Chapter 1348: The Crisis Public Relations of Houjia Group

All kinds of non-nutritive barrage are all over the live broadcast room. What's more, there are many barrage discussing the heat of the live broadcast room.
"The heat has risen again? But how do you feel that the amount of barrage seems to have decreased?"
"The barrage is diverted, it's normal."
"That's not right. After GOG's new game-watching function and the live broadcast were connected, many people went to the live broadcast. I think the number of people in the live broadcast room there has soared two or three times in the past two days."
The names of other live broadcast platforms cannot be typed on Langya Live, and there are blocked words, but all viewers know that this refers to Rabbit Tail Live.
"But the popularity of the live broadcast platforms has not decreased, but has increased."
"This is amazing, so which platform did this group of viewers lose from?"
"Anyway, the number of people who broadcast live is absolutely real, other platforms, haha."
"According to internal gossip, this time the GOG broadcast rights are charged according to popularity."
"Heat charges? Then can the platforms be adjusted artificially?"
"This is where GOG's official business ghosts come! Which live broadcast platform is willing to lower their popularity? They all use swollen faces to fill up fat people. They would rather change their popularity and pay more to fill the storefront. They will never lower their popularity! "
"Is this wave of the bait?"
"Although this gossip is very dramatic, I don't believe it!"
"It's really possible that this is the case, because I noticed that the popularity of GOG matches on several small live broadcast platforms is unreasonably low. Although the recommendation position on the homepage is hung, the popularity is not as good as some small anchors on the platform."
"If the GOG broadcast rights are really charged according to the popularity of the live broadcast room, then it really makes sense!"
"What's this called? Tenda doesn't make money from the poor? The big platform has a lot of points, and the small platform just does what it means?"
"No, it should be said that it is to earn money for face. If you don't give up face, you will pay more. If you don't give up face, then you will pay less, which is very righteous!"
The game is still playing, and a small group of people are still discussing the issue of the popularity of the live broadcast platform between the games, which can be regarded as a clear stream.
After reading the discussion of these people intermittently, Pei Qian fell into silence.
Because he knows that GOG’s broadcast rights are indeed charged based on popularity!
But I never expected that such a consequence would happen!
Not only is the income of broadcasting rights not going to drop, the key is to label the platforms other than Tutail Live.
The real impression of Tuwei live broadcast data has been deeply rooted in the hearts of the people, because in the past no matter how low the data is, Tuwei live broadcast has never been beautified.
With the opportunity of this finals, other live broadcast platforms have been labeled.
The hot ones are data fraud platforms that love face and are willing to spend money;
The low popularity is the stingy, shameless data fraud platform.
Anyway, back and forth are all counterfeit platforms, only the data of Tuwei live broadcast is the most authentic and the game watching function is the most advanced!
This is obviously far-reaching, even after the GOG Global Invitational is over, it will already have an effect!
"Zhao Xuming! You cheated me!"
Pei Qian was simply out of anger.
Zhao Xuming came up with this bad idea!
"Unfortunately, I still treat you as a minister of arms and ask you to think of a plan to cheat me like this?"
Pei Qian almost wanted to arrange Zhao Xuming to the third list.
However, he recalled the scene at that time and dismissed the idea again.
"Uh... wait, it's not right, right."
Pei Qian suddenly realized that what Zhao Xuming had made at the beginning was that the broadcast fee was linked to the real number of people on the live broadcast platform.
It was Pei Qian who came up on a whim and felt that the platform could change the heat by himself, so he changed it to be linked to the heat.
Now that I think about it, if it is linked to the actual number of people...maybe you can really make less!
Because a large number of viewers have been robbed of the rabbit tail live broadcast, the actual number of these large platforms has dropped, and the money paid for the broadcast rights will naturally be less.
But now, the actual number of people has decreased, but the big platforms still have to continue to maintain a high degree of popularity, which causes the rabbit tail live broadcast to earn one time, and the GOG broadcast rights to earn another time...
Pei Qian was lost in thought.
"In other words...I should actually carry the pot? Did I blame Zhao Xuming?"
"Zhao Xu is clearly a minister of stock and brachii, and he gave me a good suggestion, but I used it wrong?"
This caused Pei Qian to be hit hard, and there was a kind of helplessness that the pot flew around and returned to his back after shaking the pot.
"Forget it, the pot really doesn't seem to belong to Mr. Zhao, then it's okay."
Pei Qian had nothing to say, so he could only continue to linger and watch the game.
I feel that the French fries in my hand are not fragrant...
...
...
Monday, December 3rd.
Home Group Marketing Department, Director's Office.
Gao Ming has been so busy these days that he couldn't even rest at all last weekend.
Of course, he is not the only one working overtime in the entire Zhujia Group. The senior management is also working overtime, and the public relations department is also working overtime.
After all, the public opinion crisis and the sharp drop in stock prices have hurt investors, and the life of the senior executives of the Home Group will not be easy.
Although dealing with this crisis of public opinion is a matter for the public relations department, Gao Ming, the marketing director, can't escape. After all, he stabbed this basket.
If it weren't for the Home Group forcibly to take advantage of the popularity of the promotional film "Real Estate Agent Simulator", most of it would not be so embarrassed afterwards.
