Chapter 868: Product positioning and detailed plan

Guo Licheng continued:
For most users, the space at home is limited and there can only be one fitness equipment. If they put treadmills and spinning bikes, aerobic training will be solved, but strength training cannot be done. ."
"Because strength training requires at least a bench press and dumbbells, after a treadmill has taken up space, it is impossible for most people to put a set of strength training equipment in their homes."
"But on the other hand, if the user has a strength training machine at home, then aerobic training can be achieved in other ways."
"For example, use yoga mats in the living room to do aerobics, poppy jumps, etc."
"Since the main purpose of the smart fitness drying rack is to do strength training, the parts we want to exercise must be the core muscle groups such as the chest and back."
"There is no need for too many tricks. After all, people who have so many details about strength training will definitely go to the gym. We are aimed at ordinary users. Most of them are fitness novices. This machine should be simple. , Easy to understand and easy to persist."
"First of all, it must be aimed at the chest equipment. The pectoral muscle is a better muscle to train, and the effect is quick and obvious. To have a chest clamp, you can do three modes of butterfly clamp chest, straight arm clamp chest, and reverse arm extension."
"The second is the back. The back is relatively simple. It is enough to make a high-pull back exerciser on the top of the machine and a sitting rowing device on the bottom."
"The existing structure can then be used to make a pull-up booster. The seat when the chest is clamped and the back is pulled can be used as a support for the kneeling position during pull-ups."
"Then you can do a rope curl at the bottom, you can exercise the biceps and brachioradialis."
"You can add a barbell with rails in the middle, you can lie on the seat for bench press, or you can fold the seat and stand on the ground for squats."
"In this case... the exercises that this machine can do include: butterfly chest clip, straight arm chest clip, reverse arm extension, high pull back, seated rowing, pull-ups, rope curls, bench presses, and weighted squats. There are nine kinds of exercises. Most of the muscles in the body should be able to be exercised."
"Its size should not be too different from the ordinary gantry. The length, width and height should be about 2m1, 1m4, 2m1, and the area should be about 3 square meters."
Guo Licheng took a pen and paper from the side and quickly drew a sketch.
Chang You and Wang Xiaobin came over to watch.
The main structure is a rectangular parallelepiped frame built of metal materials, and the back is a counterweight. All strength training except for the barbell share this set of counterweights;
The seat is relatively large, can be fixed, and can also be used as a knee support to move up and down. Of course, it can also be folded up without getting in the way;
There are two robotic arms stretched out on the upper part, which can be used for chest-clamping exercises. There are two crossbars at the top and bottom for high-pull back and seated rowing;
There is a horizontal barbell in the middle, you can practice bench press, squat and shoulder exercises.
Although Guo Licheng's painting skills are a bit stale, Chang You and Wang Xiaobin have fitness experience after all, and they also know the usage of various equipment, so they can still understand them.
After reading it, Chang You nodded slightly, but still frowned: "Strictly speaking, this is an upgraded version of the comprehensive fitness equipment. It must be functionally okay."
"But... this is obviously far from the'smart clothes rack' requested by President Pei."
Guo Licheng nodded: "Uh, I just designed the most basic functions, and the details must be perfected."
Chang You got up and called Xiao Jiang in again.
"I'm telling you to change the method, you can simply draw a prototype."
Xiao Jiang nodded and began to make changes according to Chang You's statement.
"First of all, since it is a drying rack, the current size is definitely not appropriate. The pillars on the outside of the gantry take up too much space and are a serious waste of space. I think it should be designed as an'I' shape and the main body The supports, including the two rails of the barbell, are concentrated on the central vertical bar."
"The original structure of the gantry made people feel like a cage, which is more closed, but after the modification, it will be more open, similar to the feeling of a basketball hoop."
"The two mechanical arms of the chest clamp are also made foldable. They can be folded up and placed together with the uppermost crossbar. Then the barbell is set a little higher, and the seat is folded again. The central part of the camera is completely vacant. Usually it will not affect walking back and forth."
"Secondly, we have to do some simple designs and functions for the'drying rack'."
"The current shape is more like a normal clothes hanger. You can hang clothes on the top beam in a row. And it's layered. The top beam and the lower barbell can hang different clothes separately. ."
"We will add a few more fans to the top, which can blow clothes to speed up air-drying, and cool users during exercise."
"The last part is the ‘smart’ part."
"In addition to adding artificial intelligence AEEIS, we can also install smart modules in various parts. For example, by installing a module on the counterweight mechanism, you can know what the user’s current counterweight is; install sensors for the robotic arm and seat, We can know whether the user's current actions are standard; at the same time, we can also determine whether the user has restored the machine to the standard position after using it."
"The last is the game..."
Wang Xiaobin took the stubborn words: "I think this game is mainly used with this machine."
