Chapter 726: Internet + cold noodles

Meng Chang continued: "Secondly, with the rapid development of the mobile Internet, Weibo, commenting websites, chat software and other platforms have become a new marketing platform for catering companies. The rapid development of the takeaway software and group buying industry has provided a rapid development for catering companies. Help. "
"One of the biggest advantages of the Internet era is that a successful business model can be quickly spread and copied, let everyone know at the fastest speed, and spread to the whole country!"
"Many excellent catering brands have only been able to expand slowly from city to city in the past. Neither funds nor popularity are sufficient to support the rapid replication of successful business models."
"But in the Internet age, all this becomes possible!"
"Combining these two points, it is not difficult to find that once a popular food and beverage brand has become a standardized, mass-produced, and high-quality online celebrity brand, it can be spread to the whole country at a very fast rate and gain huge Benefits and generous returns! "
"The best thing is that" people take food as the sky ", people have to eat as long as they live, so once a catering brand has been widely recognized by consumers, its long-term value will only increase!"
Speaking of this, Meng Chang observed He Desheng's expression for a moment.
He Desheng listened very seriously and nodded frequently.
Obviously, this theory is quite correct. If, under ideal circumstances, catering + Internet does have huge business opportunities, such as the takeout and review industry where many capitals are currently working, it is the catering + Internet model.
But the question is, can something like cold noodles develop into a chain brand and gain the trust of consumers?
Meng Chang apparently had already anticipated this, and he immediately turned to the PPT on the next page.
"Looking forward to the huge prospects and market potential of the" cold girl ", I will explain the following content in two aspects."
"Respectively: the problems and opportunities in the industry of roasting cold noodles, and the details of the implementation level of the brand" cold noodle girl "."
"Grilled cold noodles, it sounds like a very difficult food, and it is also a food without any threshold. Roadside stalls, one for three or five dollars, never appear in high-end restaurants."
"However, the food of grilled cold noodles has a unique charm, from billionaires to civilians, everyone loves to eat."
PPT is a screen shot of a rich person queuing to buy grilled cold noodles. At the same time, there are also some screenshots of sports stars or entertainment stars who post on Weibo to boast that the cold noodles are really delicious.
These contents can be found a lot by just searching on the Internet.
"According to the statistics of shopping websites, on the shopping website alone, the raw materials of roasted cold noodles sold throughout the year reached more than 10 million copies. Among the celebrity foods such as snail powder, spicy strips, and self-heating hot pot, sales are stable Top three. "
"Not to mention the fact that there are many small vendors who do not use raw materials from shopping sites."
"It's enough to see that although the cold noodles look hard to be elegant, they have a very large demand in China. This fact does not require data, and can be felt only by daily feelings."
"In crowded areas such as the night market, you can always see stalls that roast cold noodles, and there are often people lining up. The small vendors selling roasted cold noodles can be said to be making a lot of money in a muffled way, with monthly income of tens of thousands abound. "
"Of course, this data is not necessarily completely true. After all, all kinds of hidden costs have to be removed, but in any case, it has huge profit margins."
"However, at present, there are many problems and hidden dangers in the cold noodle industry. The simple summary is: not enough formality, many hidden dangers in health; not enough exquisite, poor brand image; not complicated enough, and few product designs."
"Many of the raw materials for cold noodles are produced in small workshops. The production conditions are already bad and there are hidden dangers to hygiene; the vendors of roadside stalls do not pay attention to hygiene, use inferior oils, and are also subject to various Pollution."
"So, like many other roadside stalls, grilled cold noodles are actually very unhygienic. It is possible that the roadside dust is the least harmful substance in it except the edible parts."
"Moreover, different street vendors have different techniques for making cold noodles. No matter the taste or shape, it is difficult to be elegant. It can neither do standardized production, guarantee the lower limit of taste, nor can it introduce new flavors and develop new flavors. And style. "
"If there is no Internet thinking, then the industry of roasting cold noodles will always stop at the stage of roadside stalls, how to develop?"
"And the goal of the" cold noodle girl "is to integrate the already existing market for roasted cold noodles and create a national food and beverage brand with super high visibility!"
"In short, we need to use new thinking and new ways to create a new fast food that belongs to the Chinese. We need to use good raw materials and new techniques to reproduce the traditional taste."
"As for the brand" cold noodle girl ", how do you redefine the industry of cold noodles?"
