Chapter 1524: The unique business model of Moyu takeaway

Rui Yuchen continued: "Now everyone may think that home delivery is not bad, every meal is subsidized, and you can get a good takeaway for a small amount of money, so I feel good about it."
"But everyone can think about it. A long time ago, when express and other similar platform companies started to burn money, did everyone taste the sweetness? But what happened later?"
"Platform companies have gained market monopoly by burning money, and then there are all kinds of sorrowful operations: big data is used to kill familiarity, find excuses to increase prices, launch new services with higher prices, and secretly shrink the original services... in short Before I knew it, the price went back up."
"The customer thinks he has got the wool, but in fact they have to return it honestly in the future."
"The current business model of Zhaiju Takeaway is the same: First obtain a lot of money through financing, and then use the money to subsidize merchants, riders and customers to seize market position. As the market position expands, it continues to merge with other takeaway platforms, Integrate resources and attract more investment."
"In the end, it achieved a market monopoly and began to happily cut the leeks, turning it into a business that has no risk and will never lose money."
"In the near future, the following scenarios are all foreseeable."
"For merchants, home delivery will continue to increase the amount of commissions, and constantly test the bottom line of merchants' profits, and ultimately only retain a very small part of the profits for the merchants, and take most of the profits."
"If it's just a decline in business profits, that's nothing. The point is that something more terrible will happen."
"Because profits are getting lower and lower, restaurants that provide high-quality food will become more and more unable to do so. The only ones that can survive this high-credit situation are those takeaway stores with high profits. "
"There are two ways to high profits: one is to have excellent brand value and strong bargaining power, such as some well-known fast food brands abroad, but this is a very small number after all; the second is to reduce costs and reduce some takeaways to ordinary food. Unimaginable low prices."
"For example, using cheap take-out bags to make some good-looking rice bowls, although a very low price is marked, there is still a huge profit."
"But such a takeaway cannot even guarantee basic health. Over time, there will be more and more similar merchants on the platform, which will inevitably have the effect of driving out good money with bad money."
"For riders, Zhaiju Takeaway will continue to use big data algorithms to test the limits of riders’ food delivery. First, five orders will be sent to you. If most people can complete them successfully, then continue to increase, six orders, eight orders, and ten orders. Single... the riders were forced to run the red light and violate the traffic regulations, and this part of the profit was also happily collected by the home delivery."
"For customers, gradually increase the charge, but it will not directly increase the take-out fee, but start with tightening the subsidy, and then gradually reduce the coupons and discounts, and then the big data will be mature, the delivery fee will be secretly increased, and even Openly crying and selling poorly, saying that the courier brother is too hard, and the courier fee will be increased."
"But in fact, they will never provide any protection to the courier brother. Even if it does, it must be deducted from the courier brother's labor income."
"In the end, the interests of the three parties will all be damaged, and the platform will develop into a giant, which will further bind the entire industry in depth, and truly realize the dream of making money lying down."
Speaking of this, Rui Yuchen paused for a while.
Then, he changed the conversation and continued: "Someone might ask, isn't Moyu takeout also a platform? What's the difference with Zhaiju takeout?"
"I can say responsibly here that the model of fish-meal delivery is completely different from that of home-stay delivery."
"As early as when President Pei founded the Moyu Food Delivery brand, he had already planned the business model of Moyu Food Delivery, and this business model is fundamentally different from platforms such as Zhaiju Food Delivery."
"Moyu takeaway is not a pure platform. It has a large number of offline stores and will provide customers with tangible food."
"Zhaiju Takeaway will never review and screen the shops on the platform for safety and hygiene, but Moyu Takeaway can guarantee that we provide customers with healthy and delicious ingredients."
"Moyu takeaway, cold noodle girl snacks, and the latest upcoming fast-selling milk tea are all committed to providing everyone with a healthy and delicious diet, and covering the tastes of most people. The key is to eat with peace of mind and drink with confidence. "
"All of our takeaway brothers, like Fengfeng Logistics, are officially staffed, pay five insurances and one housing fund, and have various formal benefits. We will not use system algorithms to squeeze the limits of each brother, but Encourage them with performance pay, so that they can also get a stable income under the premise of abiding by traffic rules."
"Do we make a profit? Of course we do, but the way we make it is different from that of platform companies like home delivery."
"The source of our profits is mainly from the profits of the foods such as fish takeaways, cold noodle girl snacks and fast-selling milk tea, followed by a small amount of platform profits."