"The smart module mentioned earlier is a good idea, so that we can monitor the player's movements in real time."
"In fact, the biggest problem with traditional fitness methods is that they are boring and cannot be persisted. The fun of the game is to provide users with a certain amount of fun through the combination of pictures, sounds, and gameplay, making it easier for them to persist."
"My idea is to give these fitness actions a game-related packaging. For example, the protagonist is a warrior, and specific fitness actions are his skills. You can defeat monsters through skills. We disassemble the amount of training that needs to be exercised every day into levels, players As long as these levels are completed, the goal of exercise can be achieved."
"During the level, we can add elements such as the encouragement of narration and the provocation of monsters to stimulate players' desire to fight and make it easier for them to persevere."
"Another key point is that we can allow players to fill in their own height and weight, and at the same time measure their heart rate based on the training volume, roughly determine his physical fitness, and fine-tune the training volume to ensure the best training effect."
"Moreover, these data can be communicated with the fitness data in the Tenda Life APP, including daily reminders, training schedules, etc., which are readily available and can be used directly."
Chang You nodded while recording, "Well, what is the approximate investment in the game?"
Wang Xiaobin thought for a moment: "The investment will not be large, two or three million should be enough. Because the content of actions, scenes, monsters and other aspects can be reused, the main workload is still in level design and details. ."
"If games are sold bundled with equipment, this cost can also be earned back by selling equipment."
Chang You looked at Guo Licheng again: "Coach Guo thinks that if this device does not consider smart modules, how much will it cost?"
Guo Licheng thought for a while: "There are some similar fitness equipment on the Internet, and the price is about 3500 to 4000. Our current set needs to be designed separately, it needs to be installed on-site, and is responsible for after-sales service. The cost should be 4500."
Chang You nodded: "Well, in this case, with the addition of smart modules and other functions, and considering the bundled pricing of the game, it is more appropriate to set about 5000 yuan."
"A bit expensive. As a home fitness equipment, the mainstream equipment currently on the market is priced at around 3,500, and our price does not have much advantage."
"Although the machine selling around 3,500 yuan is far from our equipment in terms of function and fun, the price difference of 1,500 yuan still makes many people hesitate."
Xiao Jiang raised his hand and said, "Chang, I have a different view."
"In fact, users who are willing to pay for home fitness equipment, the price difference of 1,500 yuan is not the primary factor they consider."
"They are worried about two main points: the first is taking up space, and the second is the difficulty of persisting."
"Now that the house price is so high, the space in most people's homes is limited. Even if you put this device on the balcony, it will occupy about 3 square meters. If it is calculated at the price of 155.1 square meters, the cost of the land It's close to 50,000 yuan."
"Compared with fifty thousand yuan, what is the difference of fifteen thousand yuan?"
"If you buy fitness equipment and don't use it, it is pure dust, and you will lose money as a clothes rack.
"If you buy the ash, it still takes up space, and it is not easy to sell. This is the key factor for most people not buying fitness equipment."
"But the folding design of our product leaves some space. It is easier to hang clothes than ordinary fitness equipment, and it is more interesting and easier to persist."
"As long as we do well, we will definitely be very competitive."
"I think in terms of styling, we should be distinguished from those traditional fitness equipment. Black should not be used, but white with a sense of technology should be used. Usually in the contracted state, it should look more like technology products. Non-fitness equipment, as beautiful as possible."
"The key to this machine should not be the price, but the popularity. As long as the popularity is established and there are no competing products on the market, the price difference of RMB 1,500 is not a big problem at all."
"Not to mention that we have more functions, better effects, and a game."
Chang You nodded slightly: "Well, it makes sense!"
Think about it this way, although the smart fitness drying rack is a bit sand-sculpted and cannot guarantee 100% success, at least the product positioning is clear.
This kind of fitness equipment is originally only bought by young people. In this case, it is enough to work hard to meet the needs of young people and win all other competing products.
And as a supplement to the hosting gym industry, UU Reading www.uukānshu. It doesn't matter if com loses in the early stage. As long as the reputation is stable and the popularity gradually increases, it will always make back in the future.
Mr. Pei should be more tolerant of previous losses.
During the discussion, Xiao Jiang has also completed the outline design.
Compared with other fitness equipment, the smart fitness drying rack looks more beautiful and more technological.
The game will be made into a mobile game, connected to the managed fitness data in the Tenda Life APP, which can be played on mobile phones, tablets, or screened to the monitor.
There is a smart module on the smart fitness drying rack. After connecting to a mobile phone or tablet, it can detect the current state of the device, record user actions, etc., and provide real-time feedback in the game.
The three of them got the smart fitness clothes rack right again and improved some details.
Chang You is very satisfied: "Okay, then this plan is tentatively decided!"
"Everyone completes the part they are responsible for, and we maintain good communication, and we must successfully complete the task of President Pei!"