But Gao Ming also feels wronged, how can he guess that this is actually a bait?
The "Intimate Butler" business of Zhujia Group is a new business model decided by the senior management early in the morning. This was approved at the high-level meeting. Gaoming, the marketing director, is just to promote this business.
Now things are happening like this, and the Internet is all directed at the profit model of the Home Group. How can this be a problem that Gaoming can solve?
And the public relations department is also full of bags, and I don't know how many times he has scolded Gao Ming secretly.
From a bystander's point of view, Gao Ming is simply sending his head to the cutting edge of others, but in Gao Ming's opinion, this series of operations is completely reasonable.
Who could have guessed that the Home Group and Chi Xing Studio have always had no grievances and no grudges, but they were suddenly stabbed?
And also stabbed so deeply!
Don't talk about martial arts!
As soon as public opinion broke out, the Public Relations Department of the Home Group responded urgently and issued a crisis public relations draft.
The effect is to pay close attention to this public opinion incident. The company will conduct deep introspection and self-examination within the company, further rectify related businesses, and promise to give the public a satisfactory answer in the near future.
In addition to this, there are some clichés, such as Home Group helping tens of thousands of tenants solve their housing problems, and always paying attention to the tenants’ living experience, and so on.
Although this manuscript didn't play a big role, at least it didn't add fuel to the fire or add mistakes.
The public relations department can't do anything about it. It's hard for a clever woman to cook without rice!
In crisis public relations, there are the so-called "5S principles", that is, the principle of responsibility, the principle of sincere communication, the principle of speed first, the principle of system operation, and the principle of authority verification.
To put it simply, when a crisis occurs, the company that is the subject of crisis public relations cannot evade or refuse to take responsibility, and should face it calmly;
Communicate with the media and the public sincerely, not on the surface, but repel fooling;
Respond as soon as possible and make good use of the prime time of crisis public relations;
Work must be carried out in a planned and comprehensive manner, taking into account all aspects;
It is best to obtain endorsements from relevant authorities, authorities or individuals with a certain degree of credibility.
Generally speaking, if these five points can be done well, then even if the crisis public relations are successful, it may even reverse the crisis and turn it into an opportunity.
In this crisis public relations of the Home Group, it can be regarded as fulfilling the principle of responsibility and speed first, and barely fulfilling the principle of sincere communication.
After all, in the short period of time when public opinion appeared, the public relations department of the Home Group had already issued a statement that it was not deadly, but bowed its head and admitted that it would conduct internal self-examination and rectification, and give the public an explanation in the short term.
It is no longer easy to make such a response in a short period of time, and it is better than those crisis public relations that are getting darker and darker.
After all, what was denied this time is the profit model and values ​​of the Home Group. These are the most fundamental things of a company. The bad impression left by the Home Group on tenants is a bit hard to return. How can the announcement be reversed in a few words?
Therefore, crisis public relations first admit the mistakes at the first time, leave some time for internal research, and finally give a rectification plan. This is the best solution that can be achieved in the short term.
As for the principle of system operation and the principle of authority verification, this is completely beyond the capabilities of the Public Relations Department.
Fortunately, after working overtime for two consecutive days on weekends, I finally figured out a way.
The current business model is definitely unlikely to have any fundamental changes, because this is related to the interests of the Home Group from the top to the bottom. Small changes will not only helpless, but will also make profits fall and make the stock price worse.
So, to put it bluntly, first consider how to get through the current difficulties.
First make a gesture of serious repentance, and make a superficial article vigorously. Anyway, after this period of public opinion, when the popularity of the Internet changes and netizens gradually forget about this matter, the Home Group will be able to slowly. Rejuvenated.
This time, the Home Group decided to issue a rectification announcement, coupled with an internal open letter.
The former is to propose some rectification measures to give the public an explanation; the latter is for the company to see internally, emphasizing values ​​and enhancing internal cohesion by the way.
Of course, the so-called internal open letter, in the final analysis, is for the outside to see.
The rectification measures this time include the following: earnestly rectify the intermediary team, and severely penalize all kinds of deception and tricking tenants into signing contracts; check the false listings on the internal network to ensure the authenticity of the listings; and the landlord When discussing cooperation, pay attention to methods and methods to reduce telephone harassment; set up complaint mailboxes to listen more to the opinions of tenants.
In addition, emphasizing the "intimate butler business" is also helpful to change the current situation. UU reading www.uukanshu.com hopes that everyone can have more patience, more understanding and support.
After all, this is the main business promoted by Zhujia Group. After so much preparation and spending so much publicity resources, can't you just give up?
Although these rectification measures have not touched on the fundamental problem, the point is that they are better than other intermediary companies, right?
As long as the time comes to cooperate with the public relations department to create a public opinion atmosphere of "other intermediary companies are even darker, and the home group is already the most conscientious", it should gradually calm down this public opinion.
After all, there are only a few domestic intermediary companies, and the others are not as good as the Home Group. The tenants are clamoring about it, isn't it still the only choice here?
It's like that story. When you are chased by a tiger, you don't need to run past the tiger, just run past your companions.
The current method of Zhujia Group is to show everyone that it outperforms other peers.
As long as everyone recognizes this, the Home Group will be able to survive the crisis.