Chapter 733: 1 small step for routine

Saturday, November 12.
The capital city, the "cold girl" conference.
Said it was a press conference. In fact, it did not invite many audiences on a large scale, but only sent invitations to some closely related investment institutions and company bosses.
Some other Internet companies always like to go to the largest venues to develop conferences, hoping to plug in tens of thousands of people.
The reason why Meng Chang chose to hold a small conference first is not because he is low-key, but only because he feels that opening a large conference now may not achieve the effect he wants.
If the time is right, he will also strive for large-scale venues to hold the kind of 10,000 people conference.
After all, "entrepreneurs" with Internet thinking like them, no matter what they do, the louder the better.
The larger the scale and the more people it knows, the natural marketing effect will come into play, bringing heat and flow to the company and products.
Only at present, this cool girl of "cold noodle girl" is not yet suitable for blowing out in a large scale.
Because for Meng Chang, investors are relatively good at fooling, but ordinary people are difficult to fooling.
Because investors will be keen on "Internet thinking" and various high-level concepts of new words, ordinary people will only focus on the product itself.
Convince some investors to convince them that it is easy to bake cold noodles with Internet thinking, but it is difficult to convince ordinary people.
Therefore, Meng Chang ’s plan is to convince some investors to get the money. After the cold noodle girl ’s first store is opened, and after the money-burning marketing is used to stir up the heat on the Internet, it can only reach a wide range of ordinary people. Propaganda.
Because the scale is relatively small, Meng Chang directly set this conference in the conference hall of a luxury hotel in the Royal Capital, and the whole venue was only a hundred seats.
Although there are not many locations, the specifications are absolutely full.
Whether it is on-site decoration, personnel services, signs and gifts on the table, all are carefully prepared and costly.
And Meng Chang himself, as he had seen before, he wore the style of "exquisite grounding": casual suits, solid color T-shirts, jeans, sports shoes, the whole person looks mature and stable, but also full of energy.
At the entrance of the scene, Meng Chang smiled and talked with the investors and company CEOs who came to the meeting and led them to the conference site and seated themselves.
Although most of the people who came to this conference completely crushed him in terms of value, Meng Chang did not feel any sense of stage fright or inferiority at all.
"Mr. Li, Mr. Xue, please be inside."
Meng Chang saw Li Shi and Xue Zhebin coming together, and hurriedly greeted him with a smile. Although it was not too obvious, from an attitude, it was obviously eager.
It is indispensable to see people's ability to serve food.
Today's people are all selected by Meng Chang after careful selection. Meng Chang has also made sufficient argumentation and preparation for the investment probability of these people and whether they need to spend more energy to fight for them.
He is very clear that although Mr. Li's Fuhui Capital is difficult to compare with some giant investment companies in terms of resources, it is still very impressive for the "cold girl" at the beginning.
As for Xue Zhebin, although he has few resources at his disposal, he can get many resources from his father.
The most important thing is that these two are closely followed by President Pei, and the chance of chasing is very high, so it is worth Meng Chang to spend more energy on them.
After sending Li Shi and Xue Zhebin in, Meng Chang saw He Desheng and a person with a long face arrived.
Meng Chang hurried forward: "He Zong! This ... is it the legendary Ma Zong? Hurry up, please come in, I reserved the first seat for the two of you!"
Actually, Meng Chang didn't expect Pei always to come, just invited him so casually.
In the event that Mr. Pei is here, isn't that a big deal?
Although President Pei has not come yet, he sent the very mysterious President Ma who was in charge of the investment department. Meng Chang felt that this was already a surprise.
So I specially arranged the position of P in the VIP in the middle of the first row of the venue.
Does this for two main purposes.
The first is to show sincerity to Tengda. After all, the two million yuan that was launched was given by Tengda; the second is to send a message to others on the scene: I am not selling sheep meat on the sheep ’s head. Tengda really attaches great importance to my project. !
Therefore, Meng Chang was the most enthusiastic to He Desheng and Ma Yang, and even led to the first row of the venue personally. After watching them sit down and paying attention again, they returned to the entrance of the venue to meet others.
Meeting for the first time, Meng Chang did not understand the pulse of President Ma, and it was unclear what attitude President Ma was.
But he also knows that care is chaotic. Too concerned about President Ma's feelings is easy to overturn, so after seeing President Ma doesn't have a close meaning with him, he very excuses to greet others to leave.
Ma Yang took ten dollars and a bottle of mineral water in front of him and drank two sips. He wiped his mouth with his hands with very little manners.
"What's my main task today?" Ma Yang turned to look at He Desheng.
He Desheng said: "Mr. Ma, it's up to you. Mr. Pei just said to let you participate for him, and he didn't say anything else. If you want to speak, you can speak.
