Chapter 671: Tenda Group slogan
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Losing Money to Be a Tycoon
- Inebriation-seeking Blue Shirt
- 1746 characters
- 2021-01-29 11:59:35
September 27, Tuesday.
Pei Qian came to the company today on a whim, and checked the results of the recent Tenda Spirit Fit Test on his computer.
Since the recruitment of Tenda has been changed from free recruitment by all departments to unified examination, two large-scale recruitments have been conducted so far, in November and May respectively.
The most recently recruited employees have also become regular employees of Tengda Group.
Of course, related arrangements, such as expanding office space, arranging work stations, purchasing office supplies, paying wages and various benefits, etc., have administrative and human resources departments responsible. Pei Qian can ask if he can spend money except for In addition to adding money, at other times it is basically not going to ask.
Because he really has no energy to manage these things, and there is no need to manage them.
But today, Pei Qian suddenly thought of a problem.
Why has n’t the Tenda Spirit Fit Test been eliminated so far?
This test doesn't look so good?
Pei Qian flipped the record, and it was indeed only the earliest batch of employees who got stuck in the Tengda Spirit Fit Test. The pass rate was very low at the beginning, but it passed the test in a dangerous way in the end and was not eliminated. Off.
The latest batch of new employees who joined the exam in May, the Tenda Spirit Fit Test actually passed all at once!
This is ridiculous!
In order to solve this problem, Pei Qian had racked his brains and buried countless traps.
As long as the respondent has a little inertial thinking in the workplace, it is difficult to pass the test.
Moreover, the question bank is always changing, only Pei Qian has standard answers here. After each answerer has finished answering, even if it passes, it is impossible to know which specific question is correct or which is wrong.
In this case, how did these newcomers pass all at once?
In the absence of dilemma, Pei Qian felt that there were only two possibilities:
The first one is that the people who are recruited happen to be bastards.
This is too optimistic, the possibility is almost zero, and Pei Qian will not deceive himself.
Second, these people were not originally bastards, but were influenced and trained by various departments to become bastards.
This possibility will be greater.
So the question is coming, since all departments have become hybrids and new employees have also been trained as hybrids, why is Tenda Group still flourishing and flourishing?
Could it be that Tengda Group has become a magic company where everyone can work together and work casually to make the company survive and grow?
This kind of thinking is a bit ridiculous, but it can't be said to be totally unreasonable.
After all, the "Matthew effect" means this matter.
You have to think long.
Pei Qian spent two hours to update the entire question bank, including some of the questions in it, and changed the keywords a little, the answer became completely different.
After everything was corrected, Pei Qian resubmitted the question bank.
Although it now appears that there is little hope of using Tengda's spiritual fit test to dissuade employees, it cannot afford to give up hope.
"Tuk Tuk."
A knock was heard outside the office, and Assistant Xin pushed the door in.
"Mr. Pei, CCTV's financial observation section wants to make a special program for our company."
"The program team wanted to use our Tenda Group's slogan as the title, so I asked me here. However, our company does not seem to have slogan yet."
"Or do you want one?"
Pei Qian, who had just uploaded the mental test questions, turned to look at Assistant Xin, and a question mark slowly floated on his head.
?
Financial watch column?
What a TV station again!
Forget about Jingzhou TV, now even CCTV is here?
Is it too much to kill me? !
Pei Qian's face sank: "Reject!"
"Uh ..." Assistant Xin hesitated, "President Pei, you may not understand it. Financial Watch is an analytical program, not an interview, and you or any Tengda employees are not required to come forward. Even if we don't provide this promo As the title, the program group will also set a title to broadcast. "
Pei Qian was confused.
Can I still play like this?
Is this a cut first?
In other words, if I cooperate or not, will the program be broadcast as usual?
Pei Qian was silent for a moment and asked: "Then ... can we discuss with them, don't we broadcast this episode?"
Assistant Xin smiled: "I'm afraid it won't work."
Pei Qian leaned on the boss chair, feeling very melancholy.
It seems that this is not a discussion, but a notice.
Okay, don't you just want a slogan? for you all.
On behalf of Tengda Group, I give a very outrageous slogan, if you dare to use it, then I respect your program group is a man.
Pei Qian thought for a while and said: "Our slogan of Tengda Group is: always believe that somehow things are about to happen."
Even the well-informed Xin assistant was stunned subconsciously.
The so-called slogan can be translated into a slogan or slogan, but the translated meaning does not fully reflect the original meaning of the word.
Specifically, it conveys the company's philosophy through short and condensed text, emphasizes the most prominent features of the company and products, and establishes brand characteristics to attract users.
