Chapter 380: Advertising in the movie

"Better Tomorrow" shooting scene.
"card!"
"Okay, this one is over."
"Everyone has worked hard. Take a break. Later we will officially start advertising."
As soon as Director Zhu Xiaoce's voice fell, there was an applause and cheers immediately at the scene, and many people were relieved.
So far, the main part of the movie has been shot.
Although there were a few minor problems in the early stages of shooting, under the guidance of General Pei and the joint efforts of all the staff on the set, these problems were quickly overcome.
Especially Lu Zhiyao and his co-stars became more and more acquainted with each other, and their opponents' scenes became more and more exciting. At the beginning, they often needed to make additional shots. Later, often two or three passed, and these two and three were still very exciting Zhu Xiaoce felt that it was difficult to choose.
If you have a hard time choosing, do not choose first, and then edit later.
Therefore, the conventional shooting tasks have been completed.
Many staff members were relieved, after all, only the advertisements were left behind.
Advertisements, to put it plainly, are just a background board in the movie. Most people instinctively feel that this stuff doesn't have to be so attentive as making a feature film.
But Zhu Xiaoce obviously did not think so.
He is holding a thick stack of advertising planning books, and is explaining it to the actors in charge of advertising shooting.
The group of people who made the advertisements also cast their roles again.
How the original advertisement was shot was not determined. Zhu Xiaoce also had the idea of ​​letting major brands implant advertisements and provide advertisement films themselves.
It's just that this idea was rejected by Mr. Pei, so he finally decided on it: the advertisement was shot by himself, and it could not involve any real company, trademark or product.
After finalizing it, Zhu Xiaoce began to arrange people to cast around.
Because these advertisements will be shown in the movie as a background, the main actors who have appeared in the film must not be able to participate again.
Many of the characters in the film are poor, and in the context of the movie, they are not eligible for such advertisements.
Only the judges played by Zhang Zuting and the leading actor (after the fire) played by Lu Zhiyao can take a few advertisements.
And the young woman who was finally pushed by the judges to replace the actor, can also take a few ads.
In addition to these cases, other advertisements have to choose new people, and they must be new faces that have never appeared in movies.
In the process of planning advertisements, Director Zhu Xiaoce also took a lot of effort, so he came up with such a thick stack of advertisement planning books.
"First of all, I want to emphasize that although we are advertising, we can only be used as background in the movie, but do not take it lightly. It is as important as the movie itself, and even more important in a sense!"
"First of all, advertising serves as a hint and tandem."
"Advertisements are part of the story in movies."
"For example, before the male and female protagonists participated in the draft, he often saw the judges' endorsements and advertisements when watching TV shows. This allowed the audience to see the role of the judges in advance and suggested that the judges are very rich and influential. Successful people. "
"After the actor is on fire, there will be some commercials taken by the actor, and there can be many different products that are used to suggest his overnight explosion."
"And after the protagonist's disillusionment, he was lying on the bed, and an advertisement for the girl who replaced him was shown on the TV. It also hinted that after he was conspired, the judges immediately pushed a newcomer to the position and started a cycle."
"Secondly, advertising can be used to map big data and leaks that people are more concerned about now."
"We shoot a wide variety of ads that are directly related to the experience of the actor."
"For example, the hero has just drank a can of beer, and he will be promoted with fried chicken ads or red wine ads."
"The actor has just lost a lot of money after watching a TV show, and the advertisement will push him for lending."
"And when the actor makes a lot of money, he will promote a variety of financial products, insurance, luxury goods and so on."
"We spread these categories throughout the movie, and as the actor's life changes, so do the ads he sees."
"On the one hand, it can set the atmosphere, on the other hand, it can metaphorically, satirize big data and leak issues."
"Finally, advertising can reinforce sci-fi elements and is a conjecture about the cultural life of the future world."
"Like President Pei said, we have to shoot the advertisements sufficiently consciously, cool enough, and use some future elements to make the audience look confused, so that we can constantly hint the audience, this is the future world . "
"These advertisements allow them to feel the characteristics of the future world well, which is more conducive to their immersion in this worldview."
Zhu Xiaoce looked around and turned to one of the actors:
"Okay, everyone seems to understand. The next advertisement is a takeaway advertisement. The content of the advertisement is also very simple: a drone hangs over takeaway and flies over the city."
"It's just that there is a fire on this drone, and it flies across the night sky of the city like a big fireball. Then you open the door, reach out to take out the food, open the beautiful lunch box, and find that the beautiful steak inside is It ’s just baked, and it ’s still hot ...

