Chapter 1123: Mr. Pei’s subtle layout


Everyone immediately became interested: "Mr. Li, please talk about it!"
   For these people, listening to Mr. Li personally talk about investment and the secrets of shopping malls, this is definitely something that can be met but not sought, of course, we must seize the opportunity!
   Li Shi is also in a good mood, just to share with these people his extremely wise investment.
   He was playing with the chopsticks delivered with the snacks, with the logo of "Cold Noodle Girl" engraved on it.
   When the cold noodle girl was on fire, this pair of chopsticks was also an important part of Meng Chang's hype. At that time, it was also scolded with the expensive and unpalatable grilled cold noodles.
   But after such a long time has passed, only by gently rubbing this pair of chopsticks with one hand can I perceive that the workmanship is really good.
   In other words, the cold noodle girl brand is actually very good in details, the only problem is that it is not delicious.
   "This snack set was ordered on the Moyu takeaway app. It was delivered from the nearest Moyu takeaway store. The meals inside were all recipes provided by the cold noodle girl."
   "The cold noodle girl is now Tenda's industry, and President Pei has more than 70% of the shares in his hands and has absolute control."
   "From this information, it is easy to infer that Pei always wants to make fish takeaways to reinvigorate the cold noodle girl brand."
   "Snack sets are provided in the fish takeaway. After everyone tastes it, it will reverse the stereotype of the cold noodle girl."
"But currently there is only one store for the cold noodle girl, and there is no store in the Imperial Capital, Jingzhou. Therefore, Moyu takeaway should be trained in their own store through the recipe provided by the cold noodle girl so that they can make these by the way. snack."
   "These are not difficult to infer."
   Everyone nodded.
   Li Shi said, "But you must remember that the right or wrong of some things is not absolute, and it will change as the situation changes."
   "The same thing is wrong to do before you are fully prepared; it is right to do it after you are fully prepared!"
   "The important thing is not'President Pei uses fish to take out the cold noodle girl' this thing. Everyone wants to get this idea. The key depends on how Mr. Pei made the paving and preparation!"
   "The reason why I can conclude that the cold-faced girl will come back to life is because what I saw is not only Mr. Pei's move, but after every move before it is connected, a general trend is formed!"
   Everyone pricked their ears to listen, their expressions were extremely serious.
   Li Shi explained: "I'll give you a stroke from start to finish, and Mr. Pei will let the cold-faced girl bring back all the operations."
   "When the cold noodle girl was in an absolute trough, and everyone including Meng Chang had completely given up, she bought more than 70% of the cold noodle girl's shares and ensured her absolute control."
   "Only by ensuring absolute control, can we proceed completely according to our plan."
"When I first took over, the cold noodle girl had nothing. In terms of recipes, grilled cold noodles were not as good as some delicious stalls; in terms of reputation, it has become a negative example of over-marketing. Being scolded online is too much to lift one's head; there are no assets, only liabilities."
   "But President Pei clearly saw that the cold girl is not useless, it is still valuable: the only value is that it used to have a very high popularity, this logo has been seen by too many netizens!"
   "In other words, assuming certain measures can be used to reverse the word of mouth, then these negative heat will instantly become positive heat, and there is no need to promote it slowly at that time."
try{mad1('gad2');}catch(ex){}   "But it is not easy to reverse the word of mouth."
   "So, President Pei came up with such a'whitewashing plan' that spans more than half a year!"
   "The first step is cold treatment to reduce the heat."
   "The cold-faced girl is completely in the vortex of negative public opinion. Netizens have too strong inertial thinking. At this time, whatever they do will not have a good effect, so wait for the negative public opinion to subside."
   "Then Mr. Pei held a food stall competition."
"It now appears that this food contest has at least three purposes: first, to criticize the taste of cold noodle girls, and signal to make a cut with the cold noodle girls in the past; second, to let netizens know the snacks through the excellent snack display. This kind of catering culture generates more intense interest; thirdly, through this event to recruit and attract specialized snack talents."
   "As far as I know, Zhang Yahui, the current head of the snack market, was absorbed at this stage."
   "But this alone is obviously not enough. There is also a crucial issue, which is the taste of the cold noodle girl."
   "The previous failure of the cold noodle girl was because it paid too much attention to marketing and did not pay attention to their own taste. And if you want to change people's impression of the cold noodle girl, it is obvious that it will ultimately fall on the taste."
   "Moreover, the taste is not just a simple improvement, but it must be very good and outstanding, otherwise the customer's feelings are not obvious, how can the reputation be reversed?"
"So, President Pei decided to shoot a documentary called'Stylish Stalls'. On the one hand, it is to continue to show excellent snacks and create topics, so that netizens can pay more attention to and understand the snack culture. On the other hand, it is to continue to attract and attract more. Snack talent."