"And this is exactly the business model that President Pei planned for Moyu's takeaway: delicious Chinese food is the foundation, so we first had Moyu's takeaway stores, and then we had the platform for Moyu's takeaway app. In President Pei In the eyes of the platform, after all, the platform serves the entity, and it cannot in turn kidnap the entity."
"In addition, Moyu Food Delivery is not like Zhaiju Food Delivery Platform companies, which have extremely high profit margins. In some large cities, the deduction point for Zhaiju Food Delivery has reached 20% for merchants, and This number may continue to increase in the future, because home delivery is the pursuit of the first goal of profitability."

But fish takeaways are different. For Pei, profit margins are never the first goal. What we pursue is to improve the taste of dishes, expand coverage, and provide convenience for customers and couriers. "
"In the future, we will also allow merchants to join the Moyu Takeaway platform, so that we can share the distribution resources of Moyu Takeaway stores across the country. Here, on behalf of Moyu Takeaway, I promise you two things."
"First, as a platform for Moyu takeaway, merchants will never draw more than 5%!"
"Secondly, we will carefully inspect and review the merchants that join the platform, and conduct random inspections from time to time to ensure that the takeaway on the platform allows everyone to eat at ease!"
Next, Rui Yuchen went to the back kitchen and gourmet laboratory of Moyu takeaway and introduced the internal situation.
The clean and tidy back kitchen and the environmentally friendly kitchen waste disposer have been filmed by TV stations before, but now there have been some subtle changes that give people a better feeling.
This is not only showing the audience the health and hygiene of fish-taking and takeaway, but also a hint.
The audience naturally wondered, what would the back kitchen look like for those merchants who sell food from their homes?
With this thought, a lot of terrifying pictures naturally came to mind.
Not only that, when customers see cheap takeaways on home delivery, they will not only see the cheap price, but will think of the meaning behind it.
Will this subsidy disappear in the future and return to the original price?
Is such a cheap takeaway made by cutting corners or even using takeaway packages?
Even in the same store, it’s quite common for take-out and dine-in meals to be different, right? This suspicion is entirely reasonable.
Moreover, Moyu takeaway has another ultimate killer, which is to let go of other businesses to join!
In the low rake mode, there are only two results.
The first type, similar food, is cheaper in fish takeaways, and expensive in home takeaways.
Needless to say, I will definitely choose fish takeaway.
The second type, similar food, is expensive for fish takeaways and cheaper for home takeaways.
At this time, customers will wonder, why is it cheaper to take out from home than to take out a fish? Is the rake lowered? That should not be possible.
Maybe the same business sells different kinds of food on fish takeaways and Zhaiju takeaways? Even if it looks the same, the ingredients and ingredients are not visible.
Still have to choose fish takeaway!
Moyu takeaway is supported by physical stores and unique meals, and has a strong reputation, so that Zhaiju takeaway cannot be crushed by price wars in the short term.
The low profit margin of fish-taking takeout will always give Zhaiju takeout an anchor point, making it impossible to let go of its hands and feet to squeeze the interests of the three parties and pursue high profits.
Once the trend of public opinion is formed, fish-catching food delivery will naturally be invincible just like upwind logistics, hosting gyms, and sloth apartments!
Of course, this also has a side effect, that is, you can no longer have the dream of making money on a monopolistic platform like the home delivery.
But it doesn't matter, whether it is the person in charge of the fish takeaway or Mr. Pei, he has never considered this path at all.
It is precisely because of this that Tenda can remain invincible!
Finally, the recording is over.
Rui Yuchen took off the microphone and let out a sigh of relief: "Huh, is my performance okay?"
Meng Chang nodded: "Very good. Go back to this video and cut a little bit, it's almost in place."
"However, this video is not very good to post immediately. The popularity of the video hosting the gym has not reached the top. Now the second issue will slightly affect the spread. UU reading www.uukanshu.com is still waiting for the video hosting the gym to start. After the decline, we will find a suitable time to issue the second issue."
"Only in this way can we have the best effect and hit the soft underbelly of home delivery!"
Rui Yuchen agreed: "You can make overall arrangements for these. No one is better at this than you."
The two chatted casually again. Now the heads of Tenda's various departments have regarded Meng Chang as their own, and they trust him very much.
Before, everyone thought Meng Chang was too stubborn and incompatible with Tenda's values, and they didn't think that Pei could always turn him over.
But Mr. Pei is so awesome, he abruptly twisted Meng Chang!
It's pretty outrageous.
Rui Yuchen took out his mobile phone and wanted to see the situation of the people in charge, but suddenly found a notice.
"The person in charge... Lower the grassroots level???"
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