"Next, please allow me to explain to you one by one."
Meng Chang paused a little and drank.
At the same time, he quietly observed He Desheng's expression, and He Desheng was deep in thought.
Meng Chang himself is very clear about the above content, but it is actually a bit nonsense.
After all, it is actually difficult to reverse the concept of "baked cold noodles are junk food in street stalls" because its image in the minds of ordinary people is deeply ingrained.
However, Meng Chang's goal was not to reverse this concept.
Sometimes, marketing in the Internet era is inherently unreasonable. Pancake fruit, cold skin, and steamed buns can all be made into net red brands. Why can't the cold noodles be baked?
Not to mention the fact that foods like ramen and sushi can appear as the of ramen and sushi. Why can't the of roasted cold noodles appear?
Many times, facts are not important, and stereotypes are even less important. How to convince others is important.
Meng Chang has prepared two or three months to prepare this whole set of plans and this PPT, but he has not come up with it before.
Because he has never found a very suitable investor.
Sometimes, whether or not a cake can be painted depends not only on the person who draws the cake, but also on the occasion of drawing the cake and the audience waiting to eat the cake.
If you are an ordinary investor, you will definitely bomb Meng Chang as a liar.
Although he is indeed a liar, he has never denied this in his heart, but the matter of being blasted out is unacceptable, because it will affect his reputation.
In Meng Chang's view, he can only use this plan once, and make sure that he will hit it with one hit.
If you find some messy investors who do n’t vote, you and the project are all finished, and the cake is already exposed before it ’s drawn. Is n’t that the end?
In fact, it is better to be fooled by some rich people, such as executives of big companies, celebrities, rich people, etc., because these people will be more likely to believe in some tall concepts and nouns.
However, the premise of all this is that Meng Chang himself must have a dazzling aura, so that these big brothers can ignore the irrationality of this project.
Where does this aura come from?
It is obviously not enough just to graduate from a prestigious school and have senior marketing experience from a major Internet manufacturer.
"Total Investment of Pei" is a good aura. Although it is not a panacea, it can at least bluff many people.
Once this aura of blessings, many unreasonable places will naturally be ignored, and if investors are fooled, they can attract a huge amount of capital influx.
Once the money is available, Meng Chang can start marketing, using overwhelming advertisements and various specious concepts to guide the eyes of the people who eat melons and turn them into leeks.
Then, he opened a tall store and used the traffic to make profits and raise the valuation, which triggered more capital investment. After harvesting enough leeks, he patted his and left, leaving a feather.
In short, this routine is perfect, provided that you pass the first level first.
If even Tengda's investment is not available, then this series of routines will naturally be impossible to talk about.
Therefore, Meng Chang drank a sip of tea to moisturize her throat, and then prepared to start her best performance.
Said so much in front, in fact, they are all foreshadowing, UU reading books www.uukanshu. com forcibly pulled out the rationality of the "cold noodle girl" brand.
But people will always believe what they are willing to believe, so many IQ taxes can be established, and all rely on the rationality of these 50% to 60%. The key is whether this section behind can cover up all seemingly unreasonable places.
PPT appeared various details of the brand "cold noodle girl".
"The concept of" cold noodle girl "is more popularly speaking, it is to create a brand of grilled cold noodles with a sense of quality and petty bourgeoisie."
"The name itself gives an anthropomorphic hint that her avatar seems to be high-cold and gentle at the same time. The brand's logo is traditional and youthful, just like our products are popular and refined . "
"For the establishment of this brand, I have established a three-step goal."
"The first step is to open a flagship store of" Noodle Girl "in the bustling business district of the Imperial City."
"In this store, we will comprehensively show all customers the difference between this brand and other roadside stalls in terms of formula, raw materials, tableware, dining environment, etc."
"We first spent a lot of money to study the formula and taste of the" cold noodle girl ", from the selection of raw materials and various seasonings of cold noodles, to the amount of various ingredients, to the actual heat and time in the production. Standardize the operation to ensure the taste of each cold noodle. "
"At the same time, we must also fully develop multi-flavored cold noodles, not only to distinguish between sweet and spicy, sweet and sour, but also to make more content and patterns for cold noodles."
"Of course, for the sake of the richness and diversity of the store's dishes, we will also make a variety of traditional cold noodles, side dishes or juice drinks."