Chapter 1350: Very optimistic, so no promotion plan

After reading these comments, Gao Ming's heart became even colder.
Because the situation this time is fundamentally different from the previous crisis of public opinion!
The video of Young Master Tian was hotly discussed before, and it was fully discussed and reposted repeatedly. This can be said to be a theoretical battle.
It exposes the current ills of these intermediary companies, clarifies the fundamental reason why intermediary companies do not change their medicine no matter how they reform, and even predicts the future development and changes of intermediary companies.
That is to let the tenants understand that these intermediary companies are talking about serving the tenants, but in fact they are trying to make more profits.
Of course, it is only natural for companies to make profits. Without profits, companies cannot develop.
But a company also has values.
Is there a bottom line for profit-seeking behavior? If you put profit and responsibility at the two ends of the balance, which one is more important?
At present, the vast majority of intermediary companies in China regard profit far more than responsibility.
That's why all kinds of incidents that endanger the lives and health of tenants have appeared, and there has been an operation called renting a house that is actually financial.
Even if the responsibility is emphasized, it is just to make a superficial article to better expand the market and form a monopoly. In the final analysis, it is for more benefits.
Before netizens really form such a consensus, they may be fooled by the rectification measures of the Zhujia Group.
After all, it's a general who is a dwarf, and other companies are not as good as the Home Group.
But after this theory was widely disseminated and widely recognized, netizens realized that these rectification measures of the Zhujia Group were far from enough.
But if only this is the case, the home group would be nothing more than a few more scoldings.
After all, there is no theory without practice, which is equivalent to being powerful and having nowhere to use it. I know what is good in my heart, but I really want to spend real money to support it, but I can't find a place.
But the situation is different now, because a new model has emerged!
The "Reality Service Department" of Chixing Studio has built "Real Estate Agency Simulator" into a platform completely different from that of the home group, which is equivalent to jumping out of the business model and evaluation system of traditional intermediary companies, and giving everyone a brand new select.
And the content that was hotly discussed on the Internet before, naturally all become the help of this new platform!
Of course, after the emergence of a new platform, the heat and attention alone are not enough, and there are still enough resources on hand.
After all, the business laws of the real society are very harsh. Without resources, it is destined to be difficult to move, and it is impossible to hide from the layers of encirclement and suppression by vested interests.
But the "realistic service department" of Chixing Studio has resources, it integrates the resources of Shenhua Real Estate and Sloth Apartment!
There is no shortage of funds, word of mouth, and popularity.
The only thing missing may be time.
Shenhua Real Estate's projects are spread all over the country. As long as a small part is used for renting, it can form a good advertising effect. It is not a big deal for their massive marketing expenses each year, and it may also promote the sales of houses;
Once the sloth apartment starts to rent on behalf of the purchase model, the expansion speed will inevitably accelerate.
Just like Moyu Internet cafes, Moyu food delivery, hosting fitness, and upwind logistics, the process of taking root in Jingzhou and deepening word-of-mouth is a long time, during which it did not show any offensiveness at all, but once word-of-mouth is formed, the model Mature, and then expand outward, that is the potential of the wildfire igniting a prairie fire!
But this time for the Home Group, the blow will be even heavier.
Because of the previous plunge in stock prices, it was only because of a crisis of public opinion.
And now, a powerful competitor directly declares war on them, and behind this competitor are two giants, and countless ordinary tenants who have been complaining for a long time!
Of course, in terms of volume and the share of the entire rental market, the Jiajia Group is nothing but the problem is that after this kind of public opinion war environment has been finalized, the Jiajia Group has been naturally shorter.
And in the foreseeable long period of time in the future, this will be a shortcoming that the Home Group will never be able to make up for.
As we all know, what Mr. Pei is best at is to fight against the weakness of competitors. The competition between GOG and ioi is a vivid example.
Gao Ming slumped in the chair, his brain blank.
Just then, the phone on the desk rang.
Urgent meeting!
One wave has not settled, and one wave has risen again. I thought that after this announcement was issued, at least this public opinion storm would come to an end, but I didn't expect that this was just the calm before the storm, and a greater crisis was brewing.
Gao Ming stood up in silence and rushed to the meeting room.
At this moment, he suddenly felt that he was a bit like the epitome of the family group: he was helpless, but he still wanted to make a look like he was trying to change something...
...
...
Tuesday, December 4th.
In the reception room in the office area of ​​the Shocking Hostel, Meng Chang was drinking tea while chatting with Chen Kangtuo.
All day yesterday and this morning, Meng Chang had already inspected the project of the Shocking Hostel roller coaster.