"Then the next one is a linked advertisement for takeaway and mobile phones."
"The drone came to take out the food, but the display of the drone said that it was too far away and the battery was insufficient to deliver. At this time, a close-up of a map was flashed. To another city. "
"At this time, the owner of the take-out restaurant took off his mobile phone, connected the drone with a cable to power it, and the drone flew away."
"The next thing is that this drone travels through the desert and across the ocean, experiencing heavy sandstorms, storms and various bad weather."
"Finally, you still open the door. At this time, the drone starts to return. After flying back, the owner of the restaurant takes off the mobile phone and finds that there is still 30% of the power left on it ..."
Zhu Xiaoce explained the content of the advertisement to the actors.
When deciding on the content of the advertisement, he died of a lot of brain cells.
Some of the stream of consciousness ads are easy to handle. Anyway, let the actors wear a few poses in future costumes, take some inexplicable shots, and add some special effects.
However, it is not enough to have conscious advertising?
No matter how the world develops in the future, advertising should maintain a certain diversity.
Therefore, Zhu Xiaoce just thought of a few other styles of advertising as a transfer.
At the same time, Zhu Xiaoce was very headache about the specific products to be advertised.
Because at least you have to logo and advertise these ads, right?
If the logo is not careless, it can easily be caused by the audience to make a play. In that case, wouldn't it make sense to shoot the advertisement yourself?
Therefore, the logo must be done well enough, just like real commercial advertising.
But with so many advertisements, it all depends on Zhu Xiaoce alone, even if it is exhausted?
So many logos are all designed from scratch, which is too difficult.
So, when Zhu Xiaoce and Huang Sibo discussed it, they still turned to the brother department!
Let Moyu Takeaway produce a takeaway logo, use Moyo Takeaway's logo to magically change it, and let otto technology produce an unused mobile phone logo. Don't let the audience have a sense of vision.
In short, under the brainstorming of many departments, these logos finally seem to be the case.
Although it is all a brand of magic reform, Zhu Xiaoce still urged a few words and asked various departments to claim his own brand of magic reform and register in advance.
It's not counting on the publicity effect of this film, mainly because I am afraid that someone will register these trademarks and run over to touch the porcelain.
Preemptive pre-registration can save these troubles.
Zhu Xiaoce estimates that although there are a lot of these ads, most of the time is very short, and maybe another two weeks, it will be almost finished.
At that time, it can really be said that the soul has been injected into this movie.
...
...
Tenda Games Division.
Ruan Guangjian breathed a sigh of relief: "Okay, then the first batch of heroes' conceptual designs and original paintings have all been done."
Li Yada clapped her hand: "Big guy hard work!"
During this time, Ruan Guangjian has been making various concept designs and original paintings for the heroes of gog, often running back and forth between Jingzhou and Modu.
However, game development and original painting design are two parallel tasks that do not affect each other.
Ruan Guangjian's job is to reshape the ip characters bought by Tenda Game Department, or to create some unique original characters, such as "Guardian of Justice Modist".
Generally speaking, this is not a very onerous job. After all, not all of it is original, and most of it is based on the existing image.
As long as you fully understand the character of this character, it is much easier to make some changes based on the classic image than to be completely original from scratch.
Therefore, the design of the original painting is actually much faster than the development of the game. The game is still a little far away from the official launch and even public testing, but the original painting has been completed.
Li Yada asked: "The big brother, what are your plans for next? Would you like to talk to President Pei to celebrate the completion of the original painting?"
Ruan Guangjian quickly shook his head: "No, no, no, no. Pei is busy with work. Don't bother him with such trivial matters."
"Again ~ EbookFREE.me ~ I have played amusement parks in Jingzhou all over again, and there are no other exciting projects."
"I'm going to take a little rest these days, take a look around Jingzhou, maybe find something new to do."
Li Yada thought for a while and said, "By the way, Tenda has another game department, called Yangyang Game, which is the project of" Blood War Song ", you know?"
Ruan Guangjian nodded: "I know, but I don't feel much about the art in the style of" Blood War Song "."
Li Yada: "That's why you need big brothers to improve the art level of this company! Rest assured, we are all under the command of Pei, and we are not short of money."
Ruan Guangjian hesitated a bit: "The two projects may be a bit tricky for me ..."
Li Yada waved his hand: "It's okay, their art resources have already come out a lot, you can go and take a look at them, just a little bit, just for guidance, you don't need to get started."
Ruan Guangjian thought for a while, and nodded: "It's okay, then I can go over and give some advice."