Chapter 1184: What will be the core point of the promotion plan?

"The richest man loses money from the beginning of the game ( to find the latest chapter!
August 10, Friday afternoon.
In the conference room of Chaolu Game Platform, Li Yada, Tang Yishu and several core members watched together Meng Chang's publicity plan.
If there is no problem with everyone, then Meng Chang will take advantage of the last working time this afternoon to arrange the publicity plan and use the two days this weekend.
Everyone was still looking at the plan seriously, and Meng Chang asked casually: "I heard that two game companies came to talk about cooperation yesterday? How is the situation?"
He also has to grasp the specific situation of the Chaolu game platform.
Meng Chang feels that although he has a preliminary grasp of the Pei’s propaganda method and has a preliminary estimate of the trajectory of the game platform based on previous experience, this is a new project after all, and past experience cannot be completely copied.
We still have to keep abreast of the latest developments so that we can fine-tune the details of the plan to ensure the best publicity effect.
Of course, the so-called "best publicity effect" here means that in the preparation stage, it can cause more controversy and get more commissions, and in the closing stage, it can trigger a greater reversal and gain more popularity and popularity. .
In this regard, Meng Chang knows that the interests of himself and Mr. Pei are consistent on a higher level.
Li Yada replied: "The situation... is more complicated."
"The games of these two companies have a lot of bugs, so I called them back and asked them to modify it. One of them has not been in contact so far, and I think the cooperation has mostly fallen through; the other has promised to fix all bugs. Even sending the test team over to make changes, but..."
"But what?" Meng Chang asked.
He is a little curious, does this sound like a good thing?
The second company promised to fix all bugs, and even sent the test team over to make changes, which is equivalent to directly binding with Chaolu game platform!
What harm can it do?
Li Yada paused and continued: "But embarrassingly, they may have underestimated the number of bugs in the game too much."
"Yesterday afternoon, their boss, Yan Qi, took development and testing to find bugs here for an afternoon and found more than 30."
"This morning, Yan Qi directly called the entire testing team over and rented a group of workstations on the same floor."
"I thought it would be enough to fix the 30-odd bugs, but I didn't expect to find more than 30 new bugs in the morning."
"So...their original schedule to go online can only be forced to postpone."
"To fix these bugs, at least half a month has to be postponed, and this is still without considering the continued emergence of new bugs. It is conservatively estimated that the stable version can be fixed within one month and it is already very optimistic."
Correcting a bug is different from correcting a wrong question, because bugs may be related to each other. If a bug is corrected, a new bug may be triggered.
Therefore, it seems that there are more than 60 bugs, but it is possible to fix more and more in the short term.
Meng Chang was also dizzy: "Ah? What kind of company is this, it is too unreliable. Why didn't they detect these bugs before?"
Li Yada spread his hands and said not to ask me, I don't know.
Tang Yishu silently buried his head lower beside him, pretending that he was looking at the propaganda plan seriously.
Meng Chang really wanted to start: "It's okay, it's just two companies. Maybe it's just bad luck. I just happened to run into two small companies that are not reliable."
"After the publicity plan is rolled out, the popularity of the game platform will definitely increase. By then, there will be more players and game companies coming to discuss cooperation."
Li Yada was silent for a moment, and said, "That's right..."
"But we also have to be mentally prepared in advance. If all games are postponed due to bugs, then our platform may have no games to launch in the early stage, and maybe we can only be forced to postpone them."
Meng Chang immediately shook his head: "That's definitely not possible!"
Just kidding, how can the game platform be postponed?
Postponement will disrupt my promotion plan, what should I do with the commission?
Although the "Pei's Propaganda Law" unifies Meng Chang's commission and the success of the Tenda project, for Meng Chang, commission is always the first, and this will not change.
Li Yada said: "This can only be done in the worst case, otherwise there is no game on the platform, how to post?"
Meng Chang asked back: "Who said you can't post without a game on the platform?"
"The essence of the Pei's propaganda method is that you can die in the early stage without considering the consequences. Even the greater the death, the better the later propaganda effect will be."
"When there is no game on the platform, it will be promoted online. It may not work with other companies, but it is completely feasible in the Pei's publicity method."
Li Yada: "..."
Although it sounded a bit magical, seeing Meng Chang's certainty, she chose to believe it.
After all, Meng Chang is the head of the propaganda department appointed by President Pei.
As an employee of Tenda, Li Yada will definitely not interfere with the work of other departments and laymen to guide the insiders.
