time, The Bopunk style is also more in line with the spiritual core of the snack market."
"Moreover, the design of this snack market relies entirely on an enthusiastic friend from Tenda's game department. He used the game design concept to arrange a lot of interactive content for the snack market, including regularly refreshed half-price booths, stamped check-in and other designs. All have greatly improved the interactivity of the entire snack market."
   "Here, I want to thank him very much!"
   "As for why the prices of these snacks are so low... In fact, this is a special request of President Pei. It was after a large amount of subsidies that the price was reduced to the current level."
try{mad1('gad2');}catch(ex){}   "Opening bargain? No, no, it will always be at this price in the future."
   "This pricing is on the one hand to allow everyone to enjoy the food without burden, and not to miss the food because it feels expensive. On the other hand, it is also because profit is not the first goal of the food market."
   "The mission of the food market is to respond to the call for the transformation of the old industrial area and show the snack culture of all parts of the country. It is not purely commercial..."
   Zhang Yahui talked in front of the camera, and the answers were fluent.
   Zhang Lixian could not help but nodded frequently.
   That's great!
   Obviously, Zhang Yahui, as the person in charge of the snack market, has a deep understanding of the snack market, a very accurate positioning, and a very easy-to-understand explanation.
   Then, I have to ask some more critical questions to sublimate the theme.
   "I heard that you were also a food stall owner before, so how did you become the head of the snack market?"
   Zhang Yahui took a sigh of emotion and told his experience.
   Because of bad family conditions, I dropped out of high school and set up a stall with my parents.
   Fortunately, I am flexible in my mind and like to study it myself. The cold noodles I make are well-known in the local area.
   Later, the cold noodle girl held a food stall food contest, and Zhang Yahui's grilled cold noodles won unanimous praise from the judges and was hired as a food consultant.
After   , Mr. Pei promoted him to the head of the snack market in an exceptional manner, and this is what happened now.
  Speaking of this, Zhang Yahui said with emotion: "Speaking of which, I am really very grateful to Mr. Pei!"
   "As an ordinary food stall owner, I am very honored to be promoted to the head of the snack market. I am responsible for such a large project."
   "But this is only one aspect of it."
   "The more crucial point is that the snack market allows us stall owners to feel the warmth of home and a special kind of humanistic care!"
   "A small stall is a means of making a living for the stall owner, and when it is bigger, the stall economy and the small shop economy can also increase jobs. It is smoke and smoke, and it is the taste of ordinary people's life."
   "But to be honest, there are too many difficulties in setting up a stall!"
   "As a stall owner, setting up a street stall means getting up early and greedy for the dark and precarious. You have to start preparing before dawn, and you can't go back until late at night."
   "Many stall owners occupy the road to operate, the quality of snacks is uneven, dishonest transactions, littering, etc., make many people have prejudice against snack stalls."
   "Like the previous street interview: most people support food stalls and night markets, but the premise is that they can't be downstairs in their own homes."
   "So, even though the income from my previous stalls was fair, I still have a very ambivalent mentality, that is, I lack a sense of identity with what I am doing."
"Is what I'm doing a meaningful thing? Can I have other pursuits besides making money? Will I continue to set up a stall like this for the next ten or twenty years? "
   "This makes me feel lost and confused from time to time."
   "The snack market not only provides a more secure life for all of our stall owners, but also shows us a more orderly, healthy and civilized way of stalling!"
   "Here, we don’t have to worry about the risks of life, we don’t have to worry about selecting raw materials ourselves, and we don’t have to worry about being misunderstood. We only need to make good snacks and satisfy customers’ tastes.
"We can feel respected living, we can feel that the future is optimistic and hopeful, and we have also seen that food stalls will not die, but will integrate into modern urban life in a more advanced and civilized way. China, become part of the city’s food culture."
try{mad1('gad2');}catch(ex){}   "I think this is the idea that President Pei wants to convey through the snack market!"
   Since coming to the snack market, Zhang Yahui has been thinking about the deep meaning of Mr. Pei’s move.
   In the process of preparation, in the communication with other stall owners, these ideas slowly emerged.
   Obviously, President Pei did not open the snack market to make money.
   As Rui Yuchen analyzed, this may be to build a huge catering empire, so that the snack market, cold noodle girls and the documentary "The Stalls" will create a snack catering brand.
   But Zhang Yahui firmly believes that in addition to commercial purposes, there must be a human factor in it.
And this human factor is to preserve and display the excellent snack culture, to properly regulate and guide the street snacks, so that they can survive, develop and grow, and finally integrate into people's lives, so that this kind of smoke can be It has been burning in the big cities that are getting colder.
   Faced with the interview, Zhang Yahui expressed his feelings. The pains and emotions of having been the stall owner for so many years came together.
   Zhang Lixian's eyes gleamed.
   look, look! That's great!
   has not only a very down-to-earth and easily resonant life experience, but also a deep economic and humanistic analysis after the rise!
   had to sigh with emotion, three hundred and sixty lines, the best pick.
   It's amazing that an ordinary stall owner can say so well.
   Of course, it is not ruled out that after entering the Tenda platform, UU reading www.uukanshu.com has been touched and his vision has been improved.
   Anyway, this interview with the snack market is perfect!
First, the unique layout and decoration style are used to attract people’s attention and attract high attention; then they taste affordable food and introduce the causes and consequences of the birth of the snack market; finally, they raise their minds and talk about more macro aspects such as stall economy, urban planning, and catering culture. .
   On the way back, Zhang Yahui passed by a cold noodle stall, and even cooked a portion by himself, which made Zhang Lixian full of praise.
   strolled around and returned to the entrance.
   Zhang Yahui brought a stack of clock-in notebooks from the grocery store and gave them to Zhang Lixian, photographers and other TV station colleagues as gifts.
   "Thank you so much!"
   "Every time I come for an interview, I take things, I'm sorry..."
   "Anyway, thank you for accepting our interview!"
   Zhang Lixian confirmed with the photographer that all the material was recorded, and then reluctantly left.
   Although there are still many delicious snacks tempting her at the scene, they can be eaten again when they come.
  I'm in Jingzhou anyway, so I can come anytime.
   Now we must edit this news as soon as possible!
   Zhang Lixian has a foreboding that this news will surely arouse enthusiastic responses like the previous report on Moyu Takeaway and Mr. Li’s interview column!
   After sending Zhang Lixian and the camera brother away, Zhang Yahui took a deep breath.
   "Huh, luckily I didn't shame President Pei!"
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