   "Finally, more and more stall owners joined, they are good at various snacks, and they have all passed the test of the taste of the masses."
   "Using their formula to improve the meal of the cold noodle girl, although it is impossible to achieve the absolute original taste, it can finally reach the standard of'delicious'."
   "Then the most critical step: how to link these cleverly?"
   "Pei's answer is, the snack market!"
"The clustering of these stall owners in the snack market immediately formed a cluster effect, so that people who watched the stalls and liked these delicacies came over and tasted it. Not only did they create such a delicacy in the old industrial area. The area also allowed netizens to deeply connect'Tengda' and'Snack' together for the first time."
   "With the existence of the snack market, people will never doubt whether Tenda can make snacks."
"After all these preparations are done, Moyu takeaway will launch a snack set, allowing everyone to taste the taste of cold noodle girl snacks. After eating, everyone found that the taste has indeed improved a lot, and the price has dropped. The original expensive and unpalatable cold noodle girl has changed her previous mistakes and is completely in the same style as fishing takeaway, and her reputation has naturally changed!"
   Everyone nodded suddenly.
   That's it!
   This last step is actually very easy, and most people want it.
   But without the previous preparations, even if the fish takeaway is used to force the cold noodle girl’s snacks, the effect will never be good. On the contrary, it may also drag the fish takeaway.
   Therefore, whether an idea will work or not depends on how it works!
   At this time, someone asked in doubt: "But, President Li, isn't this a duplicate?"
   "According to Mr. Pei's original positioning, Moyu takeaway sells daily work meals and healthy meals, while the cold noodle girl sells snacks and fast food. The positioning of the two is different and does not constitute a competitive relationship."
try{mad1('gad2');}catch(ex){}   "But now fish takeaways also sell snacks, isn't the positioning confused?"
   Li Shi shook his head slightly: "Of course not!"
   "If I'm not mistaken, Moyu has the most takeaways, so I only sell these two snack packages, which are currently the six more common, popular and easy-to-make snacks."
   "The cold noodle girl will provide a wide variety of snacks, which are not of the same order of magnitude."
"There are specialties in the art industry. The chefs who fish for takeaways have to do normal work meals. They barely spare the time to make a few snacks according to the recipe, but it is impossible to make all the snacks because of time and energy. not enough."
   "Furthermore, the positioning of the fish takeaway and the cold noodle girl are naturally different. Most customers only need one thing at the same time. If they want to eat healthy, they will not order snacks."
   "So, whether it is merging stores or merging apps is very inappropriate, it is better to separate."
   "What if a customer wants to order both a work meal and a snack to solve their gluttony? This is actually a very easy solution. The fish takeaway store in the Imperial Capital has actually told us the answer."
"The fish takeaway and the cold noodle girl are opened next to each other. If you order at the same time on both sides, you can deliver them together. This saves time and helps customers save delivery costs. This is a very good solution to this simultaneous ordering. Case."
"At this stage, making snacks from Moyu takeaway is only an expedient measure. In the future, if every Moyu takeaway can be accompanied by a cold noodle girl, then the tasting snacks on the Moyu takeaway can also be provided by the cold noodle girl. Up!"
   "So, once the cold noodle girl's reputation is reversed and the taste is recognized by most people, President Pei will definitely continue to expand like the original fish takeaway!"
   "Near the core fish takeaway store, UU Reading www.uukanshu.com has all opened cold noodle girls' stores to complement each other."
   "Moyu takeaway only sells two kinds of snack packages. If customers feel delicious after eating, they will naturally go to the cold noodle girl to try more snack flavors!"
   "You said, if this point is really reached, will the cold girl completely come back to life?"
   "And we still have more than 20% of the shares..."
   At this point, Li Shi showed a "you know" smile, hiding his merit and fame.
   Needless to say the following things, if you say it, there is no compelling.
   According to the development of this script, the cold-faced girl will definitely continue to expand, like catching a fish for takeout, opening stores across the country.
  Fuhui Capital can get dividends for the money earned by the cold girl in profit!
   I used to drank soup, but I was not full. After all, I could only enter some other derivative industries related to Tenda Industries.
   For example, if you look at the hot snack market, you go to the nearby shops.
   But this method is still not direct enough after all, it is separated by a layer.
   This time, I directly got the shares of the cold noodle girl, which is equivalent to drinking the first sip of soup. This kind of meaning is not the same!
   And his employees are all listening.
   is awesome!
   Although the shares belong to the company, it has nothing to do with my own wage earner, but listening to Mr. Li talk about these shopping malls, it can be regarded as broadening your horizons and increasing your knowledge!
  Will this knowledge come in handy when the security is not complete?
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