This roller coaster named "Operation Skylark" has been completely completed and has been in trial operation for a period of time. After all, it is a roller coaster, and its safety must be ensured.
The next step is to wait until the end of this month to officially open to tourists.
With a confident smile on Chen Kangtuo's face: "How about this project, isn't it? Isn't it enough to become the next fist project of the Shocking Hostel?"
Meng Chang nodded: "Indeed."
The smile on Chen Kangtuo's face became even stronger: "Then...in terms of propaganda resources..."
Of course he knew what Meng Chang was here for.
Make a publicity plan after the inspection!
Now Meng Chang is in charge of the marketing and promotion of most of the projects within the Tenda Group, and even many companies that are not directly affiliated with the Tenda Group, such as Chixing Studio, are also responsible for the promotion of new products.
I have to say that this authority is still very important.
Publicity funding determines the initial popularity and popularity of the project, and also affects the success or failure of the project to a certain extent.
For Chen Kangtuo, the roller coaster of "Operation Skylark" has condensed a lot of his efforts. Whether it was the initial burst of inspiration or the long construction period that lasted for a year, he devoted himself to this project. Many feelings.
Therefore, he certainly hopes that this project can receive propaganda support, the more resources the better!
Looking at Meng Chang's appearance now, it seems that he is quite optimistic about this roller coaster.
That being the case, shouldn't it be more propaganda funds?
There should be no problem with this logic.
However, Meng Chang took a sip of tea: "I am not planning to make a publicity plan for the'Skylark Operation' project."
Chen Kangtuo's smile froze on his face: "Huh?"
"Didn't you just say that you are optimistic about this project?"
Meng Chang nodded: "Yes, it's because I'm very optimistic, so I don't make a publicity plan."
Chen Kangtuo scratched his head, his eyes full of confusion.
Meng Chang explained:
Although Tenda has a big family, it has limited propaganda resources and needs to be used where it is most needed.

Chen Kangtuo nodded: "Yes, "Operation Skylark" invested more than 100 million yuan. This is considered a major project within Tenda, and the operation of Shocking Hostel is in good condition, and it has not been helped by marketing for a long time. , Shouldn't you take care of it?"
Meng Chang said calmly: "Don't worry, listen to me."
"According to Mr. Pei's marketing thinking, he always spends a small amount of money to do big things and uses the least marketing expenditure to achieve the best publicity effect. Although Tenda's marketing expenditure is now too much, it can't be extravagant and wasteful."
"You have to know that Tenda's project classification is not based on investment, but on the deeper nature."
"Some projects, without having to deal with anything, can naturally become popular; while some projects may not be accepted in the initial stage, but after a certain way of operation, everyone's views on it will be completely reversed, thus ushering in Greater success."
"Of course, marketing funds cannot be given to the former, but must be concentrated on the latter."
"Now the'Skylark Operation' project is obviously the former, and it will naturally become popular. There is no need for me to make a marketing plan. It is unnecessary."
"Of course, there will also be marketing funds for regular publicity, but this has nothing to do with my plan."
"What's more, there are other investors behind Shocking Hostel. There is no shortage of publicity funds."
"In my opinion, "The Successor" needs me more."
What Meng Chang said was indeed one of the reasons, but not all of them.
Another very important reason is that he feels that the "Operation Skylark" project cannot be promoted by Pei's propaganda method at all, and it simply cannot be "suppressed"!
In addition to safety issues, the roller coaster is fun, and not fun is not fun. It is difficult to have an intermediate state of ambiguity.
In Meng Chang's view, "Operation Skylark" is clearly a very interesting category, and there is no need to use Pei's propaganda method to promote it.
Because the Pei’s propaganda method is a dragon slaying technique, UU Reading www.uukanshu.com, in other words, is definitely not good for killing chickens and ducks.
What's more, Meng Chang still wanted to get a commission.
Chen Kangtuo is instinctively unwilling. After all, who doesn't want to get more publicity resources for his project?
But he pondered it for a while and felt that Meng Chang's words were quite reasonable.
As the head of the advertising and marketing department, Meng Chang has to make overall plans. Now "The Successor" obviously needs more publicity funds than "Operation Skylark".
Moreover, Chen Kangtuo can also find a way to promote it, whether it is to use the original fame of Terror Hostel, or to talk to Mr. Li and the others about cooperation, or find a way to link with Tenda Games, using the "Sea Fortress" DLC and The popularity of "Mission and Choice" is a good way.
As a Tenda person, you have to take the overall situation into consideration, and you can't have a door-to-door view. This is what President Pei always emphasized.
Thinking of this, Chen Kangtuo nodded: "What you said makes sense, well, you should go to the "Successor" side first, and I will think of a solution for the "Operation Skylark" side."