To use an analogy with a social account, the brand logo is an avatar, the brand name is a nickname, and slogan is a personalized signature.
A good slogan must be closely related to company characteristics or product characteristics, but also to be simple, easy to read, easy to understand, easy to remember, so that customers can see the core value of this brand at first glance.
It is not only a promotional slogan, but also a slogan containing the core spirit of the entire company.
For example, the sentence "JUSTDOIT" is a good slogan.
Tengda Group has so far, although there are many industries, different industries have their own characteristics, but the entire Tengda Group does not have a very clear slogan.
But President Pei's slogan ...
Always believe that something inexplicable is about to happen?
This sentence feels as inexplicable as what it describes.
"Mr. Pei, are you sure to use this sentence?"
Because this slogan is a little too outrageous, it triggered the secondary confirmation mechanism that Assistant Xin rarely used.
Pei Qian nodded: "Yes, it's it!"
Assistant Xin didn't ask any more, but nodded and retreated.
She can expect that people on the financial observation column will certainly be as shocked as they are when they hear this slogan.
...
end.
A group of horses greeted Wu Bin, Cui Geng, and Lu Mingliang, and then hurriedly closed the door of their office.
Then he took out several books from the locked drawer and distributed them to everyone.
On the cover of the book, there are a few big words: "A Preliminary Study of Tenda Spirit"!
The so-called preliminary exploration means preliminary exploration, which is generally used as the title of the thesis and indicates modesty.
The use of "preliminary exploration" here obviously emphasizes the broad and profound spirit of Tengda. These are only preliminary explorations of the spirit of Tengda. In addition to the content in the book, you can continue to dig deeper.
Remind readers that this book should be regarded as an inspiration, not a dogma.
Wu Bin stretched out his hand and took his face, revealing surprise: "Already printed? So fast!"
He stroked the cover happily, but it was his own hard work for several months! Finally saw the physical book!
Ma Qun nodded: "Well, because it is not released, it saves a lot of time. Like I said before, only a small amount of 200 copies were printed and sent to the internal core employees first, as well as Mr. Pei's friends such as President Li. "
"If you can't send it out, lock it up and keep it from being spammed."
Although the content of this book is not much, and there is no illegal content, according to the relevant regulations, if you want to print in batches, you must also get a permit, otherwise it will violate the management regulations.
Many people secretly print books without permission, even if they just read it by themselves, strictly speaking, it is illegal.
Therefore, a group of horses discussed with Wu Bin and felt that it is better to obtain a certificate and issue a book directly at their own expense through regular channels.
There are three links of writing, publishing, and distributing books at your own expense. The so-called distribution is to enter the sales terminal market through distribution channels, face customers, and need to spend money to promote and distribute goods.
However, the book "Tengda Spiritual Exploration" did not expect to make money, not even a large-scale dissemination. It was only for some core members to communicate and learn, so it was only published and not distributed.
There are three places worth mentioning in this book:
It is clearly written on the first page of the book. This is only a preliminary interpretation of the spirit of Tengda. It can only play an enlightening role. Do n’t fall into dogmatic thinking, but constantly experience, expand, and dig deeper in your work.
Mr. Pei's three "world famous paintings", "Back View Against the Current", "Mr. Pei's Lunch", and "Mr. Pei Thinking" were all printed in the book as illustrations.
On the last page of the book, a long string of titles written by President Pei is written in a small script. If you don't pay attention, it is easy to ignore.
Ma Yiqun said: "The printed books are basically in Lu Mingliang's warehouse. Everyone picks them up according to their own needs, but the whereabouts of each book must be recorded."
Wu Bin added: "Also, I emphasize that ~ EbookFREE.me ~ The reason why this book is limited is not to be afraid of leaking, but to cultivate everyone's independent thinking spirit."
"One of the spirits of Tengda is 'independent thinking, not blind obedience.' If you don't think deeply about the spirit of Tengda after you get this book, this is another kind of blind obedience. We must be vigilant."
"The more valuable content of this book lies in President Pei's behavior and specific examples."
"For these contents of Tenda's spirit, it does not need to deliberately keep it secret."
The meaning of Wu Bin is very simple. If the "Tengda Spirit" is a cheat book, then the most highly summarized sentences can be regarded as the name of the move.
It is meaningless to only know the name of the move but not the specific mentality.
On the contrary, letting these highly generalized content be circulated in private in an unofficial way will instead help, and is an important part of Tengda's corporate culture communication.
Everyone nodded: "Understood!"