"Oh." Ma Yang nodded and swiped the phone silently.
……
Soon, it's time for the press conference.
Because it is an invitation system, the people who have come here have already set a list. Almost all the seats are full. Only some bosses have not come temporarily because of the trip.
The lights became darker. After the countdown on the big screen, the promo video of this conference started to play.
The screen is a pure white background. Meng Chang appeared in a sitting position, still wearing the solid color T-shirt, facing the camera confidently, and speaking the opening remarks of this promo in English.
"It is well known that China's catering culture has a long history and a long history."
"And the appearance of the 'cold noodle girl' will open a new trend of diet and an opportunity to change the world."
After the simple opening speech, the iconic logo of the cold girl appeared on the large white screen.
This film was shot and edited in the last two days. Because the time is very tight, there are not too many bells and whistles.
But just a white background + BGM, coupled with Meng Chang's relaxed expression, confident body language and extremely standard fluent English, but inexplicably had a sense of tallness.
Some of the investors sitting in the back row who just wanted to come and make soy sauce, their expressions became more solemn.
After all, to do PPT, talk about PPT, that is also the core competitiveness of Internet entrepreneurs.
A person who can talk, be confident, and naturally gives people a feeling of trust.
Ma Yang's brow furrowed, and his long face seemed to stretch longer.
"There are no foreigners present. What English do you speak?" Ma Yang was puzzled.
He Desheng whispered: "Now pay attention to international thinking and vision, fluent English is a plus in many people's eyes."
Ma Yang pouted, and his first impression of Meng Chang was not very good.
On the big screen, the video continues to play.
First talk about the "essential difference" between the cold noodles made by the brand "cold noodle girl" and other cold noodles, introducing its breakthroughs in raw materials, standardized processes, sizes, practices and tastes;
Then talk about the Internet thinking contained in the brand "Cold Noodle Girl": paying attention to user experience in detail, more advanced marketing methods to narrow the distance with users, and creating a unique "cold noodle culture";
Finally talk about the follow-up expansion of the "cold noodle girl" brand, it will not only be limited to a catering brand, but will expand into a lifestyle and philosophy, and ultimately create a new business model.
This video is less than 5 minutes in total, so these contents are very brief, but it can be seen that this should be a summary and summary of the content of the whole conference.
The reason why is put at the forefront is to grab people first, so that all investors and bosses present will have a clear understanding of the content of this conference.
After watching this video, everyone present had different expressions.
Some people look at it with relish and seriousness, some have a slightly confused expression, and some have frowned.
But no one dozed off.
Whether it agrees or disagrees, at least everyone's attention is attracted.
Xue Zhebin is also a frowning member. He turned his head and whispered to Li Shi: "To create a" cold noodle culture "?" A cold noodle business model "? Is it reliable?"
Li Shi was unsure: "Listen to what he said behind him."
Meng Chang stepped onto the stage, smiling and walking wisely.
His eyes swept across the audience, and naturally noticed the expressions of the investors.
This promo completely fulfilled the effect he wanted to achieve.
So-called marketing, the first task is to make everyone notice you. Even getting some bad reputation is better than no reputation.
Although the content of this promo is very exaggerated, but it still maintains a relatively bottom-line restraint, it will not seem too ridiculous.
Plus excellent production and Meng Chang's confident performance, objectively played the role of subdividing the crowd.
Some people think that the film is very high, and think that this person Meng Chang is very capable and very particular; others think it is too exaggerated, some prospects are too far away, like a castle in the sky. UU reading www.uukanshu.com
It doesn't matter, because Meng Chang didn't intend to conquer all people with a promotional film or a press conference.
Routines are interlocking, this is just the first small step.
Meng Chang looked around the audience and smiled slightly: "Maybe many people will feel a little confused after watching this video."
"Someone may want to ask, isn't it just to make a cold noodle?"
"What kind of Internet thinking and business models are still being blown by the cold noodles? Isn't this nonsense?"
"Of course, I know that this concept will be more difficult to accept at first glance, and it will subvert our usual concept."
"But I want to ask you a question here. If you hear an entrepreneur talk about a concept or model that everyone feels reliable, feasible and absolutely successful, do you dare to vote?"
"If I were an investor, I would not dare to vote."
"Because everyone feels a reliable business model, there must be a model that many people have tried and the competition is extremely fierce. At this time, it is meaningless to enter as an entrepreneur."
"So, the birth of a new business model must be accompanied by many questions."
"Please listen to me patiently after finishing this lecture. In the process, I will simply tell every step of the planning of the brand" cold noodle girl "."
"Even after I finish speaking, you don't have to worry about investing, you can observe first."
"After each step of mine has gradually begun to be fulfilled, after proving that this business model is feasible, you can decide whether you want to invest."