"Well, then I suggest that you take into account the postponement of all the games on the platform at the beginning, and make a publicity plan and prepare in advance." Li Yada reminded.
In the worst case, this is possible, and there is no chance of luck.
Meng Chang wrote down in his notebook: "No problem, I will just fine-tune the propaganda plan later, it's not difficult."
When the two people talked, the others basically read the propaganda plan.
"This plan feels...a bit ordinary?"
"It's more than ordinary, it's a bit too mediocre."
"If it is other platforms, mediocrity is nothing, but our platform has no reputation, no users, and no resources. If the plan becomes mediocre, it is estimated to be a waste of money, and at most it will let everyone know our name. I have a little impression, it is not helpful to attract players."
Most of the people present here are industry insiders, so they immediately saw the problem with this plan.
In Meng Chang's plan, only some very basic publicity methods were written, such as buying web ads, video ads, or buying recommended places in some application markets.
The advertising scheme is also very common, except for the name of Chaolu game platform, there is not even an impressive slogan.
What's more, the Chaolu game platform has not yet been launched, and there is only one official website.
Some advertisements can be redirected to the official website after clicking, and some advertisements cannot even be redirected to the official website. Players have to search for "Chaolu Game Platform" to find them.
This conversion rate, the effect of this drainage, can be imagined how low.
Meng Chang smiled: "It is normal for everyone to think that this plan is mediocre, because I didn't spend any thought on this plan at all."
Everyone was taken aback.
"Huh? Are you working on another project?"
Meng Chang shook his head: "Of course not, this month I am only busy with our platform project."
"My time is all spent studying Qiao's wet video."
"I want to better grasp the essence of Pei's propaganda method through the research of Mr. Pei's previous propaganda methods."
"Everyone is right, this is indeed a very mediocre publicity program, and the publicity effect is extremely poor."
"But as I said at the beginning, this is part of the publicity plan. In this set of publicity methods, the initial publicity effect does not need to be considered at all, and even the worse the better."
"The first goal of the pre-publicity is to make as many people as possible have an impression of the name'Chaolu Game Platform'. As for whether they will download the game platform and become a user, that is the issue that needs to be considered in the next stage of the plan. ."
Li Yada couldn't help asking: "Then...what is the next plan?"
Meng Chang: "We will keep it secret for now, and you will know it naturally when that time comes."
Everyone couldn't help but look at each other.
If it was Mr. Pei who said this, everyone would definitely believe it without saying a word.
But what Meng Chang said is still more or less doubtful.
Li Yada looked at Tang Yishu and hinted that she was the person in charge, and it was time to take a stand.
Tang Yishu nodded slightly: "Well, I, I believe you."
Meng Chang owed himself: "I am grateful."
Now that the person in charge has spoken, the other people no longer question them, but leave the meeting and go to their own affairs.
After leaving the Chaolu game platform, Meng Chang immediately rushed back to the advertising and marketing department without stopping. UU Reading www.uukānshu.com implemented this set of publicity plans.
Then, Meng Chang posted a Weibo.
"New partner! Thank you Chaolu Game Platform for your trust in me and let me provide them with marketing and promotion plans. I hope that mutual benefit and win-win cooperation can be achieved, and I hope everyone can pay more attention to Chaolu Game Platform!"
The content is similar to the previous Weibo.
It is still the same style. On the surface, it is sincere, but in fact it feels disgusting for the fine product. Only in this way can I make the most of my bad reputation and at the same time drag down the early reputation of Chaolu Game Platform.
Of course, I am dragging down the water now, not only to get a high commission this month, but also to fly higher in the future.
After a while, Meng Chang opened the comment section of Weibo to check the reactions of netizens.
"Damn, which company did you liar go to do harm to?"
"Don't talk nonsense, it seems that Meng Chang has really changed his mind. Wasn't the VR game of Chixing Studio also his promotion?"
"Zhi, the credit should also be attributed to him? Isn't that the product of Chixing Studio is doing well?"
"Yes, I think this shameless villain is a blind cat and a dead mouse. Luckily, he was forced to fly by Chi Xing's studio!"
"No, no, haven't you read Qiao Laoshi's analysis? The success of the propaganda of Chixing Studio is not accidental, it is inevitable. As the person in charge of the propaganda plan, Meng Chang is definitely not responsible for all the credit. Appropriate, but it certainly played a role."
"Yes, I always think that Meng Chang is definitely a smart person, but his cleverness is not used in the right way. Now it is hard to say whether he has really changed his evil, but I don't think it is necessary to look at this platform with colored glasses this time. It’s better to be objective."